- MLK listed on Binance Alpha on August 16, highlighting service reliability and growth potential
- MiL.k aims to become a leading global blockchain project by offering a user-centric, differentiated service
SEOUL, South Korea, Aug. 18, 2025 /PRNewswire/ -- MiL.k Partners, the operator of the blockchain-based loyalty integration platform MiL.k, announced on August 18 that its utility token MLK has been officially listed on Binance Alpha.
Binance Alpha, a feature within the Binance Wallet that highlights promising Web3 projects, introduced MiL.k (MLK) on Binance Alpha on August 16, stating that trading competitions and other promotional events would be launched in conjunction with the listing.
MiL.k allows users to integrate and exchange reward points from various companies using blockchain technology. By resolving inconsistencies in data and policies across loyalty companies, MiL.k has set a new standard for reward utilization, driving innovation in the market. MiL.k built strong partnerships with major Korean conglomerates such as OK Cashbag (The loyalty platform of SK Group), L.POINT (The loyalty platform of Lotte Group), CU (The largest convenience store in Korea), Megabox (Top multiplex), and NOL (The No.1 online travel agency in Korea), as well as global partners like AirAsia (Global airline).
Additionally, to expand its presence in global blockchain ecosystem, MiL.k has formed strategic partnerships with leading global Web3 projects such as The Sandbox (The global metaverse) and Galxe (The Web3 super app) aiming to offer new experiences and benefits to global users.
Jayden, CEO of Milk Partners, commented, "This listing on Binance Alpha reflects our ongoing efforts to innovate the loyalty sector and grow MiL.k into a service that delivers real-world value. We will continue to focus on providing user-centered, differentiated services and evolving as a globally recognized blockchain project."
Earlier this year, MiL.k completed a migration to Arbitrum One, a leading Ethereum Layer 2 solution, to align with the rapidly evolving Web3 environment. This move was aimed at enhancing its technical infrastructure and strengthening connectivity with the global blockchain ecosystem.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MLK Listed on Binance Alpha, Spotlighting Its Global Loyalty Platform Potential
SAN JOSE, Calif., Jan. 16, 2026 /PRNewswire/ -- Global smart technology brand MOVA hosted its 2026 global strategy and product launch event at AGI House in Silicon Valley, unveiling a new brand positioning and showcasing its expanding smart health ecosystem as part of its global growth push.
At the event, MOVA Life announced its upgraded positioning as a "Smart Health Living Management Expert." For the first time in the U.S. market, the company presented an integrated portfolio spanning seven product categories, including kitchen appliances, personal care, air management, pet care, and coffee systems—highlighting its shift toward ecosystem-driven smart living.
Unlike traditional tradeshow showcases, the Silicon Valley event was designed as a strategic dialogue with U.S. technology leaders and North American investors, reflecting MOVA's intention to deepen its presence within the U.S. innovation ecosystem.
"Silicon Valley is where technology meets real-life impact," said MOVA 's Global CEO. "Our focus is no longer just connected devices, but how intelligent systems can actively support healthier and more enjoyable everyday living."
The showcased products are powered by MOVA's proprietary technology platform, combining intelligent sensing, AI algorithms, and high-efficiency motor systems to form a coordinated health management experience across home environments.
The launch marks a key step in MOVA Life's global expansion. The company plans to strengthen R&D collaboration in Silicon Valley while continuing its multi-region innovation model across Asia, Europe, and North America. Leveraging its presence in more than 60 countries and regions, MOVA Life will focus on expanding its premium footprint in North America.
"Silicon Valley is the starting point of MOVA's next phase of global innovation," said Hu Bin, Head of Global Business at MOVA Life. "From here, we will continue evolving the role of smart home appliances—from connected IoT devices to intelligent systems that actively protect and enhance user health."
About MOVA
MOVA is a global innovative smart appliance brand that advocates "leading innovation, connecting technology with daily life." It is dedicated to creating new intelligent living spaces for families worldwide through continuous technological breakthroughs, exploring future home living styles.
Media Contact:
Harry Huang
pr@nexlawn.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MOVA Life brings its smart health home vision to Silicon Valley
