One way to be climate-friendly: Shop sustainably. But figuring out which products count as “sustainable” can be hard, especially when buying online.
As ordering with a computer or phone becomes more ubiquitous, the number of online products labeled sustainable is also increasing. Yet there is no single seal of approval across e-commerce platforms that verifies whether something is climate-friendly, partly because there are multiple ways to define sustainability.
Third-party nonprofit organizations study manufacturers and sellers' practices and offer certifications that are displayed online. Government programs such as the Agriculture Department's organic certification or Environmental Protection Agency's Energy Star efficiency standard are also often listed. Large e-commerce websites may highlight the certifications with special icons, hyperlinks to certification programs or written descriptions.
The mixture can invite homework from buyers. Elwyn Grainger-Jones, who leads a nonprofit that certifies product sustainability, said there also isn't a single clearinghouse that tracks which third-party certifications are the most credible.
“Therein lies an issue and a challenge,” said Grainger-Jones, CEO of Cradle to Cradle Products Innovation Institute. “What we haven’t seen so far is a third-third party step in and be the information portal on what a good certification is."
And while shopping online might come with more packaging, it doesn't always come with more emissions. A person shopping online may even emit less than if they went to the store in person, according to a study published in Environmental Science and Technology. But there are a lot of variables, including which e-commerce site they use, the shipping speed they select and how close they live to a brick-and-mortar alternative.
There might not be one surefire way to tell sustainable products from unsustainable ones, but certification experts shared tips on what to look for. Many apply to in-person purchases, too, so you can keep them in mind for the supermarket or furniture store.
There are multiple measures of sustainability, and sometimes positive attributes can be offset by negative ones. Third-party certification is meant to show that an independent group studied these factors. Some focus on one issue, while others look holistically at how different factors fit together.
Manufacturing an item might have low emissions but use lots of water. A company might reduce plastic, but if its products don't last long, they can still wind up in the landfill. Other sustainability concerns include energy efficiency, how far the item has traveled and how resources were extracted to make it.
Certification labeling also varies. Sometimes it's printed on the product, sometimes it's listed on the manufacturer's website and sometimes the certifying body lists the products that have earned its approval. Large retail websites, in turn, often list certifications in a product description.
Third-party verification is a core avenue for determining whether a manufacturer's sustainability claims are legitimate.
“Ideally you want to look for some certifying bodies because they’ve removed some of that up-front labor that as a consumer you otherwise might have to do," said Clementina Consens of B Lab, which certifies companies that meet environmental and social standards.
Grainger-Jones said some companies create their own self-certifications that look convincing but don't mean much.
“You can go and buy a self-declared certificate for a couple of thousand dollars,” he said.
If a company is serious about sustainability, it should have its practices assessed and make that information easy for customers to find, Consens said. She said she looks to see whether a company has completed an environmental impact assessment, whether it publicizes its findings or whether there is any tangible data on the company's greenhouse gas emissions, water or energy use.
Large e-commerce websites such as Amazon, Walmart and Target have set emissions benchmarks and other climate-related targets for their suppliers and list their own companywide sustainability goals. Walmart, for example, has released extensive information on its Project Gigaton, including a list of participating suppliers, definitions of its recognition tiers and science-based requirements for suppliers' goals. Target publishes its climate goals, and has provided updates on where the company has surpassed expectations, and where it has fallen short. It also displays icons and hyperlinks next to products that meet sustainability goals.
Amazon’s Climate Pledge Friendly program vets products based on a set of verified third-party certifications and posts a green leaf label alongside products that meet the certifications, along with hyperlinks.
“Having those third-party standards is super important for credibility,” said Nneka Leiba, Amazon's principal sustainability specialist.
Certifications that aren't quantifiable or are too permissive don't meet Leiba's bar for inclusion in the program. She said when evaluating a certification, she looks to see whether it’s following International Organization for Standardization (ISO) standards, or other relevant standards. She said certifications should be backed by scientific rigor and require companies or products meet specific benchmarks.
Leiba said manufacturers' efforts to become certified can be good for their business. She said products in the Climate Pledge Friendly program experience a 12% sales increase in the first year after earning the green leaf badge.
“That cycle is really beneficial to our customer, and beneficial to the environment,” she said.
The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.
FILE - A person types on a keyboard on June 6, 2024, in Portland, Ore. (AP Photo/Jenny Kane, File)
MCLEAN, Va.--(BUSINESS WIRE)--Jan 15, 2026--
Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115804669/en/
The launch of Apartment Collection by Hilton allows the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
Designed to provide flexibility for guests to stay their way, Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions — from a family getaway or friends’ reunion to an extended work trip where business travelers need comfort and consistency. Featuring chef-ready kitchens, spacious separate living areas, and on-site laundry, each distinct property is located in the heart of sought-after destinations – offering guests easy access to both must-go-to destinations and unique, under-the-radar gems. Each stay delivers an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living. Guests will be thoughtfully hosted, with dedicated team members available on-site 24/7 to provide support and ensure guests feel cared for.
To bring this vision to life, Hilton is launching this brand in partnership with Placemakr—a leading brand and management company in the furnished and unfurnished apartment sectors. Placemakr’s proven operational model brings deep multi-family expertise to launch Hilton’s growth in this expanding segment. Placemakr has leveraged organic growth and asset-light management agreements with its business model and is centered on partnering with multi-family building owners to convert either an entire building or a subset of units in an apartment building into furnished short-term rentals. Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand, given the popularity of the apartment-style hospitality market.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
Powered by Hilton’s trusted brand standards, Apartment Collection by Hilton will maintain consistent quality across every property, with every stay integrated into Hilton’s booking and loyalty systems, ensuring reliability and peace of mind for guests and owners alike. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.
“After an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton’s new lodging category,” said Chris Silcock, president, global brands and commercial services, Hilton. “We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods, and Placemakr shares that vision. For nearly a decade, they’ve demonstrated a strong commitment to guests through high product standards and exceptional service.”
Each Apartment Collection by Hilton property will be thoughtfully designed to support guests’ routines and provide flexible spaces for real life. Guests will also enjoy access to fitness centers and select properties may also feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.
“Placemakr is proud to bring our deep expertise in the furnished apartment space to this innovative new brand with Hilton,” said Bao Vuong, co-founder and president, Placemakr. “We’re thrilled for Hilton guests and Hilton Honors members to experience what we’ve built over the past decade. We’ve pioneered the furnished apartments asset class property by property, stay by stay, and to continue that work alongside the world’s most valuable hotel brand is so exciting.”
“We’re also excited for what this means for our real estate partners,” added Jason Fudin, co-founder and CEO, Placemakr. “Hilton’s industry-leading commercial engine and scale will help create even more value for our partners while accelerating our mission to maximize the value of real estate through flexibility. This marks a new chapter in flexible real estate, and we couldn’t be more excited.”
Apartment Collection by Hilton will participate in Hilton Honors, the award-winning guest loyalty program with more than 235 million members for Hilton’s portfolio of world-class brands. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton’s direct channels and have access to instant benefits, including exclusive member discounts and free standard Wi-Fi.
PJT Partners and Goldman Sachs & Co. LLC were the strategic financial advisors on this partnership for Hilton and Placemakr, respectively.
For more information, visit Stories From Hilton.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,X, LinkedIn,Instagram and YouTube.
About Placemakr
Placemakr is a hospitality brand and management company focused on the furnished apartment space. The company transforms multifamily properties into a unique blend of apartment living and hospitality and has been the pioneer of the flexible living asset class. Placemakr's innovative tech-enabled platform provides an unmatched experience for its guests and residents, combining the advantages of apartment living with the services and reliability of a hotel, all within a single building. Placemakr's thoughtfully curated spaces in carefully selected neighborhoods offer guests and residents the flexibility to stay for a night, a year, or any duration in between.
Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton
