Floristique, a leading florist in Singapore, has defied the odds in a tough economic climate. From humble beginnings to a thriving enterprise, Floristique's success story is a testament to resilience, innovation, and a passion for keeping bouquets affordable.
SINGAPORE, Aug. 25, 2025 /PRNewswire/ -- While many local businesses face unprecedented challenges, with more companies being liquidated in the first half of 2025 than in the same period over the last five years, one local florist, Floristique, is blossoming amidst the challenging economic conditions.
A Thorny Economy for Local Businesses
The first half of 2025 has seen a significant surge in business liquidations across Singapore, with the figure hitting a five-year high. According to the latest statistics from the Ministry of Law, 187 firms were forced by the courts to wind up from January to June 2025.
This is a notable increase from 146 in the same period last year and 95 the year before. This trend reflects a troubling rise in local businesses unable to meet their financial obligations. Many of these firms, across various sectors, are struggling with the storm of rising costs, reduced consumer spending, and fierce competition, forcing them into a difficult decision to liquidate.
Taking Floristique From Seedling to Success
Amid this turbulent landscape, Floristique, a once small online business, has flourished. Standing strong since 2017, the company has grown into one of Singapore's leading florists.
"Seeing the news about so many local businesses closing is heartbreaking. It's a stark reminder that success is never guaranteed," says Wendy Han, Founder of Floristique. "It reinforces our commitment to the principles that got us here: listen to your customers, manage your costs wisely, and never lose the passion that started it all."
However, the path to success has been anything but a bed of roses. Like many local businesses, Wendy initially struggled with very low revenue and high operational costs. And a major blow came with a cyberattack on Shopify in 2019 that drained an estimated $24,000 from the business.
"That cyberattack was a soul-crushing blow. It felt like the ground had vanished from beneath our feet," Wendy recalls. "Losing that much money was one thing, but the feeling of violation was worse."
But she refused to be defeated. "Instead of collapsing, we chose to fight back. It forced us to become more vigilant, to diversify our payment systems, and to double down on building a secure and trustworthy platform for our customers. In hindsight, that painful lesson made us a stronger, more resilient company."
Building on a Philosophy of Accessibility and Trust
As many businesses grapple with the rising costs of supplies and operations, they may pass costs directly to consumers. However, Wendy's core philosophy has been to keep the beauty of flowers and handcrafted bouquets accessible to everyone.
"Our customers reward us with their loyalty because they know we are on their side," Wendy shares. This commitment to competitively-priced bouquets, without compromising on freshness or artistry, is exactly what cultivated Floristique a loyal customer base that trusts it for all of life's occasions.
"Flowers shouldn't be a luxury reserved for the few. They are a universal language of love, comfort, and celebration," Wendy explains. "My mission has always been to make that language accessible. That means meticulously optimising our supply chain, embracing technology to reduce overheads, and focusing on volume so that we can maintain fair prices."
Today, Floristique is a solid enterprise with a growing team and even its own fleet of electric delivery vehicles providing same-day delivery. It has evolved from a simple online business to a successful revenue-making boutique, and Wendy's fighting spirit serves as an inspiration to aspiring entrepreneurs everywhere.
#END#
About Floristique:
Brainchild of floral-enthusiast Wendy Han, Floristique specialises in floral arrangements of all types, from fresh flowers, bouquets, flower baskets and even unique floral bags to wedding floral decorations. With free flower delivery across Singapore, Floristique ensures that flowers are readily available to those who need them. Same-day deliveries are also available for orders made before 2 pm on weekdays and 12 pm on weekends. For more information, visit their website: https://www.floristique.sg/.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The Florist Defying Singapore's Economic Downturn
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
