|
PROVIDENCIALES, Turks and Caicos Islands, Aug. 25, 2025 /PRNewswire/ -- KuCoin, a global leading cryptocurrency exchange, announced the official launch of its "Anti-Phishing Month" campaign. The initiative integrates user education, positive incentives, and technical defenses to build a platform-level proactive security framework and enhance user awareness in identifying and preventing phishing scams.
In recent years, phishing attacks have surged, particularly targeting fintech platforms. According to the Anti-Phishing Working Group (APWG), global phishing incidents surpassed 1 million in Q1 2025, with payment and financial platforms accounting for over 30% of the attacks. SMS and email phishing are the most common vectors, with victims primarily located in Europe, Asia, and Australia.
In response to the increasingly complex cyber threat landscape, KuCoin continues to uphold its core philosophy of "Security as a Service", positioning user asset protection as a cornerstone of sustainable platform development. Alongside robust multi-layered technical defenses, KuCoin also places great emphasis on user education as a strategic pillar.
The "Anti-Phishing Month" marks KuCoin's first campaign to combine security awareness with a reward-based engagement model, encouraging all users to participate in a self-driven learning cycle of "Learn + Quiz + Defend". Participants can earn rewards by completing educational modules, passing quizzes, and enabling anti-phishing codes—making it easier to acquire essential anti-scam skills.
In addition to this special campaign, KuCoin has also implemented long-term risk control mechanisms to protect users at all times:
- Intelligent Risk Control System: KuCoin deploys an industry-leading phishing detection engine that monitors and blocks abnormal login behaviors and unauthorized withdrawals in real time, intercepting over 5,000 high-risk access attempts daily.
- End-to-End Security Alerts: Key account activities such as login, withdrawals, and API bindings are safeguarded by multi-factor authentication (MFA) and real-time risk alerts to ensure users are fully informed before any operation.
- Ongoing Security Education: KuCoin regularly releases security tips and phishing case studies, with a dedicated "Security Academy" embedded in the KuCoin website and mobile app to help users strengthen their scam detection abilities.
BC Wong, CEO of KuCoin stated, "Security should not only be the responsibility of the platform—it should be an ability every user possesses. Through Anti-Phishing Month, we aim to merge technology and education to create a crypto ecosystem where every user is equipped to protect themselves. At KuCoin, we believe true security is a shared responsibility: while we continue to provide robust safeguards, every user can also strengthen their own protection through continuous self-learning."
Moving forward, KuCoin will continue to advance its integrated 'Education + Defense' security strategy, providing global users with a safer, more transparent, and trustworthy trading experience.
For more details on the campaign and how to participate, please visit campaign landing page.
About KuCoin
Founded in 2017, KuCoin is a leading global cryptocurrency platform serving over 41 million users across 200+ countries and regions. Built on cutting-edge blockchain technology, KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the "Best Crypto Apps & Exchanges" and a "Top 50 Global Unicorn" by Hurun, KuCoin is ISO 27001:2022 certified and committed to security, compliance, and innovation under the leadership of CEO BC Wong. Learn more: https://www.kucoin.com/
PROVIDENCIALES, Turks and Caicos Islands, Aug. 25, 2025 /PRNewswire/ -- KuCoin, a global leading cryptocurrency exchange, announced the official launch of its "Anti-Phishing Month" campaign. The initiative integrates user education, positive incentives, and technical defenses to build a platform-level proactive security framework and enhance user awareness in identifying and preventing phishing scams.
In recent years, phishing attacks have surged, particularly targeting fintech platforms. According to the Anti-Phishing Working Group (APWG), global phishing incidents surpassed 1 million in Q1 2025, with payment and financial platforms accounting for over 30% of the attacks. SMS and email phishing are the most common vectors, with victims primarily located in Europe, Asia, and Australia.
In response to the increasingly complex cyber threat landscape, KuCoin continues to uphold its core philosophy of "Security as a Service", positioning user asset protection as a cornerstone of sustainable platform development. Alongside robust multi-layered technical defenses, KuCoin also places great emphasis on user education as a strategic pillar.
The "Anti-Phishing Month" marks KuCoin's first campaign to combine security awareness with a reward-based engagement model, encouraging all users to participate in a self-driven learning cycle of "Learn + Quiz + Defend". Participants can earn rewards by completing educational modules, passing quizzes, and enabling anti-phishing codes—making it easier to acquire essential anti-scam skills.
In addition to this special campaign, KuCoin has also implemented long-term risk control mechanisms to protect users at all times:
- Intelligent Risk Control System: KuCoin deploys an industry-leading phishing detection engine that monitors and blocks abnormal login behaviors and unauthorized withdrawals in real time, intercepting over 5,000 high-risk access attempts daily.
- End-to-End Security Alerts: Key account activities such as login, withdrawals, and API bindings are safeguarded by multi-factor authentication (MFA) and real-time risk alerts to ensure users are fully informed before any operation.
- Ongoing Security Education: KuCoin regularly releases security tips and phishing case studies, with a dedicated "Security Academy" embedded in the KuCoin website and mobile app to help users strengthen their scam detection abilities.
BC Wong, CEO of KuCoin stated, "Security should not only be the responsibility of the platform—it should be an ability every user possesses. Through Anti-Phishing Month, we aim to merge technology and education to create a crypto ecosystem where every user is equipped to protect themselves. At KuCoin, we believe true security is a shared responsibility: while we continue to provide robust safeguards, every user can also strengthen their own protection through continuous self-learning."
Moving forward, KuCoin will continue to advance its integrated 'Education + Defense' security strategy, providing global users with a safer, more transparent, and trustworthy trading experience.
For more details on the campaign and how to participate, please visit campaign landing page.
About KuCoin
Founded in 2017, KuCoin is a leading global cryptocurrency platform serving over 41 million users across 200+ countries and regions. Built on cutting-edge blockchain technology, KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the "Best Crypto Apps & Exchanges" and a "Top 50 Global Unicorn" by Hurun, KuCoin is ISO 27001:2022 certified and committed to security, compliance, and innovation under the leadership of CEO BC Wong. Learn more: https://www.kucoin.com/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KuCoin Launches "Anti-Phishing Month" Campaign, Empowering Users Through Education, Incentives, and Defense
|
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
