Ultra-slim earbuds that snap to your phone — always with you, wherever life takes you.
LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- Komutr, the world's first MagSafe earbuds, launches on Kickstarter August 26, 2025, at 8 AM PT (11 AM ET). With an ultra-slim snap-on design, Komutr ensures you'll never lose your earbuds again — while delivering premium wireless audio for iPhone and Android users alike.
Back the campaign now at https://www.kickstarter.com/projects/1409358374/komutr-wireless-magsafe-earbuds-never-lose-earbuds-again and secure your pair before they're gone!
Komutr, created by Artronic Designs, builds on its CES 2025 buzz, where it wowed outlets like TechCrunch, Daily Mail, Gear Patrol, and Fox News. With IFA 2025 planned for September, Komutr's Kickstarter campaign offers the first chance to own this game-changing design.
"I designed Komutr because I was tired of losing earbuds and carrying bulky cases," said Fabien Gaussorgues, CEO of Artronic Designs. "With MagSafe snap-on technology and sleek engineering, Komutr makes wireless audio effortless — and always by your side."
MagSafe Technology Meets Superior Audio
Komutr's standout feature is its built-in MagSafe integration, allowing users to magnetically attach the charging case to the back of their phone or MagSafe-compatible accessories. Whether you're commuting, working out, or traveling, Komutr stays securely in place — eliminating the stress of lost earbuds and tangled cables.
With a case just 0.47 inches thin and earbuds weighing only 0.17 oz each, Komutr is the slimmest and lightest MagSafe earbud solution on the market.
Komutr Key Features
- MagSafe Snap-On Technology: Securely attaches to your phone or accessories, ensuring your earbuds are always with you.
- Premium Sound: High-fidelity drivers for immersive, crystal-clear audio.
- Ultra-Slim Design: Just 0.47 inches thin and 0.17 oz per earbud — the slimmest MagSafe earbuds ever.
- Smart Controls: Intuitive touch controls and a customizable app.
- All-Day Battery: 7 hours of playback, plus 30 hours with the MagSafe charging case.
- Universal Fit: Works with iOS, Android, and non-MagSafe phones via magnetic ring adapters.
- Find My™ Integration (iOS): Locate lost earbuds with Apple's Find My network.
- Sustainable Design: Minimizes e-waste by excluding redundant USB-C cables.
Proven on the Global Stage
Komutr was first introduced at CES 2025 in Las Vegas, where it captured attention from top global media including TechCrunch, Daily Mail, Gear Patrol, and Fox News Media. Featured in the Startup Innovation Zone at the Venetian Expo, it was celebrated as one of the most innovative personal tech launches of the show.
Join the Kickstarter
**Pre-order now for just $99 (retail $149)** and secure a limited gift with your order — exclusive for early backers. Once they're gone, they're gone.
Shipping begins October 2025.
Back Komutr on Kickstarter now:
Pre-order now on Kickstarter
About Artronic Designs
Artronic Designs is a forward-thinking technology company focused on simplifying modern life through smart, user-centric innovation. From wearables to wireless accessories, Artronic is redefining how tech integrates seamlessly into everyday routines.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Komutr Launches on Kickstarter: World's First MagSafe Earbuds You'll Never Lose
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
