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/C O R R E C T I O N -- METALTECH & AUTOMEX/

Business

/C O R R E C T I O N -- METALTECH & AUTOMEX/
Business

Business

/C O R R E C T I O N -- METALTECH & AUTOMEX/

2025-08-29 23:53 Last Updated At:08-30 00:15

In the news release, AUTOMEX PENANG 2025 LAUNCHES, PIVOTING MALAYSIA'S MANUFACTURING SECTOR TOWARD INDUSTRY 4.0 LEADERSHIP, issued 28-Aug-2025 by METALTECH & AUTOMEX over PR Newswire, we are advised by the company that the 9th paragraph, 2nd sentence, should read "The press conference was attended by YB Jagdeep Singh Deo, Penang Deputy Chief Minister II, Dato' Seri Wong Siew Hai, President, Malaysia Semiconductor Industry Association (MSIA), Ir. Johnson Tan, President, Malaysia Automation Technology Association (MATA), Geonice Chong, Deputy Event Director of AUTOMEX Penang and representatives from the Penang Convention & Exhibition Bureau (PCEB)." rather than "The press conference was attended by YB Jagdeep Singh Deo, Penang Deputy Chief Minister II, Andrew Chan, Executive Director, Malaysia Semiconductor Industry Association (MSIA), Ir. Johnson Tan, President, Malaysia Automation Technology Association (MATA), Geonice Chong, Deputy Event Director of AUTOMEX Penang and representatives from the Penang Convention & Exhibition Bureau (PCEB)." as originally issued inadvertently. The complete, corrected release follows:

AUTOMEX PENANG 2025 LAUNCHES, PIVOTING MALAYSIA'S MANUFACTURING SECTOR TOWARD INDUSTRY 4.0 LEADERSHIP

Penang's "Silicon Valley of the East" to Host Premier Automation and Semiconductor Showcase, Driving Advanced Manufacturing and Global Supply Chain Integration

GEORGE TOWN, Malaysia, Aug. 28, 2025 /PRNewswire/ -- AUTOMEX, Malaysia's leading exhibition for automation and manufacturing technology, is set to make its highly anticipated debut in Penang from 4–6 November 2025 at the Setia SPICE Convention Centre.  The strategic expansion marks a major milestone for AUTOMEX. Building on its 14-year co-location with METALTECH in Kuala Lumpur and nearly three decades of driving industrial innovation nationwide, AUTOMEX is now bringing its focus to Penang - one of Southeast Asia's most vital industrial corridors.

Recognised globally as the "Silicon Valley of the East," Penang is home to a powerhouse ecosystem of over 300 multinational corporations and thousands of SMEs. AUTOMEX Penang will directly serve this northern manufacturing hub, showcasing the future of industrial innovation and solidifying Malaysia's position in the global supply chain.

The inaugural event is expected to feature over 300 exhibitors and attract more than 5,000 trade visitors, offering a dynamic platform for forging partnerships, accelerating technology adoption, and driving economic growth.

AUTOMEX Penang 2025 will showcase breakthrough technologies in automation, next-generation robotics, artificial intelligence, Internet of Things (IoT) solutions, precision CNC machinery, and sustainable manufacturing. The exhibition is designed to empower manufacturers, engineers, and entrepreneurs to discover transformative solutions, forge supplier relationships, and establish cross-border partnerships that will define the future of manufacturing.

A landmark feature of this year's event is the strategic partnership with the Malaysia Semiconductor Industry Association (MSIA). AUTOMEX Penang will co-host the prestigious Silicon Malaysia Forum (formerly the National E&E Forum), bringing together global leaders and innovators in the semiconductor sector. This strategic partnership will deepen industry integration and foster technological cooperation across the entire value chain.

"The semiconductor industry is the backbone of Penang's economy and central to Malaysia's competitiveness," said Geonice Chong, Deputy Event Director of AUTOMEX Penang. "By co-hosting the Silicon Malaysia Forum at AUTOMEX Penang, we are creating a world-class platform that connects thought leaders, innovators, and investors across the E&E ecosystem. This will help Malaysia move further up the value chain into design, R&D, and advanced manufacturing, while reinforcing our place in the global semiconductor landscape."

Penang is a vital hub for outsourced semiconductor assembly and test (OSAT) and home to many of the world's leading technology companies. Its robust ecosystem of multinationals and SMEs contributes significantly to the global supply chain – underscoring its importance as Malaysia's high-tech engine.

"For nearly three decades, METALTECH and AUTOMEX have championed innovation in Malaysia's manufacturing sector. With AUTOMEX Penang 2025, we are taking this legacy forward by bringing the event to one of the nation's most dynamic tech hubs. Our strategic partnership with MSIA positions us to significantly strengthen automation and semiconductor integration, driving Penang's continued growth while solidifying Malaysia's leadership position in the global digital economy," added Geonice Chong.

A press conference was held on 28 August 2025 at the Deputy Chief Minister's Office in Penang to officially announce the event's launch. The press conference was attended by YB Jagdeep Singh Deo, Penang Deputy Chief Minister II, Dato' Seri Wong Siew Hai, President, Malaysia Semiconductor Industry Association (MSIA), Ir. Johnson Tan, President, Malaysia Automation Technology Association (MATA), Geonice Chong, Deputy Event Director of AUTOMEX Penang and representatives from the Penang Convention & Exhibition Bureau (PCEB). Their presence underscores the strong industry-wide support and anticipation for AUTOMEX Penang 2025.

As Malaysia accelerates toward becoming a global Industry 4.0 powerhouse, AUTOMEX Penang 2025 will act as a catalyst for the next phase of industrial transformation in the northern region. By connecting local innovation with global opportunities, the event will position Malaysian manufacturing firmly at the cutting edge of technological advancement.

Seize the opportunity to be at the forefront of this industrial transformation. AUTOMEX Penang 2025 is your gateway to the latest technologies, key industry players, and invaluable business partnerships. Join us at AUTOMEX Penang 2025 from 4–6 November 2025 at the Setia SPICE Convention Centre.

Registration is now open. For more information or to register, please visit www.automex.com.my.

Notes to Editors:
About AUTOMEX Penang
AUTOMEX Penang is Malaysia's premier exhibition for automation, robotics, and smart manufacturing. Building on a 14-year co-location with METALTECH in Kuala Lumpur, the event expands into Penang – Malaysia's "Silicon Valley of the East" and a global hub for semiconductors and advanced manufacturing. The exhibition showcases the latest innovations in robotics, machine vision, artificial intelligence (AI), the Internet of Things (IoT), and sustainable manufacturing solutions - connecting global technology providers with multinational corporations and SMEs. By attending, industry professionals gain access to cutting-edge solutions, strategic partnerships, and insights from thought leaders. AUTOMEX Penang empowers manufacturers, engineers, and decision-makers to accelerate digital transformation, enhance competitiveness, and capture growth opportunities across the global Industry 4.0 value chain.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

AUTOMEX PENANG 2025 LAUNCHES, PIVOTING MALAYSIA'S MANUFACTURING SECTOR TOWARD INDUSTRY 4.0 LEADERSHIP

AUTOMEX PENANG 2025 LAUNCHES, PIVOTING MALAYSIA'S MANUFACTURING SECTOR TOWARD INDUSTRY 4.0 LEADERSHIP

Govee, the Official Smart Lighting Partner of House of the Dragon Season 3, brings Westeros's fire and shadow off the screen and into your room.

BELLEVUE, Wash., June 23, 2026 /PRNewswire/ -- Govee, a global leader in smart lighting, today announced an official collaboration with the HBO Original Series House of the Dragon, debuting House of the Dragon–themed light scenes and an in-app theme skin across the Govee TV Backlight series throughout the show's run.

"House of the Dragon delivers a cinematic experience with stunning visuals, and we're honored to be HBO's Official Smart Lighting Partner for Season 3," said Eric Wu, CEO of Govee. "Backed by years of ambient lighting engineering and the industry's most complete TV backlight lineup, Govee's TV Backlight 3 series is built for exactly this kind of storytelling — extending dragonfire and shadow from the screen onto your walls, so the show doesn't stop at the bezel."

Another Way to Experience Westeros Beyond the Screen

For House of the Dragon fans, the world of Westeros lives in its details — the fire of Dragonstone, the shadow of the Red Keep, the stillness of King's Landing at night. The Govee × House of the Dragon collaboration is built so those worlds extend into the room around you.

The Govee TV Backlight lineup reads on-screen color in real time through its camera color-matching system and extends it onto the surrounding wall as the scene evolves — so when dragonfire roars, warm amber spills into the room across Govee's high-density light strip that runs across the entire lineup; when Small Council scenes unfold in the Red Keep, deep gold ripples across the walls, held together by Govee's multi-zone color matching algorithm; and in House of the Dragon's famously low-lit moments, the new Govee TV Backlight 3's industry-first 4MP dual-camera sensor capture preserves the subtle gradients between shadow and flame that make the show's photography so distinctive.

A House of the Dragon Layer Across the Govee Experience

Govee and HBO have co-designed a curated set of House of the Dragon–inspired light scenes, playable across the TV Backlight lineup and the wider Govee Home ecosystem:

  • Dracarys — rolling amber and ember tones that echo torchlight and dragon breath.
  • Fire & Blood —deep crimson and obsidian tones that pulse like Targaryen banners over Dragonstone at night.
  • Green Reign— emerald and candlelit gold shimmering like Hightower silk across the Red Keep.

The Govee Home App also comes with a matching House of the Dragon theme skin — a consistent themed interface from setup through every scene and control.

Experience House of the Dragon Across the Full Govee TV Backlight 3 Series

Every House of the Dragon fan gets a fit — the collaboration runs across Govee's industry-leading TV Backlight lineup, a three-tier series powered by Govee's own progression from single-to dual- to triple-camera color capture.

  • Govee TV Backlight 3 Lite — the easiest way into Westeros for first-time ambient TV lighting, powered by Govee's proven single-camera color engine.
  • Govee TV Backlight 3 — the everyday pick for most fans, with dual-camera color capture that locks onto fast dragonfights and torchlit Red Keep scenes.
  • Govee TV Backlight 3 Pro — the flagship for HDR and cinematic viewing, with Govee's triple-camera HDR engine preserving the deepest shadow and widest color range in House of the Dragon's most cinematic moments.

Full collaboration details at Govee website.

Season three of the HBO Original drama series HOUSE OF THE DRAGON debuted SUNDAY, JUNE 21 at 9:00 p.m. ET/PT on HBO, and is available to stream on HBO Max. The eight-episode season airs new episodes weekly, leading up to the season finale on August 9.

About Govee

Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee's smart home tech is not just visually stunning, but also functional — transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that "Life is Colorful" and pushing the boundaries of what lighting can do by blending design and utility. To learn more about Govee, please visit govee.com.

About HOUSE OF THE DRAGON

Based on George R.R. Martin's "Fire & Blood," the series, set 200 years before the events of "Game of Thrones," tells the story of House Targaryen. Co-Creator/Showrunner/Executive Producer, Ryan Condal; Co-Creator/Executive Producer, George R.R. Martin; Executive Producers Sara Hess, Melissa Bernstein, Kevin de la Noy, Vince Gerardis, David Hancock, Philippa Goslett. Based on George R.R. Martin's "Fire & Blood." Season three cast includes Matt Smith, Emma D'Arcy, Olivia Cooke, Steve Toussaint, Rhys Ifans, Fabien Frankel, Ewan Mitchell, Tom Glynn-Carney, Sonoya Mizuno, Harry Collett, Bethany Antonia, Phoebe Campbell, Phia Saban, Jefferson Hall, Matthew Needham, James Norton, Tom Bennett, Kieran Bew, Kurt Egyiawan, Freddie Fox, Clinton Liberty, Gayle Rankin, and Abubakar Salim. For additional information and photos, please click HERE.

About HBO

HBO® is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming through the HBO linear channels and the direct-to-consumer streaming platform, HBO Max, which is available globally in 65 countries. A part of Warner Bros. Discovery, HBO offers an extensive array of programming that includes recent fan-favorite hits like "House of the Dragon," "The Last of Us," "The White Lotus," "Succession," and "Euphoria," and iconic titles, including "Game of Thrones," "The Sopranos," "Sex and the City," "Band of Brothers" and "The Wire."

 

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Govee Brings House of the Dragon's Fire and Darkness Beyond the Screen in Collaboration With HBO Max

Govee Brings House of the Dragon's Fire and Darkness Beyond the Screen in Collaboration With HBO Max

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