LG BRINGS SEAMLESS, EVOLVING SMART HOME EXPERIENCES TO EUROPE WITH THINQ AI

On Show at IFA 2025, Company's AI Platform Integrates ThinQ UP and ThinQ Care Services to Deliver Continuous Upgrades and Proactive Maintenance

SEOUL, South Korea, Sept. 1, 2025 /PRNewswire/ -- LG Electronics (LG) is ushering in a new era in the European smart home appliance market with the introduction of its groundbreaking AI platform, LG ThinQ AI. Taking center stage at the company's IFA 2025 exhibit, LG ThinQ AI integrates the ThinQ UP and ThinQ Care services to provide a personalized, ever-evolving customer experience along with proactive appliance management. This innovative platform advances LG's core product technologies through AI and usage data analysis, optimizing the product experience and enhancing customers' overall quality of life. LG will begin rolling out ThinQ AI in key European markets throughout September.

With AI-powered features such as continuous, tailored upgrades and intelligent performance optimization based on user behavior, LG ThinQ AI redefines home living, elevates the overall smart appliance experience, and reinforces LG's leadership in the European AI home solutions market.

A core element of the platform, ThinQ UP enables compatible appliances to acquire new features via software updates, ensuring they remain up-to-date and relevant to customers' ever-changing lifestyles. Complementing this, ThinQ Care provides proactive support that predicts potential malfunctions or issues before they occur. Drawing on extensive usage data, its smart diagnostics detect even minor issues and guide customers through simple solutions, boosting product reliability and peace of mind.

ThinQ AI also reflects the priorities of Europe's discerning, eco-conscious consumers, with a focus on energy efficiency and ease of use. For washing machines, Energy Saving Mode helps lower household energy consumption, while refrigerators benefit from AI Saving Mode, which intelligently reduces power use. Convenience-driven features include Fresh Keeper, which prevents clothes left in the washer from wrinkling or smelling, and the tub clean reminder to maintain hygiene. Refrigerator functions include Night View, which adjusts display brightness at night, and the Smart Fill system, allowing the water dispenser to deliver precisely pours. Users can even reconfigure the built-in ice dispenser to serve as an additional water dispenser, providing greater flexibility.

Moving forward, LG plans to deliver a steady flow of region-specific ThinQ UP features inspired by customer feedback. Through the Share Your Ideas function in the ThinQ app, users can propose new features that may be developed into real updates. Following the European rollout this month, LG will gradually expand ThinQ UP service availability worldwide throughout the rest of the year.

At IFA 2025, LG will showcase a diverse range of appliances enhanced with ThinQ AI and tailored for European consumers. Harmonious and differentiated smart home lifestyle scenes will demonstrate how the company's latest innovations seamlessly elevate everyday living. Visitors can engage with an interactive demo app to explore how ThinQ UP lets customers continuously upgrade their LG appliances. LG AI HOME zone presents the company's Zero Labor Home, where ThinQ AI recognizes user's voice and activates personalized appliance settings to provide a highly personalized home experience.

"Our innovative ThinQ AI platform offers differentiated convenience and efficiency through continuous upgrades and intelligent, proactive care," said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. "We are committed to creating an AI home experience that evolves in step with the unique needs of every customer."

ThinQ AI and an array of innovative home appliance solutions will be on show at LG's IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.

About LG Electronics Home Appliance Solution Company 

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG BRINGS SEAMLESS, EVOLVING SMART HOME EXPERIENCES TO EUROPE WITH THINQ AI

LG BRINGS SEAMLESS, EVOLVING SMART HOME EXPERIENCES TO EUROPE WITH THINQ AI

LG BRINGS SEAMLESS, EVOLVING SMART HOME EXPERIENCES TO EUROPE WITH THINQ AI

DUBAI, UAE, Jan. 15, 2026 /PRNewswire/ -- Mantle, the high-performance distribution and liquidity layer bridging traditional finance (TradFi), real-world assets (RWAs) and on-chain liquidity, today announced the integration of Infinex, a comprehensive cross-chain DeFi aggregation platform featuring a passkey-first wallet, unified portfolio management, and integrated trading capabilities.

The deployment of Infinex on Mantle significantly enhances access to Mantle-based assets and decentralized applications, offering users a streamlined, intuitive interface to discover liquidity, manage portfolios, and execute DeFi strategies seamlessly across multiple blockchain networks.

By expanding its presence on Infinex's marketplace, Mantle continues to advance its mission of making decentralized finance (DeFi) more accessible, efficient, and scalable, further empowering developers, traders, and liquidity providers with frictionless access to a growing on-chain ecosystem.

Why This Integration Matters 

Infinex aggregates liquidity from multiple protocols and simplifies advanced DeFi actions, including swaps, bridging, and yield opportunities all into a single, unified experience. This removes the need for users to navigate fragmented interfaces, making it easier to engage with Mantle-native assets and applications.

The integration strengthens Mantle's on-chain reach and interoperability, supporting broader ecosystem adoption as users increasingly seek seamless, cross-protocol access to DeFi services.

A Unified Trading Experience on Mantle

As Mantle continues to develop its modular Layer-2 ecosystem designed to unlock capital efficiency and institutional-grade utility for DeFi while making real-world finance flow seamlessly, integrations like Infinex delivers immediate, real-world value to users and partners alike.

Through Infinex, users can now discover, access, and deploy Mantle-native assets alongside a wide range of DeFi capabilities, including:

• Seamless Swaps: Executing token exchanges with optimized routing for the best available prices and minimal slippage.
• Integrated Bridging: Facilitating cross-chain asset transfers directly within the platform, removing the need for users to navigate separate, often confusing, bridging interfaces.
• Optimized Yield Opportunities: Presenting and automating access to various yield-generating strategies, including staking, lending, and liquidity provision, all from a single dashboard.

This unified experience lowers barriers to participation while enhancing liquidity flow and user engagement across Mantle's growing DeFi landscape.

Strategic Importance for Mantle's Ecosystem

The Infinex integration expands Mantle's visibility beyond its native ecosystem and facilitates deeper, more efficient liquidity flows across chains. As Mantle continues to attract a diverse range of DeFi builders, from decentralized exchanges and autonomous yield tools to AI-powered interfaces and RWA platforms, broader access through cross-chain aggregators plays a key role in driving on-chain activity, volume, and user adoption.

This milestone supports Mantle's long-term strategy to build a robust, accessible, and high-performance ecosystem that serves both sophisticated DeFi users and the next wave of mainstream participants.

About Mantle

Mantle positions itself as the premier distribution layer and gateway for institutions and TradFi to connect with on-chain liquidity and access real-world assets, powering how real-world finance flows.

With over $4B+ in community-owned assets, Mantle combines credibility, liquidity and scalability with institutional-grade infrastructure to support large-scale adoption. The ecosystem is anchored by $MNT within Bybit, and built out through core ecosystem projects like mETH, fBTC, MI4 and more. This is complemented by Mantle Network's partnerships with leading issuers and protocols such as Ethena USDe, Ondo USDY, OP-Succinct and EigenLayer.

For more information about Mantle, please visit: mantle.xyz

For more social updates, please follow: Mantle Official X & Mantle Community Channel

For media enquiries, please contact: contact@mantle.xyz 

About Infinex

Infinex is a crypto superapp that combines the best aspects of multichain wallets, DEX aggregation, perps trading, and much more. Through seamless UX, support for 20+ chains and passkey technology, Infinex provides the safest and easiest way to get onchain. Follow Infinex on X, and set up an account today at Infinex.xyz

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Mantle Expands Global DeFi Access through Infinex Integration