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DA NANG, Vietnam, Sept. 3, 2025 /PRNewswire/ -- KuCoin, a leading global cryptocurrency exchange serving over 41 million users across more than 200 regions, has signed a strategic Memorandum of Understanding (MoU) with the Vietnam Blockchain and Digital Assets Association (VBA) and 1Matrix Joint Stock Company (1Matrix). This landmark agreement marks a pivotal step in KuCoin's commitment to fostering innovation in emerging markets to accelerate blockchain infrastructure, digital asset applications, and the nation's digital economy.
This collaboration positions KuCoin as a key pioneer in Vietnam's crypto landscape, drawing on its global expertise to deliver tailored solutions. The initiative introduces actionable advancements, including pilot trading platforms, digital payment solutions, electronic identity systems, and international-standard risk management tools. By merging KuCoin's cutting-edge technology with 1Matrix's local expertise and VBA's policy advocacy, it sets a new benchmark for localized blockchain development, directly supporting Vietnam's National Blockchain Strategy (2025–2030) and elevating the country's role in digital innovation.
Under the MoU, KuCoin will lead the transfer of advanced technology and best practices, empowering local innovation while upholding top security standards. 1Matrix will oversee domestic infrastructure and resources, while VBA will facilitate policy advocacy, standardization, and community outreach. This tripartite model fosters a transparent, sustainable digital financial ecosystem, enabling Vietnamese startups to access international markets and promote economic inclusion and growth.
Damen Chen, Vice President and Head of Group Commercial, shared his enthusiasm: "Vietnam is emerging as one of the world's most dynamic hubs for blockchain and digital assets, fueled by a young, creative, and tech-savvy community ready to pioneer global innovations. Through this strategic partnership with VBA and 1Matrix, KuCoin is excited to co-develop blockchain technology and commit to long-term collaboration in building community trust, advancing digital asset education, and nurturing Vietnam's blockchain startup ecosystem. Our shared goal is to create a transparent, secure, and internationally competitive market, elevating Vietnam as a pivotal landmark on the global blockchain map."
This partnership highlights KuCoin's dedication to security, transparency, and compliance—core pillars of its trusted reputation. As Chen noted in his recent address at Da Nang Finance and Tech Week, KuCoin prioritizes real-time order book data, regular proof-of-reserves reporting, and independent audits to combat fake volumes and ensure accountability. Among the first exchanges to mandate KYC and AML standards globally, KuCoin engages in regulatory consultations, sandboxes, and policy development. In Vietnam, KuCoin Labs and KuCoin Ventures are investing in early-stage projects and partnering with universities and communities to build talent and drive adoption in tokenization and DeFi.
Mr. Phan Duc Trung, Chairman of VBA and 1Matrix, praised the tripartite cooperation, emphasizing its role in boosting the digital asset market, enabling international integration, and fostering a transparent, sustainable digital financial ecosystem.
VBA, founded under Decision No. 343/QD-BNV dated April 27, 2022, by the Ministry of Home Affairs, serves as Vietnam's first official social-professional organization for the blockchain sector. It gathers stakeholders interested in researching, testing, evaluating, standardizing, and promoting blockchain applications.
1Matrix Joint Stock Company, a VBA member, is a pioneer in Vietnam's blockchain infrastructure. It develops the Vietnam Blockchain Multi-Chain Service Network (VBSN), a platform for rapid layer-1 blockchain deployment, supporting digital identity, data governance, and essential public applications.
This strategic agreement is expected to lay the foundation for a pioneering model in Vietnam's blockchain sector, advancing the National Blockchain Strategy and establishing Vietnam as a bright spot on the global technology map.
About KuCoin
Founded in 2017, KuCoin is a leading global cryptocurrency platform serving over 41 million users across 200+ countries and regions. Built on cutting-edge blockchain technology, KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the "Best Crypto Apps & Exchanges" and a "Top 50 Global Unicorn" by Hurun, KuCoin is ISO 27001:2022 certified and committed to security, compliance, and innovation under the leadership of CEO BC Wong. Learn more: https://www.kucoin.com/
About VBA
The Vietnam Blockchain and Digital Assets Association (VBA) is a non-profit organization established under Decision No. 343/QĐ-BNV on April 27, 2022 by the Ministry of Home Affairs. As the first and only legally recognized professional association in Vietnam dedicated to blockchain, VBA has been entrusted under the National Blockchain Strategy to spearhead the development of "Make in Vietnam" blockchain platforms, promote standardization, and unite domestic technology enterprises to strengthen competitiveness and elevate Vietnam's global standing. Learn more: https://blockchain.vn
About 1Matrix
1Matrix Joint Stock Company is a pioneering Vietnamese enterprise in blockchain infrastructure, committed to building a "Make in Vietnam" blockchain network and leading the advancement of Blockchain-as-a-Service (BaaS). 1Matrix is the founder and developer of the Vietnam Blockchain Service Network (VBSN) — a multi-chain infrastructure that enables the rapid deployment of Layer-1 blockchain networks, supporting data governance, digital identity, and diverse public services. VBSN is built by 1Matrix with the institutional support of VBA and strategic advisory from Boston Consulting Group (BCG), positioning it as a cornerstone of Vietnam's national digital infrastructure and a catalyst for innovation across industries. Learn more https://1matrix.com
DA NANG, Vietnam, Sept. 3, 2025 /PRNewswire/ -- KuCoin, a leading global cryptocurrency exchange serving over 41 million users across more than 200 regions, has signed a strategic Memorandum of Understanding (MoU) with the Vietnam Blockchain and Digital Assets Association (VBA) and 1Matrix Joint Stock Company (1Matrix). This landmark agreement marks a pivotal step in KuCoin's commitment to fostering innovation in emerging markets to accelerate blockchain infrastructure, digital asset applications, and the nation's digital economy.
This collaboration positions KuCoin as a key pioneer in Vietnam's crypto landscape, drawing on its global expertise to deliver tailored solutions. The initiative introduces actionable advancements, including pilot trading platforms, digital payment solutions, electronic identity systems, and international-standard risk management tools. By merging KuCoin's cutting-edge technology with 1Matrix's local expertise and VBA's policy advocacy, it sets a new benchmark for localized blockchain development, directly supporting Vietnam's National Blockchain Strategy (2025–2030) and elevating the country's role in digital innovation.
Under the MoU, KuCoin will lead the transfer of advanced technology and best practices, empowering local innovation while upholding top security standards. 1Matrix will oversee domestic infrastructure and resources, while VBA will facilitate policy advocacy, standardization, and community outreach. This tripartite model fosters a transparent, sustainable digital financial ecosystem, enabling Vietnamese startups to access international markets and promote economic inclusion and growth.
Damen Chen, Vice President and Head of Group Commercial, shared his enthusiasm: "Vietnam is emerging as one of the world's most dynamic hubs for blockchain and digital assets, fueled by a young, creative, and tech-savvy community ready to pioneer global innovations. Through this strategic partnership with VBA and 1Matrix, KuCoin is excited to co-develop blockchain technology and commit to long-term collaboration in building community trust, advancing digital asset education, and nurturing Vietnam's blockchain startup ecosystem. Our shared goal is to create a transparent, secure, and internationally competitive market, elevating Vietnam as a pivotal landmark on the global blockchain map."
This partnership highlights KuCoin's dedication to security, transparency, and compliance—core pillars of its trusted reputation. As Chen noted in his recent address at Da Nang Finance and Tech Week, KuCoin prioritizes real-time order book data, regular proof-of-reserves reporting, and independent audits to combat fake volumes and ensure accountability. Among the first exchanges to mandate KYC and AML standards globally, KuCoin engages in regulatory consultations, sandboxes, and policy development. In Vietnam, KuCoin Labs and KuCoin Ventures are investing in early-stage projects and partnering with universities and communities to build talent and drive adoption in tokenization and DeFi.
Mr. Phan Duc Trung, Chairman of VBA and 1Matrix, praised the tripartite cooperation, emphasizing its role in boosting the digital asset market, enabling international integration, and fostering a transparent, sustainable digital financial ecosystem.
VBA, founded under Decision No. 343/QD-BNV dated April 27, 2022, by the Ministry of Home Affairs, serves as Vietnam's first official social-professional organization for the blockchain sector. It gathers stakeholders interested in researching, testing, evaluating, standardizing, and promoting blockchain applications.
1Matrix Joint Stock Company, a VBA member, is a pioneer in Vietnam's blockchain infrastructure. It develops the Vietnam Blockchain Multi-Chain Service Network (VBSN), a platform for rapid layer-1 blockchain deployment, supporting digital identity, data governance, and essential public applications.
This strategic agreement is expected to lay the foundation for a pioneering model in Vietnam's blockchain sector, advancing the National Blockchain Strategy and establishing Vietnam as a bright spot on the global technology map.
About KuCoin
Founded in 2017, KuCoin is a leading global cryptocurrency platform serving over 41 million users across 200+ countries and regions. Built on cutting-edge blockchain technology, KuCoin offers access to 1,000+ digital assets and solutions including Web3 wallet, Spot and Futures trading, institutional services, and payments. Recognized by Forbes as one of the "Best Crypto Apps & Exchanges" and a "Top 50 Global Unicorn" by Hurun, KuCoin is ISO 27001:2022 certified and committed to security, compliance, and innovation under the leadership of CEO BC Wong. Learn more: https://www.kucoin.com/
About VBA
The Vietnam Blockchain and Digital Assets Association (VBA) is a non-profit organization established under Decision No. 343/QĐ-BNV on April 27, 2022 by the Ministry of Home Affairs. As the first and only legally recognized professional association in Vietnam dedicated to blockchain, VBA has been entrusted under the National Blockchain Strategy to spearhead the development of "Make in Vietnam" blockchain platforms, promote standardization, and unite domestic technology enterprises to strengthen competitiveness and elevate Vietnam's global standing. Learn more: https://blockchain.vn
About 1Matrix
1Matrix Joint Stock Company is a pioneering Vietnamese enterprise in blockchain infrastructure, committed to building a "Make in Vietnam" blockchain network and leading the advancement of Blockchain-as-a-Service (BaaS). 1Matrix is the founder and developer of the Vietnam Blockchain Service Network (VBSN) — a multi-chain infrastructure that enables the rapid deployment of Layer-1 blockchain networks, supporting data governance, digital identity, and diverse public services. VBSN is built by 1Matrix with the institutional support of VBA and strategic advisory from Boston Consulting Group (BCG), positioning it as a cornerstone of Vietnam's national digital infrastructure and a catalyst for innovation across industries. Learn more https://1matrix.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
KuCoin Partners with VBA and 1Matrix to Pioneer Blockchain Infrastructure and Digital Asset Development in Vietnam
PETALING JAYA, Malaysia, Feb. 7, 2026 /PRNewswire/ -- Village Grocer, Malaysia's leading premium supermarket chain, officially opens its doors today at the highly anticipated Hextar World @ Empire City. This new outlet marks a significant milestone in the brand's expansion, bringing its signature "Passion to Delight" shopping experience to the vibrant community of Damansara Perdana.
The new store serves as a cornerstone of Hextar World's "Exploratorium" concept, offering a curated selection of the freshest local produce and premium international imports. Residents and office workers in the vicinity can now enjoy convenient access to:
- Freshness Guaranteed: A wide array of fruits and vegetables flown in daily from Australia, the US, Japan, Korea, and New Zealand, alongside locally sourced produce from Cameron Highlands.
- Premium Meats & Seafood: High-quality cuts of meat and the "catch of the day" seafood section.
- International & Artisanal: Exclusive house-brand products from Australia (Woolworths) and Italy, plus an extensive organic and health-food section catering to vegan, keto, and gluten-free lifestyles.
- Ready-to-Eat Delights: A dedicated deli section featuring artisanal baked goods and convenient meal solutions.
"We are delighted to welcome Village Grocer to Hextar World. Their commitment to quality, freshness, and an elevated everyday shopping experience aligns perfectly with our vision of creating a vibrant lifestyle destination for the community. This opening marks an exciting milestone for Hextar World, and we look forward to seeing Village Grocer become a favourite destination for families and shoppers alike," said Dato' Eddie Ong, Group Chief Executive Officer of Hextar Group.
"Our arrival at Hextar World is a strategic step in bringing our premium grocery offers closer to the urban heart of Petaling Jaya," said Mr. Ivan Tan, Group Executive Director of The Food Purveyor. "We have designed this outlet to reflect a refreshed, modern aesthetic that complements the progressive architecture of Empire City. Our goal is to make every grocery run an effortless and exciting journey of discovery."
"The Food Purveyor CEO, Mr. Kok, is pleased to integrate Village Grocer into this innovative multi-generational hub. He emphasized that by aligning with the mall's focus on experiential living, the goal is to ensure Village Grocer remains a convenient and accessible resource for all communities."
Grand Opening Celebrations & Promotions
To celebrate the launch, Village Grocer Hextar Empire City is offering a series of exclusive rewards for opening special and BITES loyalty members from 6th February to 8th March 2026:
- Bumper Bonanza - a one (1)-day-deal offering the best deal in town!
- Weekly Friday Rewards happening on 6th, 13th, 20th, 27th Feb, and 6th March by rewarding our customers with attractive free gifts up for grabs. First come first serve, while stocks last. Terms and conditions applied.
- On the opening day itself:
- The first 200 customers who spend minimum RM150 & above can redeem one(1) exclusive goodie bag for free from our customer service counter.
- And for the first 50 customers who managed to spend RM300 & above, get the exclusive goodie bag, plus a free Fruit & Vegetables giftbag containing the freshest picks and harvest prepared by us, limited to the first 50 redemptions only. While stocks last, don't miss out!
- Join BITES (FREE membership)
- Get a FREE non-woven shopping bag when you spend RM30 & above in a single receipt. (Offer valid for 6th Feb only)
- RM100 & above to get a Succulent (limited to 150 units, first come first serve, while stocks last.)
- RM150 & above to get a Lotus Bamboo (limited to 50 units, first come first serve, while stocks last.)
- Sign up Bites membership to collect points, earn rewards and enjoy members only price offer. Spend RM2 to earn 1 Bites point.
- Check out our LIMITED EDITON Village Grocer Non-Woven Giant Bag selling at just RM19.99
As part of Village Grocer's commitment to sustainability, the Hextar Empire City outlet will operate as a plastic-free-at-checkout store, encouraging shoppers to bring their own reusable bags to reduce environmental impact.
Village Grocer at Hextar World, Empire City is located at Lower Ground 1 (The Marketplace) and is open daily from 10:00 AM to 10:00 PM.
For more information, visit www.villagegrocer.com.my or follow Village Grocer on Facebook and Instagram.
About Village Grocer:
Village Grocer is one of the leading premium supermarket chains, known for its commitment to offering the finest quality products, exceptional customer service, and a unique shopping experience. Village Grocer is dedicated to bringing the best of local and international gourmet items to discerning shoppers, while maintaining the highest standards of sustainability and environmental responsibility.
For more information, visit villagegrocer.com.my.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Village Grocer Expands its Footprint to Damansara with New Store Opening at Hextar World, Empire City
