Skip to Content Facebook Feature Image

ESR Introduced Industry-First Tech for Charging, Protection, and Productivity at IFA 2025

Business

ESR Introduced Industry-First Tech for Charging, Protection, and Productivity at IFA 2025
Business

Business

ESR Introduced Industry-First Tech for Charging, Protection, and Productivity at IFA 2025

2025-09-05 14:00 Last Updated At:14:25

Featuring the World's First Wired-Speed Wireless Charging with CryoBoost®, innovative iPad keyboard cases, and a sneak peek at next-generation iPhone protection.

BERLIN, Sept. 5, 2025 /PRNewswire/ -- ESR, a global tech brand trusted by over 123 million users, unveiled its latest lineup of next-generation mobile products at IFA Berlin.

Featuring the world's first wired-speed wireless charging with CryoBoost®, advanced iPad keyboard cases, and a preview of next-generation iPhone protection, ESR continues to make technology easier, safer, and more versatile.

"Tech Made Easier is not just our mission, it's our commitment," said Tim Wu, ESR's CEO. "With these launches at IFA, we're empowering users everywhere with smart, versatile, no-compromise solutions for charging, protection, and productivity."

CryoBoost®, Cooler and Faster Charging with Qi2.2 25W

ESR debuted the world's first wired-speed wireless charging with MagSafe convenience, delivering fast, safe, and efficient power for the latest iPhones. Patented CryoBoost® phone cooling tech, featuring a whisper-quiet fan (<25 dB) and open-duct design, keeps devices cool and charging fully optimized, even under heavy use.

This advanced cooling technology provides an average heat reduction of 6.5°F compared to other magnetic chargers with fanless cooling, ensuring high-speed Qi2.2 25W charging. It powers an iPhone 16 Pro from 0% to 50% in just 30 minutes.

  • ESR CryoBoost Foldable 3-in-1 Magnetic Charging Station – A 2025 Red Dot Award winner, this compact and portable charger is ideal for on-the-go convenience. MFW-certified for reliability, it powers the Apple Watch Series 10 to 80% in just 30 minutes. Adjustable from 0° to 75° for portrait or landscape use, it folds to just 15.8 mm for easy storage and travel.
  • ESR CryoBoost 3-in-1 Charging Station – Powers an iPhone, Apple Watch, and AirPods simultaneously in a clutter-free design. MFW-certified for lasting performance, it powers the Apple Watch Series 10 to 50% in just 30 minutes. The MagSafe stand holds the phone securely in portrait or landscape mode and doubles as a nightstand with StandBy clock. The cooling fan and indicator light can be switched off for quiet nights.
  • ESR OmniLock Magnetic Car Charger – Air vent model with CryoBoost® technology provides Qi2.2 25W fast charging. The reinforced OmniLock arm ensures stability and full-angle flexibility that doesn't obstruct air vents. It features an upgraded clamp with an over-tightening prevention system and a shock-absorbing silicone pad to prevent damage to the vent. An expansion of the lineup is scheduled to launch later this year, offering more options for drivers.

Flex Your Way, Lead and Innovate: Two New Keyboard Cases for iPad

ESR unveiled the Shift and Flex detachable keyboard cases, designed to give iPad users greater flexibility for work, creativity, and relaxation. Both models feature detachable Bluetooth keyboards that stay paired when removed, enabling typing from up to 32.8 ft. Compatible with a wide range of iPad Pro, iPad Air, and standard iPad models, the cases combine full-size keys and 65% larger trackpads in a slim, portable design with reinforced Air Guard corners for all-around protection—bringing together the freedom of a tablet with the productivity of a laptop wherever inspiration strikes.

ESR Shift Keyboard Case – For Professionals and Creators

  • Flexible Stand Angles – Landscape: 20°–75° for work/play, 20° drawing mode, 70° portrait browsing, optimized for professional illustration, multitasking, and entertainment.
  • Fully Responsive Edge-to-Edge Trackpad - Enjoy effortless multi-touch gestures, including tap to click, two-finger scrolling, pinch to zoom in or out, and three-finger swipe up for home.
  • Long Battery Life – Up to 195 days (13") / 160 days (11") of daily use, minimizing interruptions for heavy users.

ESR Flex Keyboard Case – For Students and Occasional Office Users

  • Stable Triangular Stand – Dual landscape angles: 65° for typing/video, 20° for drawing/note-taking, providing stability and optimal angles for study and casual work.
  • 65% Larger Trackpad - Boost multitasking, editing, and browsing with smoother, more precise multi-touch gestures.
  • Lightweight Build – Total 530 g, easy to carry for school, travel, or casual work.
  • Long Battery Life – Lasts up to 60 days (2 hrs/day), supporting extended study and creative sessions without frequent recharging.
  • Built-In Pencil Holder – Keeps your stylus secure and within easy reach, ideal for students and creative tasks on the go.

All-Around Protection, Peak-Performance iPhone Accessories

ESR will also introduce new cases and screen protectors in the coming week for the latest iPhone. The ESR Cyber Tough Magnetic Case (Camera Control, Stash Stand) offers next-level protection with multi-layer construction, reinforced Air Guard corners, dual-layer camera protection, and a built-in Camera Control cover. Pair it with the ESR UltraFit Armorite® Pro Screen Protector, made with Accessory Glass by Corning™, featuring a next-gen anti-reflective coating that halves glare and delivers brighter, true-to-color visuals.

About ESR: Trusted for 16 Years

Founded in 2009, ESR is a global tech brand trusted by over 123 million customers worldwide. We design tech accessories for smart devices to enhance everyday tech experiences. We're on a mission to make tech easier to use—developing products that seamlessly integrate into daily life, helping people live with greater ease and efficiency. To stay updated on the latest news and product launches from ESR, please visit www.esrtech.com or follow ESR's social media on X, Instagram, and Facebook.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ESR Introduced Industry-First Tech for Charging, Protection, and Productivity at IFA 2025

ESR Introduced Industry-First Tech for Charging, Protection, and Productivity at IFA 2025

Envision doubles down on the renewable energy system with its launch of Dubhe, an energy foundation model shaping the AI energy system.

ABU DHABI, UAE, Jan. 15, 2026 /PRNewswire/ -- Envision, the global leader in green technology, today announced the launch of Dubhe, its groundbreaking Energy Foundation Model, designed to shape the world's largest Physical AI system – the AI energy system.

Inspired by Dubhe, the guiding star of the Big Dipper that has helped humanity navigate by the North Star for thousands of years, the Dubhe Energy Foundation Model was unveiled by Lei Zhang, Founder and CEO of Envision, during the Abu Dhabi Sustainability Week.

Dubhe sits at the core of Envision's Physical AI architecture, analysing vast real-world energy data streams to orchestrate renewable generation, storage, grids, and demand in real time. By unlocking the abundance of renewable resources and driving costs toward near-zero marginal levels, Dubhe enables energy systems to scale in step with AI—addressing the unprecedented energy demands that AI places on global infrastructure.

"For centuries, Dubhe guided humanity through the night sky. Today, Dubhe is the guiding star of the AI era—shaping the AI energy system with a foundation that is infinite, intelligent, and inexpensive, supporting the prosperity of a new civilization." Says Lei.

Shaping the AI Energy System: From Large Language Models to Physical Artificial Intelligence

While large language models have transformed the digital world, Envision believes the next leap lies in Physical Artificial Intelligence—AI that directly governs the physical systems essential to human survival and prosperity.

Dubhe works in tandem with Tianji, Envision's large-scale weather foundation model. Because renewable energy depends on weather, Tianji provides the predictive intelligence that allows Physical AI to anticipate and respond to weather-driven variability, ensuring the energy system operates efficiently and reliably at scale.

"Language models understand words. Physical AI understands the world. Energy is the foundation of all systems." Says Lei. "This isn't just an energy transition. It's a civilizational upgrade, laying the foundation for human prosperity within planetary boundaries."

Strategic Partnership with Masdar to Advance AI Energy System Deployment

Envision also signed a strategic cooperation agreement with Masdar, the UAE's clean energy champion, to jointly unveil the future-oriented AI Energy System.The signing was witnessed by HE Dr Sultan Al Jaber, UAE Minister of Industry and Advanced Technology, ADNOC Managing Director and Group CEO, Masdar Chairman, together with Lei Zhang.

Under the agreement, Masdar recognizes Envision as a strategic partner in renewable energy technology sectors, including wind power, energy storage, and green hydrogen, to jointly advance the large-scale deployment of AI energy systems and accelerate the global energy transition.

About Envision 

Envision is a world-leading green technology company that provides renewable energy solutions for global enterprises, governments, and institutions. Encompassing three major business sectors - Smart Wind Turbines, Energy Storage, and Green Hydrogen Solutions, Envision collaboratively constructs comprehensive solutions for energy transformation.

Envision has received several accolades for its sustainability performance, including the EcoVadis Gold Medal and the CDP "A-List". It was also recognized in Fortune's "Change the World" list and ranked among the top 10 smartest companies by the MIT Technology Review.

Today, Envision leverages its global network of R&D and engineering centers across the United States, UK, France, Germany, Denmark, China, etc. to continuously lead global green technology development. Envision joined the Science Based Targets initiative (SBTi) and committed to achieving the "Business Ambition for 1.5°C" in 2021. It has achieved carbon neutrality across its global operations by 2022 and will achieve carbon neutrality throughout its value chain by 2028.

For more, please visit envision-group.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Recommended Articles