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MUMBAI, India, Sept. 5, 2025 /PRNewswire/ -- The Levi's® brand is proud to welcome Alia Bhatt as its new Global Brand Ambassador. This partnership brings together two global forces, Levi's®, the name that defines denim, and Alia Bhatt, whose impact and influence in film and fashion resonates worldwide - to shape the next chapter in denim's global story.
She joins the brand at a time when women's fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they're becoming essential every day. And Levi's®, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.
Levi's® and Alia are united by a shared vision - to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it's loose fits, wide leg, or reinvented classics, Levi's® women's portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi's® will continue to innovate with new fits and styles, while staying true to what it has always stood for - timeless denim, made for now.
About Levi's brand
The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about Levi's brand, its products and stores, please visit levi.in.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,400 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.
MUMBAI, India, Sept. 5, 2025 /PRNewswire/ -- The Levi's® brand is proud to welcome Alia Bhatt as its new Global Brand Ambassador. This partnership brings together two global forces, Levi's®, the name that defines denim, and Alia Bhatt, whose impact and influence in film and fashion resonates worldwide - to shape the next chapter in denim's global story.
She joins the brand at a time when women's fashion is embracing a big shift. Relaxed fits, wide legs and looser silhouettes are no longer just seasonal trends, they're becoming essential every day. And Levi's®, long known for defining what denim means, is at the forefront of this evolution. With Alia leading the way, that shift is about to go mainstream.
Levi's® and Alia are united by a shared vision - to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance. Whether it's loose fits, wide leg, or reinvented classics, Levi's® women's portfolio is evolving, and Alia is the perfect catalyst for this next chapter.
Levi's® will continue to innovate with new fits and styles, while staying true to what it has always stood for - timeless denim, made for now.
About Levi's brand
The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about Levi's brand, its products and stores, please visit levi.in.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,400 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.'s reported 2023 net revenues were $6.2 billion. For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ALIA BHATT JOINS LEVI'S® AS GLOBAL BRAND AMBASSADOR, USHERING IN A NEW ERA OF FIT AND FASHION
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GRENOBLE, France and PLEASANTON, Calif., May 8, 2026 /PRNewswire/ -- Following a 2026 CES Innovation Award, MountAIn enables frictionless deployment of high-precision AI models fully optimised for Alif's ultra-low-power hardware to eliminate the need for power-hungry chipsets.
Python developers can now slash development time from 12 months to minutes while achieving a 3x reduction in memory usage to run computer vision models.
To view the Multimedia News Release, please click:
https://www.multivu.com/mountain-and-alif-semiconductors/9397851-en-ai-cloud-computing-balletto-processors
MountAIn SAS, an award-winning AI orchestration company and 2026 CES Innovation Award honoree, today announced a strategic partnership with Alif Semiconductor to revolutionize Computer Vision at the extreme edge.
The combined hardware-software solution is engineered to serve high-demand mass markets, enabling the next generation of smart cameras, smart glasses, smart factories, health tech, and smart home appliances.
Historically, device manufacturers and developers faced a frustrating trade-off: use expensive, power-hungry MPUs to run complex vision AI, or settle for limited AI performance on cost-effective MCUs. MountAIn's proprietary "AI Booster" middleware is acting as an intelligent bridge, orchestrating Alif's internal processors to maximize speed (FPS) while compressing memory usage by 3x.
A Game-Changer for the Edge AI Ecosystem
For Device Manufacturers (OEMs/ODMs): MPU Power at MCU Economics
- Ultra-Low Power: Manufacturers can now integrate vision models into battery-powered devices operating under a strict 100 mW power envelope.
- Uncompromised Precision: Deliver cloud-equivalent model resolution and accuracy directly on the edge, without the traditional cost or thermal penalties.
For AI Developers: From Python to Silicon in Just One Click
- Developer Democratization: Python-centric AI specialists can seamlessly deploy models directly to Alif MCUs
- Months to Minutes: MountAIn's single-click compiler completely eliminates the firmware bottleneck
"The Edge AI industry has been forced to choose between expensive, power-hungry MPUs and cost-efficient MCUs" said Vincent Huard, CEO of MountAIn. "We believe that 'Embedded AI' shouldn't require a PhD in firmware optimization. We are on a mission to Deliver cloud-grade vision at MCU economics and to unlock entirely new use cases."
"To truly democratize Edge AI and scale it across billions of smart devices, developers need hardware that delivers extreme efficiency without sacrificing capability," said Reza Kazerounian, President and Co-Founder of Alif Semiconductor. "By pairing MountAIn's 1-click software infrastructure with the native power of our Ensemble and Balletto processor families, we are giving the market exactly that."
MountAIn and Alif Semiconductor will be present at the Embedded Vision Summit in Santa Clara, May 11-13, 2026.
Contacts:
David Nahmani
david@mountainedge.ai
Alexandra Kazerounian
alexandra.kazerounian@alifsemi.co
GRENOBLE, France and PLEASANTON, Calif., May 8, 2026 /PRNewswire/ -- Following a 2026 CES Innovation Award, MountAIn enables frictionless deployment of high-precision AI models fully optimised for Alif's ultra-low-power hardware to eliminate the need for power-hungry chipsets.
Python developers can now slash development time from 12 months to minutes while achieving a 3x reduction in memory usage to run computer vision models.
To view the Multimedia News Release, please click:
https://www.multivu.com/mountain-and-alif-semiconductors/9397851-en-ai-cloud-computing-balletto-processors
MountAIn SAS, an award-winning AI orchestration company and 2026 CES Innovation Award honoree, today announced a strategic partnership with Alif Semiconductor to revolutionize Computer Vision at the extreme edge.
The combined hardware-software solution is engineered to serve high-demand mass markets, enabling the next generation of smart cameras, smart glasses, smart factories, health tech, and smart home appliances.
Historically, device manufacturers and developers faced a frustrating trade-off: use expensive, power-hungry MPUs to run complex vision AI, or settle for limited AI performance on cost-effective MCUs. MountAIn's proprietary "AI Booster" middleware is acting as an intelligent bridge, orchestrating Alif's internal processors to maximize speed (FPS) while compressing memory usage by 3x.
A Game-Changer for the Edge AI Ecosystem
For Device Manufacturers (OEMs/ODMs): MPU Power at MCU Economics
- Ultra-Low Power: Manufacturers can now integrate vision models into battery-powered devices operating under a strict 100 mW power envelope.
- Uncompromised Precision: Deliver cloud-equivalent model resolution and accuracy directly on the edge, without the traditional cost or thermal penalties.
For AI Developers: From Python to Silicon in Just One Click
- Developer Democratization: Python-centric AI specialists can seamlessly deploy models directly to Alif MCUs
- Months to Minutes: MountAIn's single-click compiler completely eliminates the firmware bottleneck
"The Edge AI industry has been forced to choose between expensive, power-hungry MPUs and cost-efficient MCUs" said Vincent Huard, CEO of MountAIn. "We believe that 'Embedded AI' shouldn't require a PhD in firmware optimization. We are on a mission to Deliver cloud-grade vision at MCU economics and to unlock entirely new use cases."
"To truly democratize Edge AI and scale it across billions of smart devices, developers need hardware that delivers extreme efficiency without sacrificing capability," said Reza Kazerounian, President and Co-Founder of Alif Semiconductor. "By pairing MountAIn's 1-click software infrastructure with the native power of our Ensemble and Balletto processor families, we are giving the market exactly that."
MountAIn and Alif Semiconductor will be present at the Embedded Vision Summit in Santa Clara, May 11-13, 2026.
Contacts:
David Nahmani
david@mountainedge.ai
Alexandra Kazerounian
alexandra.kazerounian@alifsemi.co
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MountAIn disrupts Edge AI landscape to Deliver Cloud-Grade Computer Vision Stack on Alif Semiconductor's Ensemble and Balletto Processors
