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Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience

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Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience
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Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience

2025-09-06 17:05 Last Updated At:17:25

  • Malaysia Airlines resumes flights to Chengdu from January 2026
  • Firefly to launch new services to Krabi, Siem Reap and Cebu from November 2025
  • Increased frequencies across ASEAN, South Asia, China, Australia and New Zealand to strengthen connectivity
  • Introduction of Malaysia Airlines' first vegetarian satay, expanding menu variety for passengers

KUALA LUMPUR, Malaysia, Sept. 6, 2025 /PRNewswire/ -- Malaysia Aviation Group (MAG) today unveiled significant enhancements to its network and product offering, reinforcing the Group's growth strategy and commitment to delivering greater connectivity and elevated travel experiences across its airlines. With new routes, added frequencies, and innovative in-flight dining, MAG continues to build momentum as it strengthens its regional presence while charting Malaysia Airlines' journey towards becoming one of the world's Top 10 global airlines by 2030.

Malaysia Airlines will commence daily flights between Kuala Lumpur and Chengdu Tianfu International Airport (TFU) beginning 9 January 2026, bringing the airline's network in Greater China to seven destinations. This expansion reinforces its presence in one of the region's fastest-growing markets for both business and leisure travel, further supported by the recent introduction of reciprocal visa-free entry between Singapore and China. The airline currently operates flights to Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), and Taipei (TPE).

Meanwhile, Firefly will launch new jet services to Krabi (KBV), Siem Reap (SAI) and Cebu (CEB) from Kuala Lumpur International Airport (KUL) Terminal 1 from November 2025 onwards. These additions strengthen Firefly's role in enhancing regional connectivity, providing travellers with seamless access to popular destinations across ASEAN, while supporting both tourism and business travel.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, "With these new routes and expanded frequencies, MAG is strengthening its role as the gateway to Asia and beyond, making it easier for travellers to discover top destinations across the region and further afield. At the same time, we remain focused on delivering a premium in-flight experience that reflects our commitment to Malaysian Hospitality. Innovations such as our new vegetarian satay is just one example of how we continue to innovate while staying true to our heritage, offering more variety to meet evolving customer expectations. With the networks we are expanding, the products we are enhancing, and the people driving these efforts, Malaysia Aviation Group is ready to meet the future with confidence and deliver value for our customers and our nation."

Complementing its network expansion, Malaysia Airlines has introduced a vegetarian satay made from tender Lion's Mane mushroom, available for Business Suite and Business Class passengers on selected sectors. Infused with the airline's signature marinade and served with cucumber and raw onion, this plant-based bites delivers the same rich flavour as the traditional satay while offering a wholesome alternative for vegetarian travellers.

In addition to new routes, Malaysia Airlines and Firefly will also increase frequencies across their network beginning October 2025. Malaysia Airlines is adding more services to Australia, New Zealand, China, India, the Maldives, and Bangladesh, while Firefly is boosting domestic and regional connectivity to Singapore, Kota Kinabalu, Kuching, Penang, and Johor Bahru. These enhancements give travellers greater choice and flexibility, supporting tourism, trade, and stronger people-to-people ties across Asia and beyond.

These network expansions are underpinned by MAG's ongoing fleet modernisation strategy. The introduction of the A330neo on select Australia and New Zealand routes is a significant step forward, offering state-of-the-art comfort, improved fuel efficiency, and an elevated in-flight experience. By the first quarter of 2026, Malaysia Airlines will operate the youngest widebody fleet into Australasia, a milestone that underscores both the Group's sustainability agenda and its commitment to delivering service excellence with the signature warmth of Malaysian Hospitality.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2025, MAG is transforming this September's edition into its most dynamic showcase yet through the MAG Arena, which reimagines more than 70 booths into a futuristic travel experience. Building on the success of April's edition, the MAG Arena will spotlight Malaysia Airlines' and Firefly's networks and cabin products, cutting-edge digital innovations including AI-powered hospitality, exclusive meet-and-greet sessions with global and local sports icons, and rewarding offers for visitors throughout the three-day Fair held at MITEC Kuala Lumpur.

Appendix 1 – New Routes and Frequencies

Airline

Route

Frequency

Open for Sale Date

Inaugural Flight

Date

Malaysia

Airlines

KUL/Chengdu (TFU)

vv

7x weekly

(Mon-Sun)

5 Sep 2025

9 Jan 2026

Firefly

KUL/Krabi (KBV) vv

7x weekly

(Mon-Sun)

17 Nov 2025

KUL/Siem Reap

(SAI) vv

3x weekly

(Tue, Thu, Sat)

27 Nov 2025

KUL/Cebu (CEB) vv

5x weekly (Tue, Wed, Thu,

Sat, Sun)

2 Dec 2025

 

 

Appendix 2 – Malaysia Airlines' Additional Frequencies

Region

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

Australia and

New Zealand

KUL/ Adelaide

(ADL) vv

5x weekly

7x weekly

1 Feb 2026

KUL/Perth (PER) vv

12x weekly

14x weekly

1 Dec 2025

KUL/Melbourne

(MEL) vv

18x weekly

21x weekly

30 Oct 2025

KUL/Sydney (SYD)

vv

18x weekly

21x weekly

31 Oct 2025

KUL/Auckland (AKL)

vv

8x weekly

10x weekly

26 Oct 2025

East Asia /

China

KUL/Xiamen (XMN)

vv

3x weekly

4x weekly

1 Nov 2025

South Asia

KUL/Trivandrum

(TRV) vv

5x weekly

7x weekly

1 Dec 2025

KUL/Ahmedabad

(AMD) vv

4x weekly

5x weekly

26 Oct 2025

KUL/Maldives

(MLE) vv

7x weekly

11x weekly

26 Oct 2025

KUL/Dhaka (DAC)

vv

14x weekly

21x weekly

5 Nov 2025

 

 

Appendix 3 – Firefly's Additional Frequencies

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

KUL/Singapore (SIN)

vv

3x weekly

7x weekly

22 Aug 2025

KUL/Johor Bahru (JHB)

vv

4x weekly

7x weekly

23 Aug 2025

KUL/Kelantan (KBR) vv

4x weekly

7x weekly

30 Aug 2025

KUL/Penang (PEN) vv

7x weekly

10x weekly

26 Aug 2025

KUL/Kota Kinabalu

(BKI) vv

7x weekly

14x weekly

21 Aug 2025

KUL/Kuching (KCH) vv

8x weekly

11x weekly

21 Aug 2025

KUL/Terengganu (TGG)

vv

3x weekly

7x weekly

30 Aug 2025

KUL/Sibu (SBW) vv

2x weekly

3x weekly

3 Sept 2025

Penang (PEN)

/Langkawi (LGK) vv

8x weekly

10x weekly

1 Jan 2026

Subang (SZB)/Johor

Bahru (JHB) vv

21x weekly

26x weekly

1 Dec 2025

Subang (SZB)/Penang

(PEN) vv

35x weekly

42x weekly

 

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three core business portfolios: Airlines, Loyalty & Travel Services, and Aviation Services.

The Airlines portfolio serves global, domestic, and segmented markets through Malaysia Airlines – the national carrier; Firefly and MASwings – regional airlines focused on connecting communities across Malaysia; and Amal by Malaysia Airlines – the leading one-stop pilgrimage travel solutions centre.

The Aviation Services portfolio offers a full suite of capabilities, including maintenance, repair and overhaul (MRO), cargo and logistics, ground handling, and training. This includes MAB Engineering; MASkargo – a one- stop cargo and logistics provider; AeroDarat Services – a comprehensive ground handling solutions provider; and MAB Academy – a centre of excellence for aviation and hospitality training.

The Loyalty & Travel Services portfolio delivers end-to-end travel solutions and loyalty programmes, strengthening MAG's core expertise in airline and aviation services. It includes Journify – an integrated digital platform offering travel and lifestyle experiences; Enrich – Malaysia Airlines' award-winning travel and lifestyle loyalty programme; and MHholidays – the Group's dedicated flight and hotel package platform.

With its clear business portfolios, MAG is committed to realising its vision of becoming Asia's Leading Travel and Aviation Services Group by delivering exceptional customer experiences, nurturing a culture that empowers its people, and ensuring sustainable, profitable growth.

For more information, visit www.malaysiaaviationgroup.com.my

Issued by Group Communications, Malaysia Aviation Group.



  • Malaysia Airlines resumes flights to Chengdu from January 2026
  • Firefly to launch new services to Krabi, Siem Reap and Cebu from November 2025
  • Increased frequencies across ASEAN, South Asia, China, Australia and New Zealand to strengthen connectivity
  • Introduction of Malaysia Airlines' first vegetarian satay, expanding menu variety for passengers

KUALA LUMPUR, Malaysia, Sept. 6, 2025 /PRNewswire/ -- Malaysia Aviation Group (MAG) today unveiled significant enhancements to its network and product offering, reinforcing the Group's growth strategy and commitment to delivering greater connectivity and elevated travel experiences across its airlines. With new routes, added frequencies, and innovative in-flight dining, MAG continues to build momentum as it strengthens its regional presence while charting Malaysia Airlines' journey towards becoming one of the world's Top 10 global airlines by 2030.

Malaysia Airlines will commence daily flights between Kuala Lumpur and Chengdu Tianfu International Airport (TFU) beginning 9 January 2026, bringing the airline's network in Greater China to seven destinations. This expansion reinforces its presence in one of the region's fastest-growing markets for both business and leisure travel, further supported by the recent introduction of reciprocal visa-free entry between Singapore and China. The airline currently operates flights to Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), and Taipei (TPE).

Meanwhile, Firefly will launch new jet services to Krabi (KBV), Siem Reap (SAI) and Cebu (CEB) from Kuala Lumpur International Airport (KUL) Terminal 1 from November 2025 onwards. These additions strengthen Firefly's role in enhancing regional connectivity, providing travellers with seamless access to popular destinations across ASEAN, while supporting both tourism and business travel.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, "With these new routes and expanded frequencies, MAG is strengthening its role as the gateway to Asia and beyond, making it easier for travellers to discover top destinations across the region and further afield. At the same time, we remain focused on delivering a premium in-flight experience that reflects our commitment to Malaysian Hospitality. Innovations such as our new vegetarian satay is just one example of how we continue to innovate while staying true to our heritage, offering more variety to meet evolving customer expectations. With the networks we are expanding, the products we are enhancing, and the people driving these efforts, Malaysia Aviation Group is ready to meet the future with confidence and deliver value for our customers and our nation."

Complementing its network expansion, Malaysia Airlines has introduced a vegetarian satay made from tender Lion's Mane mushroom, available for Business Suite and Business Class passengers on selected sectors. Infused with the airline's signature marinade and served with cucumber and raw onion, this plant-based bites delivers the same rich flavour as the traditional satay while offering a wholesome alternative for vegetarian travellers.

In addition to new routes, Malaysia Airlines and Firefly will also increase frequencies across their network beginning October 2025. Malaysia Airlines is adding more services to Australia, New Zealand, China, India, the Maldives, and Bangladesh, while Firefly is boosting domestic and regional connectivity to Singapore, Kota Kinabalu, Kuching, Penang, and Johor Bahru. These enhancements give travellers greater choice and flexibility, supporting tourism, trade, and stronger people-to-people ties across Asia and beyond.

These network expansions are underpinned by MAG's ongoing fleet modernisation strategy. The introduction of the A330neo on select Australia and New Zealand routes is a significant step forward, offering state-of-the-art comfort, improved fuel efficiency, and an elevated in-flight experience. By the first quarter of 2026, Malaysia Airlines will operate the youngest widebody fleet into Australasia, a milestone that underscores both the Group's sustainability agenda and its commitment to delivering service excellence with the signature warmth of Malaysian Hospitality.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2025, MAG is transforming this September's edition into its most dynamic showcase yet through the MAG Arena, which reimagines more than 70 booths into a futuristic travel experience. Building on the success of April's edition, the MAG Arena will spotlight Malaysia Airlines' and Firefly's networks and cabin products, cutting-edge digital innovations including AI-powered hospitality, exclusive meet-and-greet sessions with global and local sports icons, and rewarding offers for visitors throughout the three-day Fair held at MITEC Kuala Lumpur.

Appendix 1 – New Routes and Frequencies

Airline

Route

Frequency

Open for Sale Date

Inaugural Flight

Date

Malaysia

Airlines

KUL/Chengdu (TFU)

vv

7x weekly

(Mon-Sun)

5 Sep 2025

9 Jan 2026

Firefly

KUL/Krabi (KBV) vv

7x weekly

(Mon-Sun)

17 Nov 2025

KUL/Siem Reap

(SAI) vv

3x weekly

(Tue, Thu, Sat)

27 Nov 2025

KUL/Cebu (CEB) vv

5x weekly (Tue, Wed, Thu,

Sat, Sun)

2 Dec 2025

 

 

Appendix 2 – Malaysia Airlines' Additional Frequencies

Region

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

Australia and

New Zealand

KUL/ Adelaide

(ADL) vv

5x weekly

7x weekly

1 Feb 2026

KUL/Perth (PER) vv

12x weekly

14x weekly

1 Dec 2025

KUL/Melbourne

(MEL) vv

18x weekly

21x weekly

30 Oct 2025

KUL/Sydney (SYD)

vv

18x weekly

21x weekly

31 Oct 2025

KUL/Auckland (AKL)

vv

8x weekly

10x weekly

26 Oct 2025

East Asia /

China

KUL/Xiamen (XMN)

vv

3x weekly

4x weekly

1 Nov 2025

South Asia

KUL/Trivandrum

(TRV) vv

5x weekly

7x weekly

1 Dec 2025

KUL/Ahmedabad

(AMD) vv

4x weekly

5x weekly

26 Oct 2025

KUL/Maldives

(MLE) vv

7x weekly

11x weekly

26 Oct 2025

KUL/Dhaka (DAC)

vv

14x weekly

21x weekly

5 Nov 2025

Region

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

Australia and

New Zealand

KUL/ Adelaide

(ADL) vv

5x weekly

7x weekly

1 Feb 2026

KUL/Perth (PER) vv

12x weekly

14x weekly

1 Dec 2025

KUL/Melbourne

(MEL) vv

18x weekly

21x weekly

30 Oct 2025

KUL/Sydney (SYD)

vv

18x weekly

21x weekly

31 Oct 2025

KUL/Auckland (AKL)

vv

8x weekly

10x weekly

26 Oct 2025

East Asia /

China

KUL/Xiamen (XMN)

vv

3x weekly

4x weekly

1 Nov 2025

South Asia

KUL/Trivandrum

(TRV) vv

5x weekly

7x weekly

1 Dec 2025

KUL/Ahmedabad

(AMD) vv

4x weekly

5x weekly

26 Oct 2025

KUL/Maldives

(MLE) vv

7x weekly

11x weekly

26 Oct 2025

KUL/Dhaka (DAC)

vv

14x weekly

21x weekly

5 Nov 2025

 

 

Appendix 3 – Firefly's Additional Frequencies

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

KUL/Singapore (SIN)

vv

3x weekly

7x weekly

22 Aug 2025

KUL/Johor Bahru (JHB)

vv

4x weekly

7x weekly

23 Aug 2025

KUL/Kelantan (KBR) vv

4x weekly

7x weekly

30 Aug 2025

KUL/Penang (PEN) vv

7x weekly

10x weekly

26 Aug 2025

KUL/Kota Kinabalu

(BKI) vv

7x weekly

14x weekly

21 Aug 2025

KUL/Kuching (KCH) vv

8x weekly

11x weekly

21 Aug 2025

KUL/Terengganu (TGG)

vv

3x weekly

7x weekly

30 Aug 2025

KUL/Sibu (SBW) vv

2x weekly

3x weekly

3 Sept 2025

Penang (PEN)

/Langkawi (LGK) vv

8x weekly

10x weekly

1 Jan 2026

Subang (SZB)/Johor

Bahru (JHB) vv

21x weekly

26x weekly

1 Dec 2025

Subang (SZB)/Penang

(PEN) vv

35x weekly

42x weekly

Route

Frequency

(Before Increase)

Frequency

(After Increase)

Effective Date

KUL/Singapore (SIN)

vv

3x weekly

7x weekly

22 Aug 2025

KUL/Johor Bahru (JHB)

vv

4x weekly

7x weekly

23 Aug 2025

KUL/Kelantan (KBR) vv

4x weekly

7x weekly

30 Aug 2025

KUL/Penang (PEN) vv

7x weekly

10x weekly

26 Aug 2025

KUL/Kota Kinabalu

(BKI) vv

7x weekly

14x weekly

21 Aug 2025

KUL/Kuching (KCH) vv

8x weekly

11x weekly

21 Aug 2025

KUL/Terengganu (TGG)

vv

3x weekly

7x weekly

30 Aug 2025

KUL/Sibu (SBW) vv

2x weekly

3x weekly

3 Sept 2025

Penang (PEN)

/Langkawi (LGK) vv

8x weekly

10x weekly

1 Jan 2026

Subang (SZB)/Johor

Bahru (JHB) vv

21x weekly

26x weekly

1 Dec 2025

Subang (SZB)/Penang

(PEN) vv

35x weekly

42x weekly

 

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three core business portfolios: Airlines, Loyalty & Travel Services, and Aviation Services.

The Airlines portfolio serves global, domestic, and segmented markets through Malaysia Airlines – the national carrier; Firefly and MASwings – regional airlines focused on connecting communities across Malaysia; and Amal by Malaysia Airlines – the leading one-stop pilgrimage travel solutions centre.

The Aviation Services portfolio offers a full suite of capabilities, including maintenance, repair and overhaul (MRO), cargo and logistics, ground handling, and training. This includes MAB Engineering; MASkargo – a one- stop cargo and logistics provider; AeroDarat Services – a comprehensive ground handling solutions provider; and MAB Academy – a centre of excellence for aviation and hospitality training.

The Loyalty & Travel Services portfolio delivers end-to-end travel solutions and loyalty programmes, strengthening MAG's core expertise in airline and aviation services. It includes Journify – an integrated digital platform offering travel and lifestyle experiences; Enrich – Malaysia Airlines' award-winning travel and lifestyle loyalty programme; and MHholidays – the Group's dedicated flight and hotel package platform.

With its clear business portfolios, MAG is committed to realising its vision of becoming Asia's Leading Travel and Aviation Services Group by delivering exceptional customer experiences, nurturing a culture that empowers its people, and ensuring sustainable, profitable growth.

For more information, visit www.malaysiaaviationgroup.com.my

Issued by Group Communications, Malaysia Aviation Group.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience

Malaysia Aviation Group Accelerates Growth with New Routes, Added Frequencies and Elevated In-Flight Experience

SAN JOSE, Calif., Jan. 16, 2026 /PRNewswire/ -- Global smart technology brand MOVA hosted its 2026 global strategy and product launch event at AGI House in Silicon Valley, unveiling a new brand positioning and showcasing its expanding smart health ecosystem as part of its global growth push.

At the event, MOVA Life announced its upgraded positioning as a "Smart Health Living Management Expert." For the first time in the U.S. market, the company presented an integrated portfolio spanning seven product categories, including kitchen appliances, personal care, air management, pet care, and coffee systems—highlighting its shift toward ecosystem-driven smart living.

Unlike traditional tradeshow showcases, the Silicon Valley event was designed as a strategic dialogue with U.S. technology leaders and North American investors, reflecting MOVA's intention to deepen its presence within the U.S. innovation ecosystem.

"Silicon Valley is where technology meets real-life impact," said MOVA 's Global CEO. "Our focus is no longer just connected devices, but how intelligent systems can actively support healthier and more enjoyable everyday living."

The showcased products are powered by MOVA's proprietary technology platform, combining intelligent sensing, AI algorithms, and high-efficiency motor systems to form a coordinated health management experience across home environments.

The launch marks a key step in MOVA Life's global expansion. The company plans to strengthen R&D collaboration in Silicon Valley while continuing its multi-region innovation model across Asia, Europe, and North America. Leveraging its presence in more than 60 countries and regions, MOVA Life will focus on expanding its premium footprint in North America.

"Silicon Valley is the starting point of MOVA's next phase of global innovation," said Hu Bin, Head of Global Business at MOVA Life. "From here, we will continue evolving the role of smart home appliances—from connected IoT devices to intelligent systems that actively protect and enhance user health."

About MOVA

MOVA is a global innovative smart appliance brand that advocates "leading innovation, connecting technology with daily life." It is dedicated to creating new intelligent living spaces for families worldwide through continuous technological breakthroughs, exploring future home living styles.

Media Contact: 

Harry Huang
pr@nexlawn.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MOVA Life brings its smart health home vision to Silicon Valley

MOVA Life brings its smart health home vision to Silicon Valley

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