Chinese tech brands are grabbing the spotlight at IFA Berlin 2025, which kicked of Friday, unveiling cutting-edge innovations in AI-powered appliances and wearable robotics that reflect the country's growing influence in global consumer electronics.
From smart homes to wearable robots, IFA Berlin brings the latest gadgets to life. Held from Sept. 5 to 9, the event is one of the world's largest consumer electronics shows, where thousands of companies from around the globe showcase technologies aimed at making life easier, smarter, and faster.
Among the standout exhibits, Chinese robotics firm Roborock drew attention with its latest AI-powered cleaning solutions, building on past success with floor-cleaning robots and debuting a new line of smart lawnmowers.
"Actually we launched the biggest device, which is our lawnmower. We have the Z1, the S1, and we have the Q1," said Quan Gang, president of Roborock Technology Company.
"AI is the core of the future, so now with the product we can see that it is the rule-based, all the behaviors are based on the detection from the sensors to act," said Quan.
Another highlight came from Rokid, a leading Chinese tech firm specializing in AR glasses. Its flagship product stood out in Berlin, integrating AR and AI to support functions such as receiving calls, viewing texts, accessing a prompter, and even translating languages.
From robots to smart wearables, IFA Berlin is a vivid window into the future.
China's smart innovations take center stage at IFA Berlin
China's smart innovations take center stage at IFA Berlin
The 2026 China Business Report, released on Thursday by the American Chamber of Commerce in Shanghai (AmCham Shanghai), revealed a significant rebound in business confidence among its surveyed member companies operating in China.
Business confidence bounced back markedly, as 58 percent of respondents expressed optimism about China's five-year business outlook, up 17 percentage points year on year, the report said.
Profitability rebounded to its highest level since 2019, with 78 percent of respondents profitable in 2025, an increase of 7 percentage points from the 2024 level, according to the report.
As business confidence rebounded and more companies reported profits, investment confidence in China also strengthened, resulting in 28 percent of respondents increasing investment in China last year, the highest level in four years.
Improved market sentiment is also reflected in a positive assessment of China's business environment. Fifty-five percent of surveyed companies said the business environment in China is transparent, up 7 percentage points year on year.
Jeffrey Lehman, chair of AmCham Shanghai, attributed the positive change to eased bilateral tensions and shared expectations for more stable and reciprocal economic and trade relationship, as the two leaders of states reaffirmed multiple times in the past year.
"We do our surveys In June, and so in June of 2025, there was a lot of anxiety among our members about the geopolitical situation. After that, we had the meeting of the leaders in Busan. We had the summit in Beijing in May, the agreement between the two countries that they would try to create a constructive relationship of strategic stability based on fairness and reciprocity. And that is very reassuring to our members because that suggests that there will be a stable environment in which they can operate well. If anxiety about geopolitics slips, that means then, that the number one concern is the continuing improvement in the quality of domestic competition," he said.
The report is based on AmCham Shanghai's 2026 China Business Survey of 262 member companies.
AmCham Shanghai report shows sharp rebound in business confidence among member companies
