PARAMUS, N.J.--(BUSINESS WIRE)--Sep 8, 2025--
Movado (NYSE: MOV) launches the second chapter of its campaign, Always in Motion. Since 1881. The campaign reunites the Movado Icons—Ludacris, Jessica Alba, Christian McCaffrey, Julianne Moore, and Tyrese Haliburton—visionaries who continue to set the pace in culture and in their crafts.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250908571091/en/
photographer Stuart Winecoff
“In our second year, we continue to deepen our storytelling by celebrating Movado’s heritage and Swiss craftsmanship,” said Margot Grinberg, President of Movado. “Building on last year’s campaign, we remain true to our DNA with a concept inspired by the meaning of Movado ‘always in motion’—in Esperanto. This campaign showcases the design and intricate details of our watches, capturing each Icon through a more intimate lens. Paired with a piece from our latest collection, they reflect how our Icons move, create, live and how Movado is included in these moments.”
Directed and photographed by Stuart Winecoff, the cinematic films and portraits follow Ludacris, Alba, McCaffrey, and Moore through John Lautner’s Harvey House in Los Angeles. The landmark’s midcentury lines, sun-washed interiors, and shifting perspectives capture light, motion, and the Icons’ movements in the moment—and how Movado watches move with them.
Fresh off leading his team to the NBA Finals, Haliburton was photographed in Indianapolis by Jennifer Livingston inside a midcentury modern residence designed by renowned architect Evans Woollen III. Haliburton’s imagery reflects the same architectural dialogue of light, space, and form seen in Los Angeles.
Each Icon wears a watch that reflects their individuality and craft. Ludacris embodies rhythm and momentum in the BOLD Quest, a 1970s archival-inspired design balancing timeless geometry with modern edge. Jessica Alba and Julianne Moore move with intention, present in the moment, with the Museum Bangle, evoking refined elegance rooted in Movado’s history. Christian McCaffrey channels focus and precision with the Museum Imperiale, uniting elegant design and sport-driven performance. Tyrese Haliburton embodies motion, heritage, and modern vision, pairing his dynamic energy with the Heritage 1917 collection, a reimagining of Movado’s first square watch, introduced in 1917 with Art Deco lines, stylized Arabic numerals, and a distinctive silhouette. These new collections represent Movado’s philosophy of design in motion. Each piece captures Movado’s enduring vision—modern, minimal, and always in motion—celebrating how today’s Icons shape the present while carrying forward a legacy of innovation.
The campaign is live globally across digital and social platforms, select retail locations, and at movado.com, inviting audiences to see the films and explore the collections in full.
CREDITS
About Movado
Since 1881, Movado has always been in motion and always moving forward. Its commitment to modern design and innovation has made Movado one of the world’s premier watchmakers, with a proud 144-year heritage of Swiss craftsmanship, design, and excellence. Expertly combining artistry, innovation, and technology, Movado has earned over 100 patents and has timepieces on display in 20 museums worldwide.
About Movado Group
Movado Group, Inc. designs, sources, and globally distributes and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, and LACOSTE® watches and, to a lesser extent, jewelry and other accessories, and operates Movado Company Stores in the United States and Canada.
photographer Jennifer Livingston
PRISTINA, Kosovo (AP) — Prime Minister Albin Kurti's party won the most votes in an early parliamentary election in Kosovo on Sunday, early results showed. But it remained unclear whether the outcome will bring an end to a political impasse in the small Balkan nation seeking to move closer to the European Union and NATO.
The vote was Kosovo's third in less than 18 months. It was scheduled after the main political parties failed to agree by a March deadline on who should replace former President Vjosa Osmani. The first inconclusive election in February 2025 left the country without a functioning government for much of last year, forcing a second election in December.
Kurti's ruling Vetevendosje party won around 43% of the votes followed by the Democratic Party of Kosovo with 21,7% and the Democratic League of Kosovo with 18%, the state election authorities said after counting nearly 90% of the ballots cast on Sunday. The final tally also will need to include some 100,000 votes of Kosovars living abroad.
Kurti and his party had a comfortable majority of more than 50% of the votes in a previous early election in December. Coupled with a lower turnout, the fall in support appears to reflect voter disappointment with mainstream politicians who have kept the small Balkan nation in a state of a prolonged crisis.
The political stalemate has negatively affected Kosovo’s economy, already hit hard by the global energy crisis and rising fuel prices. Kosovo, one of the youngest and poorest countries in Europe, declared independence from Serbia in 2008, after a 1998-99 war that ended in a NATO bombing that forced Serbia to withdraw.
Kosovo’s president is elected by at least 80 lawmakers in the 120-member assembly, requiring a broader political consensus. The newly elected lawmakers will face the same task once the new assembly is formed after Sunday's vote despite a reshuffle in the their numbers.
The main opposition parties have accused Kurti of seeking to impose full control over all political institutions in the country.
“Today is a sunny Sunday, a very important day for democracy in Kosovo,” Kurti said after voting. “I hope the people of Kosovo once again will show their maturity as always, with a very high turnout.”
Osmani joined the opposition LDK in the election, having turned against Kurti after he refused to back her for a second term. Osmani on Sunday expressed “great optimism” that the election will “take us out of the repeated crisis that has damaged our country, both domestically and beyond our borders.”
While the key players blamed each other for the crisis, their inability to reach a compromise has fueled frustration among Kosovo’s just under 2 million voters, who want the government to focus on the economy and living standards instead.
The turnout on Sunday was 36,3% while it was nearly 45% in December.
Arton Smajli, 42, a resident of the capital, Pristina, said that “we are tired, but the will for change is greater than that.”
Sejdi Shala, 73, is also optimistic that the election will bring “stability of the institutions and the society.”
The institutional vacuum, without a stable government, has delayed access to the EU and other international funds available to the country. European Council President António Costa, during a visit last week, urged Kosovo to end the political stalemate and unite over the goal of EU integration.
Kosovo has been recognized by the United States and most EU countries, but not by Serbia and its allies, Russia and China. Pristina and Belgrade have been told that they must mend relations to move forward with their EU membership bids.
A voter signs an election document at a polling station for an early parliamentary election, the third in 18 months, in the northern Serb-dominated part of ethnically divided town of Mitrovica, Kosovo, Sunday, June 7, 2026. (AP Photo/Dejan Simicevic)
People wait in line at a polling station for an early parliamentary election, the third in 18 months, in the northern Serb-dominated part of ethnically divided town of Mitrovica, Kosovo, Sunday, June 7, 2026. (AP Photo/Dejan Simicevic)
A man votes during parliamentary election in Kosovo capital Pristina, on Sunday, June 7, 2026. (AP Photo/Visar Kryeziu)
Kosovo's former president Vjosa Osmani votes during parliamentary election in Kosovo capital Pristina, on Sunday, June 7, 2026. (AP Photo/Blerim Berisha)
Kosovo's acting Prime Minister and Vetevendosje party leader Albin Kurti votes during parliamentary election in Kosovo capital Pristina, on Sunday, June 7, 2026. (AP Photo/Visar Kryeziu)
People wait at a bus station displaying election posters in capital Pristina, Kosovo, Friday, June 5, 2026, ahead of snap parliamentary elections on June 7. (AP Photo/Visar Kryeziu)
Vjosa Osmani, Kosovo former president, waves to supporter at the closing political rally of the Democratic League of Kosovo (LDK), in capital Pristina on Friday, June 5, 2026. (AP Photo/Visar Kryeziu)
People pass by a giant election poster of acting prime minister Albin Kurti, in capital Pristina, Kosovo, Friday, June 5, 2026, ahead of snap parliamentary elections on June 7. (AP Photo/Visar Kryeziu)
