Apple has unveiled its iPhone 17 lineup, including the first iPhone Air. Here's what's new

NEW YORK (AP) — Apple's iPhone 17 lineup is here. The tech giant on Tuesday unveiled four new models that mark the latest editions to its marquee product.

That includes the introduction of the iPhone Air, which Apple says is its thinnest smartphone yet. And, as seen in years past, its newest phones boast better cameras, longer lasting batteries and a handful of other upgrades across the board. The latest devices come with a new a A19 chip, which will particularly help power Apple’s artificial intelligence features.

Tuesday's lineup mark the first phones Apple has released since President Donald Trump returned to the White House and unleased a barrage of tariffs impacting goods that businesses sell and consumers buy every day. Some analysts speculated that California-based Apple may raise iPhone prices leading up to Tuesday's announcement. But for the most part, Apple is sticking with the same price tags it's slapped on its newest iPhones over recent years, just weeks after Google also held steady on prices for its new Pixel smartphones.

Here's what to know about the iPhone 17, which officially hits stores Sept. 19 — and other gadget updates.

Apple's going price for the iPhone 17 begins at about $800 — compared to $1,100 and $1,200 for its iPhone 17 Pro and Pro Max models. The iPhone Air will start at $1,000.

Most of that aligns with the pricing Apple has rolled out with its new iPhones over the last five years — with the exception of the Pro, which is $100 more expensive this year. But that still falls within the $800 to $1,200 range that the company has outlined between its most basic and top offerings since 2020.

Apple's latest iPhone lineup arrives as companies across industries face rising costs from Trump's new punishing tariffs on imports from around the world. And the Trump administration has also repeatedly insisted that iPhones should be made in the U.S., rather than in the company's current manufacturing hubs overseas. But analysts stress that this is an unrealistic demand that would take years to pull off — and could result in doubling, or event tripling, iPhone's current average price of $1,000.

In addition to better camera quality on its front and back facing lenses, iPhone 17’s front camera has been upgraded across its lineup to have a wider field of view and new sensor, allowing you to take landscape photos and other selfie orientations without having to rotate your phone.

iPhone's new Air offering also gives users the option to record videos using the front and back cameras simultaneously. Meanwhile, the iPhone 17 Pro and Pro Max added a more powerful telephoto lens, among other improvements.

Apple also boasted longer battery life across its iPhone 17 lineup. It said that its new iPhone Air, in particular, would be the tech giant's most power-efficient iPhone yet.

The iPhones Apple rolled out last year were the first the company designed with a wide range of new AI features. The iPhone 17 lineup announced Tuesday doesn't make as many leaps as its predecessor — but each phone will come with Apple's latest operating system, iOS 26, which will feature incremental AI advances.

Previewed at its developers conference in June and set to also launch next week, iOS 26 will include capabilities like allowing you to take a screenshot and get a breakdown of what’s on your screen, as well as more live translation offerings. Apple on Tuesday also pointed to other features powered with AI that are specific to the iPhone 17 line, such as its new “Center Stage” feature for its front-facing camera.

Still, Apple is playing a bit of catchup in the AI arena overall, and has run into some recent missteps. While the iPhone 16 has proven to be popular, the models didn’t sell quite as well as analysts had anticipated because Apple failed to deliver all the AI-fueled improvements it had promised, including a smarter and more versatile Siri assistant. The Siri improvements have been pushed back until next year.

In addition to the iPhone 17, Apple also unveiled other gadget updates on Tuesday — including AirPods Pro 3, Apple Watch Series 11 and Apple Watch Ultra 3.

Among updates to Apple's newest AirPods is live translation, which uses on-device AI to translate when other languages are spoken around the person using them. Similar live translation offerings have been previous rolled out by rival Google, for its Pixel products. Apple's AirPods Pro 3 will be priced at $249.

Apple's boasted a new “sleep score” tracking feature and hypertension notifications for its Series 11 smart watch. The hypertension feature flags for potential high blood pressure — taking data from the heart rate sensor and analyzing it for patterns related to hypertension. Apple on Tuesday noted that this is still pending approval from the Food and Drug Administration.

Meanwhile, Apple says its latest high-end sports watch — the Ultra 3 — now features the biggest display and longest battery life seen in any of the company's watches, among other updates. Available starting Sept. 19, the Ultra 3 is priced at $799, while the Series 11 is $399. Apple's latest update to the Apple Watch SE, its simplest watch offering, will be $249.

AP Technology Writer Michael Liedtke contributed to this report.

The iPhone Air is displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photo/Godofredo A. Vásquez)

Apple Watches are displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photo/Godofredo A. Vásquez)

Apple CEO Tim Cook waves on stage during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photo/Godofredo A. Vásquez)

An attendee takes a closer look at the iPhone Air during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photo/Godofredo A. Vásquez)

The iPhone 17 Pro is displayed during an announcement of new products at Apple Park on Tuesday, Sept. 9, 2025, in Cupertino, Calif. (AP Photo/Godofredo A. Vásquez)

NUUK, Greenland (AP) — President Donald Trump said Wednesday that NATO should help the U.S. acquire Greenland and anything less than having the island in U.S. hands is unacceptable, hours before Vice President JD Vance was to host Danish and Greenlandic officials for talks.

In a post on his social media site, Trump reiterated his argument that the U.S. “needs Greenland for the purpose of National Security.” He added that “NATO should be leading the way for us to get it” and that otherwise Russia or China would — “AND THAT IS NOT GOING TO HAPPEN!”

“NATO becomes far more formidable and effective with Greenland in the hands of the UNITED STATES,” Trump wrote. “Anything less than that is unacceptable.”

Greenland, a semiautonomous territory of NATO ally Denmark, is at the center of a geopolitical storm as Trump insists he wants to own it — and residents of its capital, Nuuk, say it isn't for sale. The White House hasn't ruled out taking the Arctic island by force.

Vance, along with Secretary of State Marco Rubio, is to meet Denmark’s foreign minister Lars Løkke Rasmussen and his Greenlandic counterpart Vivian Motzfeldt in Washington later Wednesday to discuss Greenland.

Along the narrow, snow-covered main street in Nuuk, international journalists and camera crews have been stopping passersby every few meters (feet) asking them for their thoughts on a crisis which Denmark’s prime minister has warned could potentially trigger the end of NATO.

Tuuta Mikaelsen, a 22-year-old student, told The Associated Press in Nuuk that she hoped American officials would get the message to “back off."

Greenland's Prime Minister Jens-Frederik Nielsen told a news conference in Copenhagen on Tuesday that "if we have to choose between the United States and Denmark here and now, we choose Denmark. We choose NATO. We choose the Kingdom of Denmark. We choose the EU.”

Asked later Tuesday about Nielsen's comments, Trump replied: “I disagree with him. I don’t know who he is. I don’t know anything about him. But, that’s going to be a big problem for him.”

Greenland is strategically important because, as climate change causes the ice to melt, it opens up the possibility of shorter trade routes to Asia. That also could make it easier to extract and transport untapped deposits of critical minerals which are needed for computers and phones.

This week, Danish Defense Minister Troels Lund Poulsen said that “we will continue to strengthen our military presence in Greenland" and underlined a consensus among NATO members that the alliance must take greater responsibility for security in the Arctic and North Atlantic.

Trump said in Wednesday's post that Greenland is “vital” to the United States' Golden Dome missile defense program. He also has said he wants the island to expand America’s security and has cited what he says is the threat from Russian and Chinese ships as a reason to control it.

But both experts and Greenlanders question that claim.

“The only Chinese I see is when I go to the fast food market,” heating engineer Lars Vintner said. He said he frequently goes sailing and hunting and has never seen Russian or Chinese ships.

His friend, Hans Nørgaard, agreed, adding “what has come out of the mouth of Donald Trump about all these ships is just fantasy.”

Denmark has said the U.S, which already has a military presence, can boost its bases on Greenland. For that reason, “security is just a cover,” Vintner said, suggesting Trump actually wants to own the island to make money from its untapped natural resources.

Nørgaard said he filed a police complaint in Nuuk against Trump’s “aggressive” behavior because, he said, American officials are threatening the people of Greenland and NATO.

Mikaelsen, the student, said Greenlanders benefit from being part of Denmark, which provides free health care, education and payments during study, and “I don’t want the U.S. to take that away from us."

Following the White House meeting, Løkke Rasmussen and Motzfeldt, along with Denmark’s ambassador to the U.S., are due to meet with senators from the Arctic Caucus in the U.S. Congress.

Two lawmakers — Sen. Jeanne Shaheen, a New Hampshire Democrat, and Sen. Lisa Murkowski, an Alaska Republican — have introduced bipartisan legislation that would prohibit the use of U.S. Defense or State department funds to annex or take control of Greenland or the sovereign territory of any NATO member state without that ally’s consent or authorization from the North Atlantic Council.

A bipartisan delegation of lawmakers is also heading to Copenhagen later this week to meet Danish and Greenlandic officials.

Last week, Denmark’s major European allies joined Danish Prime Minister Mette Frederiksen in issuing a statement declaring that Greenland belongs to its people and that “it is for Denmark and Greenland, and them only, to decide on matters concerning Denmark and Greenland.”

French Foreign Minister Jean-Noël Barrot told RTL radio Wednesday that his country plans to open a consulate in Greenland Feb. 6, following a decision last summer to open the diplomatic outpost.

“Attacking another NATO member would make no sense; it would even be contrary to the interests of the United States. And I’m hearing more and more voices in the United States saying this,” Barrot said. “So this blackmail must obviously stop.”

Geir Moulson in Berlin, Lisa Mascaro in Washington and Catherine Gaschka in Paris contributed to this report.

A fisherman carries a bucket onto his boat in the harbor of Nuuk, Greenland, on Tuesday, Jan. 13, 2026. (AP Photo/Evgeniy Maloletka)

A boat travels at the sea inlet in Nuuk, Greenland, on Tuesday, Jan. 13, 2026. (AP Photo/Evgeniy Maloletka)

People walk near the church in Nuuk, Greenland, on Tuesday, Jan. 13, 2026. (AP Photo/Evgeniy Maloletka)

A bird stands on a boat at the harbour of Nuuk, Greenland, on Tuesday, Jan. 13, 2026. (AP Photo/Evgeniy Maloletka)

People walk along a street in downtown of Nuuk, Greenland, on Tuesday, Jan. 13, 2026. (AP Photo/Evgeniy Maloletka)