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In the news release, Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™, issued 11-Sep-2025 by Mars over PR Newswire, we are advised by the company that the release has been updated to include the full 2025 Unreasonable Food cohort. The complete, corrected release follows:
Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™
As an international network, Unreasonable Food is uniquely positioned to scale high-growth ventures dedicated to creating a more sustainable food system.
NEW YORK, Sept. 11, 2025 /PRNewswire/ -- Today, as part of the Unreasonable Food™ collaboration, Mars and Unreasonable Group are welcoming the next generation of growth stage ventures into the Unreasonable Food family.
Evolving our food system will never be a simple journey, yet it remains one of the most practical levers we have for building a more resilient future and a thriving economy. Unreasonable Food, a bold collaboration between Mars Snacking and Unreasonable Group, was born in 2024 to back entrepreneurs turning our most pressing food chain challenges into unprecedented opportunities.
"Addressing the challenges in our food system is a task bigger than any one organization," said Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking. "That's why it's so important to build a collaborative ecosystem - connecting brilliant minds behind pioneering ventures with scaled industry leaders – so we can help unlock new possibilities and accelerate the transformation toward a more resilient future."
Mars, in collaboration with Unreasonable Group, has selected fourteen purpose-led ventures that represent the next frontier of sustainability advancements. The 2025 Unreasonable Food cohort will build upon the work started in 2024, with a strategic focus on reducing dairy cattle emissions, scaling sustainable ingredients, and exploring solutions with partners around sustainable colors.
This critical work will continue to move us toward the next phase of developing a food system that is more sustainable and nutritious, for all.
Meet the 2025 Unreasonable Food Cohort:
- Alga Biosciences: Developing an affordable feed additive that cuts cow methane emissions by up to 90% while improving feed efficiency and farm economics.
- ArkeaBio: Creating a safe, scalable vaccine that reduces methane from cattle by targeting the microbes in their digestive systems.
- Hoofprint Biome: Using enzymes and probiotics to reshape the cow's microbiome, lowering methane while improving animal health and productivity.
- ZELP: Designing wearable devices for cattle that capture and neutralise methane as it is exhaled, while also collecting valuable animal health data.
- Alpine Bio: Engineering crops like soybeans to produce dairy proteins, enabling familiar melt, stretch, and creaminess without cows.
- Standing Ovation: Producing animal-free casein via precision fermentation to deliver authentic dairy textures for cheese and other foods.
- Oobli: Harnessing sweet proteins from plants to create sugar-like taste with no sugar, made scalable through fermentation.
- Debut Biotechnology: Fermenting high-value ingredients, including natural color alternatives, to replace unsustainable or synthetic sources.
- Octarine Bio: Producing a vibrant palette of natural colors through fermentation, offering reliable, sustainable options for food and textiles.
- DE3PBIO: Using AI and biotech to unlock plant-based functional ingredients that make foods cleaner, healthier, and more nutritious.
- NuCicer: Breeding new chickpea varieties with up to 75% more protein, improving taste, texture, and resilience to climate stress.
- Plantible Foods: Extracting Rubi protein from lemna (duckweed), a highly sustainable plant that can replace eggs, dairy, and additives.
- Hydrosome Labs: Leveraging ultrafine bubbles to boost fermentation yields and nutrient delivery, making biomanufacturing more efficient.
- Pow.bio: Pioneering continuous fermentation technology that reduces costs and increases capacity for bio-based production.
The 2024 inaugural cohort has continued to demonstrate what's possible when high-growth companies are supported by an ecosystem connected by shared sustainability ambitions. Since joining the program in 2024, our first cohort reported nearly an additional $200 million in revenue, 140,000 tons of CO₂e avoided, 310 million liters of water conserved, and 1.14 million kilograms of food sold. They reached 24 million more people with safe, nutritious food and educated 2 million more people on climate change mitigation and adaptation, while growing job opportunities improving working conditions across their communities.
"We're honored to welcome these entrepreneurs to the Unreasonable Food family," said Daniel Epstein, CEO of Unreasonable Group. "Their work reflects our shared ambition to evolve the food system in ways that are sustainable and inclusive. In collaboration with Mars, we stand ready to offer mentorship, convene stakeholders, and surface opportunities that can accelerate their journeys."
The collective 2024 and 2025 class of ventures will engage with Mars teams across the enterprise, Unreasonable Food mentors, and a global investor network to further support their culture changing work, which will center around two shared priorities: transforming food supply chains and shaping the future of food.
For more information about Unreasonable Food and the Year 2 cohort, please visit Unreasonable Food.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
About Unreasonable Group, LLC
Unreasonable is a Colorado-based, international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal-flow to investors, and partners with some of the world's leading brands to ensure a more just future. The 501 ventures in the Unreasonable Fellowship operate across more than 180 countries, have collectively generated $20bn in revenue, raised $20bn in financing, and are positively impacting the lives of more than 1,434,646,829 people. As a global community, Unreasonable exists to re-purpose capitalism. Sound Unreasonable? We hope so. Because reasonable ideas seldom change anything.
For more information about Unreasonable, please visit www.unreasonablegroup.com
For Media Inquiries:
jolaade@unreasonablegroup.com
angelina.franco.pesci@effem.com
In the news release, Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™, issued 11-Sep-2025 by Mars over PR Newswire, we are advised by the company that the release has been updated to include the full 2025 Unreasonable Food cohort. The complete, corrected release follows:
As an international network, Unreasonable Food is uniquely positioned to scale high-growth ventures dedicated to creating a more sustainable food system.
NEW YORK, Sept. 11, 2025 /PRNewswire/ -- Today, as part of the Unreasonable Food™ collaboration, Mars and Unreasonable Group are welcoming the next generation of growth stage ventures into the Unreasonable Food family.
Evolving our food system will never be a simple journey, yet it remains one of the most practical levers we have for building a more resilient future and a thriving economy. Unreasonable Food, a bold collaboration between Mars Snacking and Unreasonable Group, was born in 2024 to back entrepreneurs turning our most pressing food chain challenges into unprecedented opportunities.
"Addressing the challenges in our food system is a task bigger than any one organization," said Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking. "That's why it's so important to build a collaborative ecosystem - connecting brilliant minds behind pioneering ventures with scaled industry leaders – so we can help unlock new possibilities and accelerate the transformation toward a more resilient future."
Mars, in collaboration with Unreasonable Group, has selected fourteen purpose-led ventures that represent the next frontier of sustainability advancements. The 2025 Unreasonable Food cohort will build upon the work started in 2024, with a strategic focus on reducing dairy cattle emissions, scaling sustainable ingredients, and exploring solutions with partners around sustainable colors.
This critical work will continue to move us toward the next phase of developing a food system that is more sustainable and nutritious, for all.
Meet the 2025 Unreasonable Food Cohort:
- Alga Biosciences: Developing an affordable feed additive that cuts cow methane emissions by up to 90% while improving feed efficiency and farm economics.
- ArkeaBio: Creating a safe, scalable vaccine that reduces methane from cattle by targeting the microbes in their digestive systems.
- Hoofprint Biome: Using enzymes and probiotics to reshape the cow's microbiome, lowering methane while improving animal health and productivity.
- ZELP: Designing wearable devices for cattle that capture and neutralise methane as it is exhaled, while also collecting valuable animal health data.
- Alpine Bio: Engineering crops like soybeans to produce dairy proteins, enabling familiar melt, stretch, and creaminess without cows.
- Standing Ovation: Producing animal-free casein via precision fermentation to deliver authentic dairy textures for cheese and other foods.
- Oobli: Harnessing sweet proteins from plants to create sugar-like taste with no sugar, made scalable through fermentation.
- Debut Biotechnology: Fermenting high-value ingredients, including natural color alternatives, to replace unsustainable or synthetic sources.
- Octarine Bio: Producing a vibrant palette of natural colors through fermentation, offering reliable, sustainable options for food and textiles.
- DE3PBIO: Using AI and biotech to unlock plant-based functional ingredients that make foods cleaner, healthier, and more nutritious.
- NuCicer: Breeding new chickpea varieties with up to 75% more protein, improving taste, texture, and resilience to climate stress.
- Plantible Foods: Extracting Rubi protein from lemna (duckweed), a highly sustainable plant that can replace eggs, dairy, and additives.
- Hydrosome Labs: Leveraging ultrafine bubbles to boost fermentation yields and nutrient delivery, making biomanufacturing more efficient.
- Pow.bio: Pioneering continuous fermentation technology that reduces costs and increases capacity for bio-based production.
The 2024 inaugural cohort has continued to demonstrate what's possible when high-growth companies are supported by an ecosystem connected by shared sustainability ambitions. Since joining the program in 2024, our first cohort reported nearly an additional $200 million in revenue, 140,000 tons of CO₂e avoided, 310 million liters of water conserved, and 1.14 million kilograms of food sold. They reached 24 million more people with safe, nutritious food and educated 2 million more people on climate change mitigation and adaptation, while growing job opportunities improving working conditions across their communities.
"We're honored to welcome these entrepreneurs to the Unreasonable Food family," said Daniel Epstein, CEO of Unreasonable Group. "Their work reflects our shared ambition to evolve the food system in ways that are sustainable and inclusive. In collaboration with Mars, we stand ready to offer mentorship, convene stakeholders, and surface opportunities that can accelerate their journeys."
The collective 2024 and 2025 class of ventures will engage with Mars teams across the enterprise, Unreasonable Food mentors, and a global investor network to further support their culture changing work, which will center around two shared priorities: transforming food supply chains and shaping the future of food.
For more information about Unreasonable Food and the Year 2 cohort, please visit Unreasonable Food.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M'S®, SNICKERS® and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
About Unreasonable Group, LLC
Unreasonable is a Colorado-based, international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal-flow to investors, and partners with some of the world's leading brands to ensure a more just future. The 501 ventures in the Unreasonable Fellowship operate across more than 180 countries, have collectively generated $20bn in revenue, raised $20bn in financing, and are positively impacting the lives of more than 1,434,646,829 people. As a global community, Unreasonable exists to re-purpose capitalism. Sound Unreasonable? We hope so. Because reasonable ideas seldom change anything.
For more information about Unreasonable, please visit www.unreasonablegroup.com
For Media Inquiries:
jolaade@unreasonablegroup.com
angelina.franco.pesci@effem.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™
Transaction Enhances MRO Scale, AOG Readiness, and Lubricants Market Leadership
ARLINGTON, Texas, Jan. 15, 2026 /PRNewswire/ -- GracoRoberts (gracoroberts.com) today announced the acquisition of Sky Mart (skymart.aero) to advance its international footprint in Latin America, leveraging the company's corporate headquarters in Miami as a gateway to the aerospace-rich Latin American region. The acquisition significantly bolsters GracoRoberts' reach into the $6.5B Latin American MRO market, scales its AOG capability, and offers its customers access to a considerable breadth of in-stock lubricants, amplifying the acquirer's already sound position as the largest, fastest, and most technically focused aerospace specialty chemicals distributor in the world.
The addition of Sky Mart to the GracoRoberts' portfolio expands its technical sales coverage throughout Latin America, the Caribbean, Florida, and portions of the US, while adding an additional 42,000 square feet of fulfillment centers in Miami, FL, San Antonio, TX, and Indianapolis, IN, and offering a rich stocking position for oils, greases, and fluids. Additionally, Sky Mart customers will benefit from access to GracoRoberts' extensive breadth of adhesives, composites, paints and coatings, a robust ecommerce presence for immediate product access, and a global technical sales team. These enhancements, coupled with a mutual focus on world-class quality, will add meaningful value to both companies' customer and supplier partners.
Jason Caldwell, President and CEO of GracoRoberts, commented on the acquisition. "We are thrilled to welcome the team from Sky Mart to the GracoRoberts' family of companies. This partnership strengthens our ability to serve the global aerospace community, especially in the important Latin America and Miami markets, with an enhanced stocking position, broader product offerings, and a scalable bolt-on ecommerce presence and AOG platform for an industry that requires speed and dependability."
Juan Gregorio Robbin, Co-Founder and President of Sky Mart, also commented on the integration, and the decision to partner with GracoRoberts after four decades of family-owned operation. "At Sky Mart, our operating philosophy is simple and unwavering: stock the right products, deliver exceptional service, and get it right the first time. This guiding principle has earned us the trust of a loyal Latin and North American customer base, and by joining the GracoRoberts' family, we can deliver even more value to our customers."
Ana Maria Robbin, Co-Owner and Executive Vice President of Sky Mart, offered her perspective on the acquisition. "2025 marked Sky Mart's 40th year in a business founded by our parents – our heroes – Gregorio and Lucy Robbin. They raised us to believe in the power of a vision, endless determination, and a deep spirit of service that defines our culture today, and I see these qualities in the team at GracoRoberts. I know the Sky Mart legacy will be upheld with care and purpose."
The leaders of both companies will collaborate to deliver a seamless, customer-focused transition that preserves each organization's culture and ensures no disruption to the business.
The acquisition of Sky Mart is supported by CM Equity Partners, the private equity sponsor of GracoRoberts and long-standing partner to its Executive Leadership Team (ELT). Under the leadership of President and CEO Jason Caldwell, the GracoRoberts ELT has significantly expanded the company's global footprint and accelerated its digital growth strategy through six acquisitions over the past seven years – E.V. Roberts, Able Aerospace Adhesives, Silmid, SkyGeek, Pacific Coast Composites, and now Sky Mart – each enhancing value for its enterprise partners and the broader aerospace industry.
About GracoRoberts
Headquartered in Arlington, TX, GracoRoberts (www.gracoroberts.com) is the single largest, fastest, and most technically focused specialty chemicals distributor to serve the global aerospace market and is fully AS, ISO, and CMMC II certified. We serve the aerospace OEM, MRO, and defense segments, composites, electronics, and other advanced manufacturing industries. As a family of brands including Silmid, SkyGeek, and Pacific Coast Composites, we are authorized to distribute 3M, Airtech, Aeroshell, AkzoNobel, Eastman, Henkel, Hexcel, Huntsman, Isovolta, Momentive, PPG, Resin Formulators, Royco, Scott Bader, Sika, American Fiber & Finishing, Armite Lubricants, Arrow Solutions, B&J Rubber Products, Castrol, Chemetall, Contec, Deb Stoko, ITW Performance Polymers, Mask-Off, Master Fluid Solutions, Permabond, Reabrook Ltd, Rocol, Royal Adhesives, Socomore, and Zip-Chem, and can source thousands of other providers upon request. We differentiate by adding value: services include world-class ecommerce available through three websites (www.skygeek.com, www.silmid.com, and www.gracoroberts.com), global distribution, custom formulation, specialty packaging, vendor managed inventory, intermix and kitting services, defense logistics and compliance, export management services, and an on-staff Chemist, lab, and testing facility. GracoRoberts prides itself in delivering superior engineered materials with impeccable support to thousands of customers from more than 65 countries around the globe.
About Sky Mart
Headquartered in Miami, FL and founded in 1985 by Gregorio and Lucy Robbin with Co-Founder and President Juan Gregorio Robbin, Sky Mart (www.skymart.aero) has grown into an industry leading and well-recognized aerospace chemical, lubricant and specialty fluids stocking distributor. Sky Mart is now a second-generation Robbin family business serving thousands of customers across Latin America and North America. With over 40 years of global distribution experience, the company's philosophy is straight forward: stock the products, quote quickly, and offer fast, accurate, and on-time shipping. Today Sky Mart continues to invest in online and EDI trading platforms, and offers reliable and effective after-hours AOG service for the airline, MRO, and other aviation communities.
About CM Equity Partners
CM Equity Partners (www.cmequity.com), based in New York, NY, provides capital to the Federal services and aerospace and defense industries. For 30 years, CMEP has partnered with management teams to build enduring value by leveraging its industry knowledge, relationships, operating experience, and its corporate finance, M&A, and private equity expertise. CMEP employs an active and collaborative management approach, developing long-term strategic plans and guiding decisions on re-investment of profits to grow and broaden a company's revenue base and capabilities. CMEP's investments are structured with flexibility across a broad spectrum of the capital structure, including equity, structured equity, and mezzanine debt.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub
