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Seoul Tourism Organization Launches ‘Pick 3 Pass,’ a Customizable Discover Seoul Pass for Smarter Trip

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Seoul Tourism Organization Launches ‘Pick 3 Pass,’ a Customizable Discover Seoul Pass for Smarter Trip
News

News

Seoul Tourism Organization Launches ‘Pick 3 Pass,’ a Customizable Discover Seoul Pass for Smarter Trip

2025-09-15 16:36 Last Updated At:16:40

SEOUL, South Korea--(BUSINESS WIRE)--Sep 15, 2025--

The Seoul Tourism Organization is launching the “ Pick 3 Pass,” a new customizable and cost-effective option for its popular Discover Seoul Pass, with official sales beginning on September 15th. This new pass is designed to meet the evolving needs of modern tourists, especially repeat visitors and those seeking a more tailored travel experience, by allowing them to select three attractions of their choice.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250912774108/en/

The Discover Seoul Pass, operated directly by the Seoul Tourism Organization, has established itself as an essential all-in-one tool for foreign tourists. Available as both a physical card and a mobile app, it provides seamless access to Seoul's top landmarks and cultural experiences. With this launch, the Discover Seoul Pass lineup expands to four distinct options to suit any travel style.

A Pass for Every Traveler

The new Pick 3 Pass is valid for five days from its first use and is available in two types:

- Pick 3 Basic Pass (₩49,000 or $35.30): Visitors can choose any three attractions from a curated list of top Seoul spots, such as the N Seoul Tower and Sea Life COEX, Seoul Aquarium.

- Pick 3 Theme Park Pass (₩70,000 or $50.41): Perfect for families, this option allows a choice of one major theme park (Lotte World Adventure, SeoulLand, or Everland) plus two other attractions.

For tourists who wish to explore Seoul more extensively, the existing time-based passes, the 72-hour Pass (₩90,000, or $64.81) and 120-hour Pass (₩130,000 or $93.62) will continue to be available.

All-in-One Convenience for Modern Tourists

The Pick 3 Pass is packed with features designed for ultimate convenience. Those who purchase the mobile version will receive a free 5-day eSIM for immediate data access upon arrival in Korea. The physical card version includes a rechargeable prepaid transit card function for easy use on buses and subways.

Additionally, reflecting the recent trend of mountain hiking among tourists, all pass holders will receive a one-time free rental of hiking equipment at the Seoul Hiking Tourism Centers at Bukhansan, Bugaksan, and Gwanaksan mountains.

In another recent upgrade, the physical Discover Seoul Pass now includes a prepaid payment function, allowing it to be used for general purchases, transportation, and attraction entry all in one card. The pass's value was further enhanced in August with the addition of over 20 new discount partners, including Lotte Department Store & Duty Free.

The Discover Seoul Pass is available for purchase on the official website and mobile app, as well as major global OTAs like Klook and KKday.

The Seoul Tourism Organization explained that the update reflects the changing tourism trends in an era of personalized travel. The organization will continue to introduce diverse products and services so that visitors to Seoul can enjoy their travels more conveniently and freely.

The Pick 3 Pass allows the holder to select and enjoy a total of 3 partner attractions/services in Seoul for 5 days. (Image: Seoul Tourism Organization)

The Pick 3 Pass allows the holder to select and enjoy a total of 3 partner attractions/services in Seoul for 5 days. (Image: Seoul Tourism Organization)

WASHINGTON (AP) — Venezuelan opposition leader María Corina Machado was at the White House on Thursday discussing her country's future with President Donald Trump even after he publicly dismissed her credibility to take over after an audacious U.S. military raid captured then-President Nicolás Maduro.

Trump has raised doubts about his stated commitment to backing democratic rule in Venezuela. His administration has signaled its willingness to work with acting President Delcy Rodríguez, who was Maduro’s vice president and, along with others in the deposed leader’s inner circle, remains in charge of day-to-day governmental operations.

In endorsing Rodríguez so far, Trump has sidelined Machado, who has long been a face of resistance in Venezuela and sought to cultivate relationships with Trump and key administration voices like Secretary of State Marco Rubio among the American right wing in a gamble to ally herself with the U.S. government.

White House press secretary Karoline Leavitt said Trump was expecting a positive discussion during the lunchtime meeting and called Machado “a remarkable and brave voice” for the people of Venezuela.

The White House said Machado sought the face-to-face meeting without setting expectations for what would occur. Her party is widely believed to have won 2024 elections rejected by Maduro. Machado previously offered to share with Trump the Nobel Peace Prize she won last year, an honor he has coveted.

Leavitt said Trump is committed to seeing Venezuela hold elections “one day,” but wouldn’t say when that might happen.

Machado plans to have a meeting at the Senate later Thursday. Trump has called her “a nice woman” while indicating they might not touch on major issues in their talks Thursday.

Her Washington swing began after U.S. forces in the Caribbean Sea seized another sanctioned oil tanker that the Trump administration says had ties to Venezuela. It is part of a broader U.S. effort to take control of the South American country’s oil after U.S. forces seized Maduro and his wife at a heavily guarded compound in the Venezuelan capital of Caracas and brought them to New York to stand trial on drug trafficking charges.

The White House says Venezuela has been fully cooperating with the Trump administration since Maduro’s ouster.

Rodríguez, the acting president, herself has adopted a less strident position toward Trump and his “America First” policies toward the Western Hemisphere, saying she plans to continue releasing prisoners detained under Maduro — a move thought to have been made at the behest of the Trump administration. Venezuela released several Americans this week.

Trump, a Republican, said Wednesday that he had a “great conversation” with Rodríguez, their first since Maduro was ousted.

“We had a call, a long call. We discussed a lot of things,” Trump said during an Oval Office bill signing. “And I think we’re getting along very well with Venezuela.”

Even before indicating the willingness to work with Venezuela's interim government, Trump was quick to snub Machado. Just hours after Maduro's capture, Trump said of Machado that “it would be very tough for her to be the leader. She doesn’t have the support within or the respect within the country.”

Machado has steered a careful course to avoid offending Trump, notably after winning last year’s Nobel Peace Prize, which Trump wanted to win himself. She has since thanked Trump. Her offer to share the peace prize with him was rejected by the Nobel Institute.

Machado’s whereabouts have been largely unknown since she went into hiding early last year after being briefly detained in Caracas. She briefly reappeared in Oslo, Norway, in December after her daughter received the Nobel Peace Prize on her behalf.

The industrial engineer and daughter of a steel magnate began challenging the ruling party in 2004, when the nongovernmental organization she co-founded, Súmate, promoted a referendum to recall then-President Hugo Chávez. The initiative failed, and Machado and other Súmate executives were charged with conspiracy.

A year later, she drew the anger of Chávez and his allies again for traveling to Washington to meet President George W. Bush. A photo showing her shaking hands with Bush in the Oval Office lives in the collective memory. Chávez considered Bush an adversary.

Almost two decades later, she marshaled millions of Venezuelans to reject Chávez’s successor, Maduro, for another term in the 2024 election. But ruling party-loyal electoral authorities declared him the winner despite ample credible evidence to the contrary. Ensuing anti-government protests ended in a brutal crackdown by state security forces.

Garcia Cano reported from Caracas, Venezuela, and Janetsky from Mexico City. AP Diplomatic Writer Matthew Lee in Washington contributed to this report.

FILE - U.S. President George Bush, right, meets with Maria Corina Machado, executive director of Sumate, a non-governmental organization that defends Venezuelan citizens' political rights, in the Oval Office of the White House, Washington, May 31, 2005. (AP Photo/Charles Dharapak, File)

FILE - U.S. President George Bush, right, meets with Maria Corina Machado, executive director of Sumate, a non-governmental organization that defends Venezuelan citizens' political rights, in the Oval Office of the White House, Washington, May 31, 2005. (AP Photo/Charles Dharapak, File)

FILE - Opposition leader Maria Corina Machado gestures to supporters during a protest against President Nicolas Maduro the day before his inauguration for a third term, in Caracas, Venezuela, Thursday, Jan. 9, 2025. (AP Photo/Ariana Cubillos, file)

FILE - Opposition leader Maria Corina Machado gestures to supporters during a protest against President Nicolas Maduro the day before his inauguration for a third term, in Caracas, Venezuela, Thursday, Jan. 9, 2025. (AP Photo/Ariana Cubillos, file)

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