Showroom experience highlights recent product announcements, market-driven solutions, and retail partnership opportunities with Shinebed brands.
NEW YORK, Sept. 16, 2025 /PRNewswire/ -- Shinebed International, the parent company behind leading bedding brands Bedsure and Breescape, marks 2025 as a milestone year with a dynamic showroom returning to Market Week 2025, located at 411 Fifth Avenue, 5th Floor, in New York City.
Taking place from September 15 -19, the company will host retail partners in its showroom for a curated experience that highlights Shinebed's commitment to comfort, versatility, and thoughtful design. Throughout the week, Shinebed will offer immersive showroom experiences, inviting retail partners to explore the latest product innovations—from moisture-wicking quilts to multi-functional blankets—each designed for modern sleepers.
During Market Week, Shinebed will showcase how its brands are evolving to meet the needs of today's consumers. Guided by their core value of being consumer-focused, their commitment to excellence and innovation has made it the top choice for millions of households, and the company is determined to go even further in the future.
"Market Week is all about creating meaningful, in-person moments with our retail partners," said Josh Zhu, CEO of Shinebed. "By showcasing our products in-store, we are positioning ourselves as more than just an online e-commerce player and continuing to demonstrate our commitment to delivering high-quality, consumer-focused products to U.S. households."
Key Highlights:
- Brand Positioning: Bedsure's new GentleSoft️™ positioning represents a strategic brand upgrade and marks the beginning of a three-year initiative to elevate the brand beyond its reputation as the best budget bedding brand. Unlike typical "soft" bedding, GentleSoft️™ is engineered to meet the actual comfort needs of U.S. consumers, combining versatility and thoughtful design for a superior sleep experience.
- Brand Expansion: Introduced in March 2025, Breescape is Shinebed's dedicated brand for the hot-sleeper segment. Breescape reflects Shinebed's strategic response to consumer research showing that more than 60% of U.S. adults experience sleep disruption due to overheating. This new chapter underscores Shinebed's ongoing commitment to market-driven innovation with Breescape's advanced cooling technology.
About Bedsure
Founded in 2016, Bedsure is a leading home textile brand with products sold to over 40 million customers worldwide. With over 50 best-selling home products in 8 countries, Bedsure has achieved sustained double-digit growth over the past five years. While Bedsure has grown into a global company with diverse products to meet different customer needs, its focus on comfortable home products and everyday value remains the same. For more information, visit Bedsure's official website https://bedsurehome.com/, or Bedsure Amazon Store. Stay in touch with Bedsure on social media @bedsurehome.
About Breescape
Breescape is dedicated to providing innovative cooling sleep solutions for hot sleepers. Built on decades of home textile expertise as the sister brand of America's No. 1 online bedding brand, Bedsure, Breescape's products deliver lasting coolness, exceptional breathability, and unparalleled comfort. Engineered to accommodate all sleepers and body types, Breescape's bedding offers full coverage, advanced cooling, moisture-wicking, and all-night breathability. This ensures uninterrupted, restorative sleep for everyone. For more information, visit Breescape's official website https://breescape.com/, or Breescape Amazon Store Stay in touch with Breescape on social media @breescapehome.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Shinebed Showcases Strategic Growth and Brand Evolution at Market Week 2025
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
