Homes Built for America Appoints Greg Balen as Chief Operating Officer

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Homes Built for America Appoints Greg Balen as Chief Operating Officer

2025-09-19 03:56 Last Updated At：04:00

SAN RAMON, Calif.--(BUSINESS WIRE)--Sep 18, 2025--

Homes Built For America (HBFA), the homebuilding division of The True Life Companies, has announced that Greg Balen, a highly regarded real estate executive with extensive experience in multiple senior leadership roles, has been named Chief Operating Officer for the growing company. The hire adds to HBFA’s bench strength during a period of continued expansion, with the firm recently being named as a Top 200 builder by Professional Builder magazine, the official magazine of the National Association of Home Builders.

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Mr. Balen has over three decades of experience as a builder, land developer, architect, contractor, engineer and asset manager. Prior to joining HBFA, he served as COO for the U.S. operations of Empire Communities, where he led a company-wide operational overhaul across five states. Mr. Balen also served as a Regional President for Landsea Homes and Executive Vice President for New Urban West.

He is a licensed architect, engineer and contractor, and earned both a Bachelor’s degree in Architecture from Cal Poly San Luis Obispo and an MBA from the UCLA Anderson School of Business. In addition, Mr. Balen’s extensive career includes overseeing operations at Starwood Land Ventures, JEN Asset Management, New Urban West, Taylor Woodrow Homes and Ryland Homes (now part of Lennar).

“Greg has vast experience leading teams in all facets of land development and home building, and is a tremendous asset to our growing organization,” stated Scott Menard, President of HBFA. “With his background building everything from traditional single-family and multifamily homes to high-rise towers within small to large organizations, Greg is joining us at the perfect time in our growth trajectory. We are excited to welcome his executive leadership, field expertise and strategic insight to HBFA.”

What attracted Mr. Balen most to HBFA was a combination of a growth mindset, being an operationally stand-up builder and focusing on a customer’s best interests. “LandSea going from a start-up to going public was a really formative thing for me,” he says. Moving around to various corporate roles where he was needed most also gave him the type of depth and breadth of experience that will serve him well in his new role. As for future new home communities, he plans to focus mostly on attainably priced housing targeted towards buyers earning from 80% to 120% of the local Area Median Income that doesn’t require a long commute. “You’re a manufacturer with such a big product, and how is the customer going to live?” he asks, adding that it’s almost noble when you get it right.

About Homes Built for America

Headquartered in San Ramon, California, Homes Built For America (HBFA) is the homebuilding division of The True Life Companies. HBFA’s mission is to build attainable homes in well-planned communities based on thoughtful design, providing homebuyers an easy experience before, during, and after the home purchase. HBFA chooses cities eager for long-lasting new housing solutions that serve new generations, and who recognize the opportunity HBFA offers to answer their housing needs. For more information on HBFA’s current and past portfolio of properties, visit www.homesbuiltforamerica.com.

About The True Life Companies

The True Life Companies (TTLC) is a Denver-based firm that seeks to repurpose urban infill real estate into residential development opportunities with a repeatable and effective process. TTLC acts as a supply-chain provider to homebuilders in metro markets across the U.S., using data to identify infill properties with high potential, assuming control over those properties with purchase-and-sale agreements, entitling and designing site plans for new communities, and finally selling the shovel-ready parcels to builders. With offices in nine regions nationwide, TTLC is on a mission to solve the supply/demand imbalance in the housing market for the next generation of home buyers. For more information on TTLC's portfolio, including their active properties, visit www.TheTrueLifeCompanies.com.

Trump threatens to use the Insurrection Act to end protests in Minneapolis

MINNEAPOLIS (AP) — President Donald Trump on Thursday threatened to invoke an 1807 law and deploy troops to quell persistent protests against the federal officers sent to Minneapolis to enforce his administration's massive immigration crackdown.

The threat comes a day after a man was shot and wounded by an immigration officer who had been attacked with a shovel and broom handle. That shooting further heightened the fear and anger that has radiated across the city since an Immigration and Customs Enforcement agent fatally shot Renee Good in the head.

Trump has repeatedly threatened to invoke the Insurrection Act, a rarely used federal law, to deploy the U.S. military or federalize the National Guard for domestic law enforcement, over the objections of state governors.

“If the corrupt politicians of Minnesota don’t obey the law and stop the professional agitators and insurrectionists from attacking the Patriots of I.C.E., who are only trying to do their job, I will institute the INSURRECTION ACT, which many Presidents have done before me, and quickly put an end to the travesty that is taking place in that once great State,” Trump said in social media post.

Presidents have invoked the law more than two dozen times, most recently in 1992 by President George H.W. Bush to end unrest in Los Angeles. In that instance, local authorities had asked for the assistance.

“I’m making a direct appeal to the President: Let’s turn the temperature down. Stop this campaign of retribution. This is not who we are,” Gov. Tim Walz, a Democrat, said on X.

Minnesota Attorney General Keith Ellison said he would challenge any such action in court. He's already suing to try to stop the surge by the Department of Homeland Security, which says officers have arrested more than 2,500 people since Nov. 29 as part of an immigration operation in the Twin Cities called Metro Surge.

The operation grew when ICE sent 2,000 officers and agents to the area early in January. ICE is a DHS agency.

In Minneapolis, smoke filled the streets Wednesday night near the site of the latest shooting as federal officers wearing gas masks and helmets fired tear gas into a small crowd. Protesters responded by throwing rocks and shooting fireworks.

Demonstrations have become common in Minneapolis since Good was fatally shot on Jan. 7. Agents who have yanked people from their cars and homes have been confronted by angry bystanders demanding they leave.

“This is an impossible situation that our city is presently being put in and at the same time we are trying to find a way forward to keep people safe, to protect our neighbors, to maintain order,” Minneapolis Mayor Jacob Frey said.

The American Civil Liberties Union of Minnesota filed a class-action lawsuit on behalf of three people who said they were questioned or detained in recent days. The lawsuit says two are Somali and one is Hispanic; all three are U.S. citizens. The lawsuit seeks an end to what the ACLU describes as a practice of racial profiling and warrantless arrests. The government did not immediately comment.

Homeland Security said in a statement that federal law enforcement officers on Wednesday stopped a driver from Venezuela who is in the U.S. illegally. The person drove off then crashed into a parked car before fleeing on foot, DHS said.

Officers caught up, then two other people arrived and the three started attacking the officer, according to DHS.

“Fearing for his life and safety as he was being ambushed by three individuals, the officer fired a defensive shot to defend his life,” DHS said. The confrontation took place about 4.5 miles (7.2 kilometers) from where Good was killed.

Police chief Brian O’Hara said the man who was shot did not have a life-threatening injury. O’Hara's account of what happened largely echoed that of Homeland Security, which later said the other two men were also in the U.S. illegally from Venezuela.

The FBI said several government vehicles were damaged and property inside was stolen when agents responded to the shooting. Photos show broken windows and insults made with paint. A reward of up to $100,000 is being offered for information. The FBI’s Minneapolis office did not immediately reply to messages seeking more details.

St. Paul Public Schools, with more than 30,000 students, said it would begin offering an online learning option for students who do not feel comfortable coming to school. Schools will be closed next week until Thursday to prepare for those accommodations.

Minneapolis Public Schools, which has a similar enrollment, is also offering temporary remote learning. The University of Minnesota will start a new term next week with different options depending on the class.

Madhani reported from Washington, D.C. Associated Press reporters Sophia Tareen in Chicago; Bill Barrow in Atlanta; Rebecca Santana in Washington; and Ed White in Detroit contributed.