SYDNEY, Sept. 22, 2025 /PRNewswire/ -- Australian cricket sensation Alex Carey has officially joined GoodWe as a brand ambassador, marking the start of a powerful partnership built on shared values, climate awareness, and a commitment to community.
Best known as one of the country's top wicketkeepers and a vital part of the national squad, Carey is now turning his attention to the home front. He's taking practical steps to reduce his environmental impact, beginning with a full GoodWe solar and battery system installation at his family home later this year.
This move aligns with Carey's growing concern for climate change, shaped by years of international travel and on-the-ground observation.
"Over the past decade, I've travelled extensively for cricket. I've seen firsthand how weather patterns are changing across countries and continents," he said. "When you're constantly exposed to the elements like we are on tour, you don't need a scientific report to know something's shifted. From droughts to unseasonal downpours, it's clear our climate is under pressure."
A long-time supporter of charitable causes, Carey also contributes to initiatives such as Rufus (www.rufus.org.au) that provides furnishing and essential items in accommodation for the homeless and victims of domestic violence. His commitment to creating a more equitable and sustainable world makes him a strong fit for GoodWe.
"I choose GoodWe for their innovation, quality, and affordable solar and energy storage solutions. I'm proud to support a brand that leads the way for cleaner energy," Carey said.
GoodWe, a global leader in solar inverters and energy storage technology, continues to expand across Australia, offering reliable and intelligent energy solutions for homes and businesses. With over six million inverters installed worldwide, the company is helping Australians cut costs and carbon emissions while gaining more control over their energy use.
"We're proud to welcome Alex Carey to the GoodWe family," said Dean Williamson, Country Manager of GoodWe Australia. "He's not only a world-class cricketer but someone who genuinely cares about the impact we're having on the planet."
"GoodWe is passionate about giving back, helping worthy causes, making our environment better and helping to educate future generations about the impacts of climate change. Aligning ourselves with Alex, who shares the same values, makes this an ideal and exciting partnership."
Carey's new GoodWe solar and battery system will give him greater energy independence, reduced electricity bills, and the ability to store excess solar power for use at night or during outages. For many Australians, this combination of savings and sustainability is hitting the sweet spot.
The partnership will kick off with a public awareness campaign focused on helping more households make the switch to clean energy. Carey will also feature in upcoming GoodWe events, social media, and community initiatives.
With energy prices continuing to rise and climate events becoming more extreme, GoodWe and Carey hope their collaboration will inspire more Australians to take the first step toward energy independence.
This isn't just about sport and sponsorship. It's about action, leadership, and using influence to push for change - on and off the field.
About GoodWe:
GoodWe is a world-leading PV inverter and energy storage systems manufacturer listed on the Shanghai Stock Exchange (Stock Code: 688390). The company has more than 5000 employees located in 30 different countries and a team of over 1000 engineers working at its R&D centres to continuously optimise and advance energy storage technology.
With credentials, awards and ratings from IHS Markit and Wood Mackenzie, GoodWe has also been awarded the silver medal in Sustainability by EcoVadis, and most recently as a Tier 1 manufacturer by BloombergNEF. In Australia, GoodWe has achieved top inverter and battery manufacturer awards for consecutive years by Sunwiz, and in 2025 has been recognised as the top inverter manufacturer for <100kW. Having achieved over seven consecutive TÜV Rheinland "All Quality Matters'' awards and consistently being ranked at the top in terms of overall product quality, GoodWe's comprehensive portfolio of products and solutions for residential, commercial, and utility-scale PV systems is guaranteed to deliver high performance and reliable quality across the board.
For more information, please visit www.goodwe.com.au
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Australian Cricket Star Alex Carey Joins GoodWe as Brand Ambassador
|
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
