KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

This group of women demonstrates the power of connection; they transform the everyday into something more beautiful when together. By their sides: the versatile Duo bag, ever-present through life's infinite possibilities.

NEW YORK, Sept. 23, 2025 /PRNewswire/ -- Today, Kate Spade New York unveiled its Fall 2025 global brand campaign, "Spark Something Beautiful," bringing back the iconic Gen Z "Duo" of four-time Grammy-nominated rapper Ice Spice and dancer and multi-faceted social media star Charli D'Amelio—and welcoming Grammy-winning singer-songwriter Laufey, and model Reign Judge. Firmly establishing the brand's new chapter under CEO and Brand President Eva Erdmann, the campaign embraces a fresh aesthetic and new vision designed to connect with the next generation, celebrating the magic that happens when we are together with friends.

Set against the bustling backdrop of New York City, we follow our protagonist as she navigates on her own...until she approaches a street crossing.  As her friends join her, their togetherness sparks a transformation of the crossing into a celebration of how even a small moment of connection can spark something beautiful. 

"At Kate Spade New York, we believe that the little moments shared together are what truly brighten life," said Kaisy Mae O'Reilly, Senior Vice President of Marketing. "Like the Duo Bag, our campaign stars reflect uniqueness and versatility—yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary."

The campaign introduces Laufey, whose wit, charm, and artistry resonate deeply with Gen Z audiences, alongside returning campaign stars Ice Spice and Charli D'Amelio, and model Reign Judge. Though distinct in personality, together the group reflects the power of connection (and the versatility of Kate Spade New York's newest hero, the Duo Bag). They each demonstrate the ability to transform the everyday into something extraordinary.

"Music has always been about connection for me—whether it's with the audience at a concert or the people closest to me in my everyday life," says Laufey. "What drew me to this Kate Spade New York campaign is how it captures the beauty of those small, shared moments. I love the idea that friendship can turn something as simple as crossing the street into something magical—that really resonates with how I see the world."

"I've always admired Kate Spade New York for creating designs that feel bold, universal and chic all at once," says Ice Spice. "Being part of this campaign felt natural because it's about the people who bring joy to your life and make you feel good. For me, that's my friends. It's no secret that behind every successful woman is her girlfriends hyping her up in the group chat."

"I'm so happy to be working with Kate Spade New York again," says Charli D'Amelio. "This campaign celebrates togetherness, and that means a lot to me because my friends are truly my support system through everything. In the busiest moments of my career, they're the ones who bring me back to myself and remind me what's important. I love that Kate Spade New York is shining a light on the fact that life is better when we are together."

At the heart of the Fall campaign is the Duo Bag—a multi-tasking essential designed for infinite possibilities. With four ways to wear it (as a shoulder bag, crossbody, clutch, or belt bag), Duo is as versatile as the women who carry it. The Fall/Holiday 2025 collection features Duo in eye-catching colorways—Cashew Milk, Black, Leopard Multi, Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage—alongside holiday-ready hues like Milk Glass, Red Jam, Leopard Haircalf, and Nightshade. Prices range from $298–$348, with new styles continuing to roll out throughout the season in stores and online.

The Fall 2025 collection will be available to shop beginning September 23, 2025, with new styles rolling out throughout the season in Kate Spade New York stores and online. The campaign will launch across Kate Spade New York's channels beginning the same day and run through February 2026.

Campaign Images & Video:
KV Images: HERE
:30 Hero Video: HERE

Credits:
Director: Julien Vallée
Photographer: Daniel Arnold
Creative Strategy: Mandai Loop
Creative Agency: Marcel
Production House: Wanda
Post Production House: Chemistry
Music: Amy McKnight – Rise Up Let's Go
Stylist: Leith Clark (Laufey & Reign Judge), Timothy Garcia (Ice Spice), Carlee Suzanne Barrow & Anabel Bentle (Charli D'Amelio)
Hair: Jenny Cho-Semple (Laufey), Araxi Lindsey (Reign Judge), Dionte Gray (Ice Spice), Laura Polko (Charli D'Amelio)
Makeup: Dana Delaney (Laufey and Reign Judge), Karina Orozco (Ice Spice), Akina Shimizu (Charli D'Amelio)
Nails: Yoko (Laufey and Reign Judge), Brittney Boyce (Charli D'Amelio)

kate spade new york Fall 2025 lookbook:
FLAT-LAY: HERE
ON MODEL: HERE

About Kate Spade New York:
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry house of brands.  

 

 

 

 

 

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

KATE SPADE NEW YORK'S NEW CAMPAIGN, "SPARK SOMETHING BEAUTIFUL," BRINGS BACK ICONIC GEN Z "DUO" ICE SPICE AND CHARLI D'AMELIO, WELCOMES LAUFEY

The upgraded KCS experience brings trading efficiency, rewards, payment benefits and ecosystem privileges into one unified user journey.

PROVIDENCIALES, Turks and Caicos Islands, June 19, 2026 /PRNewswire/ -- KuCoin, a leading global crypto platform built on trust, today announced the upgraded KCS experience, marking the opening chapter of KuCoin's ninth anniversary journey and a new step in the evolution of KCS from a platform utility token into a broader value participation layer across the KuCoin ecosystem.

Nine years ago, KCS was introduced to reward and empower KuCoin's earliest users. Since then, both KuCoin and the broader digital asset industry have undergone profound transformation. What began as a token primarily associated with trading benefits has gradually evolved into a broader ecosystem asset connecting users with rewards, payments,  loyalty privileges and community participation.

As digital asset ecosystems mature,  the role of exchange-native tokens is changing as well. Exchange-native tokens are no longer defined only by isolated benefits or short-term incentives. They are increasingly becoming participation layers that connect users with value across an entire ecosystem. The upgraded KCS experience addresses this shift by bringing fragmented KCS-related benefits into a more connected and actionable journey. Through the upgraded experience, users can better discover and activate KCS benefits across trading fee reductions, rewards, loyalty privileges, KuCard-related incentives and broader ecosystem programs through one clearer pathway. This reflects KuCoin's trust-first approach in practice: making platform value easier to understand, more transparent to access and more consistent across touchpoints.

"KCS has grown alongside our users and our ecosystem for nearly nine years," said BC Wong, CEO of KuCoin. "As the industry evolves, we believe the next generation of exchange-native tokens will be defined not simply by utility, but by how effectively they connect users with ecosystem value. Our vision is for KCS to serve as a participation layer that brings together trading, rewards, payments, and future ecosystem experiences into one cohesive journey."

KCS, the native token of the KuCoin ecosystem, has long served as a bridge between users and KuCoin's platform value. With this upgrade, KCS's long-term vision of moving blockchain "from geeks to mass adoption" and building a blockchain-based value self-circulation ecosystem is being translated into a clearer and more practical user experience, making KCS easier to understand, activate and use across KuCoin.

The milestone arrives at a symbolic moment for KuCoin, serving as the opening chapter of its ninth-anniversary journey. As KuCoin prepares to celebrate nine years of growth, the evolution of KCS reflects the broader transformation of KuCoin itself — from a crypto exchange into a global digital asset ecosystem spanning trading, payments, Web3 infrastructure, institutional services and emerging technologies such as AI. In this next chapter, KCS is designed to become a clearer user-facing gateway to KuCoin's expanding ecosystem, helping users better discover, understand and participate in the value created across the platform. As KuCoin enters its ninth anniversary, the upgraded KCS experience sets the tone for a broader vision: making ecosystem value more accessible, connected and meaningful for users worldwide.

About KuCoin

Founded in 2017, KuCoin is a leading global crypto platform built on trust and security, serving over 40 million users across 200+ countries and regions. Known for its reliability and user-first approach, the platform combines advanced technology, deep liquidity, and strong security safeguards to deliver a seamless trading experience. KuCoin provides access to 1,500+ digital assets through a broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance, backed by SOC 2 Type II, ISO/IEC 27001:2022, and ISO/IEC 27701:2019 Certifications. In recent years, we have built a strong global compliance foundation, marked by key milestones including AUSTRAC registration in Australia, a MiCA license in Europe, and regulatory progress in other markets.

Learn more at www.kucoin.com.

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KCS Opens KuCoin's Ninth Anniversary Chapter, Advancing Token Utility as a Value Participation Layer