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SFI Health™ EMEA Announces Exclusive License Agreement with Curasense BV for Equazen® in the Netherlands and Belgium

News

SFI Health™ EMEA Announces Exclusive License Agreement with Curasense BV for Equazen® in the Netherlands and Belgium
News

News

SFI Health™ EMEA Announces Exclusive License Agreement with Curasense BV for Equazen® in the Netherlands and Belgium

2025-09-25 14:14 Last Updated At:14:20

LUGANO, Switzerland--(BUSINESS WIRE)--Sep 25, 2025--

SFI Health™ EMEA, the regional entity of SFI Health™, a global leader in natural healthcare, and Curasense BV (Curasense), a Belgian company specializing in the distribution and development of high-quality nutraceuticals and health products, are excited to announce that they have entered into an exclusive licensing agreement for Equazen ® food supplements in the Netherlands and Belgium.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250924776817/en/

Under the terms of the agreement, Curasense will hold exclusive rights to distribute, promote, market, and sell Equazen ® products within the licensed territories. Curasense will begin commercial activities following a transition period from SFI Health™’s previous licensee.

Together, Belgium and the Netherlands count over 6,500 pharmacies, alongside a strong presence of health stores — from 800 independents in Belgium to 2,000 outlets in the Netherlands. With well-established pharmacy and retail networks, plus growing online demand, the agreement positions the brand for strong visibility and reach across both markets.

Matthew Brabazon, GM of SFI Health™ EMEA commented: “ We are very pleased to collaborate with Curasense, a company with extensive experience in the healthcare sector and a strong reputation among healthcare professionals and consumers. This partnership marks an important step in strengthening the Equazen®brand, as we leverage Curasense BV’s expertise in bringing advanced scientifically naturally sourced health solutions to market. Together, we are committed to expand Equazen ® ’s distribution and market share, establishing it as a reference point for brain health and cognitive wellness.”

Mr. Jelle D’Helft, CEO of Curasense, added: “We are thrilled to formalize our strategic partnership with SFI Health™ EMEA for the Equazen® brand in the Netherlands and Belgium. For Curasense, this agreement is a natural extension of our mission to deliver evidence-based health solutions that make a real impact. Equazen ® ’s clinically supported formulations align closely with our vision and reflect our ambition to bridge conventional and complementary medicine. This collaboration will accelerate access to innovative, science-backed products for children, adolescents, and adults—while setting new benchmarks in the nutraceutical industry.”

The brain health supplement sector is emerging as one of the most dynamic segments within the global food supplements market. In Europe, it is expected to grow at a CAGR of 12.5% from 2023 to 2030, supported by increasing consumers’ focus on sustaining normal cognitive function and mental health.

Equazen ® is currently present in several EMEA markets, including Spain, Portugal, the United Kingdom, Switzerland, Poland, the Czech Republic, Slovakia, the Nordics, and the Baltics, with SFI Health™ aiming to broaden its reach into new markets to unlock its full sales potential and capitalize on the growing momentum in the brain food supplements sector.

About SFI Health™

SFI Health™ is a global leader in natural healthcare, specialized in the design, development and commercialization of clinically researched products in the areas of microbiome, cognition and wellbeing.

Guided by the belief in the healing potential of natural products, SFI Health™ combines a rigorous pharma-based approach with the benefits of naturally sourced solutions.

An extensive network of trusted business partners enables the company, headquartered in Australia, to market its own brands, reaching consumers in over 50 countries. The EMEA SFI Health™ regional office in Lugano, Switzerland, manages commercial operations across Europe, Middle East and Africa.

SFI Health™ is committed to fostering confidence in natural healthcare by sharing state-of-the-art research, technical expertise and comprehensive sales & marketing resources with consumers, healthcare professionals and partners worldwide.

For more information go to sfihealth.com or follow us SFI Health on LinkedIn.

About Curasense

Curasense BV is a Belgian company specializing in the distribution and development of high-quality nutraceuticals and health products. Building on more than 20 years of experience in the healthcare sector, Curasense delivers Health through Nature, Science and Innovation, addressing key needs like cognitive function, inflammation management, and overall vitality.

The company’s approach combines a strong foundation in scientific substantiation and strict compliance with European regulations, ensuring proven quality and effectiveness.

Through close collaboration with international partners and healthcare professionals, consumers gain access to our innovative products.

Based in Heist-op-den-Berg (Antwerp), Curasense serves both the Belgian and Dutch markets and continues to expand its ambition of making advanced health solutions available across Europe and beyond.

For more info go to curasense.com/ or follow us Curasense on LinkedIn.

About Equazen®

Equazen® is a science-based globally branded food supplement designed and studied to help nourish, enhance, and support the human brain’s potential across all life stages.

Each product of the Equazen ® range contains a balanced unique combination of essential fatty acids (Omega 3 and Omega 6), which has been clinically proven for more than 20 years to assist with learning capabilities, concentration and healthy brain development.

Equazen ® is available in multiple pharmaceutical formats and sizes to support optimal cognitive functions from infants to teenagers.

Currently marketed in 30 countries globally, Equazen ® is widely recommended by healthcare professionals and trusted by families for the last 25 years.

Equazen ® aims to advance human health naturally, delivering expertly formulated products that empower individuals to reach their cognitive potential.

For more info visit www.equazen.com

Partner Curasense will market Equazen® products featuring a clinically researched combination of essential fatty acids.

Partner Curasense will market Equazen® products featuring a clinically researched combination of essential fatty acids.

NUUK, Greenland (AP) — U.S. President Donald Trump has turned the Arctic island of Greenland into a geopolitical hotspot with his demands to own it and suggestions that the U.S. could take it by force.

The island is a semiautonomous region of Denmark, and Denmark's foreign minister said Wednesday after a meeting at the White House that a “ fundamental disagreement ” remains with Trump over the island.

The crisis is dominating the lives of Greenlanders and "people are not sleeping, children are afraid, and it just fills everything these days. And we can’t really understand it,” Naaja Nathanielsen, a Greenlandic minister said at a meeting with lawmakers in Britain’s Parliament this week.

Here's a look at what Greenlanders have been saying:

Trump has dismissed Denmark’s defenses in Greenland, suggesting it’s “two dog sleds.”

By saying that, Trump is “undermining us as a people,” Mari Laursen told AP.

Laursen said she used to work on a fishing trawler but is now studying law. She approached AP to say she thought previous examples of cooperation between Greenlanders and Americans are “often overlooked when Trump talks about dog sleds.”

She said during World War II, Greenlandic hunters on their dog sleds worked in conjunction with the U.S. military to detect Nazi German forces on the island.

“The Arctic climate and environment is so different from maybe what they (Americans) are used to with the warships and helicopters and tanks. A dog sled is more efficient. It can go where no warship and helicopter can go,” Laursen said.

Trump has repeatedly claimed Russian and Chinese ships are swarming the seas around Greenland. Plenty of Greenlanders who spoke to AP dismissed that claim.

“I think he (Trump) should mind his own business,” said Lars Vintner, a heating engineer.

“What's he going to do with Greenland? He speaks of Russians and Chinese and everything in Greenlandic waters or in our country. We are only 57,000 people. The only Chinese I see is when I go to the fast food market. And every summer we go sailing and we go hunting and I never saw Russian or Chinese ships here in Greenland,” he said.

Down at Nuuk's small harbor, Gerth Josefsen spoke to AP as he attached small fish as bait to his lines. He said, “I don't see them (the ships)” and said he had only seen “a Russian fishing boat ten years ago.”

Maya Martinsen, 21, a shop worker, told AP she doesn't believe Trump wants Greenland to enhance America's security.

“I know it’s not national security. I think it’s for the oils and minerals that we have that are untouched,” she said, suggesting the Americans are treating her home like a “business trade.”

She said she thought it was good that American, Greenlandic and Danish officials met in the White House Wednesday and said she believes that “the Danish and Greenlandic people are mostly on the same side,” despite some Greenlanders wanting independence.

“It is nerve-wrecking, that the Americans aren’t changing their mind,” she said, adding that she welcomed the news that Denmark and its allies would be sending troops to Greenland because “it’s important that the people we work closest with, that they send support.”

Tuuta Mikaelsen, a 22-year-old student, told AP that she hopes the U.S. got the message from Danish and Greenlandic officials to “back off.”

She said she didn't want to join the United States because in Greenland “there are laws and stuff, and health insurance .. .we can go to the doctors and nurses ... we don’t have to pay anything,” she said adding "I don’t want the U.S. to take that away from us.”

In Greenland's parliament, Juno Berthelsen, MP for the Naleraq opposition party that campaigns for independence in the Greenlandic parliament told AP that he has done multiple media interviews every day for the last two weeks.

When asked by AP what he would say to Trump and Vice President JD Vance if he had the chance, Berthelsen said:

“I would tell them, of course, that — as we’ve seen — a lot of Republicans as well as Democrats are not in favor of having such an aggressive rhetoric and talk about military intervention, invasion. So we would tell them to move beyond that and continue this diplomatic dialogue and making sure that the Greenlandic people are the ones who are at the very center of this conversation.”

“It is our country,” he said. “Greenland belongs to the Greenlandic people.”

Kwiyeon Ha and Evgeniy Maloletka contributed to this report.

FILE - A woman pushes a stroller with her children in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Evgeniy Maloletka, File)

FILE - A woman pushes a stroller with her children in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Evgeniy Maloletka, File)

Military vessel HDMS Knud Rasmussen of the Royal Danish Navy patrols near Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Evgeniy Maloletka)

Military vessel HDMS Knud Rasmussen of the Royal Danish Navy patrols near Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Evgeniy Maloletka)

Juno Berthelsen, MP for the Naleraq opposition party that campaigns for independence in the Greenlandic parliament poses for photo at his office in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Evgeniy Maloletka)

Juno Berthelsen, MP for the Naleraq opposition party that campaigns for independence in the Greenlandic parliament poses for photo at his office in Nuuk, Greenland, Thursday, Jan. 15, 2026. (AP Photo/Evgeniy Maloletka)

Fisherman Gerth Josefsen prepares fishing lines at the harbour of Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)

Fisherman Gerth Josefsen prepares fishing lines at the harbour of Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)

A woman walks on a street past a Greenlandic national flag in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)

A woman walks on a street past a Greenlandic national flag in Nuuk, Greenland, Wednesday, Jan. 14, 2026. (AP Photo/Evgeniy Maloletka)

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