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SEOUL, South Korea, Sept. 25, 2025 /PRNewswire/ -- LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life's foremost priorities.
Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.
Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG's Life's Good brand promise into the digital spaces where people most often connect.
Expressions of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.
The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara, who created a special birthday song for Ben's son, and Brazilian creator Jessie Shen, who created a touching song for her partner.
The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.
"Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility," said Kim Hyo-eun, head of LG's Brand Management Division. "It deeply resonated with people worldwide, reflecting the lasting value of Life's Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life."
The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.
To learn more about the campaign or join in spreading Life's Good message, please visit RadioOptimism.LG.com.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
SEOUL, South Korea, Sept. 25, 2025 /PRNewswire/ -- LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life's foremost priorities.
Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.
Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe, and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG's Life's Good brand promise into the digital spaces where people most often connect.
Expressions of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.
The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara, who created a special birthday song for Ben's son, and Brazilian creator Jessie Shen, who created a touching song for her partner.
The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.
"Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility," said Kim Hyo-eun, head of LG's Brand Management Division. "It deeply resonated with people worldwide, reflecting the lasting value of Life's Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life."
The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.
To learn more about the campaign or join in spreading Life's Good message, please visit RadioOptimism.LG.com.
About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG's four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
LG's Radio Optimism Campaign Inspires People to Share Their Love with Family and Loved Ones Through One-of-a-Kind AI Songs
LG's Radio Optimism Campaign Inspires People to Share Their Love with Family and Loved Ones Through One-of-a-Kind AI Songs
LG's Radio Optimism Campaign Inspires People to Share Their Love with Family and Loved Ones Through One-of-a-Kind AI Songs
DUBAI, UAE, Jan. 28, 2026 /PRNewswire/ -- His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, today launched the expansion of Dubai International Financial Centre (DIFC) that will consolidate its status as the leading global financial centre in the Middle East, Africa and South Asia (MEASA), while also reinforcing Dubai's allure as the region's preferred business and lifestyle destination.
DIFC Zabeel District is the largest demand-led expansion of a financial centre in the region, encompassing a massive site area of 7.1mn sq. ft and total gross floor area of 17.7mn sq. ft. The estimated gross development value exceeds AED 100bn (USD 27.2bn).
This expansion will see Dubai's financial centre significantly scale its footprint to accommodate more than 42,000 companies and a workforce exceeding 125,000, reinforcing Dubai's position at the forefront of the global financial ecosystem.
His Excellency Essa Kazim, Governor of DIFC, commented: "This expansion will redefine the financial industry in the MEASA region, and fast-track DIFC's contribution to Dubai's economic growth. DIFC Zabeel District will create unparalleled opportunities and firmly entrench Dubai's position as a global financial leader and as a launchpad for the future of finance."
DIFC is currently the region's only financial centre operating at scale across all business sectors, yet at the heart of this vision is the cultivation of a distinct identity, establishing DIFC Zabeel District as a dynamic destination that appeals to both investors and Dubai residents.
The DIFC Zabeel District expansion has over 1mn sq.ft. allocated to the world's largest innovation hub and the world's first purpose-built AI campus designed to meet the future needs of over 6,000 businesses and 30,000 tech specialists, enabling breakthroughs in AI development and commercial innovation.
DIFC will be positioned as the UAE's leading global destination for further and higher education. The DIFC Academy will grow 10-fold to 370,000 sq.ft. with capacity for 50,000 learners annually.
The expansion will also feature an first-of-its-kind art pavilion deepening DIFC's standing as Dubai's home to art and culture.
Consisting of six phases, DIFC Zabeel District is expected to welcome the public in 2030 with the masterplan expected to be complete in 2040.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Dubai announces largest demand-led expansion of a financial centre in the Middle East, Africa and South Asia - with a total gross floor area of 17.7mn sq.ft.
