At CES 2026, AllsWell Announces Strategic Partnership with LEAP GEO to Help Brands Move from Exposure to AI Citations and Recommendations
LAS VEGAS, Jan. 27, 2026 /PRNewswire/ -- Global brand communications and public relations consultancy AllsWell announced at the 2026 Consumer Electronics Show (CES) that it has entered into a strategic partnership with LEAP GEO, a firm specializing in Generative Engine Optimization (GEO). Through this collaboration, the two companies will integrate managed brand public relations with generative engine optimization to deliver communications solutions designed for the generative search environment, enabling outbound and overseas growth brands to move beyond traditional exposure metrics toward measurable growth in AI citations and recommendations.
The partnership centers on a critical question in the generative AI era: how brands are referenced, recommended, and trusted by AI-driven systems. By aligning content structure, communications execution, and ongoing optimization of citation outcomes, AllsWell and LEAP GEO aim to build a communications framework that is actionable, trackable, and continuously improvable. This collaboration represents a significant expansion of AllsWell's capabilities in response to the rapidly evolving global communications landscape.
Consecutive CES Announcements Highlight AllsWell's Capability Evolution
At CES 2025, AllsWell announced a strategic partnership with a New York–based public relations firm, establishing a managed PR execution model across the North American market. This model emphasized full-spectrum involvement—from communications strategy and media relations to on-the-ground execution and delivery of measurable outcomes—addressing a common challenge in cross-market communications where strategy and execution are often misaligned.
Since 2025, the widespread adoption of generative AI in information discovery, product evaluation, and decision-making has further reshaped the communications environment. Increasingly, users turn directly to generative AI systems for answers and recommendations, rather than relying solely on traditional search engines or individual media outlets.
As a result, the effectiveness of brand communications is no longer measured only by visibility or coverage. Instead, a growing emphasis is placed on whether a brand is cited, recommended, and consistently referenced by generative AI systems.
Integrating GEO into the Communications Stack to Address New Measurement Challenges
Against this backdrop, AllsWell's announcement at CES 2026 formally incorporates GEO capabilities into its long-standing Managed Partnership Model, creating an integrated communications framework that spans:
- Brand strategy and narrative development
- Managed PR execution and media relations
- Brand visibility within generative search environments
- Sustained growth in AI citations and recommendations
LEAP GEO focuses on generative engine optimization methodologies and content engineering, helping brand information be structured and presented in ways that generative AI platforms can more effectively understand, retrieve, and cite. A core value of GEO lies in transforming AI citations—previously opaque and difficult to measure—into trackable, analyzable, and optimizable growth indicators, across multiple platforms and languages.
AllsWell's managed partnership approach ensures that these capabilities are not applied in isolation. Instead, they are integrated with real-world communications execution, verified media exposure, and long-term relationship building, allowing brand narratives to compound into durable brand assets over time.
Collaboration Focus: Aligning Communications Execution with Citation Growth
Through this strategic partnership, AllsWell and LEAP GEO will collaborate across three primary areas:
- Establishing PR asset standards for the AI Search era, defining content structures, information hierarchies, and evidence frameworks that are more likely to be cited by generative AI systems;
- Delivering communications solutions centered on AI citations, with ongoing optimization of content creation, distribution, and presentation;
- Supporting long-term growth brands, converting short-term exposure into compounding trust and recommendation assets in overseas markets.
The founder of LEAP GEO commented:
"In generative search environments, being cited by AI is becoming a critical growth variable. GEO aims to make citation growth a manageable and optimizable outcome. Partnering with AllsWell allows this capability to be systematically embedded into brand communications and media execution."
The founder of AllsWell added:
"AllsWell has always focused on building brand communications that are authentic, credible, and verifiable. In the generative search era, brands must not only be worthy of citation, but also structurally easier to cite. Our partnership with LEAP GEO represents an important step in systemically upgrading the value of brand communications."
About AllsWell
AllsWell is a global brand communications and public relations consultancy serving clients across North America, Europe, and the Asia-Pacific region. The firm specializes in long-term, value-driven communications strategy, media relations, and managed execution for outbound and overseas growth brands.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AllsWell Marks Consecutive Appearances at CES: From Managed Brand PR to GEO, Advancing Brand Growth in the Generative Search Era
DUBAI, UAE, Jan. 27, 2026 /PRNewswire/ -- Bybit, Mantle, and Byreal today announced the launch of Mantle Super Portal, Mantle's native cross-chain infrastructure powering seamless capital movement across ecosystems by expanding $MNT to Solana, unlocking stronger CeDeFi access.
Through this integration, users can bridge $MNT from Ethereum to Solana via a unified interface, deploy liquidity into Solana-native DeFi markets on Byreal, and participate in trading and incentive programs on Bybit Alpha, creating a continuous flow between on-chain and exchange-based liquidity.
The launch represents a key milestone in Mantle's multichain distribution strategy, positioning $MNT as a cross-ecosystem asset connecting Ethereum Layer 2 liquidity, Solana DeFi, and centralized exchange infrastructure, while advancing Mantle's broader mission as the leading distribution layer to bridge traditional finance, real-world assets, and on-chain markets as one.
Mantle Super Portal: Infrastructure where Real-World & Internet Capital Market Flows
Mantle Super Portal is a foundational pillar of Mantle's cross-chain infrastructure, purpose-built to enable fast, capital efficient, reliable, and low-friction movement of $MNT across ecosystems.
By abstracting away complexity behind a single interface, Mantle Super Portal transforms $MNT into a natively interoperable asset, allowing users to access on-chain liquidity with consistent security and execution across networks.
With Mantle Super Portal now live, users can:
- Bridge $MNT directly between Ethereum and Solana
- Access Solana-native DeFi liquidity without fragmented workflows
- Deploy capital seamlessly across on-chain and exchange-based environments
As Mantle continues to establish itself as the leading chain for real-world asset (RWA) adoption, Mantle Super Portal extends this thesis beyond a single network, enabling $MNT to move seamlessly into TradFi and DeFi capital markets where liquidity, attention, and execution converge.
$MNT Expands into Solana's DeFi Economy via Byreal
Following the launch of Mantle Super Portal, $MNT is now live on Byreal, a Solana-native decentralized exchange incubated by Bybit. Liquidity providers can deposit $MNT into the MNT–USDC pool and earn a share of 96,000 $MNT in incentives distributed over the next three months.This integration allows $MNT to participate directly in Solana's high-throughput DeFi environment, benefiting from low fees, fast settlement, and deep on-chain liquidity.
By extending $MNT into Solana, Mantle accelerates its role as a distribution layer that connects real-world value to the most active on-chain internet capital markets, without fragmenting liquidity or user experience.
"Byreal provides a natural home for cross-chain assets like $MNT," said Emily Bao, Founder of Byreal and Head of Spot at Bybit. "With $MNT live on Solana, users can access competitive on-chain yield while contributing to deeper, more efficient liquidity across ecosystems."
"Solana was built to support internet capital markets at scale: enabling price discovery for every asset on-chain, 24/7, and globally," said Ramzy Ali, DeFi Growth Lead, Solana Foundation. "The integration through Mantle Super Portal allows users to leverage Solana's DeFi ecosystem, connecting assets to highly composable markets designed for speed, liquidity, and global participation."
Bybit Alpha Powers a Connected CeFi–DeFi Experience for $MNT
In parallel, Bybit Alpha will support $MNT trading and incentive programs, with full Solana deposit and withdrawal functionality enabled via Mantle Super Portal.
Users can trade $MNT on Bybit Spot and Alpha, participate in incentive campaigns and trading competitions, and benefit from transaction fee savings. Bybit's integration creates a continuous capital flywheel that provides a centralized liquidity layer that complements on-chain activity, enabling users to combine DeFi yield with exchange-level rewards and capital efficiency.
"Bybit Alpha is designed to surface early opportunities with real utility," said Emily Bao, Founder of Byreal and Head of Spot at Bybit. "Supporting $MNT on Solana allows users to move seamlessly between on-chain yield on Byreal and trading incentives on Bybit, all within a connected capital loop."
Advancing Mantle's Multichain Distribution Strategy
With Mantle Super Portal, Byreal, and Bybit Alpha working in tandem, $MNT now operates across Ethereum, Solana, and centralized venues through a single, integrated framework. This unified setup enables efficient capital mobility without compromising liquidity depth, execution quality, or user experience.
The expansion strengthens Mantle's role as a connective layer between Layer 2 infrastructure, Solana's DeFi markets, and CeFi platforms, extending $MNT's utility across the full spectrum of on-chain and exchange-based activity.
"This launch represents a key step in Mantle's multichain vision," said Emily Bao, Key Advisor at Mantle. "By enabling $MNT to operate seamlessly across Mantle, Solana, and Bybit, we're expanding real-world use cases and reinforcing Mantle's role as a distribution layer for on-chain finance."
About Mantle
Mantle is the premier distribution layer and gateway for institutions and TradFi to connect with on-chain liquidity and access real-world assets, powering how real-world finance flows.
With over $4B+ in community-owned assets, Mantle combines credibility, liquidity and scalability with institutional-grade infrastructure to support large-scale adoption. The ecosystem is anchored by $MNT within Bybit, and built out through core ecosystem projects like mETH, fBTC, MI4 and more. This is complemented by Mantle Network's partnerships with leading issuers and protocols such as Ethena USDe, Ondo USDY, OP-Succinct and EigenLayer.
For more information about Mantle, please visit: mantle.xyz
For more social updates, please follow: Mantle Official X & Mantle Community Channel
For media enquiries, please contact: contact@mantle.xyz
About Bybit
Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit's Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
About Byreal
Byreal is the ultimate liquidity layer built for real assets, delivering unmatched liquidity for users. It integrates DEX, Launch, and Vault into a unified smart routing architecture, forming a full-cycle growth engine that supports asset discovery, trading, and yield generation across multiple ecosystems.
For more information about Byreal, please visit: www.byreal.io
For updates, please follow Byreal's social media: https://x.com/byreal_io
For media inquiries, please contact: partnerships@byreal.io
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Bybit, Mantle, and Byreal Partner to Extend CeDeFi Access for $MNT on Solana via Mantle Super Portal
