CHICAGO--(BUSINESS WIRE)--Sep 29, 2025--
Two of America’s most nostalgic pantry staples are teaming up for the first time ever. Kraft Grated Parmesan Cheese, the iconic green shaker that’s topped family dinners for generations, and Pop Secret Movie Theater Butter Microwave Popcorn, the at-home classic known for its crave-worthy buttery crunch, are joining forces for a limited-time collaboration.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250929796180/en/
Available exclusively on Amazon for $10.99, the collab brings together two household favorites in one kit, reimagining fall snacking with a modern twist on the flavors people know and love. The collection includes Kraft Grated Parmesan Cheese in its iconic 8-oz. green canister with a six-pack of Pop Secret Movie Theater Butter Microwave Popcorn.
“Snacking should be simple, joyful and a little unexpected,” said Lauren Papa, Sr. Associate Brand Manager (Kraft Parmesan) at Lactalis Heritage Dairy. “By combining two signature flavors people grew up with – Kraft Grated Parmesan Cheese and Pop Secret Microwave Popcorn – into one unforgettable snack, we’re celebrating tradition while offering something fresh and exciting.”
“To make the collection even more fun, each kit includes a QR code unlocking exclusive digital content, plus a limited-edition sticker sheet celebrating the mash-up,” said Megan Patterson, Head of Digital Marketing at Lactalis Heritage Dairy. “With just a pop and a sprinkle, snackers can reinvent their fall routines – whether it’s movie marathons, back to school celebrations, game days, or cozy afternoons at home – giving every bowl of popcorn a nostalgic glow-up.”
“This collaboration brings together two pantry staples that have been part of family memories for decades,” said Chris Lowrey, Brand Director at Our Home. “We wanted to create a snack experience that sparks an instant smile, reminding people of their favorite flavors while giving them a new way to enjoy them. This partnership truly hits the mark and taste buds!”
For more information about Kraft Natural Cheese, find recipe inspiration and fall snacking must-haves, and locate a store near you, visit KraftNaturalCheese.com or follow the brand on Instagram @kraft.naturalcheese. Under Our Home, Pop Secret introduced its refreshed packaging featuring an on-pack Butter Metter™ across its core microwave popcorn and launched its ready-to-eat innovation nationwide. For more information on Our Home, visit Our-Home.com. To learn more about Pop Secret, please visit www.popsecret.com or follow on Instagram @itspopsecret.
About Kraft Natural Cheese
Kraft Natural Cheese has been a trusted household name since 1904, delivering exceptional quality and flavor to mealtimes around the world. With a commitment to craftsmanship and innovation, Kraft Natural Cheese continues to be the go-to choice for families and food enthusiasts alike with its broad portfolio of natural cheeses including shreds, chunks and slices. As part of the Lactalis Heritage Dairy portfolio of brands, Kraft Natural Cheese has more than 150+ years of combined dairy experience reflected in its cheesemaking. For more information and for recipe inspiration, visit www.kraftnaturalcheese.com or follow the brand on Instagram @kraft.naturalcheese.
About Lactalis USA
Lactalis USA is committed to enriching lives by producing nutritious and great-tasting dairy products. The company offers an unrivaled house of beloved dairy brands in the United States including Galbani ® Italian cheeses, Président ® specialty cheeses and gourmet butters, Kraft ® brands in natural and grated cheeses, Breakstone’s ® cottage cheese, ricotta and sour cream, Cracker Barrel ® cheese, Black Diamond ® cheddar cheese, Parmalat ® milk, yogurt brands such as siggi’s ®, Stonyfield Organic ®, Brown Cow™, Green Mountain Creamery ®, Mountain High, Yoplait ®, Go-Gurt ®, :ratio ®, Oui ® and Karoun ®, Gopi ®, Arz ® and other brands in the ethnic channel.
In the United States the company has approximately 5,000 employees, with 13 manufacturing facilities located in 9 states, and corporate offices in New York City, San Fernando, Calif., Chicago, Ill., Minneapolis, Minn., Buffalo, N.Y. and Bedford, N.H. Lactalis USA is part of Lactalis Group, the world’s leading dairy company, a French family business founded in 1933 in Laval, France.
For more information about Lactalis USA’s divisions, visit www.lactalisamericangroup.com, www.lactalisheritagedairy.com, www.lactalisyogurtusa.com, www.midwestyogurt.com and www.karouncheese.com. Follow Lactalis USA on Instagram and like us on Facebook.
About Pop Secret
Pop Secret is a leading popcorn brand in the Our Home portfolio known for delivering big, buttery flavor and high-quality kernels to snack lovers everywhere. Since 1986, Pop Secret has offered a variety of convenient options from classic microwave popcorn to ready-to-eat varieties perfect for movie nights or anytime snacking. Committed to fun, flavor, and shared moments, Pop Secret continues to bring people together, one popped kernel at a time. For more information on Pop Secret, visit www.popsecret.com.
About Our Home
Our Home is a leading, independent better-for-you snack platform that provides delicious, wholesome snacks at a great value. Our Home strives to create nourishing snacks that offer a warm and welcoming sense of familiarity to communities, catering to every occasion and satisfying various cravings. This commitment is demonstrated through the company's ownership of production and manufacturing facilities spanning all snack sub-categories, and a portfolio of brands that currently includes Pop Secret, Popchips, Good Health, Food Should Taste Good, Sonoma Creamery, ParmCrisps, RW Garcia, Real Food From The Ground Up, and YOU NEED THIS. For more information on Our Home, visit www.our-home.com.
Two of America’s most nostalgic pantry staples are teaming up for the first time ever. Kraft Grated Parmesan Cheese, the iconic green shaker that’s topped family dinners for generations, and Pop Secret Movie Theater Butter Microwave Popcorn, the at-home classic known for its crave-worthy buttery crunch, are joining forces for a limited-time collaboration.
MCLEAN, Va.--(BUSINESS WIRE)--Jan 15, 2026--
Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115804669/en/
The launch of Apartment Collection by Hilton allows the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.
Designed to provide flexibility for guests to stay their way, Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions — from a family getaway or friends’ reunion to an extended work trip where business travelers need comfort and consistency. Featuring chef-ready kitchens, spacious separate living areas, and on-site laundry, each distinct property is located in the heart of sought-after destinations – offering guests easy access to both must-go-to destinations and unique, under-the-radar gems. Each stay delivers an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living. Guests will be thoughtfully hosted, with dedicated team members available on-site 24/7 to provide support and ensure guests feel cared for.
To bring this vision to life, Hilton is launching this brand in partnership with Placemakr—a leading brand and management company in the furnished and unfurnished apartment sectors. Placemakr’s proven operational model brings deep multi-family expertise to launch Hilton’s growth in this expanding segment. Placemakr has leveraged organic growth and asset-light management agreements with its business model and is centered on partnering with multi-family building owners to convert either an entire building or a subset of units in an apartment building into furnished short-term rentals. Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand, given the popularity of the apartment-style hospitality market.
“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”
Powered by Hilton’s trusted brand standards, Apartment Collection by Hilton will maintain consistent quality across every property, with every stay integrated into Hilton’s booking and loyalty systems, ensuring reliability and peace of mind for guests and owners alike. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.
“After an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton’s new lodging category,” said Chris Silcock, president, global brands and commercial services, Hilton. “We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods, and Placemakr shares that vision. For nearly a decade, they’ve demonstrated a strong commitment to guests through high product standards and exceptional service.”
Each Apartment Collection by Hilton property will be thoughtfully designed to support guests’ routines and provide flexible spaces for real life. Guests will also enjoy access to fitness centers and select properties may also feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.
“Placemakr is proud to bring our deep expertise in the furnished apartment space to this innovative new brand with Hilton,” said Bao Vuong, co-founder and president, Placemakr. “We’re thrilled for Hilton guests and Hilton Honors members to experience what we’ve built over the past decade. We’ve pioneered the furnished apartments asset class property by property, stay by stay, and to continue that work alongside the world’s most valuable hotel brand is so exciting.”
“We’re also excited for what this means for our real estate partners,” added Jason Fudin, co-founder and CEO, Placemakr. “Hilton’s industry-leading commercial engine and scale will help create even more value for our partners while accelerating our mission to maximize the value of real estate through flexibility. This marks a new chapter in flexible real estate, and we couldn’t be more excited.”
Apartment Collection by Hilton will participate in Hilton Honors, the award-winning guest loyalty program with more than 235 million members for Hilton’s portfolio of world-class brands. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton’s direct channels and have access to instant benefits, including exclusive member discounts and free standard Wi-Fi.
PJT Partners and Goldman Sachs & Co. LLC were the strategic financial advisors on this partnership for Hilton and Placemakr, respectively.
For more information, visit Stories From Hilton.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,X, LinkedIn,Instagram and YouTube.
About Placemakr
Placemakr is a hospitality brand and management company focused on the furnished apartment space. The company transforms multifamily properties into a unique blend of apartment living and hospitality and has been the pioneer of the flexible living asset class. Placemakr's innovative tech-enabled platform provides an unmatched experience for its guests and residents, combining the advantages of apartment living with the services and reliability of a hotel, all within a single building. Placemakr's thoughtfully curated spaces in carefully selected neighborhoods offer guests and residents the flexibility to stay for a night, a year, or any duration in between.
Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton
