The collaboration brings together two global icons in a deliciously playful drop with first-ever artist-designed cookies, a bold new flavour and exclusive photocards for Malaysia.
KUALA LUMPUR, Malaysia, Oct. 1, 2025 /PRNewswire/ -- OREO, the world's beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance. The launch is a bold fandom-first collaboration designed to turn the taste of an OREO into a dance party.
This latest drop marks a continuation of OREO's legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER's signature charisma and OREO's crave-worthy taste, the OREO x BABYMONSTER collab is set to take over snack aisles and social feeds across Malaysia.
The Playful #TwistLickDance
Consumers across the world are familiar with OREO's beloved Twist, Lick, Dunk ritual. But OREO is switching up the track for this latest collaboration.
In a first for the brand, OREO x BABYMONSTER grooves to a new beat, putting a playful twist to the classic dunk ritual: Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Malaysia to rediscover their sense of rhythm with a bite of the all-new OREO taste.
"This collaboration puts us right on the pulse of culture," said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. "By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we're creating a shared moment where music movement and taste collide. With BABYMONSTER, we're reimagining OREO's iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans."
Taste The Drop: New Taste, Bold Colors, And Fan-Favorite Collectibles
For the first time in Southeast Asia, OREO has partnered with a global artist to co-create the cookie experience from the inside out. Inspired by one of Korea's hottest dessert trends, OREO reveals the limited-edition OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, in celebration of BABYMONSTER's bold identity.
OREO will also debut custom cookies personally designed by BABYMONSTER members. Available in-stores in fan-favorite core flavours of Vanilla, Chocolate, Strawberry and the limited-edition Marshmallow, MONSTIEZ can get ahold of photocards with purchase of an OREO x BABYMONSTER multipack. Collect all 7 to complete the set and certify your place as a BABYMONSTER superfan!
Stay Playful With Local Activations
To celebrate the launch, OREO is bringing exclusive experiences to Malaysian fans with nationwide roadshows, contests, and fun activities.
| Location of Event | Dates |
| AEON IOI Mall Putrajaya | 14 - 19 Oct |
| AEON Big Midvalley | 21 - 26 Oct |
| Main Event - Lotus's IOI Mall Putrajaya | 29 Oct - 2 Nov |
| Lotus's E-gate Penang | 6 - 19 Nov |
| Village Grocer Southkey Johor Bahru | 6 - 9 Nov |
| Sunshine Farlim | 15 - 16 Nov |
| Lotus's Ampang | 20 - 30 Nov |
| SOGO KL | 20 - 21 Nov |
| TF Value Batu Caves | 29 - 30 Nov |
| Midas Merge Tebrau Johor Bahru | 11 - 14 Dec |
Location of Event
Dates
AEON IOI Mall Putrajaya
14 - 19 Oct
AEON Big Midvalley
21 - 26 Oct
Main Event - Lotus's IOI Mall Putrajaya
29 Oct - 2 Nov
Lotus's E-gate Penang
6 - 19 Nov
Village Grocer Southkey Johor Bahru
6 - 9 Nov
Sunshine Farlim
15 - 16 Nov
Lotus's Ampang
20 - 30 Nov
SOGO KL
20 - 21 Nov
TF Value Batu Caves
29 - 30 Nov
Midas Merge Tebrau Johor Bahru
11 - 14 Dec
In Malaysia, fans can also take the excitement further by joining two special contests:
- Buy, Selfie & Win Contest (1 October – 31 December): Purchase any participating OREO x BABYMONSTER pack and upload your receipt or submit a selfie of yourself with OREO X BM Cookie to http://www.oreobm.com. Stand a chance to win the sweetest Kpop Adventure to Korea and other BABYMONSTER official merchandise such as a BABYMONSTER Signed Album, Reversible hoodie,Light Stick and Jersey.
- #TwistLickDance Challenge (13 October – 31 December): Grab an OREO x BABYMONSTER pack and show off your best #TwistLickDance moves. Tag @oreo.mysg on Tiktok and use the hashtags #TwistLickDance and #OREOxBABYMONSTERMY. Stand a chance to win the sweetest Kpop Adventure to Korea and BABYMONSTER official merchandise!
For more information and updates on the OREO x BABYMONSTER collaboration, fans can go to http://www.oreobm.com and follow @oreo.mysg on social media and Tik Tok to join the conversation using #TwistLickDance and #OREOxBABYMONSTERMY.
About Mondelēz International (Malaysia)
Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right in over 150 countries around the world, with a strong presence in Southeast Asia. With 2024 net revenues of approximately $36 billion, Mondelēz International is a member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Mondelēz International is leading the future of snacking with iconic global and local brands such as Cadbury Dairy Milk chocolate, Cadbury Zip chocolate wafer, Cadbury 5 Star chocolate, Toblerone chocolate, OREO cookies, Chipsmore cookies, Jacob's biscuits, Tiger biscuits, Philadelphia cheese, Kraft cheese, Chacho's chips, Chipster chips, Twisties snacks and many more. We've been part of Southeast Asia for more than 70 years, with operations in Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. Our +7,000 colleagues work across our ten manufacturing locations (including plants in Shah Alam and Prai), two research and development technical centers and our sales and marketing network to create products that people can truly love and feel good about. From wholesome treats to indulgent bites, consumers can enjoy the right snack, for the right moment, made the right way.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OREO Puts A Playful Twist On Its Iconic Twist Lick Dunk Ritual By Recreating Its First Ever #TwistLickDance With BABYMONSTER
One of Singapore's first dedicated commercial-scale LED Chip-on-Board (CoB) packaging facilities — anchoring a vertically integrated global semiconductor and advanced electronics supply chain spanning five countries across four continents.
SINGAPORE, June 10, 2026 /PRNewswire/ -- AEIM Pte Ltd, a wholly owned subsidiary of Polymatech Electronics Limited, today announced the opening of its advanced electronics manufacturing facility at Mapletree Hi-Tech Park, 163 Kallang Way, Singapore.
Backed by a committed investment of approximately US$25 million (S$32 million), the facility serves as Polymatech's Asia-Pacific manufacturing hub for LED Chip-on-Board (CoB) packaging, with advanced memory module assembly capability installed.
The facility is positioned as one of Singapore's first dedicated commercial-scale LED Chip-on-Board (CoB) packaging facilities and is expected to create approximately 50 high-value engineering and manufacturing roles in Singapore over five years.
The official launch ceremony was attended by representatives from the Singapore Economic Development Board (EDB), together with AEIM technology partners from Japan, Malaysia, France, the United States, and Singapore, industry partners, and members of Singapore's semiconductor and advanced manufacturing ecosystem.
Strengthening Singapore's Advanced Electronics Ecosystem
The AEIM facility at Kallang Way is fully operational and equipped with advanced dispensing, packaging, curing, inspection, testing, and module assembly systems designed to support high-precision electronics manufacturing and specialised LED Chip-on-Board (CoB) packaging applications.
The facility has been developed using globally sourced manufacturing technologies and industry-leading production processes, reflecting AEIM's commitment to quality, reliability, and operational excellence.
The Singapore facility houses two complementary manufacturing capabilities:
- LED Chip-on-Board (CoB) Packaging — producing UV, IR, and full-spectrum LED CoB products for horticulture, medical, industrial inspection, and specialised OEM applications.
- Advanced Memory Module Assembly Capability — installed to support high-performance computing, enterprise systems, industrial electronics, and embedded technology applications.
The facility strengthens Singapore's advanced manufacturing ecosystem by adding specialised opto-electronics packaging and advanced electronics assembly capabilities to the nation's semiconductor value chain.
From India to the World — Via Singapore
Founded in Chennai, India on 29 May 2007, Polymatech Electronics Limited is currently in its 20th year of operations and innovation, having successfully completed 19 years of growth in semiconductor packaging, opto-electronics, and advanced electronics manufacturing.
Operating from SIPCOT Hi-Tech SEZ, Oragadam, the company has evolved into a globally oriented advanced semiconductor packaging and opto-electronics manufacturer serving customers across Asia, Europe, and North America. Over nearly two decades, Polymatech has steadily expanded its technological capabilities, international partnerships, and manufacturing footprint, laying the foundation for its transformation into an internationally integrated semiconductor and advanced electronics enterprise.
As Polymatech's product portfolio and customer base expanded globally, the company recognised the strategic need for an Asia-Pacific manufacturing and operations hub capable of serving international markets with greater speed, supply-chain resilience, and proximity to global semiconductor ecosystems.
Singapore emerged as the natural choice for the company's international expansion. Its strategic location at the centre of Asia's semiconductor ecosystem, world-class logistics and connectivity infrastructure, trusted regulatory and intellectual property framework, strong support ecosystem for advanced manufacturing, and access to highly skilled engineering talent made it an ideal base for international growth.
Executive Perspectives
Mr Eswara Rao Nandam, Managing Director of AEIM Pte Ltd, said:
"The opening of our Singapore facility is a statement of strength and intent, and a defining milestone in Polymatech's journey from an Indian semiconductor and advanced electronics manufacturer to a globally integrated enterprise.
Singapore becomes the Asia-Pacific anchor of a supply chain that now spans five countries and four continents — from sapphire crystal growth in France to advanced packaging operations here in Singapore.
We are building for the long term, with discipline and conviction, and I am confident this is only the beginning of the value we will create for our stakeholders and partners worldwide. We move forward focused and resilient — our results will speak for themselves."
Mr Ng Ming Liang, Vice President, Global Enterprise Division, Singapore Economic Development Board (EDB), said:
"Polymatech's new Singapore facility is a testament to our robust semiconductor ecosystem. Singapore offers a skilled talent pool, well-connected supply chain infrastructure, and an industry ecosystem built through close partnerships with companies like Polymatech. We warmly welcome Polymatech to Singapore and look forward to growing together."
Investment and Talent Development in Singapore
AEIM Pte Ltd has committed and deployed approximately US$25 million in Singapore covering facility setup, advanced manufacturing equipment procurement, and operational infrastructure.
The facility is currently hiring engineering, manufacturing, quality, and technical professionals and intends to build its Singapore talent pipeline through engagement with local universities and institutions, supporting the development of local advanced manufacturing capabilities.
A Vertically Integrated Global Semiconductor and Advanced Electronics Ecosystem
Today, Polymatech's international operations span five countries across four continents:
- France — Artificial Electronics Intelligent Materials SARL (AEIM SARL), Grenoble: Sapphire ingot and wafer production in collaboration with ECM Group.
- India — Polymatech Electronics Limited, SIPCOT Hi-Tech SEZ, Oragadam, Chennai: Advanced semiconductor packaging, opto-electronics, and electronics manufacturing operations.
- Singapore — AEIM Pte Ltd, Mapletree Hi-Tech Park, Kallang Way: LED Chip-on-Board (CoB) packaging and advanced memory module assembly capability, serving as the company's Asia-Pacific manufacturing and regional operations hub.
- Estonia — Brandner Electronics OÜ, Paide: Semiconductor substrates and advanced printed circuit board manufacturing.
- United States — Nisene Technology Group, California: Semiconductor testing, failure analysis, and reliability engineering equipment.
This integrated international structure enables Polymatech to support global OEM customers through diversified, multi-jurisdictional manufacturing and supply-chain resilience across key semiconductor and advanced electronics segments.
About AEIM Pte Ltd
AEIM Pte Ltd is a Singapore-incorporated advanced electronics manufacturing company and wholly owned subsidiary of Polymatech Electronics Limited, operating from Mapletree Hi-Tech Park, Singapore. The company specialises in LED Chip-on-Board (CoB) packaging and advanced electronics manufacturing solutions for global industrial and OEM markets.
For more information, visit: www.aeimglobal.com
About Polymatech Electronics Limited
Polymatech Electronics Limited is an advanced semiconductor and electronics manufacturing company headquartered at SIPCOT Hi-Tech SEZ, Oragadam, Chennai, India. Currently in its 20th year of operations, the company maintains an international manufacturing and technology footprint spanning France, India, Singapore, Estonia, and the United States, covering sapphire crystal growth, semiconductor packaging, opto-electronics, substrates, advanced electronics manufacturing, and reliability engineering.
For more information, visit: www.polymatech.in
About Brandner Electronics OÜ
Brandner Electronics OÜ is a wholly owned subsidiary of AEIM Pte Ltd, headquartered in Paide, Estonia. The company specialises in the design and manufacture of semiconductor substrates and advanced printed circuit boards supporting European manufacturing activities.
For more information, visit: www.brandner.ee
About Nisene Technology Group
Nisene Technology Group is a wholly owned subsidiary of AEIM Pte Ltd, headquartered in California, United States. The company specialises in semiconductor testing, failure analysis, and reliability engineering equipment and services supporting technology development and quality assurance activities.
For more information, visit: www.nisene.com
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Polymatech Establishes Asia-Pacific Advanced Manufacturing Hub In Singapore
