The collaboration brings together two global icons in a deliciously playful drop with first-ever artist-designed cookies, a bold new flavour and exclusive photocards for Malaysia.
KUALA LUMPUR, Malaysia, Oct. 1, 2025 /PRNewswire/ -- OREO, the world's beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance. The launch is a bold fandom-first collaboration designed to turn the taste of an OREO into a dance party.
This latest drop marks a continuation of OREO's legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER's signature charisma and OREO's crave-worthy taste, the OREO x BABYMONSTER collab is set to take over snack aisles and social feeds across Malaysia.
The Playful #TwistLickDance
Consumers across the world are familiar with OREO's beloved Twist, Lick, Dunk ritual. But OREO is switching up the track for this latest collaboration.
In a first for the brand, OREO x BABYMONSTER grooves to a new beat, putting a playful twist to the classic dunk ritual: Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Malaysia to rediscover their sense of rhythm with a bite of the all-new OREO taste.
"This collaboration puts us right on the pulse of culture," said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. "By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we're creating a shared moment where music movement and taste collide. With BABYMONSTER, we're reimagining OREO's iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans."
Taste The Drop: New Taste, Bold Colors, And Fan-Favorite Collectibles
For the first time in Southeast Asia, OREO has partnered with a global artist to co-create the cookie experience from the inside out. Inspired by one of Korea's hottest dessert trends, OREO reveals the limited-edition OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, in celebration of BABYMONSTER's bold identity.
OREO will also debut custom cookies personally designed by BABYMONSTER members. Available in-stores in fan-favorite core flavours of Vanilla, Chocolate, Strawberry and the limited-edition Marshmallow, MONSTIEZ can get ahold of photocards with purchase of an OREO x BABYMONSTER multipack. Collect all 7 to complete the set and certify your place as a BABYMONSTER superfan!
Stay Playful With Local Activations
To celebrate the launch, OREO is bringing exclusive experiences to Malaysian fans with nationwide roadshows, contests, and fun activities.
| Location of Event | Dates |
| AEON IOI Mall Putrajaya | 14 - 19 Oct |
| AEON Big Midvalley | 21 - 26 Oct |
| Main Event - Lotus's IOI Mall Putrajaya | 29 Oct - 2 Nov |
| Lotus's E-gate Penang | 6 - 19 Nov |
| Village Grocer Southkey Johor Bahru | 6 - 9 Nov |
| Sunshine Farlim | 15 - 16 Nov |
| Lotus's Ampang | 20 - 30 Nov |
| SOGO KL | 20 - 21 Nov |
| TF Value Batu Caves | 29 - 30 Nov |
| Midas Merge Tebrau Johor Bahru | 11 - 14 Dec |
Location of Event
Dates
AEON IOI Mall Putrajaya
14 - 19 Oct
AEON Big Midvalley
21 - 26 Oct
Main Event - Lotus's IOI Mall Putrajaya
29 Oct - 2 Nov
Lotus's E-gate Penang
6 - 19 Nov
Village Grocer Southkey Johor Bahru
6 - 9 Nov
Sunshine Farlim
15 - 16 Nov
Lotus's Ampang
20 - 30 Nov
SOGO KL
20 - 21 Nov
TF Value Batu Caves
29 - 30 Nov
Midas Merge Tebrau Johor Bahru
11 - 14 Dec
In Malaysia, fans can also take the excitement further by joining two special contests:
- Buy, Selfie & Win Contest (1 October – 31 December): Purchase any participating OREO x BABYMONSTER pack and upload your receipt or submit a selfie of yourself with OREO X BM Cookie to http://www.oreobm.com. Stand a chance to win the sweetest Kpop Adventure to Korea and other BABYMONSTER official merchandise such as a BABYMONSTER Signed Album, Reversible hoodie,Light Stick and Jersey.
- #TwistLickDance Challenge (13 October – 31 December): Grab an OREO x BABYMONSTER pack and show off your best #TwistLickDance moves. Tag @oreo.mysg on Tiktok and use the hashtags #TwistLickDance and #OREOxBABYMONSTERMY. Stand a chance to win the sweetest Kpop Adventure to Korea and BABYMONSTER official merchandise!
For more information and updates on the OREO x BABYMONSTER collaboration, fans can go to http://www.oreobm.com and follow @oreo.mysg on social media and Tik Tok to join the conversation using #TwistLickDance and #OREOxBABYMONSTERMY.
About Mondelēz International (Malaysia)
Mondelēz International (Malaysia) is part of the Mondelēz International group of companies which empowers people to snack right in over 150 countries around the world, with a strong presence in Southeast Asia. With 2024 net revenues of approximately $36 billion, Mondelēz International is a member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Mondelēz International is leading the future of snacking with iconic global and local brands such as Cadbury Dairy Milk chocolate, Cadbury Zip chocolate wafer, Cadbury 5 Star chocolate, Toblerone chocolate, OREO cookies, Chipsmore cookies, Jacob's biscuits, Tiger biscuits, Philadelphia cheese, Kraft cheese, Chacho's chips, Chipster chips, Twisties snacks and many more. We've been part of Southeast Asia for more than 70 years, with operations in Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. Our +7,000 colleagues work across our ten manufacturing locations (including plants in Shah Alam and Prai), two research and development technical centers and our sales and marketing network to create products that people can truly love and feel good about. From wholesome treats to indulgent bites, consumers can enjoy the right snack, for the right moment, made the right way.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
OREO Puts A Playful Twist On Its Iconic Twist Lick Dunk Ritual By Recreating Its First Ever #TwistLickDance With BABYMONSTER
Transaction Enhances MRO Scale, AOG Readiness, and Lubricants Market Leadership
ARLINGTON, Texas, Jan. 15, 2026 /PRNewswire/ -- GracoRoberts (gracoroberts.com) today announced the acquisition of Sky Mart (skymart.aero) to advance its international footprint in Latin America, leveraging the company's corporate headquarters in Miami as a gateway to the aerospace-rich Latin American region. The acquisition significantly bolsters GracoRoberts' reach into the $6.5B Latin American MRO market, scales its AOG capability, and offers its customers access to a considerable breadth of in-stock lubricants, amplifying the acquirer's already sound position as the largest, fastest, and most technically focused aerospace specialty chemicals distributor in the world.
The addition of Sky Mart to the GracoRoberts' portfolio expands its technical sales coverage throughout Latin America, the Caribbean, Florida, and portions of the US, while adding an additional 42,000 square feet of fulfillment centers in Miami, FL, San Antonio, TX, and Indianapolis, IN, and offering a rich stocking position for oils, greases, and fluids. Additionally, Sky Mart customers will benefit from access to GracoRoberts' extensive breadth of adhesives, composites, paints and coatings, a robust ecommerce presence for immediate product access, and a global technical sales team. These enhancements, coupled with a mutual focus on world-class quality, will add meaningful value to both companies' customer and supplier partners.
Jason Caldwell, President and CEO of GracoRoberts, commented on the acquisition. "We are thrilled to welcome the team from Sky Mart to the GracoRoberts' family of companies. This partnership strengthens our ability to serve the global aerospace community, especially in the important Latin America and Miami markets, with an enhanced stocking position, broader product offerings, and a scalable bolt-on ecommerce presence and AOG platform for an industry that requires speed and dependability."
Juan Gregorio Robbin, Co-Founder and President of Sky Mart, also commented on the integration, and the decision to partner with GracoRoberts after four decades of family-owned operation. "At Sky Mart, our operating philosophy is simple and unwavering: stock the right products, deliver exceptional service, and get it right the first time. This guiding principle has earned us the trust of a loyal Latin and North American customer base, and by joining the GracoRoberts' family, we can deliver even more value to our customers."
Ana Maria Robbin, Co-Owner and Executive Vice President of Sky Mart, offered her perspective on the acquisition. "2025 marked Sky Mart's 40th year in a business founded by our parents – our heroes – Gregorio and Lucy Robbin. They raised us to believe in the power of a vision, endless determination, and a deep spirit of service that defines our culture today, and I see these qualities in the team at GracoRoberts. I know the Sky Mart legacy will be upheld with care and purpose."
The leaders of both companies will collaborate to deliver a seamless, customer-focused transition that preserves each organization's culture and ensures no disruption to the business.
The acquisition of Sky Mart is supported by CM Equity Partners, the private equity sponsor of GracoRoberts and long-standing partner to its Executive Leadership Team (ELT). Under the leadership of President and CEO Jason Caldwell, the GracoRoberts ELT has significantly expanded the company's global footprint and accelerated its digital growth strategy through six acquisitions over the past seven years – E.V. Roberts, Able Aerospace Adhesives, Silmid, SkyGeek, Pacific Coast Composites, and now Sky Mart – each enhancing value for its enterprise partners and the broader aerospace industry.
About GracoRoberts
Headquartered in Arlington, TX, GracoRoberts (www.gracoroberts.com) is the single largest, fastest, and most technically focused specialty chemicals distributor to serve the global aerospace market and is fully AS, ISO, and CMMC II certified. We serve the aerospace OEM, MRO, and defense segments, composites, electronics, and other advanced manufacturing industries. As a family of brands including Silmid, SkyGeek, and Pacific Coast Composites, we are authorized to distribute 3M, Airtech, Aeroshell, AkzoNobel, Eastman, Henkel, Hexcel, Huntsman, Isovolta, Momentive, PPG, Resin Formulators, Royco, Scott Bader, Sika, American Fiber & Finishing, Armite Lubricants, Arrow Solutions, B&J Rubber Products, Castrol, Chemetall, Contec, Deb Stoko, ITW Performance Polymers, Mask-Off, Master Fluid Solutions, Permabond, Reabrook Ltd, Rocol, Royal Adhesives, Socomore, and Zip-Chem, and can source thousands of other providers upon request. We differentiate by adding value: services include world-class ecommerce available through three websites (www.skygeek.com, www.silmid.com, and www.gracoroberts.com), global distribution, custom formulation, specialty packaging, vendor managed inventory, intermix and kitting services, defense logistics and compliance, export management services, and an on-staff Chemist, lab, and testing facility. GracoRoberts prides itself in delivering superior engineered materials with impeccable support to thousands of customers from more than 65 countries around the globe.
About Sky Mart
Headquartered in Miami, FL and founded in 1985 by Gregorio and Lucy Robbin with Co-Founder and President Juan Gregorio Robbin, Sky Mart (www.skymart.aero) has grown into an industry leading and well-recognized aerospace chemical, lubricant and specialty fluids stocking distributor. Sky Mart is now a second-generation Robbin family business serving thousands of customers across Latin America and North America. With over 40 years of global distribution experience, the company's philosophy is straight forward: stock the products, quote quickly, and offer fast, accurate, and on-time shipping. Today Sky Mart continues to invest in online and EDI trading platforms, and offers reliable and effective after-hours AOG service for the airline, MRO, and other aviation communities.
About CM Equity Partners
CM Equity Partners (www.cmequity.com), based in New York, NY, provides capital to the Federal services and aerospace and defense industries. For 30 years, CMEP has partnered with management teams to build enduring value by leveraging its industry knowledge, relationships, operating experience, and its corporate finance, M&A, and private equity expertise. CMEP employs an active and collaborative management approach, developing long-term strategic plans and guiding decisions on re-investment of profits to grow and broaden a company's revenue base and capabilities. CMEP's investments are structured with flexibility across a broad spectrum of the capital structure, including equity, structured equity, and mezzanine debt.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub
