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Ragıp Balcıoğlu Appointed as Beko's Chief Marketing and Strategy Officer

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Ragıp Balcıoğlu Appointed as Beko's Chief Marketing and Strategy Officer
Business

Business

Ragıp Balcıoğlu Appointed as Beko's Chief Marketing and Strategy Officer

2025-10-02 15:00 Last Updated At:15:15

Ragıp Balcıoğlu, who previously served as Chief Commercial Officer of Beko in the Europe region and the CEO of Beko Europe, has been appointed as Beko's Chief Marketing and Strategy Officer.

ISTANBUL, Oct. 2, 2025 /PRNewswire/ -- Beko, a global leader in home appliances, announced a new senior level appointment. Ragıp Balcıoğlu, who has been serving as Chief Commercial Officer of Beko in the Europe region for over 2 years and the CEO of Beko Europe for over 1 year has been appointed as Beko's Chief Marketing and Strategy Officer. Akın Garzanlı, who had been serving as Beko's Chief Marketing Officer for over 3 years, has been appointed as Chief Commercial Officer of Beko in the Europe region and CEO of Beko Europe.

He earned his bachelor's degree in industrial engineering from Istanbul Technical University in 1989 and an Executive Master's in Business Administration from Koç University in 1996. In 2019, he completed the Advanced Management Program at Harvard Business School.

Balcıoğlu began his career in 1990 as Marketing Manager before joining Beko in 1992. After early roles in planning and purchasing, he moved to the UK in 1996 as Trading Manager of Beko UK. Over the following years, he advanced through a series of senior leadership roles — including Product Marketing Director, Product Management and Supply Director, and Sales Director — before serving as Country Manager for the UK and Ireland and Managing Director of Beko Plc (2011–2015).

In 2015, he returned to headquarters as Chief Commercial Officer for Global Sales. After successful expansion of Beko's international business, he oversaw the restructuring of global operations and became Chief Commercial Officer for Europe, the Middle East, North Africa, and the Americas (2018–2023). Ahead of the creation of Beko Europe, a merger between Beko and Whirlpool Corporation, he was appointed Chief Commercial Officer for Europe in 2023 and later CEO of Beko Europe, where he successfully led the launch and integration of the new entity.

Ragıp Balcıoğlu, with his long-standing experience in marketing, commerce, and international sales, assumed his new role on October 1, 2025. He will be responsible for Beko's global strategy, marketing processes and managing the company's 22 global brands, complete product portfolio and marketing teams across 57 countries. In his new role, he will strengthen Beko's global marketing impact and accelerate its vision of becoming the world's number one home appliances company through consumer-centric, data-driven, and innovative strategies.

ABOUT BEKO  

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko's 29 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the sixth consecutive year (based on the results dated 22 November 2024) and has been included in the Dow Jones Sustainability Indices for the eighth consecutive year.** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista's 2025 list of the World's Most Sustainable Companies. Beko's vision is 'Respecting the World, Respected Worldwide.'  

www.bekocorporate.com  

*Licensee limited to certain jurisdictions.   
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.   

 

Ragıp Balcıoğlu, who previously served as Chief Commercial Officer of Beko in the Europe region and the CEO of Beko Europe, has been appointed as Beko's Chief Marketing and Strategy Officer.

ISTANBUL, Oct. 2, 2025 /PRNewswire/ -- Beko, a global leader in home appliances, announced a new senior level appointment. Ragıp Balcıoğlu, who has been serving as Chief Commercial Officer of Beko in the Europe region for over 2 years and the CEO of Beko Europe for over 1 year has been appointed as Beko's Chief Marketing and Strategy Officer. Akın Garzanlı, who had been serving as Beko's Chief Marketing Officer for over 3 years, has been appointed as Chief Commercial Officer of Beko in the Europe region and CEO of Beko Europe.

He earned his bachelor's degree in industrial engineering from Istanbul Technical University in 1989 and an Executive Master's in Business Administration from Koç University in 1996. In 2019, he completed the Advanced Management Program at Harvard Business School.

Balcıoğlu began his career in 1990 as Marketing Manager before joining Beko in 1992. After early roles in planning and purchasing, he moved to the UK in 1996 as Trading Manager of Beko UK. Over the following years, he advanced through a series of senior leadership roles — including Product Marketing Director, Product Management and Supply Director, and Sales Director — before serving as Country Manager for the UK and Ireland and Managing Director of Beko Plc (2011–2015).

In 2015, he returned to headquarters as Chief Commercial Officer for Global Sales. After successful expansion of Beko's international business, he oversaw the restructuring of global operations and became Chief Commercial Officer for Europe, the Middle East, North Africa, and the Americas (2018–2023). Ahead of the creation of Beko Europe, a merger between Beko and Whirlpool Corporation, he was appointed Chief Commercial Officer for Europe in 2023 and later CEO of Beko Europe, where he successfully led the launch and integration of the new entity.

Ragıp Balcıoğlu, with his long-standing experience in marketing, commerce, and international sales, assumed his new role on October 1, 2025. He will be responsible for Beko's global strategy, marketing processes and managing the company's 22 global brands, complete product portfolio and marketing teams across 57 countries. In his new role, he will strengthen Beko's global marketing impact and accelerate its vision of becoming the world's number one home appliances company through consumer-centric, data-driven, and innovative strategies.

ABOUT BEKO  

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko's 29 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the sixth consecutive year (based on the results dated 22 November 2024) and has been included in the Dow Jones Sustainability Indices for the eighth consecutive year.** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista's 2025 list of the World's Most Sustainable Companies. Beko's vision is 'Respecting the World, Respected Worldwide.'  

www.bekocorporate.com  

*Licensee limited to certain jurisdictions.   
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.   

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Ragıp Balcıoğlu Appointed as Beko's Chief Marketing and Strategy Officer

Ragıp Balcıoğlu Appointed as Beko's Chief Marketing and Strategy Officer

Transaction Enhances MRO Scale, AOG Readiness, and Lubricants Market Leadership

ARLINGTON, Texas, Jan. 15, 2026 /PRNewswire/ -- GracoRoberts (gracoroberts.com) today announced the acquisition of Sky Mart (skymart.aero) to advance its international footprint in Latin America, leveraging the company's corporate headquarters in Miami as a gateway to the aerospace-rich Latin American region. The acquisition significantly bolsters GracoRoberts' reach into the $6.5B Latin American MRO market, scales its AOG capability, and offers its customers access to a considerable breadth of in-stock lubricants, amplifying the acquirer's already sound position as the largest, fastest, and most technically focused aerospace specialty chemicals distributor in the world.

The addition of Sky Mart to the GracoRoberts' portfolio expands its technical sales coverage throughout Latin America, the Caribbean, Florida, and portions of the US, while adding an additional 42,000 square feet of fulfillment centers in Miami, FL, San Antonio, TX, and Indianapolis, IN, and offering a rich stocking position for oils, greases, and fluids. Additionally, Sky Mart customers will benefit from access to GracoRoberts' extensive breadth of adhesives, composites, paints and coatings, a robust ecommerce presence for immediate product access, and a global technical sales team. These enhancements, coupled with a mutual focus on world-class quality, will add meaningful value to both companies' customer and supplier partners.

Jason Caldwell, President and CEO of GracoRoberts, commented on the acquisition. "We are thrilled to welcome the team from Sky Mart to the GracoRoberts' family of companies. This partnership strengthens our ability to serve the global aerospace community, especially in the important Latin America and Miami markets, with an enhanced stocking position, broader product offerings, and a scalable bolt-on ecommerce presence and AOG platform for an industry that requires speed and dependability." 

Juan Gregorio Robbin, Co-Founder and President of Sky Mart, also commented on the integration, and the decision to partner with GracoRoberts after four decades of family-owned operation. "At Sky Mart, our operating philosophy is simple and unwavering: stock the right products, deliver exceptional service, and get it right the first time. This guiding principle has earned us the trust of a loyal Latin and North American customer base, and by joining the GracoRoberts' family, we can deliver even more value to our customers."

Ana Maria Robbin, Co-Owner and Executive Vice President of Sky Mart, offered her perspective on the acquisition. "2025 marked Sky Mart's 40th year in a business founded by our parents – our heroes – Gregorio and Lucy Robbin. They raised us to believe in the power of a vision, endless determination, and a deep spirit of service that defines our culture today, and I see these qualities in the team at GracoRoberts. I know the Sky Mart legacy will be upheld with care and purpose."

The leaders of both companies will collaborate to deliver a seamless, customer-focused transition that preserves each organization's culture and ensures no disruption to the business.

The acquisition of Sky Mart is supported by CM Equity Partners, the private equity sponsor of GracoRoberts and long-standing partner to its Executive Leadership Team (ELT). Under the leadership of President and CEO Jason Caldwell, the GracoRoberts ELT has significantly expanded the company's global footprint and accelerated its digital growth strategy through six acquisitions over the past seven years –  E.V. Roberts, Able Aerospace Adhesives, Silmid, SkyGeek, Pacific Coast Composites, and now Sky Mart – each enhancing value for its enterprise partners and the broader aerospace industry.

About GracoRoberts

Headquartered in Arlington, TX, GracoRoberts (www.gracoroberts.com) is the single largest, fastest, and most technically focused specialty chemicals distributor to serve the global aerospace market and is fully AS, ISO, and CMMC II certified. We serve the aerospace OEM, MRO, and defense segments, composites, electronics, and other advanced manufacturing industries. As a family of brands including Silmid, SkyGeek, and Pacific Coast Composites, we are authorized to distribute 3M, Airtech, Aeroshell, AkzoNobel, Eastman, Henkel, Hexcel, Huntsman, Isovolta, Momentive, PPG, Resin Formulators, Royco, Scott Bader, Sika, American Fiber & Finishing, Armite Lubricants, Arrow Solutions, B&J Rubber Products, Castrol, Chemetall, Contec, Deb Stoko, ITW Performance Polymers, Mask-Off, Master Fluid Solutions, Permabond, Reabrook Ltd, Rocol, Royal Adhesives, Socomore, and Zip-Chem, and can source thousands of other providers upon request. We differentiate by adding value: services include world-class ecommerce available through three websites (www.skygeek.com, www.silmid.com, and www.gracoroberts.com), global distribution, custom formulation, specialty packaging, vendor managed inventory, intermix and kitting services, defense logistics and compliance, export management services, and an on-staff Chemist, lab, and testing facility. GracoRoberts prides itself in delivering superior engineered materials with impeccable support to thousands of customers from more than 65 countries around the globe.

About Sky Mart

Headquartered in Miami, FL and founded in 1985 by Gregorio and Lucy Robbin with Co-Founder and President Juan Gregorio Robbin, Sky Mart (www.skymart.aero) has grown into an industry leading and well-recognized aerospace chemical, lubricant and specialty fluids stocking distributor. Sky Mart is now a second-generation Robbin family business serving thousands of customers across Latin America and North America. With over 40 years of global distribution experience, the company's philosophy is straight forward: stock the products, quote quickly, and offer fast, accurate, and on-time shipping. Today Sky Mart continues to invest in online and EDI trading platforms, and offers reliable and effective after-hours AOG service for the airline, MRO, and other aviation communities.

About CM Equity Partners

CM Equity Partners (www.cmequity.com), based in New York, NY, provides capital to the Federal services and aerospace and defense industries. For 30 years, CMEP has partnered with management teams to build enduring value by leveraging its industry knowledge, relationships, operating experience, and its corporate finance, M&A, and private equity expertise. CMEP employs an active and collaborative management approach, developing long-term strategic plans and guiding decisions on re-investment of profits to grow and broaden a company's revenue base and capabilities. CMEP's investments are structured with flexibility across a broad spectrum of the capital structure, including equity, structured equity, and mezzanine debt.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub

GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub

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