MUSE Maps Expansion into Asia to Pioneer a New Era of Investment-Grade Real Assets

• After launching successfully in Q1 2025, MUSE plans its strategic expansion into Asia
• The world's first investment-grade luxury asset platform opens a limited window for Asia's most visionary investors to co-create a new financial order

SINGAPORE and KUALA LUMPUR, Malaysia, Oct. 7, 2025 /PRNewswire/ -- MUSE (MUSE Technology Pty Ltd), an Australian-headquartered technology firm, today announced the expansion of its business into Asia. MUSE will expand into key Asian markets to explore capital alignment opportunities and build strategic partnerships with sovereign wealth funds, family offices, and leading local financial institutions. Through these engagements, MUSE will establish itself as a pioneering financial infrastructure platform built for the region's next wave of investors.

Earlier this year, MUSE launched the world's first digital investment platform, using data-driven insights, proprietary AI, and blockchain technology to give participants access to an investment ecosystem. The MUSE platform connects investors and high-net-worth buyers to the world's leading suppliers of investment grade real assets, with over $150 million in inventory at launch.

The Asia Roadshow is not only a geographic expansion, but also an invitation to Asia's most visionary investors, family offices, and sovereign wealth funds. For the first time, MUSE will open its Founding Partner designation – an opportunity to co-create the financial infrastructure of a 20 trillion-dollar market in collectible luxury assets.

Features of the MUSE digital investment platform:

• Digital Vault: Verified listings of investment-grade assets, blockchain-authenticated and transparently catalogued.
• Sale & Resale Engine: A structured transaction pipeline with commission logic, from listing to liquidity, designed for yield and reinvestment.
• Integrated Compliance: Fully-functional onboarding and KYC systems, including supplier verification and payout automation.
• Data and AI Powered Intelligence: Proprietary models authenticate assets, monitor global demand patterns, and deliver dynamic price forecasts.

SINGAPORE and KUALA LUMPUR, Malaysia, Oct. 7, 2025 /PRNewswire/ -- MUSE (MUSE Technology Pty Ltd), an Australian-headquartered technology firm, today announced the expansion of its business into Asia. MUSE will expand into key Asian markets to explore capital alignment opportunities and build strategic partnerships with sovereign wealth funds, family offices, and leading local financial institutions. Through these engagements, MUSE will establish itself as a pioneering financial infrastructure platform built for the region's next wave of investors.

Earlier this year, MUSE launched the world's first digital investment platform, using data-driven insights, proprietary AI, and blockchain technology to give participants access to an investment ecosystem. The MUSE platform connects investors and high-net-worth buyers to the world's leading suppliers of investment grade real assets, with over $150 million in inventory at launch.

The Asia Roadshow is not only a geographic expansion, but also an invitation to Asia's most visionary investors, family offices, and sovereign wealth funds. For the first time, MUSE will open its Founding Partner designation – an opportunity to co-create the financial infrastructure of a 20 trillion-dollar market in collectible luxury assets.

Features of the MUSE digital investment platform:

MUSE to introduce more world-first solutions to the industry

As part of this expansion, MUSE is introducing two world-first innovations:

• MUSE Luxury Investment Index (MLII): A benchmark standardizing luxury assets as a measurable, investable class, comparable to equities and real estate.
• MUSE ETF: A publicly-traded fund providing diversified exposure to luxury assets, offering liquidity and accessibility to investors at all levels.

These innovations will empower Asian investors and institutions to engage in a new financial ecosystem designed to unlock capital within an asset class defined by scarcity, cultural significance, and global demand.

Asia expansion on the back of business momentum and product development

MUSE is planning its expansion into Asia, building on strong business momentum and recent product innovations, positioning the firm to unlock new opportunities across the region.

"While MUSE is still at an early stage of our journey, we have already achieved significant milestones. With the trust and support of our suppliers, partners and investors, we are now ready to take our first step toward international expansion and Asia has a natural sensitivity and passion for real assets," says Michelle Zhang, Founder and CEO of MUSE.

MUSE's entry into Asia marks more than just geographic expansion – it is a pivotal milestone in the firm's global growth strategy. MUSE will spend the next few months building strong partnerships, collaborating on innovation with financial institutions, and advancing new value-sharing programs with chosen sovereign entities and wealth funds.

"Our Asian growth strategy has in fact already been underway since the beginning of the year. We secured strategic partners and engaged leading investment groups ahead of our launch. These established partnerships now allow MUSE to expand into Asia with confidence, as we look to align our existing investment platform and new financial infrastructure products, with potential partners and investors in the region," shares AJ Lee, CCO & Asia Director, MUSE.  "The engagement initiatives we launch over the next few months will serve not only as platforms for interaction, but also as incubators for cultivating MUSE's first group of partners, investors and clients," he adds.

About MUSE

MUSE is a technology company on a mission to empower investors with clarity, confidence, and control. By fusing data-driven insights, proprietary AI, blockchain technology, and transparent processes, MUSE is redefining how investors engage with alternative and luxury assets.

By combining advanced technology with a deep understanding of global investor needs, MUSE is creating the foundation for a new financial ecosystem where alternative assets are more transparent, accessible, and aligned with institutional standards.

For more information visit: www.jointhemuse.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **



MUSE Maps Expansion into Asia to Pioneer a New Era of Investment-Grade Real Assets

• Resumes services to Fukuoka, Japan from September 2026 after nearly two decades
• Expands China footprint with new direct services to Shenzhen and Changsha, commencing July 2026
• "MAG Arena" showcases Asia's Largest Airline Pavilion at MATTA Fair 2026, featuring the region's premier sports partnership activation by an airline
• Increases frequencies across ASEAN, South Asia, Australia and New Zealand and Europe to further strengthen global connectivity

SINGAPORE, April 5, 2026 /PRNewswire/ -- Malaysia Airlines is significantly expanding its East Asia footprint with the return of direct flights to Fukuoka, Japan, and the launch of new services to Shenzhen and Changsha, China. Commencing between July and September 2026, these additions bring the airline's China network to nine key gateways and reinforce its commitment to providing greater travel flexibility across the region.

As part of this expansion, the airline will introduce new services between Kuala Lumpur and Shenzhen (SZX) and Changsha (CSX) in China, alongside the resumption of services to Fukuoka (FUK) in Japan, which the airline last operated in September 2006. With the launch of these destinations, Malaysia Airlines consolidates its presence across a total of nine strategic destinations in China, including Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), Taipei (TPE), and Chengdu Tianfu (TFU). Ticket sales for the new services commence today, supporting the growing travel demand and strengthening connectivity between Malaysia and these high-growth regional hubs.

Captain Nasaruddin A. Bakar, President and Group Chief Executive Officer of Malaysia Aviation Group (MAG), said, "This expansion reflects our strategic focus on scaling our presence in key growth markets across East Asia while cementing Kuala Lumpur's position as a key strategic gateway. Both Shenzhen and Changsha align perfectly with our network strategy, driven by robust demand across both business and leisure segments. The return to Fukuoka further enhances our network depth. As the only carrier operating direct flights on this route, we are proud to offer passengers a seamless non-stop experience that eliminates the need for transit. These developments demonstrate our ongoing commitment to optimising our network and delivering a more integrated travel experience for our customers."

Beyond the East Asia expansion, Malaysia Airlines is increasing flight frequencies across key routes namely Brisbane, Australia; Manila, Philippines and Colombo, Sri Lanka to meet rising demand while supporting growing tourism and trade links. In addition, the airline will operate ad-hoc Kuala Lumpur–London flights on 18 and 22 April 2026 to accommodate passengers affected by recent Middle Eastern carrier disruptions.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2026, MAG unveiled its most ambitious presence yet with the launch of the MAG Arena, recognised by both the Asia Records and ASEAN Records as Asia's Largest Airline Trade Pavilion at a consumer travel fair.

Spanning approximately 46,000 square feet, nearly three times the scale of its participation in September last year, the expanded pavilion transforms the MATTA Fair experience into a fully immersive destination showcasing curated experiences and next-generation travel technology that brings journeys to life before travellers even board the aircraft. Visitors will be able to explore destinations, discover travel innovations and experience the warmth of Malaysian Hospitality through interactive engagements designed to inspire their next journey.

In addition, the pavilion will host Asia's largest sports partnership activation by an airline, celebrating Malaysia Airlines' collaborations with global clubs like Manchester United and national sporting icons Datuk Azizulhasni Awang and others. The dedicated sports experience zone will allow football fans and travellers to engage with legends and their favourite sports personalities — reinforcing how sport and travel connect people across borders and generations.

Through the expansion of its network and increased flight frequencies, the airline continues to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond, while supporting Malaysia's tourism ambitions under Visit Malaysia 2026 and advancing its journey towards becoming one of the world's Top 10 global airlines by 2030.

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New Routes