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A divided Israel marks 2 years since Oct. 7 attack while war persists in Gaza and hostages languish

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A divided Israel marks 2 years since Oct. 7 attack while war persists in Gaza and hostages languish
News

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A divided Israel marks 2 years since Oct. 7 attack while war persists in Gaza and hostages languish

2025-10-08 14:30 Last Updated At:14:40

REIM, Israel (AP) — Thousands of people converged on southern Israel on Tuesday to mourn the dead as the nation marked two years since Hamas’ Oct. 7 attack plunged the region into a devastating war, while Israel and Hamas pressed on with indirect peace talks in Egypt.

The main memorial event in Tel Aviv, organized by the bereaved families, was separate from a ceremony that the government will hold on the anniversary next week according to the Hebrew calendar. The split reflects deep divisions over Israeli Prime Minister Benjamin Netanyahu’s leadership, which many blame for the failure to secure a ceasefire that would free the remaining hostages held by the militants.

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Smoke rises from an Israeli army bombardment in the Gaza Strip, seen from a memorial site for Israelis killed in the Oct. 7, 2023, Hamas attack, as Israel marks the second anniversary since the attack, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

Smoke rises from an Israeli army bombardment in the Gaza Strip, seen from a memorial site for Israelis killed in the Oct. 7, 2023, Hamas attack, as Israel marks the second anniversary since the attack, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

People attend a memorial service marking two years since the Oct. 7, 2023, Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, southern Israel where many of its community members were Killed and abducted, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

People attend a memorial service marking two years since the Oct. 7, 2023, Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, southern Israel where many of its community members were Killed and abducted, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

People visit the site of the Nova music festival, where hundreds of revelers were killed and abducted by Hamas and taken into Gaza, as Israel marks the second year anniversary of the attack, near Kibbutz Reim, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ariel Schalit)

People visit the site of the Nova music festival, where hundreds of revelers were killed and abducted by Hamas and taken into Gaza, as Israel marks the second year anniversary of the attack, near Kibbutz Reim, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ariel Schalit)

Smoke rises following an Israeli army bombardment in the Gaza Strip, as seen from Kibbutz Kfar Aza, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

Smoke rises following an Israeli army bombardment in the Gaza Strip, as seen from Kibbutz Kfar Aza, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

A woman places a candle at a tribute for Ofir Shoshani during a memorial marking two years since the deadly Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

A woman places a candle at a tribute for Ofir Shoshani during a memorial marking two years since the deadly Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

Dusk falls as a group of Palestinians sit outside a tent at a temporary camp in Deir al-Balah, in the central Gaza Strip, Monday, Oct. 6, 2025. (AP Photo/Abdel Kareem Hana)

Dusk falls as a group of Palestinians sit outside a tent at a temporary camp in Deir al-Balah, in the central Gaza Strip, Monday, Oct. 6, 2025. (AP Photo/Abdel Kareem Hana)

People visit the burnt house of Siman Tov family where all five family members were killed during the Hamas attack on Oct. 7, 2023, in Kibbutz Nir Oz, Israel, a day before Israel marks the two-year anniversary of the attack, Monday, Oct. 6, 2025. (AP Photo/Ohad Zwigenberg)

People visit the burnt house of Siman Tov family where all five family members were killed during the Hamas attack on Oct. 7, 2023, in Kibbutz Nir Oz, Israel, a day before Israel marks the two-year anniversary of the attack, Monday, Oct. 6, 2025. (AP Photo/Ohad Zwigenberg)

In the Gaza Strip, where Israel’s retaliatory offensive has killed tens of thousands of people and razed entire towns and cities, those who can are fleeing another Israeli invasion of Gaza City while others are sheltering in place. Many are unable to make the arduous and costly journey south.

It’s been two years since thousands of Hamas-led militants poured into southern Israel after a surprise barrage of rockets. They stormed army bases, farming communities and an outdoor music festival, killing some 1,200 people, mostly civilians, including women, children and older adults.

They abducted 251 others, most of whom have since been released in ceasefires or other deals. Forty-eight hostages remain inside Gaza, around 20 of them believed by Israel to be alive. Hamas has said it will release them only in exchange for a lasting ceasefire and an Israeli withdrawal. Netanyahu has vowed to continue the war until all of the captives are returned and Hamas has been disarmed.

The attack set in motion a cascade of events that led Israel into combat with Iran and its allies across the region, including Lebanon’s Hezbollah, which suffered major losses. The United States joined Israel in attacking Iran’s military and nuclear program in a 12-day war in June.

Israel has killed several top militants as well as Iranian generals and nuclear scientists, and it has vastly depleted the military capabilities of its enemies while seizing control over most of Gaza as well as parts of Lebanon and Syria.

But the failure to return the hostages has left the country deeply divided, with weekly mass protests against Netanyahu. Israel is more isolated internationally than it has been in decades.

Nearly 400 Israelis were killed and dozens abducted from the Nova music festival in the border community of Reim. Over the last two years, it has emerged as a memorial site, with portraits of the kidnapped and the fallen.

Thousands of people visited throughout the day to share memories of relatives and friends who were killed, weaving through hundreds of photos encircling the spot where the DJ booth stood.

Many gathered before sunrise, playing the same track of music that was playing two years ago, stopping for a moment of silence at 6:29 a.m. — the exact time the attack began. People embraced and spoke of their loss.

“We don't need a specific day, because we live this every day anew,” said Alon Muskinov, 28, who was at the festival and lost three of his closest friends.

Yehuda Rahmani, whose daughter Sharon — a police officer at the festival — was also among those killed, said he visits the Nova site every day. He drinks his morning coffee next to a photo of his daughter at the last place where she was alive.

To this day, Rahmani keeps hoping he will run into a survivor who could tell him about his daughter's last moments. He is angry at the government for not launching an inquiry into security failures of that day.

"When you don’t know what happened, it makes it so much harder,” he said.

Israeli artillery and the boom of explosions in Gaza echoed across the Nova site as smoke billowed over the Strip. The Israeli military said a rocket was launched from northern Gaza in the morning, but no damage or injuries were reported.

Israeli forces have arrested at least 35 people in the occupied West Bank, east Jerusalem and elsewhere since Monday, according to a group representing Palestinian prisoners. The Israeli military did not immediately confirm the arrests but said “regular counterterrorism activity” was underway.

In Tel Aviv, dozens gathered at a memorial site that was set up in a city square.

Shay Dickmann, whose aunt was killed in Kibbutz Be'eri and whose cousin, Carmel Gat, was taken hostage by Hamas and killed 11 months later, said everyone wants the war to end.

“There is a deal on the table, there is an opportunity to end this war and bring everybody back home,” she said. “We all deserve it.”

In neighboring Egypt, in the resort of Sharm el-Sheikh, Israel and Hamas held a second day of indirect talks to discuss U.S. President Donald Trump's peace plan.

The war has already killed over 67,000 Palestinians, according to Gaza's Health Ministry, part of the Hamas-run government, which does not say how many were civilians or combatants. It says women and children make up around half the dead, and many independent experts say its figures are the most reliable estimate of wartime casualties.

Israel's offensive has displaced around 90% of Gaza's population of some 2 million, often multiple times, and restrictions on humanitarian aid have contributed to a severe hunger crisis, with experts saying Gaza City is experiencing famine.

Ghassan Abu Rejeila said the war has stripped Gaza of everything that gives life meaning, whether it’s a family gathering or a decent meal. “We’ve lost the beautiful moments. Our life has become hell upon hell. Every day, there is killing, strikes, death, martyrdom.”

Maha Shbeir, a doctor at Nasser Hospital, said the last two years have felt like decades.

“I’ve seen cases of children, elderly people, women, cases of amputation, burns, head injuries,” she said. “I don’t know how we will recover in the future from them, from those scenes that we’ve seen.”

Experts and major rights groups have accused Israel of genocide, and the International Criminal Court is seeking the arrest of Netanyahu and his former defense minister for allegedly using starvation as a method of war.

Israel vehemently denies the allegations, saying it is waging a lawful war of self-defense and taking extraordinary measures to avoid harming civilians. It blames Hamas for the death and destruction in Gaza because the militants are deeply embedded in populated areas.

Hamas portrayed the Oct. 7 attack as a response to decades of Israeli land seizures, settlement construction and military occupation. But the attack has exacted a catastrophic toll on the Palestinians, whose dream of an independent state appears as distant as ever despite recent moves by major Western countries to recognize one.

Associated Press journalists Areej Hazboun in Tel Aviv, Israel, Wafaa Shurafa in Gaza and Menelaos Hadjicostis in Nicosia, Cyprus, contributed to this report.

Follow AP’s war coverage at https://apnews.com/hub/israel-hamas-war

Smoke rises from an Israeli army bombardment in the Gaza Strip, seen from a memorial site for Israelis killed in the Oct. 7, 2023, Hamas attack, as Israel marks the second anniversary since the attack, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

Smoke rises from an Israeli army bombardment in the Gaza Strip, seen from a memorial site for Israelis killed in the Oct. 7, 2023, Hamas attack, as Israel marks the second anniversary since the attack, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

People attend a memorial service marking two years since the Oct. 7, 2023, Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, southern Israel where many of its community members were Killed and abducted, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

People attend a memorial service marking two years since the Oct. 7, 2023, Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, southern Israel where many of its community members were Killed and abducted, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

People visit the site of the Nova music festival, where hundreds of revelers were killed and abducted by Hamas and taken into Gaza, as Israel marks the second year anniversary of the attack, near Kibbutz Reim, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ariel Schalit)

People visit the site of the Nova music festival, where hundreds of revelers were killed and abducted by Hamas and taken into Gaza, as Israel marks the second year anniversary of the attack, near Kibbutz Reim, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ariel Schalit)

Smoke rises following an Israeli army bombardment in the Gaza Strip, as seen from Kibbutz Kfar Aza, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

Smoke rises following an Israeli army bombardment in the Gaza Strip, as seen from Kibbutz Kfar Aza, southern Israel, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

A woman places a candle at a tribute for Ofir Shoshani during a memorial marking two years since the deadly Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

A woman places a candle at a tribute for Ofir Shoshani during a memorial marking two years since the deadly Hamas cross-border attack on Israel, in Kibbutz Kfar Aza, Tuesday, Oct. 7, 2025. (AP Photo/Ohad Zwigenberg)

Dusk falls as a group of Palestinians sit outside a tent at a temporary camp in Deir al-Balah, in the central Gaza Strip, Monday, Oct. 6, 2025. (AP Photo/Abdel Kareem Hana)

Dusk falls as a group of Palestinians sit outside a tent at a temporary camp in Deir al-Balah, in the central Gaza Strip, Monday, Oct. 6, 2025. (AP Photo/Abdel Kareem Hana)

People visit the burnt house of Siman Tov family where all five family members were killed during the Hamas attack on Oct. 7, 2023, in Kibbutz Nir Oz, Israel, a day before Israel marks the two-year anniversary of the attack, Monday, Oct. 6, 2025. (AP Photo/Ohad Zwigenberg)

People visit the burnt house of Siman Tov family where all five family members were killed during the Hamas attack on Oct. 7, 2023, in Kibbutz Nir Oz, Israel, a day before Israel marks the two-year anniversary of the attack, Monday, Oct. 6, 2025. (AP Photo/Ohad Zwigenberg)

MCLEAN, Va.--(BUSINESS WIRE)--Jan 15, 2026--

Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260115804669/en/

The launch of Apartment Collection by Hilton allows the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.

Designed to provide flexibility for guests to stay their way, Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions — from a family getaway or friends’ reunion to an extended work trip where business travelers need comfort and consistency. Featuring chef-ready kitchens, spacious separate living areas, and on-site laundry, each distinct property is located in the heart of sought-after destinations – offering guests easy access to both must-go-to destinations and unique, under-the-radar gems. Each stay delivers an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living. Guests will be thoughtfully hosted, with dedicated team members available on-site 24/7 to provide support and ensure guests feel cared for.

To bring this vision to life, Hilton is launching this brand in partnership with Placemakr—a leading brand and management company in the furnished and unfurnished apartment sectors. Placemakr’s proven operational model brings deep multi-family expertise to launch Hilton’s growth in this expanding segment. Placemakr has leveraged organic growth and asset-light management agreements with its business model and is centered on partnering with multi-family building owners to convert either an entire building or a subset of units in an apartment building into furnished short-term rentals. Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand, given the popularity of the apartment-style hospitality market.

“Apartment Collection by Hilton represents the next chapter in Hilton’s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,” said Chris Nassetta, president and CEO, Hilton. “With this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.”

Powered by Hilton’s trusted brand standards, Apartment Collection by Hilton will maintain consistent quality across every property, with every stay integrated into Hilton’s booking and loyalty systems, ensuring reliability and peace of mind for guests and owners alike. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.

“After an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton’s new lodging category,” said Chris Silcock, president, global brands and commercial services, Hilton. “We’ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods, and Placemakr shares that vision. For nearly a decade, they’ve demonstrated a strong commitment to guests through high product standards and exceptional service.”

Each Apartment Collection by Hilton property will be thoughtfully designed to support guests’ routines and provide flexible spaces for real life. Guests will also enjoy access to fitness centers and select properties may also feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.

“Placemakr is proud to bring our deep expertise in the furnished apartment space to this innovative new brand with Hilton,” said Bao Vuong, co-founder and president, Placemakr. “We’re thrilled for Hilton guests and Hilton Honors members to experience what we’ve built over the past decade. We’ve pioneered the furnished apartments asset class property by property, stay by stay, and to continue that work alongside the world’s most valuable hotel brand is so exciting.”

“We’re also excited for what this means for our real estate partners,” added Jason Fudin, co-founder and CEO, Placemakr. “Hilton’s industry-leading commercial engine and scale will help create even more value for our partners while accelerating our mission to maximize the value of real estate through flexibility. This marks a new chapter in flexible real estate, and we couldn’t be more excited.”

Apartment Collection by Hilton will participate in Hilton Honors, the award-winning guest loyalty program with more than 235 million members for Hilton’s portfolio of world-class brands. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton’s direct channels and have access to instant benefits, including exclusive member discounts and free standard Wi-Fi.

PJT Partners and Goldman Sachs & Co. LLC were the strategic financial advisors on this partnership for Hilton and Placemakr, respectively.

For more information, visit Stories From Hilton.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook,X, LinkedIn,Instagram and YouTube.

About Placemakr
Placemakr is a hospitality brand and management company focused on the furnished apartment space. The company transforms multifamily properties into a unique blend of apartment living and hospitality and has been the pioneer of the flexible living asset class. Placemakr's innovative tech-enabled platform provides an unmatched experience for its guests and residents, combining the advantages of apartment living with the services and reliability of a hotel, all within a single building. Placemakr's thoughtfully curated spaces in carefully selected neighborhoods offer guests and residents the flexibility to stay for a night, a year, or any duration in between.

Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton

Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton

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