MMA IMPACT VIETNAM 2025 ANNOUNCED, MARKING 14 YEARS OF SHAPING THE NATION'S MARKETING LANDSCAPE

HO CHI MINH CITY, Vietnam, Oct. 8, 2025 /PRNewswire/ -- For over a decade, MMA IMPACT VIETNAM has established its position as the leading prestigious marketing event in Vietnam, where business leaders, global experts, and the marketer community converge to share, learn, and shape the future. In 2025, MMA IMPACT VIETNAM officially returns with a stronger scale and influence, marking a 14-year journey of creating value for the entire industry.

A 14-Year Milestone: From Prestige to Widespread Influence Across the Marketing Industry

Since its inception, MMA IMPACT VIETNAM has been shaped not only as a place to announce the latest marketing trends but also as a launchpad for revolutionary ideas. Through each successful year, the event has increasingly become a bridge between global knowledge and practical application in Vietnam, helping businesses find a path to sustainable growth in a volatile market. This distinction has made MMA IMPACT VIETNAM an essential "powerhouse gathering" for senior leaders, CMOs, and pioneering marketers.

Most recently, MMA IMPACT VIETNAM 2024 made a brilliant mark with 50 world-class international speakers, 25 in-depth discussion sessions, 35 partners, and over 300 million media interactions. Notably, the event brought together 1,500 attendees, primarily C-level and senior leaders, further affirming that the annual MMA IMPACT VIETNAM series is the meeting place for the industry's most influential decision-makers.

Stepping into 2025, MMA IMPACT VIETNAM is expected to continue to raise the bar, with the participation of over 1,000 delegates, 40+ speakers, and in-depth, exclusive workshop sessions designed for leaders and senior marketers. Set against a market backdrop of volatility yet full of opportunity, the event promises to be a pivotal milestone for growth strategies in this crucial period.

The prestige of MMA IMPACT VIETNAM 2025 is also reinforced by the support of major names such as Google, Heineken Vietnam, La Vie, GrabAds, Suntory PepsiCo, and more than 20 leading media partners like Chicilon, Haravan, Lava Digital Group, and others. They are not just partners but also "trailblazers," sharing knowledge, experience, and vision to drive the entire industry forward. The fact that these pioneering brands have chosen MMA IMPACT VIETNAM 2025 as their destination demonstrates its appeal and influence, extending far beyond the scope of a typical annual event.

Act | Accelerate | Advance: A Growth Roadmap for the Modern CMO

MMA IMPACT VIETNAM 2025 embraces the theme "Powering Marketing for Growth," reflecting the spirit and challenges of today's industry. Centered on 03 pillars: Act | Accelerate | Advance – it provides a roadmap to move marketers and businesses from strategy to execution, and from action to lasting breakthroughs. Specifically:

• ACT: Apply a growth strategy framework, leveraging premiumization to enhance brand value. This is a reminder that growth comes not from chasing quantity, but from creating distinct and long-lasting value.
• ACCELERATE: Enhance the customer experience, leverage AI, and optimize distribution to unlock new opportunities. In the AI era, speed becomes the ultimate competitive advantage.
• ADVANCE: Prevent growth leakage, build a culture of innovation, and nurture skills and systems that are ready for the future. This is the long-term step for businesses to maintain their leading position.

Especially in the context of the year-end – a time when businesses need to break through to meet KPIs and prepare for the new year's strategy – MMA IMPACT VIETNAM 2025 is seen as a powerful push, providing the tools, mindset, and practical solutions to make marketing a sustainable growth driver. Get ready to be a part of MMA IMPACT VIETNAM 2025 – where marketing is redefined, and where knowledge, strategy, and connection will together create the momentum for future growth!

Event Information:

• Event: MMA IMPACT VIETNAM 2025
• Time: 08:00 – 16:00, Friday, October 31, 2025
• Venue: Sheraton Saigon Grand Opera Hotel, 88 Dong Khoi, District 1, Ho Chi Minh City

 Register today to secure your place at Vietnam's premier strategic marketing event. Learn more and register at: https://mmaglobal.com/impactvietnam2025

ABOUT THE MMA (GLOBAL MARKETING ASSOCIATION)

The Mobile Marketing Association (MMA) is the world's leading non-profit global marketing trade association, comprising over 800 member companies across 16 regional offices, including Vietnam. The MMA is the only marketing organization that brings together the full ecosystem of marketers, MarTech players, and media companies to work collaboratively to architect the future of marketing.

Led by CMOs, the MMA is committed to driving industry innovation, helping brands optimize current marketing effectiveness, and leveraging data, AI, and science to generate real business growth. The MMA invests millions of dollars annually in rigorous research to provide the global marketing community with unparalleled success stories and actionable tools.

Contact: Yen Le, yen.le@mmaglobal.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MMA IMPACT VIETNAM 2025 ANNOUNCED, MARKING 14 YEARS OF SHAPING THE NATION'S MARKETING LANDSCAPE

SHANGHAI, Jan. 16, 2026 /PRNewswire/ -- USI announces that its wholly-owned subsidiary, Universal Optoeletronics Co., Ltd., completed the acquisition of a controlling stake in EugenLight Technologies.

USI is actively expanding its presence in the optical communications field by collaborating with upstream and downstream partners in the industry chain to establish comprehensive capabilities from design to mass-production. The company aims to secure a position at the core of the global optical interconnect ecosystem, leveraging synergies with its parent company ASE Holdings to jointly build a leading advantage in the optoelectronic packaging and testing sector, which will enable USI to capture new opportunities in rack-level system integration for data centers.

EugenLight Technologies, founded in October 2016, is a high-tech enterprise specializing in the research, development, manufacturing, and sales of high-data rate optoelectronic components and optical engines. Drawing upon its leading technological capabilities and product reliability, the company has become a strategic partner to several top-tier optical transceiver vendors, with its flagship products in the core supply chain of global optical communication industry.

EugenLight is among the pioneers in developing silicon photonics integration technology. In recent years, the demand for high-density, low-power optical interconnects in AI data centers has accelerated the evolution of silicon photonics interconnect technology, driving strong demand from major new customers. The company's optoelectronic integration technology is also applicable in emerging areas such as space optical communications, LiDAR, and photonic computing, implicating significant potential for business expansion.

Upon closing of the transaction, EugenLight's management team will remain in place, ensuring continuity and to strengthen its relationships with existing clients, suppliers, and partners, while tapping into new markets and expanding client base. This transaction will broaden USI's optical communications product offerings and enhance its capabilities matrix to better serve top-tier clients. Harnessing USI's industry chain and client resources, EugenLight is poised to accelerate its growth.

Dr. Simon Xu, chairman of EugenLight, said, "Since the creation of EugenLight almost a decade ago, we have stayed committed to developing optoelectronic integration technologies and products. Today, as the tide of generative AI presents magnificent opportunities for optical interconnects, we are determined to become part of USI, aiming to be empowered by USI's global platform, expanding global manufacturing capacity and client base, strengthening the supply chain, and thereby accelerating the success of EugenLight. Our focus persists in advanced optical interconnect technologies and products including NPO and CPO. We anticipate our integration into USI's global service and quality systems, in pursuit of becoming the most trusted technology partner for global clients."

Jeffrey Chen, Chairman of USI, stated, "USI's innovative businesses in the data center sector cover three major areas: computing/accelerator boards, optical interconnects, and high-voltage direct current (HVDC) power supply. By continuously driving industry resource integration, USI has established itself as a leader through technological evolution. EugenLight Technologies' integration into USI marks a significant milestone in the development of USI's optical interconnect business. With strong technical expertise and an excellent reputation among clients, EugenLight will play a key role for USI's growth in this field. USI will fully support EugenLight in scaling up and becoming a global brand in optical interconnect and optoelectronic applications."

Looking ahead, USI will capitalize on its advantages as a listed company and continue investing in and consolidating the optical interconnect industry, aiming to be established as a key member and trusted partner within the global optical interconnect ecosystem.

About USI (601231.SH)

USI, Universal Scientific Industrial (Shanghai) Co., Ltd., is a global leader in electronic design and manufacturing as well as a leader in the field of SiP (System-in-Package) technology. USI has 30 production and service locations across four continents of Asia, Europe, Americas, and Africa, and offers customer diversified electronic products with D(MS)² product services: Design, Manufacturing, Miniaturization, Industrial software and hardware Solutions, and material procurement, logistics and maintenance Services. USI is a subsidiary of ASE Technology Holding Co., Ltd. (TWSE: 3711, NYSE: ASX). To learn more, please visit www.usiglobal.com or engage with us on LinkedIn and YouTube.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

USI Subsidiary Universal Optoelectronics Acquires Controlling Stake in Eugenlight Technologies, Advancing Optical Interconnect Industry Integration