SINGAPORE--(BUSINESS WIRE)--Oct 9, 2025--
Today during its EXPLORE Connect B2B event for APAC partners, Expedia Group unveiled a new suite of AI and machine learning-powered tools designed to help partners drive speed, scale and personalization. Highlights include Smart Trip AI™, a new trip planning tool that provides hotel and activity inspiration, and the piloting of the Lodging Sponsored Listings API, a new advertising solution that unlocks advertising for B2B partners.
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“As the leader in B2B travel, our goal is to be the one stop shop for our partners by giving them the smartest, most reliable and scalable tools in the industry,” said Alfonso Paredes, president, Expedia Group B2B. “From AI powered trip planning to new merchandising and advertising solutions, we help partners grow with confidence, deliver exceptional experiences and stay competitive in a fast-changing travel landscape.”
AI and machine learning-powered features: With more than 350 AI models currently integrated throughout Expedia Group’s marketplace, every stage of the travel journey is enhanced. By combining its vast first-party data with AI, Expedia Group delivers smarter, more personalized experiences for partners and travelers.
Amplifying partner content through Expedia Group Advertising: Our full-funnel travel media network provides unparalleled reach, connecting with travelers on-site, offsite, and through our B2B network.
“Through this new suite of tools, we’re enabling seamless, personalized experiences that turn inspiration into action and traffic into value,” says Karen Bolda, chief product and technology officer, B2B. “This is about empowering our partners to grow with speed, intelligence, and impact in a rapidly evolving travel landscape.”
About Expedia Group
Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, Expedia Group™ helps people experience the world in new ways and build lasting connections.
Expedia Group’s three flagship consumer brands are Expedia®, Hotels.com®, and Vrbo®. Its B2B arm, Expedia Group B2B, delivers industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group Advertising helps partners extend their reach and connect with travelers across its travel sites and a broad range of offsite channels through its travel media network.
© 2025 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50.
For more information, visitwww.expediagroup.com.
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1 2025 Traveler Value Index, Expedia Group
EXPEDIA GROUP B2B SUPERCHARGES PARTNER GROWTH WITH NEW AI-POWERED TRIP PLANNER AND MULTIPLE APIS
