SINGAPORE, Oct. 9, 2025 /PRNewswire/ -- Ecolab Inc., a global leader in sustainability solutions for water, hygiene and infection prevention, has launched its 3D TRASAR™ Technology for Direct-to-Chip Liquid Cooling in the Southeast Asia market, with Singapore chosen as the launch stage during Data Center World Asia 2025.
This first-in-market innovation represents a breakthrough in how high-performance computing systems and data centers are cooled. Ecolab's new solution, 3D TRASAR Technology for Direct-to-Chip Liquid Cooling, helps protect data center servers by monitoring coolant health indicators in real time such as temperature, pH and flow rates. Ecolab now covers the entire data center cooling landscape. It uses proprietary technology and powerful insights to deliver growth while reducing demand on vital natural resources.
Gregory Lukasik, CEO & Senior Vice President of Ecolab Southeast Asia, said:
"Data centers are critical to powering our digital future, and their importance will only grow as AI accelerates. AI will unleash growth like we've never seen before —but only if we build systems that reuse water and energy at scale.
This launch is part of Ecolab's comprehensive cooling management portfolio, which delivers a full site-to-chip strategy. This reflects Ecolab's leadership in helping the data center industry improve performance, build resilience, and achieve sustainability goals.
Designed to maximize uptime and real-time performance, Ecolab's water expertise and liquid cooling programs optimize Water Use Efficiency (WUE) and Power Usage Effectiveness (PUE) to deliver on operational and sustainability goals."
Meeting Asia Pacific's Rising Digital Demands
Asia Pacific is one of the fastest-growing data center hubs in the world, already accounting for more than 40% of new global capacity. With demand expected to double by 2030, driven by AI, cloud, and high-performance computing (HPC), electricity consumption is also projected to surge.
In Singapore, data centers already account for 7% of national electricity use, with cooling alone consuming up to 40%. As the market expands from USD 4.16 billion in 2024 to a projected USD 5.59 billion by 2030, managing operational risk and improving efficiency have never been more critical.
Ecolab first established its presence in Singapore in the 1970s, employing hundreds of associates in two locations and thousands of employees in Southeast Asia. From Singapore, Ecolab supports industrial customers in core industries such as Food and beverage Manufacturing and Lodging and continuously grows the Advanced Manufacturing, Life Science, Data Center, Microelectronics, Power, and Energy industries through water and process expertise, operational excellence, and sustainable solutions.
Ecolab is also partnering with the country's Institute of Technical Education (ITE) to develop the next generation of data center engineers and water management professionals in line with its commitment to developing future-ready talent.
Technology Built for Reliability and Sustainability
The new 3D TRASAR™ Technology for Direct-to-Chip Liquid Cooling:
- Protects high-performance servers by continuously monitoring coolant health in real time, including temperature, pH, and flow rates, to safeguard critical systems and prevent downtime.
- Ecolab's cooling water and liquid cooling programs help optimize WUE and PUE to deliver on operational and sustainability goals supporting Singapore's Green Plan 2030 and Smart Nation vision.
- By integrating multiple proven technologies across facilities, Ecolab enables greater uptime, efficiency, and long-term resilience.
Shaping a Sustainable Digital Economy
Aligned with Singapore's Green Plan 2030 and Smart Nation initiatives, this launch underscores Ecolab's role as a trusted partner in enabling sustainable, high-performing data centers.
Kelly Lai, VP for Materials & Chemicals, Economic Development Board Singapore, said, "As Singapore continues to invest in AI talent and infrastructure, specialty chemicals partners that offer practical technologies to boost energy and resources will be key to driving sustainable growth. Singapore welcomes such partners like Ecolab that are scaling AI-enabled and resource-efficient solutions for Asia and beyond."
About Ecolab
A trusted partner for millions of customers, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on more than a century of innovation, Ecolab has annual sales of $16 billion, employs approximately 48,000 associates and operates in more than 170 countries around the world. The company delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use. Ecolab's innovative solutions improve operational efficiencies and sustainability for customers in the food, healthcare, high tech, life sciences, hospitality and industrial markets. For more information, visit www.ecolab.com.
Follow us on LinkedIn @Ecolab, Instagram @Ecolab_Inc and Facebook @Ecolab.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ECOLAB UNVEILS FIRST-IN-MARKET DIRECT TO CHIP COOLING MONITORING PROGRAM IN SOUTHEAST ASIA TO POWER A SUSTAINABLE DIGITAL FUTURE
ECOLAB UNVEILS FIRST-IN-MARKET DIRECT TO CHIP COOLING MONITORING PROGRAM IN SOUTHEAST ASIA TO POWER A SUSTAINABLE DIGITAL FUTURE
