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Secondhand Fashion and Luxury Set to Reach Up to $360 Billion by 2030; Growing 3x Faster Than Firsthand Market
PARIS, Oct. 9, 2025 /PRNewswire/ -- Boston Consulting Group (BCG) and Vestiaire Collective, the leading global platform for pre-loved luxury fashion, today announced a new collaboration with the release of their 2025 report titled: "Resale's Next Chapter - How Fashion and Luxury Brands Can Win in the Secondhand Market." Based on a survey of 7,800 Vestiaire Collective users, the report reveals that resale already accounts for 28% of their wardrobes—rising to 30% for clothing and 40% for handbags.
- Secondhand fashion and luxury is gaining ground fast, with the global resale market expected to hit up to $360 billion by 2030.
- Growing 10% annually, the secondhand market is expanding 3x faster than the firsthand market.
"Whether seeking desirable pre-loved fashion pieces at affordable prices or pursuing the thrill of the hunt for truly unique finds, resale is now firmly embedded in how people shop and build their wardrobes. Today, it's a deliberate choice," said Fanny Moizant, cofounder and president of Vestiaire Collective, and coauthor of the report.
"With resale now growing three times faster than firsthand fashion and luxury, the market has gone from experimental to essential," said Felix Krueger, a BCG managing director and partner, and coauthor of the report. "Many brands now see it as a key channel for attracting new customers. With Gen Z and other resale-native consumers leading the shift, momentum is only growing."
Why Consumers Buy & Sell Secondhand
Affordability remains a key motivator for consumers to shop secondhand fashion and luxury, with nearly 80% of respondents citing affordability as a top reason for buying. However, consumers are also drawn to resale for:
- Variety of Choice and Uniqueness: Around 55% of buyers strongly agree that the broad assortment and uniqueness of secondhand goods are major motivators.
- Thrill of the Hunt: Nearly 50% of buyers strongly agree that the search experience and interaction with sellers and buyers make resale enjoyable.
- Sustainability: Around 40% strongly agree that sustainability is a key reason for buying secondhand.
On the selling side, the two main motivations remain wardrobe detox (66%) and generating extra income—41% sell to earn money, 44% to fund future secondhand purchases, and 18% to afford new firsthand items.
Gen Z and the US Are Leading
Gen Z is at the forefront of resale adoption, with secondhand items making up to 32% of their wardrobes—rising to 45% for handbags globally, 66% in the US, and 39% in Europe. For eight in 10 Gen Z respondents, resale is a discovery channel for new brands, well above the 66% average.
The US also stands out for resale adoption, but the approach is more value-driven and transactional. Nearly nine in 10 US respondents (87%) cited affordability as a key reason to buy secondhand—11 points higher than in Europe. Americans are also nearly four times more likely to treat resale as a part- or full-time job.
What's Next: Digital Product Passports
While strategic resale models have laid the groundwork for fashion and luxury's future, the lack of interoperable data beyond the point of sale remains a hurdle.
Digital product passports (DPPs) are emerging as a key enabler. Consumers value DPPs, in particular, for authentication (70% when buying, 67% when selling) and detailed product specifications (68% when buying, 64% when selling).
However, awareness is low: 65% of respondents had never heard of DPPs, and an additional 15% recognized the term but didn't know what it meant. This gap presents a clear first-mover opportunity for brands.
"Digital product passports go beyond ticking a compliance checkbox. They are becoming a strategic tool for building trust with customers," said Catharina Martinez-Pardo, a BCG managing director and partner, and coauthor of the report. "They reduce friction for shoppers, ensure authenticity, and create new ways for brands to capture value throughout a product's lifecycle."
"From the very beginning, I envisioned the future of fashion to be circular, where every item could live many lives," said Fanny Moizant, cofounder and president of Vestiaire Collective, and coauthor of the report. "At Vestiaire Collective, we enable brands to embrace circularity, designing fashion with a truly infinite lifecycle, giving customers seamless resale experiences and full transparency, and enabling them to turn wardrobes into dynamic, valuable assets."
Download the publication HERE.
Contact:
Mathieu Boyer
mathieu.boyer@vestiairecollective.com
Eric Gregoire
BCG
gregoire.eric@bcg.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
New Report from BCG and Vestiaire Collective Reveals Global Trends Reshaping the Resale Market
PARIS, Aug. 22, 2026 /PRNewswire/ -- Clarins is proud to announce Zhang Ziyi as Clarins Precious Global spokesperson. The Chinese actress, director and producer is a globally recognized icon of cinema whose singular talent has earned world-wide acclaim. As part of her new role, she will champion authentic beauty, rare innovation and the exceptional craftmanship of Clarins Precious, our premium skin care line built on decades of scientific expertise, meticulous formulation and a relentless pursuit of excellence.
Zhang Ziyi rose to international stardom through a distinctive combination of strength and grace, qualities that resonate with Clarins' ethos of natural beauty and inner resilience. Her devotion to physical rigor and immersive research mirrors Clarins' commitments to expertise and ongoing innovation. In a career defined by deep investment to her work, with each role approached with precision, depth and mastery, she embodies the rare attributes that make Clarins Precious unique.
With storytelling content grounded in Ms. Zhang's dedication to her craft, the Clarins Precious Zhang Ziyi campaign will demonstrate how discipline, ritual and expert care translate to skin longevity and individual radiance. An iconic partnership that honors both Clarins' skin care heritage and Zhang's artistic legacy.
Katalin Berenyi, Clarins Brand Managing Director: "We are so proud and so excited to welcome Zhang Ziyi into the Clarins Precious family. Ziyi brings so much to Precious and to Clarins: her personality, her drive for perfection, and that unique aura she has in China and all around the world. She has an incredible passion for craftsmanship, for excellence, and innovation. And what makes this moment truly special is the genuine emotional connection she has with Clarins."
Zhang Ziyi: "I have always admired Clarins' innovative spirit. Their deep commitment to excellence mirrors my own. I am delighted to join the Clarins family, and I'm truly honored to be part of the Clarins Precious story."
The campaign launch and creative assets will roll out globally in September 2026.
Please direct all media inquiries to Clarins' press office.
About Zhang Ziyi
Early training and debut
During her formative years, Ms. Zhang attended the Beijing Dance Academy for six years, followed by four years at China's most prestigious drama academy, the Central Drama College.
She made her film debut in 1998 with Zhang Yimou's The Road Home which was awarded the Silver Bear at the Berlin Film Festival. She also won her first Best Actress Award in China.
Her international breakthrough
Her award-winning performance in Ang Lee's Crouching Tiger, Hidden Dragon, in the summer of 2000, spread her fame far beyond the shores of her native China.
She starred in the Hollywood movie, Memoirs of a Geisha, directed by Rob Marshall, released in 2005. From hence, she solidified her reputation as an accomplished actor, earning Best Actress nominations from SAG, BAFTA and Golden Globes, the first mainland Chinese actress to hold such honors.
Record achievements
She holds a record 12 Best Actress wins for her role in The Grandmaster, an unbroken milestone in Chinese cinema. To perfectly embody her character in this Wong Kar Wai film, she committed to six‑hours of daily martial training over three years.
Leadership in film
In 2005, at age 26, she was invited to join AMPAS as a Lifetime Voting Member of the Oscars, becoming the youngest Chinese actor to receive this distinction.
In 2006, at age 27, she was a member of the Jury of the Cannes Film Festival Main Competition; a Cinefondation Juror in 2009; and Un Certain Regard Juror in 2013.
She has also served on the Toronto Film Festival Platform Jury, and she was President of the Jury at the Tokyo International Film Festival. In 2024, she was on the Jury of the Venice International Film Festival.
Artistic evolution
She made her directorial debut in 2021 with "Poem" in the feature film My Country, My Parents which won her critical accolades. She continues to balance an active personal life - she is the mother of two (children born in 2015 and 2020) - with creative pursuits.
In 2027, she will star in two major film releases, one of which she will also direct.
About Clarins Precious
A new vision of luxury skin care - rare, powerful, and rooted in responsible beauty. Inspired by plants and driven by advanced science, this exceptional collection includes luxurious face and eye creams, a brightening serum, oil-in-serum, a treatment essence, cleanser and ultra-luxe facial tools. Its signature ingredient is Clarins' exclusive moonlight flower cryoextract – selected for its +33% activation of longevity protein FOXO* – combined with biomimetic anti-aging peptides to visibly firm, smooth, and restore radiance for a youthful glow. Crafted with 92% natural-origin ingredients and housed in a recyclable luxury jar, it delivers high-performance skin care with a commitment to sustainability and sensorial elegance.
*In vitro test on ingredient.
About Clarins
A family-owned global cosmetics Group founded in Paris in 1954 by Jacques Courtin, Clarins has been innovating for more than 70 years to promote responsible beauty. A result of ongoing research, its plant-based products formulated and manufactured in France are sold in over 150 countries through 20,000 points of sale. With nearly 95% of its sales going to export, Clarins is one of the leading skin care brands in Europe and a major player in beauty (skin care and make-up), spa and wellness worldwide.
The Group has also developed the myBlend brand, based on the synergy of targeted skin care, nutri-cosmetics and beauty tech. The Clarins Group has over 8,000 employees across its Paris head office, 28 subsidiaries worldwide, two R&D Laboratories and three industrial sites in France.
Jonathan Zrihen, President and CEO, and two Managing Directors, Dr Olivier Courtin-Clarins and his niece Virginie Courtin, representing respectively the second and generations, jointly run this French family Group whose raison d'être is: "Making life more beautiful, passing on a more beautiful planet". A commitment embodied by products made with over 80% ingredients of natural origin and driven by numerous initiatives to preserve nature and care for people.
www.groupeclarins.com
*Source: Circana LLC BeautyTrends®, Selective distribution, sales in value (€), total 5 countries (#1 in France / UK / Spain; #2 in Italy; #4 in Germany), over the period January 2024 to December 2024
For more information, please contact:
Clarins China – Derek.Hu@clarins.com
Clarins Japan - yumi.kawashima@clarins.com
Clarins Korea - hana.lee@clarins.com
Clarins Australia / New Zealand - ava.lenton@clarins.com
Clarins Taïwan - anne.liu@clarins.com
Clarins Hong Kong - paola.shiu@clarins.com
Clarins Malaysia - micky.wang@clarins.com
Clarins Singapore - gabrielle.yeo@clarins.com
Clarins USA – lucas.petry@clarins.com
Clarins Canada - isabelle.rochefort@clarins.com
Clarins UK - Shoshana.Gillis@clarins.com
Clarins France - Severine.Brezillon@clarins.com
Clarins Espana - alvaro.meijide@clarins.com
Clarins Italia - francesca.silva@clarins.com
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Zhang Ziyi: the new face of Clarins Precious
Zhang Ziyi: the new face of Clarins Precious
