New Report from BCG and Vestiaire Collective Reveals Global Trends Reshaping the Resale Market

Download the publication HERE

Secondhand Fashion and Luxury Set to Reach Up to $360 Billion by 2030; Growing 3x Faster Than Firsthand Market

PARIS, Oct. 9, 2025 /PRNewswire/ -- Boston Consulting Group (BCG) and Vestiaire Collective, the leading global platform for pre-loved luxury fashion, today announced a new collaboration with the release of their 2025 report titled: "Resale's Next Chapter - How Fashion and Luxury Brands Can Win in the Secondhand Market." Based on a survey of 7,800 Vestiaire Collective users, the report reveals that resale already accounts for 28% of their wardrobes—rising to 30% for clothing and 40% for handbags.

 

 

• Secondhand fashion and luxury is gaining ground fast, with the global resale market expected to hit up to $360 billion by 2030.
• Growing 10% annually, the secondhand market is expanding 3x faster than the firsthand market.

"Whether seeking desirable pre-loved fashion pieces at affordable prices or pursuing the thrill of the hunt for truly unique finds, resale is now firmly embedded in how people shop and build their wardrobes. Today, it's a deliberate choice," said Fanny Moizant, cofounder and president of Vestiaire Collective, and coauthor of the report.

"With resale now growing three times faster than firsthand fashion and luxury, the market has gone from experimental to essential," said Felix Krueger, a BCG managing director and partner, and coauthor of the report. "Many brands now see it as a key channel for attracting new customers. With Gen Z and other resale-native consumers leading the shift, momentum is only growing."

Why Consumers Buy & Sell Secondhand

Affordability remains a key motivator for consumers to shop secondhand fashion and luxury, with nearly 80% of respondents citing affordability as a top reason for buying. However, consumers are also drawn to resale for:

• Variety of Choice and Uniqueness: Around 55% of buyers strongly agree that the broad assortment and uniqueness of secondhand goods are major motivators.
• Thrill of the Hunt: Nearly 50% of buyers strongly agree that the search experience and interaction with sellers and buyers make resale enjoyable.
• Sustainability: Around 40% strongly agree that sustainability is a key reason for buying secondhand.

On the selling side, the two main motivations remain wardrobe detox (66%) and generating extra income—41% sell to earn money, 44% to fund future secondhand purchases, and 18% to afford new firsthand items.

Gen Z and the US Are Leading

Gen Z is at the forefront of resale adoption, with secondhand items making up to 32% of their wardrobes—rising to 45% for handbags globally, 66% in the US, and 39% in Europe. For eight in 10 Gen Z respondents, resale is a discovery channel for new brands, well above the 66% average.

The US also stands out for resale adoption, but the approach is more value-driven and transactional. Nearly nine in 10 US respondents (87%) cited affordability as a key reason to buy secondhand—11 points higher than in Europe. Americans are also nearly four times more likely to treat resale as a part- or full-time job.

What's Next: Digital Product Passports

While strategic resale models have laid the groundwork for fashion and luxury's future, the lack of interoperable data beyond the point of sale remains a hurdle.

Digital product passports (DPPs) are emerging as a key enabler. Consumers value DPPs, in particular, for authentication (70% when buying, 67% when selling) and detailed product specifications (68% when buying, 64% when selling).

However, awareness is low: 65% of respondents had never heard of DPPs, and an additional 15% recognized the term but didn't know what it meant. This gap presents a clear first-mover opportunity for brands.

"Digital product passports go beyond ticking a compliance checkbox. They are becoming a strategic tool for building trust with customers," said Catharina Martinez-Pardo, a BCG managing director and partner, and coauthor of the report. "They reduce friction for shoppers, ensure authenticity, and create new ways for brands to capture value throughout a product's lifecycle."

"From the very beginning, I envisioned the future of fashion to be circular, where every item could live many lives," said Fanny Moizant, cofounder and president of Vestiaire Collective, and coauthor of the report. "At Vestiaire Collective, we enable brands to embrace circularity, designing fashion with a truly infinite lifecycle, giving customers seamless resale experiences and full transparency, and enabling them to turn wardrobes into dynamic, valuable assets."

Download the publication HERE.

 

 

Contact:

Mathieu Boyer
mathieu.boyer@vestiairecollective.com

Eric Gregoire 
BCG
gregoire.eric@bcg.com 

Download the publication HERE

Secondhand Fashion and Luxury Set to Reach Up to $360 Billion by 2030; Growing 3x Faster Than Firsthand Market

PARIS, Oct. 9, 2025 /PRNewswire/ -- Boston Consulting Group (BCG) and Vestiaire Collective, the leading global platform for pre-loved luxury fashion, today announced a new collaboration with the release of their 2025 report titled: "Resale's Next Chapter - How Fashion and Luxury Brands Can Win in the Secondhand Market." Based on a survey of 7,800 Vestiaire Collective users, the report reveals that resale already accounts for 28% of their wardrobes—rising to 30% for clothing and 40% for handbags.

 

 

• Secondhand fashion and luxury is gaining ground fast, with the global resale market expected to hit up to $360 billion by 2030.
• Growing 10% annually, the secondhand market is expanding 3x faster than the firsthand market.

"Whether seeking desirable pre-loved fashion pieces at affordable prices or pursuing the thrill of the hunt for truly unique finds, resale is now firmly embedded in how people shop and build their wardrobes. Today, it's a deliberate choice," said Fanny Moizant, cofounder and president of Vestiaire Collective, and coauthor of the report.

"With resale now growing three times faster than firsthand fashion and luxury, the market has gone from experimental to essential," said Felix Krueger, a BCG managing director and partner, and coauthor of the report. "Many brands now see it as a key channel for attracting new customers. With Gen Z and other resale-native consumers leading the shift, momentum is only growing."

Why Consumers Buy & Sell Secondhand

Affordability remains a key motivator for consumers to shop secondhand fashion and luxury, with nearly 80% of respondents citing affordability as a top reason for buying. However, consumers are also drawn to resale for:

• Variety of Choice and Uniqueness: Around 55% of buyers strongly agree that the broad assortment and uniqueness of secondhand goods are major motivators.
• Thrill of the Hunt: Nearly 50% of buyers strongly agree that the search experience and interaction with sellers and buyers make resale enjoyable.
• Sustainability: Around 40% strongly agree that sustainability is a key reason for buying secondhand.

On the selling side, the two main motivations remain wardrobe detox (66%) and generating extra income—41% sell to earn money, 44% to fund future secondhand purchases, and 18% to afford new firsthand items.

Gen Z and the US Are Leading

Gen Z is at the forefront of resale adoption, with secondhand items making up to 32% of their wardrobes—rising to 45% for handbags globally, 66% in the US, and 39% in Europe. For eight in 10 Gen Z respondents, resale is a discovery channel for new brands, well above the 66% average.

The US also stands out for resale adoption, but the approach is more value-driven and transactional. Nearly nine in 10 US respondents (87%) cited affordability as a key reason to buy secondhand—11 points higher than in Europe. Americans are also nearly four times more likely to treat resale as a part- or full-time job.

What's Next: Digital Product Passports

While strategic resale models have laid the groundwork for fashion and luxury's future, the lack of interoperable data beyond the point of sale remains a hurdle.

Digital product passports (DPPs) are emerging as a key enabler. Consumers value DPPs, in particular, for authentication (70% when buying, 67% when selling) and detailed product specifications (68% when buying, 64% when selling).

However, awareness is low: 65% of respondents had never heard of DPPs, and an additional 15% recognized the term but didn't know what it meant. This gap presents a clear first-mover opportunity for brands.

"Digital product passports go beyond ticking a compliance checkbox. They are becoming a strategic tool for building trust with customers," said Catharina Martinez-Pardo, a BCG managing director and partner, and coauthor of the report. "They reduce friction for shoppers, ensure authenticity, and create new ways for brands to capture value throughout a product's lifecycle."

"From the very beginning, I envisioned the future of fashion to be circular, where every item could live many lives," said Fanny Moizant, cofounder and president of Vestiaire Collective, and coauthor of the report. "At Vestiaire Collective, we enable brands to embrace circularity, designing fashion with a truly infinite lifecycle, giving customers seamless resale experiences and full transparency, and enabling them to turn wardrobes into dynamic, valuable assets."

Download the publication HERE.

 

 

Contact:

Mathieu Boyer
mathieu.boyer@vestiairecollective.com

Eric Gregoire 
BCG
gregoire.eric@bcg.com 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

New Report from BCG and Vestiaire Collective Reveals Global Trends Reshaping the Resale Market

SEOUL, South Korea, April 6, 2026 /PRNewswire/ -- Visa, a global leader in digital payments, is strengthening its chemistry with K-pop as the Worldwide Tour Sponsor for "BTS WORLD TOUR 'ARIRANG'". It marks the comeback of the decade for pop royalty BTS.

"BTS WORLD TOUR 'ARIRANG'" is poised to be a worldwide phenomenon, featuring 82 shows in 34 regions. The reunion has had a powerful start, with 18.4 million tuning in online to "BTS THE COMEBACK LIVE｜ARIRANG" on 21 March in the heart of Seoul^[1]. Visa data also showed foreign travel to South Korea surged over 25% on the week of the concert compared to an average week, while travel spending climbed around 20% from an average week^[2], showing that BTS is as much a magnet for music fans worldwide as they are a springboard for tourism wherever they go.

As Worldwide Tour Sponsor for "BTS WORLD TOUR 'ARIRANG'", Visa brings its trusted global network to a truly worldwide celebration, enabling a global audience to access the tour through seamless and secure payments. With "BTS WORLD TOUR 'ARIRANG'" hitting eight cities in Asia Pacific – Kaohsiung, Bangkok, Kuala Lumpur, Singapore, Jakarta, Sydney, Hong Kong, and Manila – Visa cardholders stand to win complimentary tickets through Visa and its issuing partners in these markets and enjoy an upsized Visa presence at the concerts with special merchandise and booths.

Danielle Jin, Senior Vice President and Chief Marketing Officer, Asia Pacific at Visa said, "When it comes to music, few inspire the world as much as BTS. Every step in their journey is marked by passion, creativity, and a determination to make great music. It is their pursuit of excellence and connection that brought them to the pinnacle of pop, aligning perfectly with Visa's belief that the small and deliberate choices we make every day define success. Visa is thrilled to bring seamless and secure payments to the "BTS WORLD TOUR 'ARIRANG'", enabling anyone to be part of the moment at the biggest music reunion in the world."

Visa champions the moments that bring fans closer to the passions they love, from sports and music to fashion and entertainment. Guided by a fan-first approach to partnerships, Visa designs experiences that deepen connection and make participation seamless, secure and accessible for audiences around the world. Through high impact partnerships, Visa helps shape cultural moments while enabling effortless, cross-border commerce. Visa's partnership with "BTS WORLD TOUR 'ARIRANG'" builds on its affinity with music and K-pop such as MAMA AWARDS, the world's no.1 K-pop awards, allowing it to create more meaningful experiences that bring fans closer to the artists they love.

[1]  BTS concert on Netflix draws millions of viewers | The Straits Times
[2] VisaNet data; calculated by comparing in-person spending made by non-resident Visa cardholders in South Korea during the period from 16 March 2026 to 22 March 2026 with the weekly average of the preceding 52 weeks (17 March 2025 - 15 March 2026)