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ZTE accelerates global expansion by strategically focusing on gaming smartphones for youth markets

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ZTE accelerates global expansion by strategically focusing on gaming smartphones for youth markets
Business

Business

ZTE accelerates global expansion by strategically focusing on gaming smartphones for youth markets

2025-10-09 17:46 Last Updated At:18:05

MILAN, Oct. 9, 2025 /PRNewswire/ -- On October 6, ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, presented its dual-pillar strategy for global expansion: 2C transformation with a strategic focus on gaming smartphones for youth markets and advancement of a user-centric Full-Scenario AI Ecosystem at ZTE Devices User Congress in Milan, themed "Unlock Thrills, Define Style", as part of a sub-forum of ZTE Global Summit & User Congress.

ZTE showcased various stylish products embodying its strategies, including nubia Neo 3 series, nubia Air, international debut of the "emotional companion" AI Pet Mochi and next-gen FWA & MBB solutions, committed to building sustainable growth drivers globally.

"Our mission is to be the tech brand that best understands lifestyles of youth by delivering diverse products meeting their needs and expressing their identity," said Ni Fei, Senior Vice President of ZTE and President of ZTE Mobile Devices. "ZTE's sustainable growth, with smartphone revenue increasing by over 30% in 2025 H1, and nubia Neo series achieving remarkable growth of over 300%, validates that our gaming-focus strategy is resonating globally."

A global youth-centric breakthrough with a strategic focus on gaming smartphones

ZTE is deeply integrating its 2C transformation into youth lifestyles, with a strategic focus on gaming, spearheaded by its innovative gaming smartphones - nubia Neo series, while simultaneously expanding its gaming ecosystem, co-creating a vibrant gaming culture through gaming IP partnerships, esports teams collaborations, and AI Virtual Companion - Demi.

nubia Neo 3 series is named the Official Co-Branded Gaming Smartphone for Garena Free Fire. Following previous successful editions featuring beloved characters Kelly, Hayato, and Moco, the newly launched nubia Neo 3 GT 5G Limited Edition celebrates another iconic character - Kapella. This special edition channels Kapella's charming persona through powerful features and deep integration with the game. It also introduces Demi, a revolutionary AI Virtual Companion that serves as Intelligent Navigator by providing comprehensive game guides, coming with a unique Demi Mouthpiece function to generate in-game communication. Its striking White Hailstone colorway presents a cybernetic warrior aesthetic.

nubia Neo 3 series provides professional-grade gaming capabilities by packing Dual Gaming Shoulder Triggers, AI Game Space 3.0, 120Hz display, large battery with Bypass Charging, Z-axis linear motors and multi-layer cooling system. nubia Neo 3 GT 5G Limited Edition will first be available in Southeast Asia in October 2025, with prices starting from $249.

While gaming smartphones form the core of its strategy, ZTE crafts products for each lifestyle, a commitment perfectly embodied by nubia Air. nubia Air redefines the "Air-style" segment by integrating a massive battery, a large display with 4500-nit brightness, top-level dust and waterproofing (IP69K, IP69 & IP68) with accessible AI capabilities into an ultra-slim body. nubia Air is engineered to set a new industry benchmark in its price segment. Global rollout began in September, with prices starting from $279.

Advancing a user-centric Full-Scenario AI Ecosystem

ZTE is advancing on-device AI applications to deliver superior interactive experiences. As a major step beyond tech-centric innovation, AI Pet Mochi enters the growing market for emotional-AI consumer electronics, demonstrating ZTE's commitment to its "AI for All" strategy and serving as a key practice within its Full-Scenario AI Ecosystem connecting person, vehicle and home.

Mochi is built to be a smarter, more proactive, and personalized "emotional companion" for everyone. With a heartwarming appearance, Mochi feels, listens and responds to users' emotions with gentle movements, sounds and haptic feedback. Its fluffy, cloud-soft texture and soulful eyes bring a vibrant personality to life. Mochi is a living example of how companionship was always meant to be this simple.

ZTE's intelligent ecosystem is built on its leadership in connectivity. As the world No.1 in 5G FWA & MBB market share for four consecutive years, ZTE continues to pioneer with its latest 5G-A and Wi-Fi 7 innovations, highlighting ZTE G5 Ultra, the world's first AI-powered 5G-A flagship CPE; ZTE G5 Max Wi-Fi, the world's first 30dBi Wi-Fi 7 mmWave CPE; and ZTE U60 Pro, the world's fastest Wi-Fi 7 5G Mobile WiFi. These advancements solidify ZTE's role in shaping a more connected and intelligent world.

MEDIA INQUIRIES:

ZTE Corporation
Communications
Email: ZTE.press.release@zte.com.cn 

MILAN, Oct. 9, 2025 /PRNewswire/ -- On October 6, ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, presented its dual-pillar strategy for global expansion: 2C transformation with a strategic focus on gaming smartphones for youth markets and advancement of a user-centric Full-Scenario AI Ecosystem at ZTE Devices User Congress in Milan, themed "Unlock Thrills, Define Style", as part of a sub-forum of ZTE Global Summit & User Congress.

ZTE showcased various stylish products embodying its strategies, including nubia Neo 3 series, nubia Air, international debut of the "emotional companion" AI Pet Mochi and next-gen FWA & MBB solutions, committed to building sustainable growth drivers globally.

"Our mission is to be the tech brand that best understands lifestyles of youth by delivering diverse products meeting their needs and expressing their identity," said Ni Fei, Senior Vice President of ZTE and President of ZTE Mobile Devices. "ZTE's sustainable growth, with smartphone revenue increasing by over 30% in 2025 H1, and nubia Neo series achieving remarkable growth of over 300%, validates that our gaming-focus strategy is resonating globally."

A global youth-centric breakthrough with a strategic focus on gaming smartphones

ZTE is deeply integrating its 2C transformation into youth lifestyles, with a strategic focus on gaming, spearheaded by its innovative gaming smartphones - nubia Neo series, while simultaneously expanding its gaming ecosystem, co-creating a vibrant gaming culture through gaming IP partnerships, esports teams collaborations, and AI Virtual Companion - Demi.

nubia Neo 3 series is named the Official Co-Branded Gaming Smartphone for Garena Free Fire. Following previous successful editions featuring beloved characters Kelly, Hayato, and Moco, the newly launched nubia Neo 3 GT 5G Limited Edition celebrates another iconic character - Kapella. This special edition channels Kapella's charming persona through powerful features and deep integration with the game. It also introduces Demi, a revolutionary AI Virtual Companion that serves as Intelligent Navigator by providing comprehensive game guides, coming with a unique Demi Mouthpiece function to generate in-game communication. Its striking White Hailstone colorway presents a cybernetic warrior aesthetic.

nubia Neo 3 series provides professional-grade gaming capabilities by packing Dual Gaming Shoulder Triggers, AI Game Space 3.0, 120Hz display, large battery with Bypass Charging, Z-axis linear motors and multi-layer cooling system. nubia Neo 3 GT 5G Limited Edition will first be available in Southeast Asia in October 2025, with prices starting from $249.

While gaming smartphones form the core of its strategy, ZTE crafts products for each lifestyle, a commitment perfectly embodied by nubia Air. nubia Air redefines the "Air-style" segment by integrating a massive battery, a large display with 4500-nit brightness, top-level dust and waterproofing (IP69K, IP69 & IP68) with accessible AI capabilities into an ultra-slim body. nubia Air is engineered to set a new industry benchmark in its price segment. Global rollout began in September, with prices starting from $279.

Advancing a user-centric Full-Scenario AI Ecosystem

ZTE is advancing on-device AI applications to deliver superior interactive experiences. As a major step beyond tech-centric innovation, AI Pet Mochi enters the growing market for emotional-AI consumer electronics, demonstrating ZTE's commitment to its "AI for All" strategy and serving as a key practice within its Full-Scenario AI Ecosystem connecting person, vehicle and home.

Mochi is built to be a smarter, more proactive, and personalized "emotional companion" for everyone. With a heartwarming appearance, Mochi feels, listens and responds to users' emotions with gentle movements, sounds and haptic feedback. Its fluffy, cloud-soft texture and soulful eyes bring a vibrant personality to life. Mochi is a living example of how companionship was always meant to be this simple.

ZTE's intelligent ecosystem is built on its leadership in connectivity. As the world No.1 in 5G FWA & MBB market share for four consecutive years, ZTE continues to pioneer with its latest 5G-A and Wi-Fi 7 innovations, highlighting ZTE G5 Ultra, the world's first AI-powered 5G-A flagship CPE; ZTE G5 Max Wi-Fi, the world's first 30dBi Wi-Fi 7 mmWave CPE; and ZTE U60 Pro, the world's fastest Wi-Fi 7 5G Mobile WiFi. These advancements solidify ZTE's role in shaping a more connected and intelligent world.

MEDIA INQUIRIES:

ZTE Corporation
Communications
Email: ZTE.press.release@zte.com.cn 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

ZTE accelerates global expansion by strategically focusing on gaming smartphones for youth markets

ZTE accelerates global expansion by strategically focusing on gaming smartphones for youth markets

Envision doubles down on the renewable energy system with its launch of Dubhe, an energy foundation model shaping the AI energy system.

ABU DHABI, UAE, Jan. 15, 2026 /PRNewswire/ -- Envision, the global leader in green technology, today announced the launch of Dubhe, its groundbreaking Energy Foundation Model, designed to shape the world's largest Physical AI system – the AI energy system.

Inspired by Dubhe, the guiding star of the Big Dipper that has helped humanity navigate by the North Star for thousands of years, the Dubhe Energy Foundation Model was unveiled by Lei Zhang, Founder and CEO of Envision, during the Abu Dhabi Sustainability Week.

Dubhe sits at the core of Envision's Physical AI architecture, analysing vast real-world energy data streams to orchestrate renewable generation, storage, grids, and demand in real time. By unlocking the abundance of renewable resources and driving costs toward near-zero marginal levels, Dubhe enables energy systems to scale in step with AI—addressing the unprecedented energy demands that AI places on global infrastructure.

"For centuries, Dubhe guided humanity through the night sky. Today, Dubhe is the guiding star of the AI era—shaping the AI energy system with a foundation that is infinite, intelligent, and inexpensive, supporting the prosperity of a new civilization." Says Lei.

Shaping the AI Energy System: From Large Language Models to Physical Artificial Intelligence

While large language models have transformed the digital world, Envision believes the next leap lies in Physical Artificial Intelligence—AI that directly governs the physical systems essential to human survival and prosperity.

Dubhe works in tandem with Tianji, Envision's large-scale weather foundation model. Because renewable energy depends on weather, Tianji provides the predictive intelligence that allows Physical AI to anticipate and respond to weather-driven variability, ensuring the energy system operates efficiently and reliably at scale.

"Language models understand words. Physical AI understands the world. Energy is the foundation of all systems." Says Lei. "This isn't just an energy transition. It's a civilizational upgrade, laying the foundation for human prosperity within planetary boundaries."

Strategic Partnership with Masdar to Advance AI Energy System Deployment

Envision also signed a strategic cooperation agreement with Masdar, the UAE's clean energy champion, to jointly unveil the future-oriented AI Energy System.The signing was witnessed by HE Dr Sultan Al Jaber, UAE Minister of Industry and Advanced Technology, ADNOC Managing Director and Group CEO, Masdar Chairman, together with Lei Zhang.

Under the agreement, Masdar recognizes Envision as a strategic partner in renewable energy technology sectors, including wind power, energy storage, and green hydrogen, to jointly advance the large-scale deployment of AI energy systems and accelerate the global energy transition.

About Envision 

Envision is a world-leading green technology company that provides renewable energy solutions for global enterprises, governments, and institutions. Encompassing three major business sectors - Smart Wind Turbines, Energy Storage, and Green Hydrogen Solutions, Envision collaboratively constructs comprehensive solutions for energy transformation.

Envision has received several accolades for its sustainability performance, including the EcoVadis Gold Medal and the CDP "A-List". It was also recognized in Fortune's "Change the World" list and ranked among the top 10 smartest companies by the MIT Technology Review.

Today, Envision leverages its global network of R&D and engineering centers across the United States, UK, France, Germany, Denmark, China, etc. to continuously lead global green technology development. Envision joined the Science Based Targets initiative (SBTi) and committed to achieving the "Business Ambition for 1.5°C" in 2021. It has achieved carbon neutrality across its global operations by 2022 and will achieve carbon neutrality throughout its value chain by 2028.

For more, please visit envision-group.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

Envision Launches Dubhe, Shaping the AI Energy System with the World's First Energy Foundation Model

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