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Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

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Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep
News

News

Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

2025-10-09 17:59 Last Updated At:18:11

TORONTO--(BUSINESS WIRE)--Oct 9, 2025--

Organigram Global Inc. (NASDAQ: OGI) (TSX: OGI), (the “Company” or “Organigram”), Canada’s #1 cannabis company by market share, is pleased to announce the launch of happly, its third U.S. hemp-derived delta-9 brand, created specifically for the growing segment of consumers seeking ‘mindful recreation’ with THC products. The launch of happly follows the Company’s entry into the growing U.S. hemp-derived THC market with its lineup of Collective Project sparkling juices and Fetch sodas earlier this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251009031325/en/

The hemp-derived THC category in the U.S. continues to experience growth driven by consumer access, convenience, discretion and wellness appeal. In addition, the U.S. continues to demonstrate forward-thinking leadership in the acceptance and advancement of hemp-derived cannabinoids.

Backed by extensive qualitative and quantitative consumer research, happly is thoughtfully designed from a brand and product perspective for individuals seeking moderation, control and predictability in their cannabis experiences. These consumers prioritize products with lower THC doses formulated specifically to address mood states including sleep, relaxation and socializing. According to Organigram’s robust U.S. market segmentation study, the mindful recreation segment represents approximately 21% of cannabinoid consumers, highlighting the strong demand for low-dose, functional products—driven in large part by a younger adult demographic with 63% of this group being under the age of 34.

Introducing happly – “The Right Amount”

happly is more than just a new brand, it is about redefining how hemp-derived THC can be part of everyday life,” said Megan McCrae, SVP, Corporate Strategy & International Growth at Organigram. “It was designed by listening closely to consumers and creating a range of products they’ve been asking for with a focus on moderation, control, predictability and specific benefits. Most importantly, happly reflects a shift toward intentional hemp-derived THC use—designed for everyday moments where consumers are seeking balance and being present rather than excess. Our targeted formulas make that possible, delivering the right effects and a consistent experience.”

At launch, happly will debut with a lineup of three vegan, hemp-derived gummies, each thoughtfully crafted to address a specific consumer mood state: socializing, relaxation, or sleep. Each gummy is infused with a precise blend of cannabinoids and carefully selected functional ingredients. For those seeking an energy boost during social moments, caffeine is incorporated; for relaxation, L-theanine; and for a restful sleep experience, chamomile extract is included. These formulations are designed to deliver targeted effects tailored to various occasions and preferences.

First U.S. Use of FAST™ Nanoemulsion Technology

Setting happly apart from other products on the market, each gummy leverages proprietary FAST™ nanoemulsion technology. This innovative approach enables a more consistent and predictable onset and offset of effects, resembling the predictable effects of consuming alcohol. Notably, happly is Organigram’s first U.S. brand to incorporate this technology, underscoring the Company’s commitment to innovation, quality and consumer satisfaction.

“We are incredibly excited to introduce our proprietary FAST™ nanoemulsion technology to the U.S. market through happly,” said Borna Zlamalik, SVP of Innovation and International R&D at Organigram. “This milestone not only marks a significant step in commercializing advanced delivery systems for hemp-derived THC but also showcases the continued success of our Product Development Collaboration (PDC) with BAT in driving meaningful innovation. At Organigram, we remain steadfast in our commitment to placing innovation and consumer-centric products at the heart of our strategy, ensuring we deliver differentiated experiences and real value for our customers.”

By harmoniously combining specific cannabinoids, functional ingredients, and advanced delivery technology, happly enables consumers to receive “The Right Amount” for their desired experience—whether that’s promoting rest, encouraging relaxation, or enhancing social interactions.

happly Product Portfolio

happly’s inaugural innovative product lineup includes:

All 20-count products are thoughtfully packaged in slim, beautifully designed reusable tins. These tins are crafted to offer consumers a discreet, portable, and functional option, making them suitable for a variety of occasions throughout the day. The design enables consumers to conveniently carry their gummies on the go, while also emphasizing both practicality and style.

Launch & Availability

happly will initially launch via direct-to-consumer sales at www.gethapply.com, with shipping available to consumers in 23 states. DE, GA, IL, IN, KS, ME, MN, MO, NE, NV, NH, NJ, NM, NC, OH, OK, PA, SC, SD, TN, TX, WI, WY. Expansion into the retail channel is expected later this year.

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1 FAST™ nanoemulsion, developed at the PDC is a patent-pending delivery system clinically validated to deliver up to ~50% faster onset and nearly double the cannabinoid delivery at peak effect compared to traditional edibles.

About Organigram

Organigram is a NASDAQ Global Select Market and TSX listed company whose wholly owned subsidiary, Organigram Inc., is a licensed cultivator of cannabis and manufacturer of cannabis-derived goods in Canada. Through its acquisition of Collective Project Limited, Organigram participates in the U.S. and Canadian cannabinoid beverage markets.

Organigram is focused on producing high-quality cannabis for adult consumers, as well as developing international business partnerships to extend the Company's global footprint. Organigram has also developed and acquired a portfolio of cannabis brands, including Edison, Big Bag O’ Buds, SHRED, SHRED’ems, Monjour, Tremblant Cannabis, Collective Project, Trailblazer, BOXHOT and DEBUNK. Organigram operates cultivation and processing facilities in Moncton, New Brunswick and Lac-Supérieur, Quebec, with a dedicated edibles manufacturing facility in Winnipeg, Manitoba. The Company also operates extract processing facilities in Southwestern Ontario; one in Aylmer and the other in London. The facility in Aylmer houses best-in-class CO2 and Hydrocarbon extraction capabilities, and is optimized for formulation refinement, post-processing of minor cannabinoids, and pre-roll production. The facility in London is being optimized for labelling, packaging, and national fulfillment.

Forward-Looking Information

This news release contains forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “estimates”, “intends”, “anticipates”, “believes” or variations of such words and phrases or state that certain actions, events, or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, events, performance or achievements of Organigram to differ materially from current expectations or future results, performance or achievements expressed or implied by the forward-looking information contained in this news release. Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information include consumer demand and preferences and factors and risks disclosed in the Company’s most recent annual information form, management’s discussion and analysis and other Company documents filed from time to time on SEDAR+ (see www.sedarplus.ca ) and filed or furnished to the Securities and Exchange Commission on EDGAR (see www.sec.gov ). Examples of forward-looking statements in this news release include, among others, growth expectations related to hemp-derived THC the size and growth of identified market segments, consumer acceptance and changing regulatory conditions. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Although the Company believes that the assumptions and factors used in preparing the forward-looking information in this news release are reasonable, undue reliance should not be placed on such information, and no assurance can be given that such events will occur in the disclosed time frames or at all. The forward-looking information included in this news release is made as of the date of this news release and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

Organigram Global Launches happly, a New U.S. Hemp-Derived THC Brand Offering Targeted Formulations for Three Mood States; Socialize, Relax, and Sleep

LONDON (AP) — Britain's Conservative Party, which governed the country from 2010 until it suffered its worst-ever electoral defeat two years ago, was plunged into fresh turmoil Thursday after its leader sacked the man widely seen as her greatest rival for apparently plotting to defect from the party.

Conservative leader Kemi Badenoch said in a video and statement on X that she sacked the party's justice spokesperson Robert Jenrick due to “irrefutable evidence that he was plotting in secret to defect" in a way that was “designed to be as damaging as possible” to the party.

Badenoch also ejected Jenrick from the party's ranks in Parliament and suspended his party membership.

“The British public are tired of political psychodrama and so am I,” she said. “They saw too much of it in the last government, they’re seeing too much of it in this government. I will not repeat those mistakes.”

Though Badenoch did not specify which party Jenrick was planning to switch to, Nigel Farage, leader of the hard-right Reform UK party, said he had “of course” had conversations with him.

In the past 12 months, the Conservatives have suffered a string of defections to Reform UK, including some former Cabinet ministers.

Farage said in a press briefing in Edinburgh, the Scottish capital, that coincided with Badenoch's statement that, “hand on heart,” he wasn't about to present Jenrick as the latest Conservative to defect to Reform, an upstart, anti-immigration party.

“I’ll give him a ring this afternoon,” he said. “I might even buy him a pint, you never know.”

The Conservatives are fighting not just the Labour government to their left, but Reform UK to the right. Reform has topped opinion polls for months, trounced the Conservatives in last May’s local elections and has welcomed a stream of defecting Tory members and officials.

Jenrick, who has continued to attract speculation about leadership ambitions despite being beaten in 2024, has appeared more open than Badenoch to the prospect of some sort of deal between the Conservatives and Reform in the run-up to next general election, which has to take place by 2029.

Jenrick has yet to respond to the news of his sacking.

The Conservatives remain the official opposition to Prime Minister Keir Starmer's Labour.

Badenoch, a small-state, low-tax advocate, has shifted the Conservatives to the right, announcing policies similar to those of U.S. President Donald Trump, including a promise to deport 150,000 unauthorized immigrants a year.

Her poor poll ratings and lackluster performance in Parliament had stirred speculation that she could be ousted long before the next election.

However, she has been making a better impression in Parliament in recent weeks in a way that appears to have cemented her position as leader.

The party is no stranger to turmoil, having gone through six leaders in the space of 10 years, five of them serving as prime minister. Widespread anger at the way the Conservatives were governing Britain led to their defeat at the general election in July 2024, when they lost around two-thirds of their lawmakers, their worst performance since the party was created nearly 200 years ago.

Reform Party leader Nigel Farage addresses protesters outside the Iranian embassy, in London, Monday, Jan. 12, 2026. (Yui Mok/PA via AP)

Reform Party leader Nigel Farage addresses protesters outside the Iranian embassy, in London, Monday, Jan. 12, 2026. (Yui Mok/PA via AP)

Kemi Badenoch with Robert Jenrick before being announced as the new Conservative Party leader following the vote by party members at 8 Northumberland Avenue in central London, Nov. 3, 2024. (Stefan Rousseau/PA via AP)

Kemi Badenoch with Robert Jenrick before being announced as the new Conservative Party leader following the vote by party members at 8 Northumberland Avenue in central London, Nov. 3, 2024. (Stefan Rousseau/PA via AP)

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