HANOI, Vietnam, Oct. 11, 2025 /PRNewswire/ -- On October 9, 2025, SUNHOUSE Group was honored with the Corporate Excellence Award at the Asia Pacific Enterprise Awards (APEA) 2025, becoming the only home appliance brand to be recognized among the region's most outstanding enterprises.
The APEA, a prestigious regional award organized by Enterprise Asia, celebrates exceptional companies across the Asia-Pacific region for their leadership, innovation, and sustainable growth. Under the theme "Showcasing Future-Ready Enterprises", the 2025 edition honors organizations that redefine business frontiers through technological innovation and sustainable development, values that have shaped SUNHOUSE's 25-year journey of advancement and transformation.
A Vision to Become a Global Manufacturer
SUNHOUSE's recognition marks a major milestone in its pursuit of technological excellence, operational standardization, and global expansion. The Group currently operates 10 state-of-the-art factories across more than 100,000 square meters, equipped with robotic automation systems and advanced production technologies.
Each year, SUNHOUSE manufactures approximately 30 million products, with over 13 million units exported to more than 20 markets, including the United States, Canada, Japan, South Korea, Mexico, Indonesia, and Malaysia. The Group has also built strong partnerships with leading global corporations such as Amazon, Alibaba, Coppel, Newsan, and Tospo, and targets VND 3,000 billion (USD 120 million) in export value by 2025.
SUNHOUSE's products meet some of the world's most rigorous quality and safety standards:
- United States: UL-certified for electrical safety, heavy metal inspection per FDA standards, and performance testing for a minimum of 5,000 operating hours.
- Japan: LED products undergo nine layers of inspection for durability, luminous efficiency, color rendering index (CRI), and energy conservation.
- South Korea: Compliance with RoHS, ISO, and KS certifications for environmental and manufacturing excellence.
These achievements exemplify SUNHOUSE's technical mastery and its commitment to global manufacturing standards. Guided by three core values, health, durability, and convenience, the brand continues to strengthen its competitive edge both domestically and internationally.
The region's Leading OEM Manufacturing Hub
Beyond its dominant presence in Vietnam, SUNHOUSE has emerged as the leading OEM destination in the region, serving as a strategic manufacturing partner to over 100 multinational corporations.
From microchip design and mechanical engineering to product assembly and completion, SUNHOUSE controls the entire production value chain, optimizing cost, quality, and supply chain efficiency for its partners.
A key pillar of this ecosystem is Sunhouse Technologies, a core subsidiary that serves as a Tier-1 supplier for global technology leaders such as Samsung and LG. With 10 high-speed SMT production lines imported from South Korea and a capacity exceeding 2 million electronic circuits per month, Sunhouse Technologies embodies the Group's global manufacturing capability and commitment to technological excellence.
SUNHOUSE's victory at the Asia Pacific Enterprise Awards 2025 is more than just an accolade, it is a declaration of Vietnam's growing manufacturing power on the global stage. The award highlights SUNHOUSE's two-decade journey of innovation and its transformation into a world-class OEM hub, ready to collaborate with international partners in the era of smart manufacturing.
MANUFACTURING PARTNERSHIP INQUIRIES
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SUNHOUSE Wins Asia Corporate Excellence Award 2025, Reinforcing Its Position as the Region's Leading OEM Destination
SUNHOUSE Wins Asia Corporate Excellence Award 2025, Reinforcing Its Position as the Region's Leading OEM Destination
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SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Kerry, a global leader in taste and nutrition, has released its 2026 Supplements Taste Charts for Asia Pacific and the Middle East, highlighting the region's evolving taste preferences and the rise of flavour‑forward, lifestyle‑led supplements and sports nutrition.
Across Asia Pacific, Middle East & Africa (APMEA), supplements are increasingly viewed as part of daily wellbeing rather than an occasional health support. Consumers are focused on benefits such as sleep, immunity, digestion, stress management, energy and emotional balance, with taste and texture now strongly influencing continued purchase and long term use.
The global supplements market is projected to reach US$107 billion by 2029 with APMEA continuing to show strong momentum. China, India, Southeast Asia and the Middle East are driving adoption, supported by rising health awareness, busier lifestyles and growing interest in personalised nutrition.
Flavour‑Forward Trends Redefining Supplements
Consumers are moving away from traditional pills toward more flavour-forward formats such as gummies, chews, drink mixes, dissolving strips and powder blends. Here, flavour plays a critical role in masking functional bitterness, reinforcing emotional cues and signalling naturality or efficacy. Three major flavour movements stand out across Asia Pacific and the Middle East:
Simplicity Amplified
Consumers are gravitating toward transparency and ingredient authenticity. Flavours inspired by whole foods, botanicals, fermented notes, and lightly‑sweet or sour profiles signal purity and nutrient‑dense simplicity. Popular flavours include citrus, yuzu, ginger, turmeric, matcha, elderflower, cultured dairy, and yogurt. These pair naturally with today's lifestyle-friendly formats where the flavours enhance a product's perceived health benefits.
Category Crashers
As mealtimes blur and routines shift, consumers aren't sticking to traditional food, beverage, or supplement boundaries. Category Crashers spotlights the emergence of hybrid products that break the mould: savoury energy bars, confectionery-inspired supplement formats, coffee‑infused condiments and more. These hybrids are about creative formats and unexpected pairings that reflect how people eat today.
Maximalist Flavour
Maximalism takes centre stage in 2026, spurred by younger consumers who want bold, layered flavours that deliver high sensory impact. Dessert‑style profiles, sour intensities, spicy‑accented formats, and flavour stacks such as tiramisu passionfruit or brownie chocolate create memorable, intense taste experiences. This trend reinforces supplements as lifestyle treats rather than functional obligations.
Within these trends, sports nutrition continues to broaden beyond athletes to active consumers who expect flavour to match function. Simplicity Amplified is seen in refreshing citrus hydration blends, botanically‑infused recovery options, and natural dairy flavours in high‑protein systems; Category Crashers bring café‑style profiles, soda‑inspired electrolytes and fruity energy shots; and Maximalist Flavour is evident in extreme sour or spicy pre‑workouts, and multi‑layered profiles in protein shakes.
"Consumers across APMEA are demanding more from their proactive health products, not only clinically supported benefits, but also flavours that excite," said Olivier De Salmiech, Vice President, Health & Therapies, Kerry Asia Pacific, Middle East & Africa. "When products taste great, has science-backed benefits, and integrate naturally into everyday life, they become wellness rituals consumers look forward to."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Kerry Launches 2026 Supplements Taste Charts: Defining the Next Era of Flavour in Supplements and Sports Nutrition
