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SINGAPORE, Oct. 13, 2025 /PRNewswire/ -- Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world's leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.
Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group's platform.
This partnership marks Trip.com Group's first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.
The Rising Power of Music-Driven Tourism
As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.
According to Trip.com's Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, hotel bookings tripled during Lady Gaga's Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.
"Today's music lovers are embracing immersive experiences that extend far beyond the concert itself," said Mr Bo Sun, Chief Marketing Officer, Trip.com Group. "Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we're proud to pioneer the future of tourism through entertainment."
"Concert travel is redefining tourism across Asia," said Mr James Dick, EVP of Partnerships and Media, Live Nation Asia. "Together with Trip.com, we're helping fans turn concerts into unforgettable trips that shape the culture of entire cities."
The partnership also creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal in Asia.
Turning Every Show into a Trip Worth Taking
The first launch under this partnership featured exclusive bundled experiences for K-pop powerhouse TWICE's tour in Hong Kong. As the Official Travel Partner of the TWICE WORLD TOUR IN HONG KONG, Trip.com is giving fans exclusive presale access, bundled hotel packages, and transport options.
Similar bundles and early access will roll out across five markets in Asia, featuring global and regional superstars, and turning every show into an opportunity to explore a new destination. For example, bundles may include concert tickets paired with tickets to attractions like Hong Kong Disneyland, Rainforest Wild ASIA, sightseeing buses, and hotel rooms, elevating the entire trip.
Building on its role as BLACKPINK's Official Sponsor in Bangkok and Hong Kong, Trip.com now also offers presale access for the upcoming BLACKPINK WORLD TOUR IN SINGAPORE and HONG KONG.
Visit Trip.com to discover more concert travel bundles, with additional packages and tour announcements coming soon.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com , Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com .
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com.
SINGAPORE, Oct. 13, 2025 /PRNewswire/ -- Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world's leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.
Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group's platform.
This partnership marks Trip.com Group's first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.
The Rising Power of Music-Driven Tourism
As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.
According to Trip.com's Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, hotel bookings tripled during Lady Gaga's Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.
"Today's music lovers are embracing immersive experiences that extend far beyond the concert itself," said Mr Bo Sun, Chief Marketing Officer, Trip.com Group. "Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we're proud to pioneer the future of tourism through entertainment."
"Concert travel is redefining tourism across Asia," said Mr James Dick, EVP of Partnerships and Media, Live Nation Asia. "Together with Trip.com, we're helping fans turn concerts into unforgettable trips that shape the culture of entire cities."
The partnership also creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal in Asia.
Turning Every Show into a Trip Worth Taking
The first launch under this partnership featured exclusive bundled experiences for K-pop powerhouse TWICE's tour in Hong Kong. As the Official Travel Partner of the TWICE WORLD TOUR IN HONG KONG, Trip.com is giving fans exclusive presale access, bundled hotel packages, and transport options.
Similar bundles and early access will roll out across five markets in Asia, featuring global and regional superstars, and turning every show into an opportunity to explore a new destination. For example, bundles may include concert tickets paired with tickets to attractions like Hong Kong Disneyland, Rainforest Wild ASIA, sightseeing buses, and hotel rooms, elevating the entire trip.
Building on its role as BLACKPINK's Official Sponsor in Bangkok and Hong Kong, Trip.com now also offers presale access for the upcoming BLACKPINK WORLD TOUR IN SINGAPORE and HONG KONG.
Visit Trip.com to discover more concert travel bundles, with additional packages and tour announcements coming soon.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com , Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com .
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Trip.com Group and Live Nation Asia Announce Strategic Partnership to Power Concert Travel
Trip.com Group and Live Nation Asia Announce Strategic Partnership to Power Concert Travel
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LLANTRISANT, Wales, Nov. 18, 2025 /PRNewswire/ -- Rock and roll history is set to be immortalised as The Royal Mint unveils a UK coin to celebrate one of the greatest showmen of all time, Freddie Mercury - an extraordinary tribute to the rock icon whose voice and showmanship defined generations.
The collectible coin captures Mercury mid-performance at the height of his powers, showcasing the flamboyant frontman in full flow with his signature inscribed alongside his portrait. The design's intricate details tell the story of Mercury's extraordinary talent through carefully crafted design elements.
Freddie's legendary four-octave vocal range is represented by a musical stave that runs around the edge of the coin, spanning from bass to treble notes. The studded armband edge design draws inspiration from his iconic Live Aid performance outfit, a fitting tribute to what many consider the greatest rock performance of all time. A selection of the coins will also feature colour, bringing Freddie's iconic yellow jacket to life on the coin design and capturing the vibrant energy that made him such a magnetic stage presence.
This celebration comes at a particularly poignant time, commemorating the 40th anniversary of Queen's show-stealing performance at Live Aid in July 1985 and also the 40th anniversary of Freddie's first solo studio album, "Mr. Bad Guy", released the same year, reminding fans of his versatility as both a Queen member and solo artist who pushed creative boundaries throughout his career.
In a special moment that brought the coin's creation full circle, Freddie Mercury's sister, Kashmira Bulsara, visited The Royal Mint to strike the very first coin herself, making her an integral part of this historic tribute to her brother's legacy.
Rebecca Morgan, Director of Commemorative Coin at The Royal Mint, said: "Having Kashmira visit us to strike the first Freddie Mercury coin was incredibly moving and made this project even more special. Freddie Mercury wasn't just a musician; he was a force of nature who transformed every stage he stepped onto. This coin captures that electric energy and celebrates a truly global icon whose influence continues to inspire generations. The level of detail in this design, from his signature to the musical stave representing his incredible vocal range, makes this one of our most special commemorative pieces."
Kashmira Bulsara, Freddie Mercury's sister, commented: "Striking the first coin at The Royal Mint was such an emotional and proud moment for me. Freddie would have been absolutely delighted to see himself honoured in this way and to know that his family was part of bringing this tribute to life."
Kashmira added, "He always had such respect for British traditions and institutions, and to have The Royal Mint celebrate his legacy with such beautiful artistry would have meant the world to him. The coin perfectly captures his passion and the joy he brought to millions through his music."
The Freddie Mercury collectible coin continues The Royal Mint's tradition of celebrating British cultural icons who have left an indelible mark on the world stage. From his early days with Queen through to his final performances, Mercury's legacy as one of Britain's greatest entertainers is now preserved forever on an official UK coin.
In a fitting tribute to Mercury's philanthropic legacy, The Royal Mint will also gift a special gold proof version of the coin to the Mercury Phoenix Trust, the AIDS charity founded in his memory. The charity will auction this unique piece in the coming months, continuing Mercury's mission to support those affected by HIV and AIDS.
Freddie Mercury is the latest music artist to form part of The Royal Mint's ongoing 'Music Legends' coin series, celebrating the greatest singer and songwriters in British history. Mercury follows the likes of David Bowie, George Michael, Shirley Bassey and Paul McCartney in being honoured on their very own UK coin. The Music Legends coin series has proved hugely popular with collectors and music fans, delivering nearly half a million coins to enthusiasts in 108 countries around the world.
The collection is available from 9am on 18 November with prices starting from £18.50. For more information and to purchase from The Royal Mint visit the following website. A selection of the coins will also be available to buy from the Freddie Mercury store via the following link.
LLANTRISANT, Wales, Nov. 18, 2025 /PRNewswire/ -- Rock and roll history is set to be immortalised as The Royal Mint unveils a UK coin to celebrate one of the greatest showmen of all time, Freddie Mercury - an extraordinary tribute to the rock icon whose voice and showmanship defined generations.
The collectible coin captures Mercury mid-performance at the height of his powers, showcasing the flamboyant frontman in full flow with his signature inscribed alongside his portrait. The design's intricate details tell the story of Mercury's extraordinary talent through carefully crafted design elements.
Freddie's legendary four-octave vocal range is represented by a musical stave that runs around the edge of the coin, spanning from bass to treble notes. The studded armband edge design draws inspiration from his iconic Live Aid performance outfit, a fitting tribute to what many consider the greatest rock performance of all time. A selection of the coins will also feature colour, bringing Freddie's iconic yellow jacket to life on the coin design and capturing the vibrant energy that made him such a magnetic stage presence.
This celebration comes at a particularly poignant time, commemorating the 40th anniversary of Queen's show-stealing performance at Live Aid in July 1985 and also the 40th anniversary of Freddie's first solo studio album, "Mr. Bad Guy", released the same year, reminding fans of his versatility as both a Queen member and solo artist who pushed creative boundaries throughout his career.
In a special moment that brought the coin's creation full circle, Freddie Mercury's sister, Kashmira Bulsara, visited The Royal Mint to strike the very first coin herself, making her an integral part of this historic tribute to her brother's legacy.
Rebecca Morgan, Director of Commemorative Coin at The Royal Mint, said: "Having Kashmira visit us to strike the first Freddie Mercury coin was incredibly moving and made this project even more special. Freddie Mercury wasn't just a musician; he was a force of nature who transformed every stage he stepped onto. This coin captures that electric energy and celebrates a truly global icon whose influence continues to inspire generations. The level of detail in this design, from his signature to the musical stave representing his incredible vocal range, makes this one of our most special commemorative pieces."
Kashmira Bulsara, Freddie Mercury's sister, commented: "Striking the first coin at The Royal Mint was such an emotional and proud moment for me. Freddie would have been absolutely delighted to see himself honoured in this way and to know that his family was part of bringing this tribute to life."
Kashmira added, "He always had such respect for British traditions and institutions, and to have The Royal Mint celebrate his legacy with such beautiful artistry would have meant the world to him. The coin perfectly captures his passion and the joy he brought to millions through his music."
The Freddie Mercury collectible coin continues The Royal Mint's tradition of celebrating British cultural icons who have left an indelible mark on the world stage. From his early days with Queen through to his final performances, Mercury's legacy as one of Britain's greatest entertainers is now preserved forever on an official UK coin.
In a fitting tribute to Mercury's philanthropic legacy, The Royal Mint will also gift a special gold proof version of the coin to the Mercury Phoenix Trust, the AIDS charity founded in his memory. The charity will auction this unique piece in the coming months, continuing Mercury's mission to support those affected by HIV and AIDS.
Freddie Mercury is the latest music artist to form part of The Royal Mint's ongoing 'Music Legends' coin series, celebrating the greatest singer and songwriters in British history. Mercury follows the likes of David Bowie, George Michael, Shirley Bassey and Paul McCartney in being honoured on their very own UK coin. The Music Legends coin series has proved hugely popular with collectors and music fans, delivering nearly half a million coins to enthusiasts in 108 countries around the world.
The collection is available from 9am on 18 November with prices starting from £18.50. For more information and to purchase from The Royal Mint visit the following website. A selection of the coins will also be available to buy from the Freddie Mercury store via the following link.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ROYAL MINT ROCKS THE NATION WITH FREDDIE MERCURY COLLECTIBLE COIN
