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SINGAPORE, Oct. 13, 2025 /PRNewswire/ -- Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world's leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.
Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group's platform.
This partnership marks Trip.com Group's first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.
The Rising Power of Music-Driven Tourism
As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.
According to Trip.com's Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, hotel bookings tripled during Lady Gaga's Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.
"Today's music lovers are embracing immersive experiences that extend far beyond the concert itself," said Mr Bo Sun, Chief Marketing Officer, Trip.com Group. "Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we're proud to pioneer the future of tourism through entertainment."
"Concert travel is redefining tourism across Asia," said Mr James Dick, EVP of Partnerships and Media, Live Nation Asia. "Together with Trip.com, we're helping fans turn concerts into unforgettable trips that shape the culture of entire cities."
The partnership also creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal in Asia.
Turning Every Show into a Trip Worth Taking
The first launch under this partnership featured exclusive bundled experiences for K-pop powerhouse TWICE's tour in Hong Kong. As the Official Travel Partner of the TWICE WORLD TOUR IN HONG KONG, Trip.com is giving fans exclusive presale access, bundled hotel packages, and transport options.
Similar bundles and early access will roll out across five markets in Asia, featuring global and regional superstars, and turning every show into an opportunity to explore a new destination. For example, bundles may include concert tickets paired with tickets to attractions like Hong Kong Disneyland, Rainforest Wild ASIA, sightseeing buses, and hotel rooms, elevating the entire trip.
Building on its role as BLACKPINK's Official Sponsor in Bangkok and Hong Kong, Trip.com now also offers presale access for the upcoming BLACKPINK WORLD TOUR IN SINGAPORE and HONG KONG.
Visit Trip.com to discover more concert travel bundles, with additional packages and tour announcements coming soon.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com , Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com .
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com.
SINGAPORE, Oct. 13, 2025 /PRNewswire/ -- Concert travel is reshaping tourism in Asia, with fans crossing borders and booking trips to see the artists they love. Trip.com Group, a global leader in travel services, and Live Nation Asia, the world's leading live entertainment company, have announced a multi-year strategic partnership to integrate travel and live music experiences across key Asian markets.
Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group's platform.
This partnership marks Trip.com Group's first step into the live entertainment travel space, reinforcing its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.
The Rising Power of Music-Driven Tourism
As live music becomes a growing driver of travel, this partnership is designed to empower fans to follow the artists they love while supporting regional tourism and elevating destination appeal in Asia.
According to Trip.com's Momentum consumer survey, which highlights the next big trends in travel, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend. In Singapore, hotel bookings tripled during Lady Gaga's Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.
"Today's music lovers are embracing immersive experiences that extend far beyond the concert itself," said Mr Bo Sun, Chief Marketing Officer, Trip.com Group. "Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia. Together, we're proud to pioneer the future of tourism through entertainment."
"Concert travel is redefining tourism across Asia," said Mr James Dick, EVP of Partnerships and Media, Live Nation Asia. "Together with Trip.com, we're helping fans turn concerts into unforgettable trips that shape the culture of entire cities."
The partnership also creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences that encourage more bookings, longer stays, and greater destination appeal in Asia.
Turning Every Show into a Trip Worth Taking
The first launch under this partnership featured exclusive bundled experiences for K-pop powerhouse TWICE's tour in Hong Kong. As the Official Travel Partner of the TWICE WORLD TOUR IN HONG KONG, Trip.com is giving fans exclusive presale access, bundled hotel packages, and transport options.
Similar bundles and early access will roll out across five markets in Asia, featuring global and regional superstars, and turning every show into an opportunity to explore a new destination. For example, bundles may include concert tickets paired with tickets to attractions like Hong Kong Disneyland, Rainforest Wild ASIA, sightseeing buses, and hotel rooms, elevating the entire trip.
Building on its role as BLACKPINK's Official Sponsor in Bangkok and Hong Kong, Trip.com now also offers presale access for the upcoming BLACKPINK WORLD TOUR IN SINGAPORE and HONG KONG.
Visit Trip.com to discover more concert travel bundles, with additional packages and tour announcements coming soon.
About Trip.com Group
Trip.com Group is a leading global travel service provider comprising of Trip.com , Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com .
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit
www.livenationentertainment.com.
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Trip.com Group and Live Nation Asia Announce Strategic Partnership to Power Concert Travel
Trip.com Group and Live Nation Asia Announce Strategic Partnership to Power Concert Travel
BEIJING, May 3, 2026 /PRNewswire/ -- When Ismail Zabeeh enrolled as a doctoral student at the Institute of South-South Cooperation and Development (ISSCAD) at Peking University, he had already served as a state minister in the Maldives. What drew him back to a classroom was the chance to study development through the firsthand experience of countries that have undergone rapid development themselves.
Zabeeh is far from alone. Eric Dodoo-Amoo, who heads the China Desk of the Ministry of Finance of Ghana, is an ISSCAD graduate from the class of 2022. On April 29, 2026, both came to PKU's Yingjie Overseas Exchange Center to join students and alumni from around the world in marking the institute's 10th anniversary, celebrated with a forum on sustainable development in the Global South.
Founded in 2016, ISSCAD was built on a premise that remains rare in international development education: that developing countries have generated their own body of knowledge worth studying systematically.
"The most important innovation of this institute is that it draws on the development experience of China and other developing countries," said Justin Yifu Lin, ISSCAD's honorary dean and a former chief economist of the World Bank.
The anniversary forum brought together government leaders, scholars, and diplomats. PKU Council Chair He Guangcai and senior officials from the China International Development Cooperation Agency, the Ministry of Commerce, and the Ministry of Education reaffirmed their commitment to the institute as a platform for talent development, policy research, and international exchange.
Arkebe Oqubay, a former senior minister of Ethiopia and a leading scholar on industrial policy in Africa, called the coming decade a critical window for deepening South-South cooperation. Abigail Shoniwa, Zimbabwe's ambassador to China, noted that Zimbabwean policymakers have drawn directly on insights gained through ISSCAD programs.
A special lighting ceremony and flag parade featuring students and alumni from more than 80 countries marked the 10th anniversary, symbolizing unity and shared aspirations of the Global South.
Over the past decade, the institute has trained senior officials, diplomats, and scholars from across Africa, Asia, Latin America, and the Pacific, offering doctoral and master's programs that combine academic research with policy fieldwork in China.
As ISSCAD enters its second decade, Lin laid out an aspiration: for the institute to grow into a globally recognized center for academic innovation and knowledge exchange among developing nations.
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A Decade of Learning Across Borders: PKU's South-South Institute Turns 10
