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Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia

Business

Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia
Business

Business

Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia

2025-10-14 10:30 Last Updated At:10:45

SINGAPORE, Oct. 14, 2025 /PRNewswire/ -- Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has announced a long-term strategic collaboration with the Saudi Tourism Authority to showcase Saudi's rich heritage and diverse experiences to travelers across the Asia-Pacific region. Launched against the backdrop of WiT Singapore, the first campaign of the collaboration, 'Spectacular Saudi', will leverage immersive storytelling, curated cultural experiences, and exclusive offers to drive inbound travel to the country from 11 key Asian markets.

The 'Spectacular Saudi' campaign will run until 28 February 2026 targeting travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand.  With the aim of generating demand through targeted advertising, the Saudi Tourism Authority will leverage Agoda's Media Solutions to reach active travelers, deploying a marketing campaign that spans both Agoda's digital platforms and external channels. The initiative aims to reach high numbers of prospective customers and bolster tourism to Saudi.

Building off of the 'Spectacular Saudi' campaign, Agoda and Saudi Tourism Authority's four-year collaboration will run until the end of 2029, maximizing Agoda's online presence and reach. It will integrate a range of marketing efforts, including onsite banners and social media amplification. To drive bookings, the campaign will also offer additional discounts on selected accommodations in Saudi.

Through dedicated landing pages, travelers will discover Saudi's hidden gems and iconic destinations. Simultaneously, Agoda will also boost the exposure of hotels in Saudi, helping hotel partners benefit from premium positioning on the landing page to reach thousands of travel-ready users.

"We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the 'Spectacular Saudi' campaign. By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia's unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia's tourism sector," said Damien Pfirsch, Chief Commercial Officer at Agoda.

Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority remarked, "Our strategy at the Saudi Tourism Authority is focused on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda's extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travelers. This campaign is important for accelerating the country's tourism growth."

This partnership underscores a shared ambition to connect travelers with Saudi's vibrant culture and natural beauty, enhancing the nation's tourism appeal. Agoda's global network of over 6 million properties, plus flights, activities and more, stands ready to support this endeavor, promising value and variety to travelers exploring Saudi.

SINGAPORE, Oct. 14, 2025 /PRNewswire/ -- Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has announced a long-term strategic collaboration with the Saudi Tourism Authority to showcase Saudi's rich heritage and diverse experiences to travelers across the Asia-Pacific region. Launched against the backdrop of WiT Singapore, the first campaign of the collaboration, 'Spectacular Saudi', will leverage immersive storytelling, curated cultural experiences, and exclusive offers to drive inbound travel to the country from 11 key Asian markets.

The 'Spectacular Saudi' campaign will run until 28 February 2026 targeting travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand.  With the aim of generating demand through targeted advertising, the Saudi Tourism Authority will leverage Agoda's Media Solutions to reach active travelers, deploying a marketing campaign that spans both Agoda's digital platforms and external channels. The initiative aims to reach high numbers of prospective customers and bolster tourism to Saudi.

Building off of the 'Spectacular Saudi' campaign, Agoda and Saudi Tourism Authority's four-year collaboration will run until the end of 2029, maximizing Agoda's online presence and reach. It will integrate a range of marketing efforts, including onsite banners and social media amplification. To drive bookings, the campaign will also offer additional discounts on selected accommodations in Saudi.

Through dedicated landing pages, travelers will discover Saudi's hidden gems and iconic destinations. Simultaneously, Agoda will also boost the exposure of hotels in Saudi, helping hotel partners benefit from premium positioning on the landing page to reach thousands of travel-ready users.

"We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the 'Spectacular Saudi' campaign. By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia's unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia's tourism sector," said Damien Pfirsch, Chief Commercial Officer at Agoda.

Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority remarked, "Our strategy at the Saudi Tourism Authority is focused on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda's extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travelers. This campaign is important for accelerating the country's tourism growth."

This partnership underscores a shared ambition to connect travelers with Saudi's vibrant culture and natural beauty, enhancing the nation's tourism appeal. Agoda's global network of over 6 million properties, plus flights, activities and more, stands ready to support this endeavor, promising value and variety to travelers exploring Saudi.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia

Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia

  • New framework brings together Aon's Risk Capital and Human Capital data with public sentiment analysis from Gallup to create a portfolio view of risk
  • Creates further clarity into how risks compound across four megatrends, how resilience is built and activated and where targeted actions can most effectively influence performance
  • DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

    Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

    By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

    "When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

    Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

    To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

    • Realizing the Opportunity of AI: Securing Data Center Growth
      Data centers are the backbone of the digital economy and with nearly $1.3 trillion projected to be invested globally in data centers by 2030, their rapid expansion brings unprecedented risks. Aon's Resilience Quotient shows that resilience varies sharply at the sub-national level, often more than underlying risk. Within the U.S., Iowa emerges as the most resilient destination for data center development, combining very low overall risk with exceptionally strong trade and weather resilience.

      "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

    DUBLIN, Jan. 16, 2026 /PRNewswire/ -- Aon plc (NYSE: AON), a leading global professional services firm, announced today that it is releasing insights from a new, data-driven tool to help organizations build sustainable resilience and unlock growth: Aon's Resilience Quotient.

    Developed in collaboration with Gallup, Aon's Resilience Quotient responds to a critical insight: in a time of increasing populism and fragmented sources of information, quantitative data alone is not enough to make long-term decisions. Combining public sentiment on global issues with risk and people data and analytics enables greater clarity and confidence to invest and grow amidst uncertainty and volatility.

    By integrating Aon's proprietary Risk Capital and Human Capital analytics with the results of Gallup's World Poll covering 140 countries for more than 20 years, the firm's Resilience Quotient captures both objective conditions and subjective sentiment, revealing where sentiment signals hidden risks and potential opportunities to achieve greater resilience. This system-level view enables leaders to spot emerging risks sooner, prioritize resilience investments and move from reactive risk management to proactive decision-making.

    "When making decisions around investment, workforce or managing geopolitical risk, a portfolio view is far superior to a siloed perspective," said Greg Case, president and CEO of Aon. "Understanding sentiment can be an opportunity signal or an early warning. Leaders who are limited to only some of the relevant metrics risk missing the signals that matter most. Aon's Resilience Quotient delivers an integrated view to help organizations act decisively, strengthen resilience and unlock sustainable growth."

    Four interconnected megatrends – Trade, Technology, Weather and Workforce – are reshaping the global operating environment in ways that traditional models struggle to anticipate. Aon's Resilience Quotient provides a clearer view of the tradeoffs within these interactions: how trade volatility can amplify technology risk, how climate pressures influence workforce mobility and how sentiment can either reinforce resilience or heighten operational risk, even when the fundamentals appear strong.   

    To illustrate the insights from its Resilience Quotient, the firm published three case studies addressing some of the most relevant and urgent issues facing the 2026 global economy:

    "Aon's Resilience Quotient shows that Iowa's resilience–risk balance is roughly twice the national median, demonstrating how governance quality, institutional confidence and preparedness materially shape long-term infrastructure outcomes," said Joe Peiser, CEO of Commercial Risk Solutions at Aon. "This underscores the opportunity for leaders who understand the combined effect of low risk, resilient trade and weather systems and a strong foundation of public trust — factors that ultimately determine where AI infrastructure can grow at scale."

    • Workforce Transformation: AI Adoption and the Next Generation Workforce 
      The acceleration of AI adoption is transforming the workforce, but most organizations face a critical gap between the demand for AI skills and their readiness to adapt. The Resilience Quotient highlights how workforce engagement, trust and institutional preparedness are essential to harnessing AI's potential, making resilience the key differentiator between organizations that thrive through change and those that risk falling behind.

      "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

    "Aon's Resilience Quotient equips leaders to navigate rapid AI change with confidence," said Lisa Stevens, chief administrative officer at Aon. "These insights help create the conditions for early‑career employees to build the skills and confidence they need — so instead of losing a generation of talent, we cultivate one that is more capable and resilient than ever."

    • Rethinking Humanitarian Finance: A New Approach to Forced Migration
      Over 120 million people are currently displaced by conflict, climate and systemic crises, reshaping societies and economies worldwide. Aon's Resilience Quotient highlights Venezuela and Colombia to illustrate the tradeoffs between investing resources at the source of migration — supporting those facing institutional erosion, food insecurity and economic collapse — or directing investment to more stable countries like Colombia that are absorbing people fleeing unlivable conditions.

      "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

    "Forced displacement results from extreme weather and man-made disasters like conflict and economic failure," said Bridget Gainer, chief public affairs officer at Aon. "If we could leverage the forecasting and financial capability of insurance to better predict and more quickly mitigate the impact of this volatility, we could help create conditions that allow populations to remain and rebuild in their home countries."

    "Resilience is not a single blueprint, it's the way systems mitigate, adapt and transform under pressure. Aon's Resilience Quotient functions as a pressure gauge, surfacing the trade‑offs and early signals that help leaders strengthen resilience where it matters most," said Joe Daly, managing partner at Gallup. "We're proud to collaborate with Aon to combine Gallup's global sentiment analytics with Aon's Risk Capital and Human Capital data, turning confidence into actionable insight."

    New insights from Aon's Resilience Quotient suggest that going forward, resilience priorities will shift from static risk management to dynamic, localized strategies. As disruptions become more complex and frequent, organizations will need to tailor resilience investments to specific geographies, sectors and even sub-regional contexts. Aon's Resilience Quotient is supported with a real-time analytics and AI-enabled insights platform, built by Quantum Rise, providing deeper visibility into evolving risk and resilience signals as conditions change.

    Aon and Gallup will join global decision-makers at the World Economic Forum Annual Meeting to advance these critical discussions on restoring confidence and unlocking sustainable growth.

    Learn more about Aon's Resilience Quotient and explore the case studies here.

    About Aon
    Aon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that help protect and grow their businesses.

    Follow Aon on LinkedInXFacebook and Instagram. Stay up-to-date by visiting Aon's newsroom and sign up for news alerts here.

    Media Contact
    mediainquiries@aon.com
    Toll-free (U.S., Canada and Puerto Rico): +1 833 751 8114
    International: +1 312 381 3024

    ** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

    Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth

    Aon's Resilience Quotient Cuts Through Uncertainty and Volatility to Help Businesses Move from Risk to Resilience and Growth

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