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SINGAPORE, Oct. 14, 2025 /PRNewswire/ -- Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has announced a long-term strategic collaboration with the Saudi Tourism Authority to showcase Saudi's rich heritage and diverse experiences to travelers across the Asia-Pacific region. Launched against the backdrop of WiT Singapore, the first campaign of the collaboration, 'Spectacular Saudi', will leverage immersive storytelling, curated cultural experiences, and exclusive offers to drive inbound travel to the country from 11 key Asian markets.
The 'Spectacular Saudi' campaign will run until 28 February 2026 targeting travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand. With the aim of generating demand through targeted advertising, the Saudi Tourism Authority will leverage Agoda's Media Solutions to reach active travelers, deploying a marketing campaign that spans both Agoda's digital platforms and external channels. The initiative aims to reach high numbers of prospective customers and bolster tourism to Saudi.
Building off of the 'Spectacular Saudi' campaign, Agoda and Saudi Tourism Authority's four-year collaboration will run until the end of 2029, maximizing Agoda's online presence and reach. It will integrate a range of marketing efforts, including onsite banners and social media amplification. To drive bookings, the campaign will also offer additional discounts on selected accommodations in Saudi.
Through dedicated landing pages, travelers will discover Saudi's hidden gems and iconic destinations. Simultaneously, Agoda will also boost the exposure of hotels in Saudi, helping hotel partners benefit from premium positioning on the landing page to reach thousands of travel-ready users.
"We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the 'Spectacular Saudi' campaign. By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia's unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia's tourism sector," said Damien Pfirsch, Chief Commercial Officer at Agoda.
Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority remarked, "Our strategy at the Saudi Tourism Authority is focused on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda's extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travelers. This campaign is important for accelerating the country's tourism growth."
This partnership underscores a shared ambition to connect travelers with Saudi's vibrant culture and natural beauty, enhancing the nation's tourism appeal. Agoda's global network of over 6 million properties, plus flights, activities and more, stands ready to support this endeavor, promising value and variety to travelers exploring Saudi.
SINGAPORE, Oct. 14, 2025 /PRNewswire/ -- Digital travel platform Agoda, through its strategic partnerships arm Rocket Travel by Agoda, has announced a long-term strategic collaboration with the Saudi Tourism Authority to showcase Saudi's rich heritage and diverse experiences to travelers across the Asia-Pacific region. Launched against the backdrop of WiT Singapore, the first campaign of the collaboration, 'Spectacular Saudi', will leverage immersive storytelling, curated cultural experiences, and exclusive offers to drive inbound travel to the country from 11 key Asian markets.
The 'Spectacular Saudi' campaign will run until 28 February 2026 targeting travelers from Singapore, China, India, Indonesia, Pakistan, Malaysia, Bangladesh, Japan, Australia, South Korea, and Thailand. With the aim of generating demand through targeted advertising, the Saudi Tourism Authority will leverage Agoda's Media Solutions to reach active travelers, deploying a marketing campaign that spans both Agoda's digital platforms and external channels. The initiative aims to reach high numbers of prospective customers and bolster tourism to Saudi.
Building off of the 'Spectacular Saudi' campaign, Agoda and Saudi Tourism Authority's four-year collaboration will run until the end of 2029, maximizing Agoda's online presence and reach. It will integrate a range of marketing efforts, including onsite banners and social media amplification. To drive bookings, the campaign will also offer additional discounts on selected accommodations in Saudi.
Through dedicated landing pages, travelers will discover Saudi's hidden gems and iconic destinations. Simultaneously, Agoda will also boost the exposure of hotels in Saudi, helping hotel partners benefit from premium positioning on the landing page to reach thousands of travel-ready users.
"We are pleased to collaborate with the Saudi Tourism Authority on the upcoming initiatives, kicking off with the 'Spectacular Saudi' campaign. By combining our experience in engaging travelers from Asia with their vision for the Kingdom, we aim to foster new connections and inspire more visitors to discover Saudi Arabia's unique destinations. We look forward to supporting our partners throughout this campaign and contributing to the continued growth of Saudi Arabia's tourism sector," said Damien Pfirsch, Chief Commercial Officer at Agoda.
Alhasan Aldabbagh, President of APAC at Saudi Tourism Authority remarked, "Our strategy at the Saudi Tourism Authority is focused on high-impact partnerships that offer unrivaled access to global consumer markets. By leveraging Agoda's extensive reach, we are driving direct conversion, ensuring that Saudi is positioned as the top choice for millions of travelers. This campaign is important for accelerating the country's tourism growth."
This partnership underscores a shared ambition to connect travelers with Saudi's vibrant culture and natural beauty, enhancing the nation's tourism appeal. Agoda's global network of over 6 million properties, plus flights, activities and more, stands ready to support this endeavor, promising value and variety to travelers exploring Saudi.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda and Saudi Tourism Authority partner to boost inbound tourism from Asia
MONROE, N.J. and RANCHO CUCAMONGA, Calif., May 9, 2026 /PRNewswire/ -- MimiSilk, the clinical-grade at-home beauty device brand, launched its 2026 Mother's Day campaign, offering a limited-time promotion across its full product collection. The campaign aims to provide consumers with accessible, professional skincare solutions as a gifting choice for the holiday, offering mothers a way to experience medical-grade skin rejuvenation from the comfort of home.
About MimiSilk: Silk Your Skin, Love Your Glow
MimiSilk was founded on a clear mission: to make clinical-grade skincare part of everyday life — offering an effective standalone solution for those seeking skin rejuvenation at home, and a powerful complement to in-clinic treatments for long-term maintenance and lasting results. Its devices are designed to be safe, accessible, and built into daily life – supporting women in building consistent self-care habits that help soften visible signs of aging, restore a natural inner glow, and achieve a texture as smooth as silk. At the core of the brand is a simple belief: beauty is about confidence, control, and taking time to care for yourself.
MimiSilk Iris: Multi-Benefit Anti-Aging in One Device
The flagship product of this season's campaign is the MimiSilk Iris, a non-ablative fractional laser device for at-home use. Operating at a clinically proven 1450 nm wavelength, Iris stimulates natural collagen production to address the appearance of wrinkles, refine pore visibility, and improve overall skin radiance. The device is non-invasive and requires no recovery downtime, making it compatible with a standard nightly skincare routine.
A Limited-Time Mother's Day 2026 Offer
The Mother's Day promotion is available across MimiSilk's collection, catering to both individual consumers and gift shoppers, making it a practical gifting choice for those looking to offer a practical, results-oriented skincare solution.
MimiSilk believes skincare can be more than a beauty step — it can be a meaningful part of how women feel refreshed, confident, and cared for in daily life. A few focused moments each week can become a quiet ritual of restoration and self-care. This Mother's Day and beyond, the brand hopes mothers everywhere feel seen, appreciated, and beautifully radiant.
Further details on the campaign and products are available on the MimiSilk official website.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
MimiSilk Celebrates Mother's Day 2026: The Gift of Skin Confidence
