LONDON--(BUSINESS WIRE)--Oct 14, 2025--
The latest research from Omdia reveals that the global smartphone market grew 3% year on year in 3Q25, signaling a return to growth momentum driven by major product launches during the quarter. The rebound was boosted by strong replacement demand as well as several vendors preparing inventories across the channel ahead of a hectic 4Q25. Samsung maintained the position for the third consecutive quarter with a 19% market share, supported by sustained volume strength of its Galaxy A series alongside an upgraded 7 th generation foldable portfolio. Apple grew iPhone shipments by 4% achieving its strongest Q3 performance ever, as early demand for the iPhone 17 series helped it secure 18% share. Xiaomi delivered another steady quarter with 14% market share, while TRANSSION and vivo each captured 9% share, rounding out the top five vendors for the quarter.
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Global smartphone shipments rose 3% year on year in 3Q25, as vendors stocked up in anticipation of strong holiday quarter
“Recovering consumer demand to both upgrade and replace smartphones is boosting the market following a disruptive start to the year, as reflected by all of the top five vendors growing compared to 3Q24” said Le Xuan Chiew, Research Manager at Omdia. “The reception to the industry’s biggest launch events have been positive as the leading vendors balanced their focus between hardware and software. This season’s hardware standouts - foldables, slim phones, bold colors, and back-cover displays - have captured people’s attention. Compared to previous quarters, several vendors have increased their production targets as the initial demand delivered beyond expectations.
“Returning demand also enforces the importance of effective portfolio segmentation, where the iPhone 17 series has been a clear stand-out. The base iPhone 17 exceeded launch expectations with upgraded storage at unchanged pricing, while the redesigned iPhone 17 Pro and Pro Max continue to attract consumers globally. iPhone Air’s shipments remain modest, but its marketing effectiveness has proven strong, and serves as a core technical testbed for Apple, potentially positioning Apple for future form factor innovations”.
“Many vendors used the muted 1H25 to calibrate inventories, streamline operations, and strategically optimize launch cycles, and are now benefitting from reigniting consumer demand,” added Chiew. “TRANSSION was a particular stand-out, growing by double digits compared to 3Q24 to its highest 3Q volume ever. This growth was supported by prudent inventory management earlier in the year, recovering demand in Middle East and Africa and refreshed model series such as Infinix’s Hot 60 and Smart 10 series.
“Still, economic fears and uncertainty continue to weigh on vendors’ strategic planning, with many having to carefully balance volume scale, profitability, and revenue targets. Vendors remain cautious amid looming headwinds, but success in the short term will depend on identifying clearly defined opportunities with effective go-to-market and marketing strategies.”
“Competitive pressures in the current market are intense, and many vendors are experiencing significant strain on profitability,” said Runar Bjørhovde, Senior Analyst at Omdia. “Rising bill-of-materials (BoM) costs, for example, are tightening the balance between competitive pricing versus margins. Semiconductors including storage and memory are under heavy pressure as smartphone vendors compete for production capacity amid the hypergrowth of datacenters and AI investments.
“The reality is that neither competition nor BoM costs will see short-term relief, making it essential for vendors to capture wider opportunities to grow revenues and differentiate themselves in the market. Subscription services, accessories, bundles and ecosystem upsells have all become key focus areas for strengthening consumer propositions, keeping monetization paths in mind.
“The challenge of implementing will be especially acute in emerging markets, where entry-level devices dominate. Here, avoiding price wars through offering financing options can make operational models more sustainable while keeping devices accessible to consumers – for whom smartphones make a transformative difference.”
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Worldwide smartphone shipment market share, top vendors, 3Q25
Global smartphone shipments rose 3% year on year in 3Q25, as vendors stocked up in anticipation of strong holiday quarter
WASHINGTON (AP) — Venezuelan opposition leader María Corina Machado was at the White House on Thursday discussing her country's future with President Donald Trump even after he publicly dismissed her credibility to take over after an audacious U.S. military raid captured then-President Nicolás Maduro.
Trump has raised doubts about his stated commitment to backing democratic rule in Venezuela. His administration has signaled its willingness to work with acting President Delcy Rodríguez, who was Maduro’s vice president and, along with others in the deposed leader’s inner circle, remains in charge of day-to-day governmental operations.
In endorsing Rodríguez so far, Trump has sidelined Machado, who has long been a face of resistance in Venezuela and sought to cultivate relationships with Trump and key administration voices like Secretary of State Marco Rubio among the American right wing in a gamble to ally herself with the U.S. government.
White House press secretary Karoline Leavitt said Trump was expecting a positive discussion during the lunchtime meeting and called Machado “a remarkable and brave voice” for the people of Venezuela.
The White House said Machado sought the face-to-face meeting without setting expectations for what would occur. Her party is widely believed to have won 2024 elections rejected by Maduro. Machado previously offered to share with Trump the Nobel Peace Prize she won last year, an honor he has coveted.
Leavitt said Trump is committed to seeing Venezuela hold elections “one day,” but wouldn’t say when that might happen.
Machado plans to have a meeting at the Senate later Thursday. Trump has called her “a nice woman” while indicating they might not touch on major issues in their talks Thursday.
Her Washington swing began after U.S. forces in the Caribbean Sea seized another sanctioned oil tanker that the Trump administration says had ties to Venezuela. It is part of a broader U.S. effort to take control of the South American country’s oil after U.S. forces seized Maduro and his wife at a heavily guarded compound in the Venezuelan capital of Caracas and brought them to New York to stand trial on drug trafficking charges.
The White House says Venezuela has been fully cooperating with the Trump administration since Maduro’s ouster.
Rodríguez, the acting president, herself has adopted a less strident position toward Trump and his “America First” policies toward the Western Hemisphere, saying she plans to continue releasing prisoners detained under Maduro — a move thought to have been made at the behest of the Trump administration. Venezuela released several Americans this week.
Trump, a Republican, said Wednesday that he had a “great conversation” with Rodríguez, their first since Maduro was ousted.
“We had a call, a long call. We discussed a lot of things,” Trump said during an Oval Office bill signing. “And I think we’re getting along very well with Venezuela.”
Even before indicating the willingness to work with Venezuela's interim government, Trump was quick to snub Machado. Just hours after Maduro's capture, Trump said of Machado that “it would be very tough for her to be the leader. She doesn’t have the support within or the respect within the country.”
Machado has steered a careful course to avoid offending Trump, notably after winning last year’s Nobel Peace Prize, which Trump wanted to win himself. She has since thanked Trump. Her offer to share the peace prize with him was rejected by the Nobel Institute.
Machado’s whereabouts have been largely unknown since she went into hiding early last year after being briefly detained in Caracas. She briefly reappeared in Oslo, Norway, in December after her daughter received the Nobel Peace Prize on her behalf.
The industrial engineer and daughter of a steel magnate began challenging the ruling party in 2004, when the nongovernmental organization she co-founded, Súmate, promoted a referendum to recall then-President Hugo Chávez. The initiative failed, and Machado and other Súmate executives were charged with conspiracy.
A year later, she drew the anger of Chávez and his allies again for traveling to Washington to meet President George W. Bush. A photo showing her shaking hands with Bush in the Oval Office lives in the collective memory. Chávez considered Bush an adversary.
Almost two decades later, she marshaled millions of Venezuelans to reject Chávez’s successor, Maduro, for another term in the 2024 election. But ruling party-loyal electoral authorities declared him the winner despite ample credible evidence to the contrary. Ensuing anti-government protests ended in a brutal crackdown by state security forces.
Garcia Cano reported from Caracas, Venezuela, and Janetsky from Mexico City. AP Diplomatic Writer Matthew Lee in Washington contributed to this report.
FILE - U.S. President George Bush, right, meets with Maria Corina Machado, executive director of Sumate, a non-governmental organization that defends Venezuelan citizens' political rights, in the Oval Office of the White House, Washington, May 31, 2005. (AP Photo/Charles Dharapak, File)
FILE - Opposition leader Maria Corina Machado gestures to supporters during a protest against President Nicolas Maduro the day before his inauguration for a third term, in Caracas, Venezuela, Thursday, Jan. 9, 2025. (AP Photo/Ariana Cubillos, file)
