SAN JOSE, Calif.--(BUSINESS WIRE)--Oct 21, 2025--
Liquid, the brand consultancy and activation company behind some of the world’s most innovative enterprises, today announced the launch of LiquidAi Studio™. This new offering is designed to help enterprise brands create more content, at higher fidelity, and with absolute brand consistency.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251021779932/en/
As demand for branded content continues to explode across channels, traditional production models can’t keep up. Liquid’s Ai Studio service solves this by combining automation-level velocity with human-level creative guidance.
“AI shouldn’t replace creative teams. It should supercharge them,” said Scott Gardner, CEO of Liquid.“Our Ai Studio service gives brands the ability to move at the speed of AI without losing brand integrity. It’s like flipping a switch from linear production to exponential creation, with smart guardrails built in.”
Human Direction, AI Acceleration.
The Liquid Ai Studio service is built to align with a brand’s governance, risk and compliance standards without sacrificing speed. It offers:
Walk the Walk: A Fully AI-generated System for Celestial AI.
Celestial AI is redefining AI infrastructure with Photonic Fabric™, a next-generation optical interconnect technology. In simple terms, they’ve figured out how to efficiently move data inside AI data centers at the speed of light, making them faster, far more efficient, and dramatically less power-hungry. The company has been recognized as one of the leading innovators shaping the future of AI infrastructure by major industry organizations including Fast Company, the Global Semiconductor Association, and Goldman Sachs, reflecting both technical excellence and an empowering company culture.
Celestial AI engaged Liquid to help them refresh the brand, seeking a process and creative approach aligned with modern AI innovation. From the initial brand strategy and messaging to delivery of brand identity, visual style, brand assets, web, and video content Liquid delivered the new brand with its AI Studio Services team. It was a harmonious blend of human ingenuity and innovative technology.
“Liquid managed Celestial AI’s rebrand using AI innovation which for us, was the ideal approach considering our business is building the sustainable infrastructure powering tomorrow’s breakthroughs in AI.”
—David Lazovsky, Co-Founder & CEO, Celestial AI
Bringing a Dream to Reality with Ernest.
Ernest has always pushed the limits of what packaging can do, making them truly stand out in their industry. They approached Liquid, their agency of record for over 15 years, to bring their new company vision (aka “Dream”) to life. Core to the internal communications campaign are a total of four videos needed, each more than four minutes in length with animation, 3D modeling, music and effects.
Noting the potential cost of creating 20 minutes of video at the fidelity desired, the only way to make this dream come true cost effectively was to use AI tools. The Liquid Ai Studio team collaborated for two months to create something that was not only visually stunning and entertaining, but more affordable than using traditional video, motion, 3D effect and animation techniques.
“There’s no way we could have created 20 minutes worth of dynamic animated content without Liquid and the Liquid Ai Studio. The result is mindblowing… it feels Pixar-like and right sized for our marketing budgets.. Plus, we were able to bring historical photography and characters we created over the past 15 years to life in a whole new way. Making The Dream Division campaign was exactly that: a dream.”—Tim Wilson, President, Ernest Packaging Solutions
A Content Engine Built for Any Scale.
Brands can choose from flexible engagement tiers:
With over 20 years of brand-building experience and early adoption of AI technologies, Liquid is uniquely positioned to help companies transform their brand systems into scalable content engines. Learn more about Liquid Ai Studio at www.liquidagency.com/LQDAi/
About Liquid
Liquid is a brand consulting and activation company that empowers ambitious organizations to achieve and maintain category leadership. We got our start in Silicon Valley in 2001. By embracing our roots, we paired design thinking with a lean, startup mentality. We make it fast, and we make it real, through a powerful and agile approach called Silicon Valley Thinking®, providing speed to market in a time of rapid change. For over 24 years, Liquid has partnered with leading Consumer and B2B brands such as GE, Google, HP, Intel, Nike, Nordstrom, and Walmart to build momentum through alignment of brand, customer, and employee experiences resulting in measurable business growth, brand momentum, and category leadership. Learn more about Liquid at www.liquidagency.com
Dream Division in the clouds for an internal employee communications campaign.
Photography assets from new brand system.
WASHINGTON (AP) — President Donald Trump’s second term has been eventful. You wouldn’t know it from his approval numbers.
An AP-NORC poll from January found that about 4 in 10 U.S. adults approve of Trump’s performance as president. That’s virtually unchanged from March 2025, shortly after he took office for the second time.
The new poll from The Associated Press-NORC Center for Public Affairs Research does show subtle signs of vulnerability for the Republican president. Trump hasn’t convinced Americans that the economy is in good shape, and many question whether he has the right priorities when he’s increasingly focused on foreign intervention. His approval rating on immigration, one of his signature issues, has also slipped since he took office.
Here’s how Americans’ views of Trump have — and haven’t — changed over the past year, according to AP-NORC polling.
Call it a gift or a curse — for all his unpredictability, Trump's approval numbers just don't change very much.
This was largely the case during his first term in office, too. Early in his first term, 42% of Americans approved of how he was handling the presidency. There were some ups and downs over the ensuing years, but he left office with almost the same approval.
That level of consistency on presidential approval numbers could be the new normal for U.S. politics — or it could be unique to Trump. Gallup polling since the 1950s shows that presidential approval ratings have grown less variable over time. But President Joe Biden had a slightly different experience. Biden, a Democrat, entered the White House with higher approval numbers than Trump has ever received, but those fell rapidly during his first two years in office, then stayed low for the remainder of his term.
Most Americans have held a critical view of Trump throughout his time in office, and Americans are twice as likely to say he's focused on the wrong priorities than the right ones. About half of U.S. adults say he’s mostly focusing on the wrong priorities one year into his second term, and approximately 2 in 10 say he’s mostly focused on the right priorities. Another 2 in 10, roughly, say it’s been about an even mix, and 14% say they don't have an opinion.
The economy has haunted Trump in his first year back in the White House, despite his insistence that “the Trump economic boom has officially begun.”
Just 37% of U.S. adults approve of how Trump is handling the economy. That’s up slightly from 31% in December — which marked a low point for Trump — but Trump started out with low approval on this issue, which doesn’t give him a lot of room for error.
The economy is a new problem for Trump. His approval rating on this issue in his first term fluctuated, but it was typically higher. Close to half of Americans approved of Trump’s economic approach for much of his first White House stint, and he’s struggled to adjust to this as a weak point. Americans care a lot more about costs than they did in Trump’s first term, and, like Biden, he’s persistently asserted that the U.S. economy is not a problem while the vast majority describe it as “poor.”
About 6 in 10 U.S. adults say Trump has done more to hurt the cost of living in his second term, while only about 2 in 10 say he’s done more to help. About one-quarter say he hasn't made an impact.
When Trump entered office, immigration was among his strongest issues. It’s since faded, a troubling sign for Trump, who campaigned on both economic prosperity and crackdowns to illegal immigration.
Just 38% of U.S. adults approve of how Trump is handling immigration, down from 49% in March. The poll was conducted Jan. 8-11, shortly after the death of Renee Good, who was shot and killed by a U.S. Immigration and Customs Enforcement officer in Minneapolis.
But there are signs that Americans still give Trump some leeway on immigration issues. About half of U.S. adults say Trump has “gone too far” when it comes to deporting immigrants living in the country illegally, which is unchanged since April, despite an immigration crackdown that spread to cities across the U.S. in the second half of the year.
Nearly half of Americans, 45%, say Trump has helped immigration and border security “a lot” or “a little” in his second term. This is an area where Democrats are more willing to give Trump some credit. About 2 in 10 Democrats say Trump has helped on this issue, higher than the share of Democrats who say he's helped on costs or job creation.
Trump has focused his attention more on foreign policy in his second term, and polling shows most Americans disapprove of his approach.
But much like Trump's overall approval, views of his handling of foreign policy have changed little in his second term, despite wide-ranging actions including his push to control Greenland and the recent military capture of Venezuelan President Nicolás Maduro.
About 6 in 10 Americans disapprove of how Trump is handling the issue of foreign policy, and most Americans, 56%, say Trump has “gone too far” in using the U.S. military to intervene in other countries.
Trump’s continued focus on global issues could be a liability given its sharp contrast with the “America First” platform he ran on and Americans’ growing concern with costs at home. But it could also be hard to shift views on the issue — even if Trump takes more dramatic action in the coming months.
The AP-NORC poll of 1,203 adults was conducted Jan. 8-11 using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 3.9 percentage points.
President Donald Trump holds a bill that returns whole milk to school cafeterias across the country, in the Oval Office of the White House, Wednesday, Jan. 14, 2026, in Washington. (AP Photo/Alex Brandon)
FILE - President Donald Trump waves after arriving on Air Force One from Florida, Jan. 11, 2026, at Joint Base Andrews, Md. (AP Photo/Julia Demaree Nikhinson, File)
