BALI, Indonesia, Oct. 24, 2025 /PRNewswire/ -- FINNS Bali, Asia's most iconic beach club, has staged one of the island's boldest teaser campaigns with the launch of Something Big, a guerrilla-style activation designed to intrigue, spark conversation, and pave the way for the arrival of FINNS Party Drinks.
Over the past month, mystery billboards appeared across Bali, tagged only with cryptic phrases and subtle hints. The campaign was amplified by social seeding through influencers and Bali lifestyle accounts, driving organic engagement and speculation. The hashtag #SomethingBigBali quickly gained traction, with locals and visitors alike sharing sightings.
The payoff came this week with the reveal of FINNS Party Drinks, a new ready-to-drink beverage line created by FINNS Bali, launching initially with three SKUs: Passion Pop, Mango Bliss and Citrus Breeze.
"Our objective with this campaign was to disrupt the market in the same way FINNS has disrupted Bali's hospitality scene," said Chris Loock, CMO FINNS. "We wanted intrigue, shareability, and a true sense of curiosity before unveiling FINNS Party Drinks."
The drinks will first be available through leading retail partners across Bali, with a recommended retail price starting from Rp27,500.
Stockists
FINNS Party Drinks are now available at:
- Pepito
- Circle K
- Mini Mart
- Papaya
- Bintang Supermarket
Campaign Highlights
- Guerrilla-style billboards seeded across Bali hotspots
- Secret influencer tags to drive organic speculation
- A dual-purpose launch: teasing a new FMCG brand while reinforcing FINNS' reputation for bold marketing
Finns Party Drinks were also featured at M Fest 2025 in Sanur, Bali, where the brand joined other leading brands to introduce the new range to Mini Mart partners. The appearance formed part of the wider launch activity for the product line, providing an opportunity for on-the-ground sampling and consumer engagement within a relevant leisure and music environment.
High-resolution campaign and product images are available here.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FINNS Bali Creates Buzz with "Something Big" Campaign Ahead of FINNS Party Drinks Launch
LAS VEGAS, Jan. 17, 2026 /PRNewswire/ -- At CES 2026, Flowtica was not the loudest presence on the show floor. Over the course of the week, however, the Singapore-based AI company became one of the most closely watched, drawing sustained attention from media, investors, and industry observers.
That attention has now translated into availability. Following its appearance as a CES 2026 Innovation Award Honoree, Flowtica has officially opened sales of Flowtica Scribe, its AI recording pen that quietly stood out in a field dominated by phone-dependent and screen-heavy solutions.
Flowtica Scribe did not make its first public appearance at CES. The product launched on Kickstarter several months earlier, where it attracted thousands of users and established early validation. CES marked a different stage for the company. The focus shifted away from introduction and toward closer examination, with many observers asking whether the idea could hold up beyond early enthusiasm.
Throughout the exhibition, Flowtica's booth at Eureka Park became a steady meeting point for investors and journalists. Conversations rarely centered on specifications or feature lists. Instead, discussions focused on a more fundamental question: whether AI recording tools are beginning to converge on forms that genuinely fit into professional life.
Flowtica's answer was visible in its choice of form. By embedding AI into a pen, an object already accepted in boardrooms, consultations, investor meetings, and sales conversations, the company avoided many of the social and practical frictions that continue to limit phone-based recorders. The result was a device that felt less like a new category of gadget and more like a natural extension of existing behavior.
This restraint is deliberate. Flowtica Scribe is designed to remain unobtrusive, with no screen and no demand for user attention during conversations. Recording, organization, and interpretation take place quietly in the background, allowing users to remain focused on the discussion itself. Among on-site observers, this approach positioned Flowtica as one of the more pragmatic entrants in an increasingly crowded AI recording market.
Hardware, however, represents only part of Flowtica's differentiation. The company places equal emphasis on what happens after recording ends. Its AI functions as a continuously evolving insight system that can operate autonomously while remaining responsive to clear user guidance when needed. Over time, it adapts to individual working rhythms and priorities, shifting the emphasis from capturing everything to identifying what truly matters.
Rather than simply storing conversations, Flowtica helps determine which moments should be retained, revisited, and translated into next actions. Key insights are designed to integrate naturally with existing productivity tools, including calendars and task systems, allowing them to fit into established workflows rather than compete with them.
As interest in Flowtica Scribe built during CES, one question surfaced repeatedly. When would the product be available beyond the show floor?
With sales now officially open through Flowtica's website, the company moves from exhibition attention to real-world deployment. For Flowtica, this moment appears less like a conclusion and more like a transition, from being observed to being used.
As the AI recording market continues to mature, competition is shifting away from novelty and early adoption toward durability. The defining question is no longer whether a system can record conversations, but whether it can remain useful over time.
Flowtica enters this next phase with an approach that is measured and quietly confident, placing its bet not on spectacle, but on long-term relevance.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
The AI Recording Pen That Turned Heads at CES Is Finally for Sale
