Adobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences

LOS ANGELES--(BUSINESS WIRE)--Oct 28, 2025--

Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) and YouTube announced a partnership designed to empower creators around the globe to create amazing content and help grow their audiences. The partnership brings together Adobe Premiere’s industry-leading video editing tools with the massive reach of YouTube Shorts in a new content creation space, Create for YouTube Shorts, coming soon to the Premiere mobile app. This new, dedicated place to create and instantly publish to YouTube Shorts in Premiere mobile will bring Adobe’s best-in-class video editing tools directly to millions of YouTube creators. Creators will be able to save and create templates or create their own to share on YouTube Shorts to inspire others and spark new trends.

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The new content creation space for YouTube Shorts in Premiere mobile delivers everything creators need to easily produce viral videos, grow their audience and tap into trends. Creators will have access to Adobe’s powerful video editing tools including exclusive effects, transitions, templates and more, designed for creating eye-catching YouTube Shorts. From day-in-the-life vlogs to travel videos, behind-the-scenes content and everything in between, creators will be able to make and share amazing content anytime, anywhere.

YouTube’s Scott Silver joined Adobe’s Ely Greenfield on stage at MAX to share news of their new partnership with the global creative community.

“We’re excited to partner with YouTube to give creators the power to produce, share, and grow on the world’s biggest stage, YouTube,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “YouTube Shorts has become the ultimate launchpad for creators and bringing Adobe Premiere mobile’s pro-grade video editing tools to millions of YouTube creators helps them make amazing content and reach new audiences.”

"Our goal at YouTube is to meet creators where they are and give everyone the tools they need to make storytelling easier and connect with their audiences," said Scott Silver, vice president of engineering, YouTube. "This partnership with Adobe to integrate YouTube Shorts into Premiere mobile will give creators even more choice and access to more editing features to produce content the way they want, unlocking new ways for them to connect with their viewers and reach new audiences globally."

Empowering creators with the tools they want to make engaging shorts

The Create for YouTube Shorts content creation space in Premiere mobile will be available directly from YouTube by tapping on the “Edit in Adobe Premiere” icon in YouTube Shorts.

The dedicated content creation space will bring creators powerful capabilities:

In addition, creators will have the full power of Premiere mobile at their fingertips, including pro-level editing tools, studio-quality audio with Generative Sound Effects, Firefly-powered AI features to generate unique assets and more. Adobe introduced Premiere mobile in September, bringing its best-in-class video editing technology to a new generation of creators.

The Create for YouTube Shorts content creation space in Premiere mobile is coming soon.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future AI and product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to compete effectively; damage to our reputation or brands; failure to realize the anticipated benefits of investments or acquisitions; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; complex sales cycles; failure to recruit and retain key personnel; litigation, regulatory inquiries and intellectual property infringement claims; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10- Q. The risks described in this press release and in Adobe’s filings with the U.S. Securities and Exchange Commission should be carefully reviewed. Adobe undertakes no obligation, and does not intend, to update the forward-looking statements, except as required by law.

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Adobe and YouTube Partner to Empower Creators to Produce Amazing Content and Grow Their Audiences

CHICAGO (AP) — Matt Shaw was watching TV with his wife when she got a notification on her phone: Alex Bregman had agreed to a contract with the Chicago Cubs.

Shaw was Chicago's regular third baseman during his rookie season, so he wondered what the move meant for him.

“You're kind of looking at it like ‘Oh man, where am I going to play?’ And you get a little anxious about those things,” Shaw said Friday at the team's annual fan convention. "The team knows me good enough at this point to know I just want to be prepared when the season comes around.

“So of course I immediately have questions like ‘Am I going to go here? Am I going to go there?’”

The answer to many of those questions was yes.

Shaw is preparing for a super-utility role after Chicago finalized a $175 million, five-year contract with Bregman on Wednesday. In addition to backing up Bregman at third and Nico Hoerner at second, Shaw also is expected to play in the outfield.

There is always the possibility of a trade with Hoerner, who is going into the last year of a $35 million, three-year contract, or Shaw, a first-round pick in the 2023 amateur draft who turned 24 in November. But the Cubs sound as if they are inclined to hold on to their infield depth as an insurance policy for injuries.

“I don’t think we have enough guys yet,” manager Craig Counsell said with a chuckle. “If you think there’s too many, I don’t know what you’re looking at.”

Counsell said the team was “fortunate” last year in terms of injuries.

“We’re now protecting a lot against what can happen, but I think that’s an important part of building a roster and building a team,” he said.

Hoerner, 28, was a key performer last season as Chicago won 92 games and reached the playoffs for the first time since 2020. He batted .297 with seven homers, 61 RBIs and 29 steals in a career-best 156 games. He also won his second Gold Glove.

Amid increased trade speculation in the wake of Bregman's deal, Hoerner said he loves the Cubs and attributed the rumors to his contract situation and playing in a big market.

“I think, above all, just remembering that it’s not a personal thing and that the team’s job is to always make the best possible roster that they have the ability to do for this year and for years to come,” he said. “And you look at the things that we’ve done this offseason, I think it’s pretty evident that’s their goal. And we’re in a really strong place.”

Dansby Swanson, Hoerner's double-play partner at shortstop, said the second baseman was irreplaceable.

“Nico means the world to me and to this team, just who he is as a person,” Swanson said. “He brings the same type of energy and competitive spirit that Alex does.”

Shaw was relatively inexperienced at third base going into last season, but he was named a Gold Glove finalist in October. Shaking off a slow start and a stint in the minors, he hit .226 with 13 homers, 44 RBIs and 17 steals in 126 games with the Cubs.

Shaw was a shortstop growing up in Massachusetts, but he spent some time as an outfielder early in his collegiate career at the University of Maryland.

“I played outfield growing up a lot, so I look forward to running around out there,” he said. “Outfield's definitely fun. And the at-bat stuff, I think there's at-bats there, and obviously it's up to me as it's up to all the guys to earn their spots and to play well.”

Shaw also is looking forward to playing with Bregman, a two-time World Series champion with Houston.

“We had a great year last year. We had a lot of great pieces,” Shaw said, “and then you add Bregman and it's like, you look at this team up and down and we're in an amazing spot.”

AP MLB: https://apnews.com/mlb

FILE - Chicago Cubs' Nico Hoerner hits a sacrifice fly ball during a baseball game against the San Diego Padres, Sept. 30, 2025, in Chicago. (AP Photo/Nam Huh, File)

FILE - Chicago Cubs third baseman Matt Shaw prepares to field the ball during the a baseball game, Oct. 6, 2025, in Milwaukee. (AP Photo/Kayla Wolf, File)