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SHENZHEN, China, Oct. 30, 2025 /PRNewswire/ -- Professional audio-visual solutions provider Hollyland is set to launch its "Sound The Moment" Campus Creator Season across multiple countries, including Brazil, Indonesia, Egypt, Malaysia, the Philippines, and Japan. The initiative aims to empower student creators worldwide and encourage self-expression through sound.
"Hollyland has long been committed to inspiring student creativity through the Hollyland Academy EDU program, helping young creators explore their potential and express themselves with confidence," said Charon Liu, Brand Manager at Hollyland. "The new Sound The Moment campaign builds on that foundation, introducing a more immersive and engaging experience on campuses. It's designed to make creative expression easier, more intuitive, and truly enjoyable for the next generation of storytellers."
The "Sound The Moment" tour will begin in Brazil from October 27–29, followed by Indonesia from November 3–5. Activities in Japan and Egypt are also scheduled for early November, while Malaysia and the Philippines will follow with events throughout the month. Campaign updates on schedules and participation are available through Hollyland's official social media channels.
At the heart of the campaign is an immersive "Sound Playground," which is a vibrant, interactive space where students can play, explore, and create within their campus. Designed to blend fun with learning, the experience will transform sound into an accessible art form. Each participant will embark on a creative journey, moving from simply hearing everyday sounds to discovering their expressive and emotional power.
Highlights include stations such as "Sound the Puzzle," which introduces the concept of sound composition and lets students experience how tools like LARK A1 enhance clarity and precision in creative recording. "Sound Museum" invites students to rediscover familiar campus sounds, such as typing, laughter, and bouncing basketballs, and turn them into storytelling materials. "Sound the Smile" turns sound creation into a social experience, encouraging participants to record laughter and experiment with self-expression through sound.
The activity also features a gamified participation system, encouraging students to join all three creative experiences for a chance to win special prizes on-site. Hollyland invites university students across participating countries to take part in this engaging journey, while also welcoming more campus collaborations to foster long-term creative exchange and inspiration.
Beyond the interactive playground, the Hollyland Academy EDU program adds educational depth to the experience. Through demonstrations, real-world recording scenarios, and expert mentoring, students will learn practical audio creation skills that can be applied to classroom activities, club projects, or street interviews. The program will turn technical learning into an engaging and confidence-building process, nurturing a sustainable culture of campus creativity.
In addition to offline activities, students are encouraged to participate in Hollyland's online initiatives, such as WonderLand student track and the upcoming Campus Creator Lab, which offer students additional opportunities to showcase their work and connect with a broader creative community.
For more information, please visit:
Website: https://www.hollyland.com/
Instagram: https://www.instagram.com/hollylandtech/
SHENZHEN, China, Oct. 30, 2025 /PRNewswire/ -- Professional audio-visual solutions provider Hollyland is set to launch its "Sound The Moment" Campus Creator Season across multiple countries, including Brazil, Indonesia, Egypt, Malaysia, the Philippines, and Japan. The initiative aims to empower student creators worldwide and encourage self-expression through sound.
"Hollyland has long been committed to inspiring student creativity through the Hollyland Academy EDU program, helping young creators explore their potential and express themselves with confidence," said Charon Liu, Brand Manager at Hollyland. "The new Sound The Moment campaign builds on that foundation, introducing a more immersive and engaging experience on campuses. It's designed to make creative expression easier, more intuitive, and truly enjoyable for the next generation of storytellers."
The "Sound The Moment" tour will begin in Brazil from October 27–29, followed by Indonesia from November 3–5. Activities in Japan and Egypt are also scheduled for early November, while Malaysia and the Philippines will follow with events throughout the month. Campaign updates on schedules and participation are available through Hollyland's official social media channels.
At the heart of the campaign is an immersive "Sound Playground," which is a vibrant, interactive space where students can play, explore, and create within their campus. Designed to blend fun with learning, the experience will transform sound into an accessible art form. Each participant will embark on a creative journey, moving from simply hearing everyday sounds to discovering their expressive and emotional power.
Highlights include stations such as "Sound the Puzzle," which introduces the concept of sound composition and lets students experience how tools like LARK A1 enhance clarity and precision in creative recording. "Sound Museum" invites students to rediscover familiar campus sounds, such as typing, laughter, and bouncing basketballs, and turn them into storytelling materials. "Sound the Smile" turns sound creation into a social experience, encouraging participants to record laughter and experiment with self-expression through sound.
The activity also features a gamified participation system, encouraging students to join all three creative experiences for a chance to win special prizes on-site. Hollyland invites university students across participating countries to take part in this engaging journey, while also welcoming more campus collaborations to foster long-term creative exchange and inspiration.
Beyond the interactive playground, the Hollyland Academy EDU program adds educational depth to the experience. Through demonstrations, real-world recording scenarios, and expert mentoring, students will learn practical audio creation skills that can be applied to classroom activities, club projects, or street interviews. The program will turn technical learning into an engaging and confidence-building process, nurturing a sustainable culture of campus creativity.
In addition to offline activities, students are encouraged to participate in Hollyland's online initiatives, such as WonderLand student track and the upcoming Campus Creator Lab, which offer students additional opportunities to showcase their work and connect with a broader creative community.
For more information, please visit:
Website: https://www.hollyland.com/
Instagram: https://www.instagram.com/hollylandtech/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hollyland Kicks Off Global Campus Initiative to Empower Student Creators Through Sound
Transaction Enhances MRO Scale, AOG Readiness, and Lubricants Market Leadership
ARLINGTON, Texas, Jan. 15, 2026 /PRNewswire/ -- GracoRoberts (gracoroberts.com) today announced the acquisition of Sky Mart (skymart.aero) to advance its international footprint in Latin America, leveraging the company's corporate headquarters in Miami as a gateway to the aerospace-rich Latin American region. The acquisition significantly bolsters GracoRoberts' reach into the $6.5B Latin American MRO market, scales its AOG capability, and offers its customers access to a considerable breadth of in-stock lubricants, amplifying the acquirer's already sound position as the largest, fastest, and most technically focused aerospace specialty chemicals distributor in the world.
The addition of Sky Mart to the GracoRoberts' portfolio expands its technical sales coverage throughout Latin America, the Caribbean, Florida, and portions of the US, while adding an additional 42,000 square feet of fulfillment centers in Miami, FL, San Antonio, TX, and Indianapolis, IN, and offering a rich stocking position for oils, greases, and fluids. Additionally, Sky Mart customers will benefit from access to GracoRoberts' extensive breadth of adhesives, composites, paints and coatings, a robust ecommerce presence for immediate product access, and a global technical sales team. These enhancements, coupled with a mutual focus on world-class quality, will add meaningful value to both companies' customer and supplier partners.
Jason Caldwell, President and CEO of GracoRoberts, commented on the acquisition. "We are thrilled to welcome the team from Sky Mart to the GracoRoberts' family of companies. This partnership strengthens our ability to serve the global aerospace community, especially in the important Latin America and Miami markets, with an enhanced stocking position, broader product offerings, and a scalable bolt-on ecommerce presence and AOG platform for an industry that requires speed and dependability."
Juan Gregorio Robbin, Co-Founder and President of Sky Mart, also commented on the integration, and the decision to partner with GracoRoberts after four decades of family-owned operation. "At Sky Mart, our operating philosophy is simple and unwavering: stock the right products, deliver exceptional service, and get it right the first time. This guiding principle has earned us the trust of a loyal Latin and North American customer base, and by joining the GracoRoberts' family, we can deliver even more value to our customers."
Ana Maria Robbin, Co-Owner and Executive Vice President of Sky Mart, offered her perspective on the acquisition. "2025 marked Sky Mart's 40th year in a business founded by our parents – our heroes – Gregorio and Lucy Robbin. They raised us to believe in the power of a vision, endless determination, and a deep spirit of service that defines our culture today, and I see these qualities in the team at GracoRoberts. I know the Sky Mart legacy will be upheld with care and purpose."
The leaders of both companies will collaborate to deliver a seamless, customer-focused transition that preserves each organization's culture and ensures no disruption to the business.
The acquisition of Sky Mart is supported by CM Equity Partners, the private equity sponsor of GracoRoberts and long-standing partner to its Executive Leadership Team (ELT). Under the leadership of President and CEO Jason Caldwell, the GracoRoberts ELT has significantly expanded the company's global footprint and accelerated its digital growth strategy through six acquisitions over the past seven years – E.V. Roberts, Able Aerospace Adhesives, Silmid, SkyGeek, Pacific Coast Composites, and now Sky Mart – each enhancing value for its enterprise partners and the broader aerospace industry.
About GracoRoberts
Headquartered in Arlington, TX, GracoRoberts (www.gracoroberts.com) is the single largest, fastest, and most technically focused specialty chemicals distributor to serve the global aerospace market and is fully AS, ISO, and CMMC II certified. We serve the aerospace OEM, MRO, and defense segments, composites, electronics, and other advanced manufacturing industries. As a family of brands including Silmid, SkyGeek, and Pacific Coast Composites, we are authorized to distribute 3M, Airtech, Aeroshell, AkzoNobel, Eastman, Henkel, Hexcel, Huntsman, Isovolta, Momentive, PPG, Resin Formulators, Royco, Scott Bader, Sika, American Fiber & Finishing, Armite Lubricants, Arrow Solutions, B&J Rubber Products, Castrol, Chemetall, Contec, Deb Stoko, ITW Performance Polymers, Mask-Off, Master Fluid Solutions, Permabond, Reabrook Ltd, Rocol, Royal Adhesives, Socomore, and Zip-Chem, and can source thousands of other providers upon request. We differentiate by adding value: services include world-class ecommerce available through three websites (www.skygeek.com, www.silmid.com, and www.gracoroberts.com), global distribution, custom formulation, specialty packaging, vendor managed inventory, intermix and kitting services, defense logistics and compliance, export management services, and an on-staff Chemist, lab, and testing facility. GracoRoberts prides itself in delivering superior engineered materials with impeccable support to thousands of customers from more than 65 countries around the globe.
About Sky Mart
Headquartered in Miami, FL and founded in 1985 by Gregorio and Lucy Robbin with Co-Founder and President Juan Gregorio Robbin, Sky Mart (www.skymart.aero) has grown into an industry leading and well-recognized aerospace chemical, lubricant and specialty fluids stocking distributor. Sky Mart is now a second-generation Robbin family business serving thousands of customers across Latin America and North America. With over 40 years of global distribution experience, the company's philosophy is straight forward: stock the products, quote quickly, and offer fast, accurate, and on-time shipping. Today Sky Mart continues to invest in online and EDI trading platforms, and offers reliable and effective after-hours AOG service for the airline, MRO, and other aviation communities.
About CM Equity Partners
CM Equity Partners (www.cmequity.com), based in New York, NY, provides capital to the Federal services and aerospace and defense industries. For 30 years, CMEP has partnered with management teams to build enduring value by leveraging its industry knowledge, relationships, operating experience, and its corporate finance, M&A, and private equity expertise. CMEP employs an active and collaborative management approach, developing long-term strategic plans and guiding decisions on re-investment of profits to grow and broaden a company's revenue base and capabilities. CMEP's investments are structured with flexibility across a broad spectrum of the capital structure, including equity, structured equity, and mezzanine debt.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
GracoRoberts Acquires Sky Mart to Accelerate Latin American Expansion, Anchored by Miami Hub
