Ulta Beauty Expands International Footprint with First Middle East Store in Kuwait

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Nov 6, 2025--

Ulta Beauty, the largest specialty beauty retailer in the U.S., today announced the opening of its first store in the Middle East. Located at The Avenues in Kuwait, the store will officially open its doors on November 7, 2025. The highly anticipated launch follows the company’s earlier announcement of its partnership with leading international retail franchise operator Alshaya Group and marks a significant milestone in Ulta Beauty’s global expansion.

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“Opening our first Ulta Beauty store in the Middle East is a proud moment for our brand and our partnership with Alshaya Group—and an important step in our global growth journey, said Kecia Steelman, President and CEO, Ulta Beauty. "The Kuwait store brings to life the unmatched experience our guests, associates, and brand partners have cherished for decades in the U.S., while incorporating unique elements that are important to the local consumer. We’re honored to share our expertise for beauty with this vibrant and passionate new community through the hard work of the teams bringing it to life.”

"Our fantastic new partnership with Ulta Beauty is another step forward for Alshaya Group as we bring the very best brands to the region, said John Hadden, CEO, Alshaya Group. “We know that beauty shoppers are excited for Ulta Beauty and can now experience the unique store environment and exclusive access to many brands for the first time in the region.”

Spanning 15,000 square feet, the store will deliver Ulta Beauty’s signature experience to the region, bringing to life the company’s hallmark model of All Things Beauty, All in One Place® through a dynamic assortment across categories and price points along with makeup, skin, brow and nail services. Showcasing over 300 highly sought-after beauty and wellness brands, including many that are new to the Middle East and part of the Only at Ulta offering. The curated assortment features several beloved US brands such as Ulta Beauty Collection, Ôrəbella, Morphe, Polite Society, LolaVie, Sacheu, Better World Fragrance House, and Snif, along with global favorites such as Peter Thomas Roth and Kiko Milano and new, emerging local brands such as Bex Beauty, Asteri, and Nadine Njeim Beauty, which will continue to evolve to meet the unique preferences of local beauty enthusiasts.

Following the Kuwait opening, Ulta Beauty and Alshaya Group will continue their regional expansion with new stores in United Arab Emirates at the Mall of the Emirates in January 2026 and Dubai Mall in March 2026. Ulta Beauty will also make its debut in Saudi Arabia with a store at the Red Sea Mall in March 2026. Additional Ulta Beauty locations are planned across the Middle East as part of the ongoing partnership with Alshaya Group.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest specialty beauty retailer in the U.S. and a leading destination for cosmetics, fragrance, skincare, haircare, wellness and salon services. Since opening its first store in 1990, Ulta Beauty has grown to approximately 1,500 stores across the U.S. and redefined beauty retail by bringing together All Things Beauty. All in One Place ®. With an expansive product assortment, professional salon services and its beloved Ulta Beauty Rewards loyalty program, the company delivers seamless, personalized experiences across stores, Ulta.com and the Ulta Beauty App – where the possibilities are truly beautiful. Ulta Beauty is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland. For more information, visit www.ulta.com.

Ulta Beauty at The Avenues, Kuwait

BALTIMORE (AP) — Jackson Holliday hit his third career grand slam, Brandon Young pitched seven scoreless innings and the Baltimore Orioles beat the Seattle Mariners 7-2 on Wednesday night to snap a four-game losing streak.

Holliday became the first player in franchise history with three grand slams before turning 23. The 22-year-old infielder has 25 major league home runs.

Young (5-1) gave up two hits, walked two and struck out five. Baltimore is 9-1 in games started by Young this season.

Pete Alonso hit a solo homer and singled, and Leody Taveras went 2 for 3 with an RBI double.

Alonso's leadoff drive in the sixth opened the scoring. Colter Cowser walked four pitches later, stole second base and scored on a double by Taveras, who then stole third before Blaze Alexander hit a ground-rule double with two outs that made it 3-0.

Holliday's slam extended it to 7-0 in the seventh before Seattle got two runs in the eighth. Miles Mastrobuoni scored on a groundout by Julio Rodríguez, and Josh Naylor singled home Patrick Wisdom.

Seattle starter George Kirby (5-6) allowed three runs and seven hits in six innings. He walked three and finished with a season-high 10 strikeouts.

The Mariners are 4-17 this season when they do not hit a home run.

Seattle went into the game an MLB-best 11-3 (.786) since May 25.

The Orioles went 4 for 13 with runners in scoring position. Baltimore hit .129 (4 for 31) with runners in scoring position, including 1 for 11 on Tuesday in a 6-5 loss in 10 innings, during its four-game skid.

The matchup was the third of seven between the clubs in an 11-game stretch, with the Orioles traveling to Seattle for a three-game series next week.

Mariners RHP Bryan Woo (5-4, 3.74 ERA) starts Thursday opposite Kyle Bradish (3-7, 3.89) in the finale of the four-game series.

AP MLB: https://apnews.com/hub/MLB

Seattle Mariners pitcher George Kirby walks back onto the mound after surrendering a home run to Baltimore Orioles' Pete Alonso during the fifth inning of a baseball game, Wednesday, June 10, 2026, in Baltimore. (AP Photo/Terrance Williams)

Seattle Mariners' Julio Rodríguez walks off the field after striking out against Baltimore Orioles pitcher Brandon Young during the third inning of a baseball game, Wednesday, June 10, 2026, in Baltimore. (AP Photo/Terrance Williams)

Baltimore Orioles pitcher Brandon Young throws during the first inning of a baseball game against the Seattle Mariners, Wednesday, June 10, 2026, in Baltimore. (AP Photo/Terrance Williams)

Baltimore Orioles' Pete Alonso watches his home run hit off Seattle Mariners pitcher George Kirby during the sixth inning of a baseball game, Wednesday, June 10, 2026, in Baltimore. (AP Photo/Terrance Williams)

Baltimore Orioles' Jackson Holliday, center, celebrates his grand slam home run with Pete Alonso (25) hit off Seattle Mariners pitcher Domingo Gonzalez which scored Taylor Ward, Pete Alonso and Leody Taveras during the seventh inning of a baseball game, Wednesday, June 10, 2026, in Baltimore. (AP Photo/Terrance Williams)