As the Guangdong-Hong Kong-Macao Greater Bay Area city cluster in south China has seen a surge in tourism during the ongoing 15th National Games, Guangzhou -- the provincial capital city of the co-host province of Guangdong -- has initiated a series of characteristic activities and promotional offers, fueling a cultural and tourism wave of "traveling with the Games."
Jointly hosted by Guangdong Province and the neighboring Hong Kong and Macao Special Administrative Regions from Nov 9 to 21, this year's Games has pioneered to hold competitions in the three regions across the border.
Throughout the Games, many attractions in Guangzhou are offering free admission to registered athletes, coaches and referees with valid IDs and staff cards, while spectators at competition venues could enjoy ticket discounts with their IDs and event passes.
"With our IDs and staff cards, we can enter for free. And since our kid loves it, so we've taken him to Chimelong," said Ma Jun, a National Games staff member. During his off time, Ma and his family members came to Guangzhou to travel together.
"I want to see the koalas, but I have not seen them yet," said his son Ma Zichen.
During the Games so far, theme parks and scenic areas in Guangzhou have introduced all kinds of featured activities. The city has also released nearly one million free and discounted tickets, driving a travel trend combining sports with culture and tourism.
"Discounted tickets promote the attractions and encourage people to explore and learn more," said a tourist.
To meet the travel demand during the Games, travel agencies have launched "Travel with the Games" packages featuring Greater Bay Area landmarks, cultural experiences and local cuisine.
"We've added intangible cultural heritage dim sum cuisines onto the menu. Visitors can also enjoy Cantonese opera and local dishes during Pearl River night cruises. Martial arts culture and Cantonese cuisine culture experiencing programs have been incorporated into spectator travel packages. The farthest booking was from Xinjiang [more than 4,000 kilometers away]. A customer there purchased a package to Macao to watch a table tennis match," said Guan Jian, brand manager of the official travel agency ticketing operator.
The Games has delivered strong momentum to cultural and tourism spending in the host regions. Data show that during the event, air ticket bookings to Guangdong's Guangzhou, Shenzhen, and Zhuhai Cities rose 26 percent year on year.
National Games boost tourism in Greater Bay Area in south China
