LG DEBUTS SKS CHICAGO SHOWROOM, OFFERING AN IMMERSIVE LUXURY LIFESTYLE EXPERIENCE

Designed in Collaboration with Piero Lissoni, the Showroom Showcases Lifestyle Solutions Centered on the SKS Luxury Portfolio

SEOUL, South Korea, Nov. 17, 2025 /PRNewswire/ -- LG Electronics (LG) has opened the SKS Chicago Showroom, a dedicated space for its's SKS brand of ultra-premium built-in home appliances, in Chicago, Illinois – a city known for its architecture and design heritage. The new showroom brings SKS's refined vision to life and strengthens the brand's presence in the North American luxury built-in appliance market.

The SKS Chicago Showroom is an innovation hub where visitors can experience SKS's "True to Food" philosophy and advanced technologies in an immersive, lifestyle-oriented setting. Located inside THE MART (formerly the Merchandise Mart) – one of North America's premier destinations for kitchen and interior design professionals – the showroom helps designers, builders and consumers imagine how the latest SKS solutions can enrich modern living with style and simplicity.

Designed in collaboration with world-renowned architect Piero Lissoni, the new venue – themed the "SKS Theater" – is a curated space where visitors can absorb the unique culture of LG's luxury appliance brand. Lissoni's minimalist approach and attention to detail give the showroom a calm, refined atmosphere that highlights how SKS products integrate naturally into premium living spaces. Inspired by the brand's unmistakable aesthetic, the showroom also presents immersive media art installations combining light, sound and visuals to express the heart of SKS's True to Food philosophy.

Covering 8,672 square feet, the showroom includes five fully-tailored kitchens – Serenity, Midnight, Residence, Immersive and Interactive – each presented on a grand scale with soaring ceilings and 20-foot kitchen islands. More than 50 SKS appliances are displayed throughout, including pro-ranges and rangetops with the industry's first built-in sous vide, advanced induction cooktops for rapid and precise heating, and innovative refrigerators and wine storage solutions.

Bringing an unparalleled visual brilliance and immersive experience to SKS at The MART are 81 square meters of LG MAGNIT direct-view LED displays, which create a luxury cinematic and digital art showcase – including "The Culinary Journey," a compelling multimedia piece by artist KAMW.

The SKS lineup showcases a comprehensive range of built-in luxury appliances, from refrigeration to cooking and laundry solutions. Highlights include 48- and 36-inch built-in French door refrigerators, 30-, 24- and 18-inch refrigerator and freezer columns, and 24- and 18-inch wine columns. The cooking collection features 48-inch sous-vide pro ranges and transitional wall ovens equipped with Gourmet AI. The showroom also offers an exclusive preview of the new 29-inch SKS washer and dryer pair.

Since its 2016 launch, SKS has embodied LG's vision for the luxury market. The brand's 2025 rebrand from Signature Kitchen Suite to SKS has strengthened its identity and recognition, while continued participation in events such as KBIS has reinforced its leadership in design and innovation. The opening of the Chicago showroom marks another key milestone in this journey.

The third SKS showroom in the U.S. following the opening of the Napa Experience & Design Center showroom in Napa, California (opened in 2019) and Skyline Showroom in New Jersey (opened in 2023) – the Chicago venue extends SKS's presence across North America. It offers unique experiences not only for design professionals but also for discerning customers seeking a modern, luxury lifestyle.

"The SKS Chicago Showroom is a pioneering space where customers can experience our vision for ultra-premium living and understand the philosophy that drives our brand," said Chris Jung, president and CEO of LG Electronics North America. "This is not simply a venue for displaying our built-in luxury portfolio – it's an immersive destination that merges design and technology with art, architecture and the experiential to create something truly unique for our U.S. customers."

About LG Electronics Home Appliance Solution Company
The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers' quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG's Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.

About SKS 
SKS delivers innovation in the luxury built-in kitchen appliance market with purposeful design and bold innovation.  Backed by global innovator LG Electronics, SKS is inspired by LG's "life's good" mission.  SKS creates luxury kitchen appliances that unite precision, performance and passion. With a commitment to excellence and a passion for pushing boundaries, SKS (formerly known as Signature Kitchen Suite) has earned international awards for its revolutionary designs and continues to redefine modern kitchen technology. From the first-of-its-kind built-in sous vide range to the industry's first built-in French Door refrigerator with a convertible middle drawer, SKS's versatile and high-performance appliances deliver the ultimate precision cooking experience. Visit www.signaturekitchensuite.com or follow the brand on social channels @SKSappliances.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LG DEBUTS SKS CHICAGO SHOWROOM, OFFERING AN IMMERSIVE LUXURY LIFESTYLE EXPERIENCE

LG DEBUTS SKS CHICAGO SHOWROOM, OFFERING AN IMMERSIVE LUXURY LIFESTYLE EXPERIENCE

LG DEBUTS SKS CHICAGO SHOWROOM, OFFERING AN IMMERSIVE LUXURY LIFESTYLE EXPERIENCE

LG DEBUTS SKS CHICAGO SHOWROOM, OFFERING AN IMMERSIVE LUXURY LIFESTYLE EXPERIENCE

SHENZHEN, China, April 1, 2026 /PRNewswire/ -- On March 27, 2026, the MemoryS 2026 Summit concluded successfully in Shenzhen. Bringing together key players from the global memory storage industry chain, TWSC centered its exhibition on "Full-Stack AI+ Storage Solutions." Leveraging a foundational technology system optimized for AI workloads, the company presented comprehensive storage solutions spanning data centers and edge-side AI, highlighting its systematic capability upgrades and practical storage applications in the AI era.

Accelerated Upgrades in Full-Stack AI+ Storage Technology, Enabling Full-Link System Synergy.

As AI workloads demand higher concurrency, lower latency, and enhanced sustained write capabilities, differentiated requirements emerge across scenarios such as edge-side and data center applications. A single storage product can no longer support complex application needs; storage is evolving from single-point performance optimization toward comprehensive, system-level synergy. TWSC, through its full-chain technology system encompassing "self-developed controller + firmware algorithm + scenario adaptation," complemented by "in-house high-end manufacturing capabilities and supply chain assurance," deeply integrates storage into the foundational design of scenario-based applications. This achieves systematic synergy of "hardware-firmware-algorithm" with host systems and AI algorithms, facilitating large-scale deployment of solutions and becoming a critical enabler of scenario value.

Comprehensive AI Application Scenarios Across the Board, Driving Storage Solutions Toward a System-Level Value Transformation.

AI Data Centers: Supporting High Concurrency and Stable Operation with Enterprise-Grade Storage Solutions.

TWSC has built a full-stack capability system for AI data centers and intelligent computing scenarios, encompassing "controller chip + firmware algorithm + system-level integration." Its product portfolio covers PCIe/SATA enterprise SSDs and DDR5 RDIMM (5600MT/s, 6400MT/s), providing high-bandwidth, low-latency, and highly reliable storage support for AI training, inference, and massive data processing. With the breakthrough of its first self-developed enterprise SSD controller, TWSC continuously advances the synergistic optimization of self-developed controllers and firmware. Combined with its testing and validation systems and mass production capabilities, the company ensures stable and efficient data support for intelligent computing centers while guaranteeing reliable operation for large-scale data.

Edge AI: Adapting to Efficiency and Low Power Consumption with Embedded Storage.

Edge AI devices require not only efficient real-time data throughput capabilities but also careful consideration of power consumption and form factor. TWSC has established an embedded product system covering eMMC, UFS, and LPDDR series, offering flexible and adaptable storage solutions for different terminal types. Leveraging innovative use of QLC NAND flash and small-form-factor packaging technologies, the company provides high-capacity, highly integrated embedded storage solutions. Meanwhile, its LPDDR5/5X low-power memory solutions support data transfer rates of up to 8533Mbps and beyond, enhancing bandwidth while optimizing power efficiency, ensuring stable operation for edge AI in multitasking and real-time inference. These products have completed deep adaptation with domestic SoC platforms such as UNISOC and Rockchip, delivering reliable and stable storage capabilities for edge AI scenarios.

Diverse Scenarios: Expanding the Boundaries of Consumer and Industrial Applications.

TWSC continues to expand its diverse application scenarios, enhancing product adaptability across different environments. For AI PCs, high-performance computing, and content creation, TWSC is deploying PCIe 5.0 SSDs and DDR5 memory products, and has introduced DDR5 memory solutions based on Client Clock Driver (CKD) technology, operating at speeds up to 7200MT/s. The dual 32-bit independent channel design achieves 64-bit parallel bandwidth, effectively optimizing high-frequency signal integrity to meet high bandwidth and stability requirements. In the industrial sector, focusing on wide temperature range, long lifespan, and high reliability, TWSC provides storage solutions suitable for industrial control, cybersecurity, and other scenarios, ensuring stable operation in complex environments.

High-End Manufacturing and Testing: Building Multi-Dimensional Validation Capabilities to Ensure Large-Scale Delivery.

TWSC is continuously enhancing its high-end manufacturing and testing capabilities, actively advancing the construction of its Guangming Intelligent Manufacturing Base. The company has established intelligent production lines featuring "automated production + digitalized control," building multi-dimensional validation capabilities covering enterprise and embedded products. Addressing critical dimensions such as performance, reliability, and compatibility, TWSC is creating a high-end storage validation and manufacturing platform tailored for AI scenarios. Coupled with robust testing capabilities and laboratory support, the company rapidly responds to the high-quality, customized, and large-scale demands of AI storage delivery.

Moving forward, TWSC will continue to delve deeply into storage technology, unlocking scenario value through systematic synergy, and pioneering new frontiers in storage for the intelligent era.

SHENZHEN, China, April 1, 2026 /PRNewswire/ -- On March 27, 2026, the MemoryS 2026 Summit concluded successfully in Shenzhen. Bringing together key players from the global memory storage industry chain, TWSC centered its exhibition on "Full-Stack AI+ Storage Solutions." Leveraging a foundational technology system optimized for AI workloads, the company presented comprehensive storage solutions spanning data centers and edge-side AI, highlighting its systematic capability upgrades and practical storage applications in the AI era.

Accelerated Upgrades in Full-Stack AI+ Storage Technology, Enabling Full-Link System Synergy.

As AI workloads demand higher concurrency, lower latency, and enhanced sustained write capabilities, differentiated requirements emerge across scenarios such as edge-side and data center applications. A single storage product can no longer support complex application needs; storage is evolving from single-point performance optimization toward comprehensive, system-level synergy. TWSC, through its full-chain technology system encompassing "self-developed controller + firmware algorithm + scenario adaptation," complemented by "in-house high-end manufacturing capabilities and supply chain assurance," deeply integrates storage into the foundational design of scenario-based applications. This achieves systematic synergy of "hardware-firmware-algorithm" with host systems and AI algorithms, facilitating large-scale deployment of solutions and becoming a critical enabler of scenario value.

Comprehensive AI Application Scenarios Across the Board, Driving Storage Solutions Toward a System-Level Value Transformation.

AI Data Centers: Supporting High Concurrency and Stable Operation with Enterprise-Grade Storage Solutions.

TWSC has built a full-stack capability system for AI data centers and intelligent computing scenarios, encompassing "controller chip + firmware algorithm + system-level integration." Its product portfolio covers PCIe/SATA enterprise SSDs and DDR5 RDIMM (5600MT/s, 6400MT/s), providing high-bandwidth, low-latency, and highly reliable storage support for AI training, inference, and massive data processing. With the breakthrough of its first self-developed enterprise SSD controller, TWSC continuously advances the synergistic optimization of self-developed controllers and firmware. Combined with its testing and validation systems and mass production capabilities, the company ensures stable and efficient data support for intelligent computing centers while guaranteeing reliable operation for large-scale data.

Edge AI: Adapting to Efficiency and Low Power Consumption with Embedded Storage.

Edge AI devices require not only efficient real-time data throughput capabilities but also careful consideration of power consumption and form factor. TWSC has established an embedded product system covering eMMC, UFS, and LPDDR series, offering flexible and adaptable storage solutions for different terminal types. Leveraging innovative use of QLC NAND flash and small-form-factor packaging technologies, the company provides high-capacity, highly integrated embedded storage solutions. Meanwhile, its LPDDR5/5X low-power memory solutions support data transfer rates of up to 8533Mbps and beyond, enhancing bandwidth while optimizing power efficiency, ensuring stable operation for edge AI in multitasking and real-time inference. These products have completed deep adaptation with domestic SoC platforms such as UNISOC and Rockchip, delivering reliable and stable storage capabilities for edge AI scenarios.

Diverse Scenarios: Expanding the Boundaries of Consumer and Industrial Applications.

TWSC continues to expand its diverse application scenarios, enhancing product adaptability across different environments. For AI PCs, high-performance computing, and content creation, TWSC is deploying PCIe 5.0 SSDs and DDR5 memory products, and has introduced DDR5 memory solutions based on Client Clock Driver (CKD) technology, operating at speeds up to 7200MT/s. The dual 32-bit independent channel design achieves 64-bit parallel bandwidth, effectively optimizing high-frequency signal integrity to meet high bandwidth and stability requirements. In the industrial sector, focusing on wide temperature range, long lifespan, and high reliability, TWSC provides storage solutions suitable for industrial control, cybersecurity, and other scenarios, ensuring stable operation in complex environments.

High-End Manufacturing and Testing: Building Multi-Dimensional Validation Capabilities to Ensure Large-Scale Delivery.

TWSC is continuously enhancing its high-end manufacturing and testing capabilities, actively advancing the construction of its Guangming Intelligent Manufacturing Base. The company has established intelligent production lines featuring "automated production + digitalized control," building multi-dimensional validation capabilities covering enterprise and embedded products. Addressing critical dimensions such as performance, reliability, and compatibility, TWSC is creating a high-end storage validation and manufacturing platform tailored for AI scenarios. Coupled with robust testing capabilities and laboratory support, the company rapidly responds to the high-quality, customized, and large-scale demands of AI storage delivery.

Moving forward, TWSC will continue to delve deeply into storage technology, unlocking scenario value through systematic synergy, and pioneering new frontiers in storage for the intelligent era.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

TWSC Showcases at CFMS 2026, Expanding Application Boundaries with Full-Stack AI+ Storage Solutions

TWSC Showcases at CFMS 2026, Expanding Application Boundaries with Full-Stack AI+ Storage Solutions