HO CHI MINH CITY, Vietnam, Nov. 18, 2025 /PRNewswire/ -- Silverland Sakyo Hotel has been recognized with one of the industry's most prestigious honors, winning the coveted title of Luxury Concept Hotel in Asia and Luxury Contemporary Hotel in South East Asia at the World Luxury Hotel Awards 2025. The accolade celebrates Silverland Sakyo's concept, which masterfully marries Japanese serenity with the warm, personalized charm of Vietnamese hospitality. Silverland Sakyo today carries within itself the story of the calmness after the hustle and bustle of the streets, to observe the inner self with visitors, deeply feel the tranquility of the natural world, and then suddenly realize the beauty in simplicity and imperfection.
Step through the door, Silverland Sakyo, which located on a vibrant street within Little Japan town right in the center of Ho Chi Minh City, greets our customers by a miniature driftwood landscape (流木 - nagare boku). In Japanese architecture and culture, driftwood is not only a decorative material, but also carries many profound philosophical meanings, closely linked to the aesthetics and spirit of the Japanese. The hotel brings the wabi-sabi spirit of accepting impermanence, imperfection, and beauty hidden in simplicity. Instead of new, smooth materials, Silverland Sakyo respects every crack, every scar, every curve of the wood as a part of natural history.
A stay at Silverland Sakyo is not just accommodation, it is a personalized journey toward balance. Customers consistently describe their experience as deeply comforting and restorative. They can begin their day with a lavish breakfast buffet blending authentic Vietnamese, Japanese, and international cuisine at Hareta hi Restaurant (Restaurant 晴れた日) to well prepare for a new day in the bustling city. Guests are also invited to unwind in the afternoon with the complimentary Afternoon Tea served daily in the soothing ambiance of the lobby.
The rooftop is a highlight of the guest experience, featuring the Saigon Oasis outdoor bar (Bar オアシスサイゴン) nestled among the high-rise office buildings. Guest can enjoy precious moment of slowing down in the middle of the bustling neighborhood, where there is only the green of leaves, the clear color of the sky and clouds, the coolness of the Jacuzzi pool next door and the rustling sound of the bamboo trees in the gentle aroma of the cocktail that the bartender has just mixed. Inspired by Zen philosophy, Saigon Oasis brings a minimalist but not monotonous space, calm but not boring. On the contrary, it is a place where earth - water - sky - air - fire meet, with signature cocktails or a cool glass of beer to dispel the tropical heat, enjoying the scenery and stories with your full and complete presence. This quiet luxurious yet functional approach, supported by impeccable, attentive service that anticipates every need, is what distinguishes Silverland Sakyo Hotel as a true luxury concept leader.
Commenting on the prestigious award, Ms. Lam Thi Ngoc Hanh, Cluster General Manager of Silverland Hospitality Group, stated: "Receiving the Luxury Concept Hotel in Asia award from the esteemed World Luxury Hotel Awards is an immense honour that reaffirms our commitment to unparalleled excellence. This recognition is a powerful testament to the success of our unique vision in which to harmoniously blend the timeless serenity of Japanese design with the sincere, heartfelt hospitality of Vietnam. This award is an acknowledgement from our cherished customers, the dedication of our business partners, and the validation of worldwide industry experts, all of whom recognized our endeavor to create a truly restorative sanctuary."
For media queries: Quynh Tran (Ms.) - Marcom Manager - Silverland Hospitality - marcom@silverlandhotels.com
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SILVERLAND SAKYO WINS LUXURY CONCEPT HOTEL IN ASIA AT WORLD LUXURY HOTEL AWARDS 2025
SILVERLAND SAKYO WINS LUXURY CONCEPT HOTEL IN ASIA AT WORLD LUXURY HOTEL AWARDS 2025
KAISERAUGST, Switzerland and MAASTRICHT, Netherlands, June 18, 2026 /PRNewswire/ -- dsm-firmenich, innovators in nutrition, health, and beauty, announces the latest edition of SENSORIUM™, its flagship sensory experience designed to challenge conventions and explore the future of fragrance. Taking place in Seoul from June 22 to July 3, ATTENTION SEOUL: LIVING (IN)VISIBLE invites customers, partners and industry leaders in the region to discover how scent is becoming an increasingly powerful force in shaping identity, emotion and human connection.
As one of the world's most influential beauty markets, South Korea has long set the pace for global innovation. Today, as K-Beauty continues to evolve, fragrance and beauty are emerging as a new cultural language—moving beyond a finishing touch to become an invisible force that influences how people live, connect and express themselves.
Created for Seoul and open exclusively to invited guests, SENSORIUM™ explores this transformation through a multi-sensory journey that blends fragrance creation, beauty innovation, sensory science and cultural insight. Hosted in the historic Bukchon district, the immersive exhibition invites guests to rethink fragrance not simply as a product, but as an integral part of modern life.
Visitors will journey through five interconnected themes—Origin, Style, Time, Code and Culture—discovering how invisible forces such as memory, emotion, identity and social connection shape visible expressions of beauty and selfhood. Through original fragrance creations, innovative beauty ingredients, and even a personalized face diagnosis device, the experience reveals the growing role of scent within the broader K-Beauty ecosystem and the emergence of what dsm-firmenich describes as a new "K-Scent" culture.
"South Korea continues to set the agenda for global beauty innovation — and fragrance is at the center of that conversation," said Levenza Toh, VP for Southeast Asia, Japan, and Korea (SEAJK). "With SENSORIUM™ Seoul, we are responding to a profound shift in consumer behavior: scent is no longer simply a finishing touch. It has become one of the most powerful expressions of individual beauty. "
At the heart of the exhibition is a collection of original fragrance creations, from fine fragrances to personal care scents, developed by dsm-firmenich perfumers Wessel-Jan Kos, Alexandre Freile, and Steve Guo, among others. Inspired by South Korea's dynamic beauty landscape and evolving consumer behaviors, their creations explore the intersection of creativity, culture and emotion, offering a vision of fragrance that is increasingly immersive, meaningful and connected to everyday life. "I wanted to think out of the box and see how I can use our diverse dsm-firmenich palette to complement Korean olfactive tastes," says Master Perfumer Wessel-Jan Kos. "I created three fragrances for hair and body care using ingredients such as Raspberry Smell-The-Taste™ and Guava NaturePrint®."
"The future of beauty lies at the intersection of science, sensory experiences and connection—where performance emotion and purpose come together," said Yusuke Saito, Senior Director, Beauty & Care. "At SENSORIUM™ Seoul, we explore how advances in skin science—from next-generation actives and microbiome research to sensory design—can transform innovation into emotionally engaging consumer experiences."
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world's growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for people and the planet. dsm-firmenich is a Swiss company with dual headquarters in Kaiseraugst, Switzerland and Maastricht, Netherlands, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life every day, everywhere, for billions of people. www.dsm-firmenich.com
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dsm-firmenich unveils SENSORIUM™ Seoul: Exploring Fragrance Creation & Ingredients for K-Beauty Futures
