CINCINNATI--(BUSINESS WIRE)--Nov 24, 2025--
Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand's first premium innovation, the three-product collection—Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème (each $9.99) — merges the benefits of treatments and stylers in single formulas, inviting consumers to "Dare to Wonder" and simplify their routines without sacrificing performance.
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The Collection: Three Multi-Benefit Curl Care Products
Streamlined formulas powered by amino acids and strengthening lipids replace multiple products while delivering treatment-level care for visibly healthier, more defined hair.
“We're thrilled to introduce Ultra Wonder — born from a simple truth: great curls shouldn’t demand a dozen products or a complicated routine,” said Eryn Lampkin, Brand Director Aussie, Multicultural Hair. “Each formula works harder so you don’t have to, from our Daily Mist that primes, protects, detangles, and conditions in one step, to our Treatment that delivers bond repair and deep moisture in or out of the shower. Premium performance doesn’t require a premium price — every product is under $10, giving you back time, money, and confidence in your curl care.”
Accessible Innovation for Curly Hair Textures
Ultra Wonder delivers Aussie's commitment to innovation, flexibility, and high-performance hair care at an accessible price point. These multi-taskers combine multiple products and benefits into one, giving consumers ultimate flexibility to simplify their routines without sacrificing results — designed for every texture, every lifestyle, and every unique hair journey.
Ultra Wonder will be available on Amazon, TikTok Shop and at food, drug, and mass market retailers nationwide.
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*vs non-conditioning shampoo
**vs non-conditioning shampoo/strength against breakage
About Aussie Haircare
Aussie Haircare strives to bring the fun into haircare with a diverse lineup of products. Aussie Hair has a variety of shampoos, conditioners, and styling products for all hair types to help you look and feel your best every day. The current Aussie Hair offerings include: Ultra Wonder, 3 Minute Miracle, Miracle Coils, Miracle Waves, Hair Insurance, Instant Freeze, Mega, Instant Volume, Miracle Curls, Miracle Moist, Miracle Repairer, Sprunch, Total Miracle and more. All Aussie products are PETA certified cruelty-free.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
Aussie Dares to Wonder: New Ultra Wonder Collection Brings Premium Multi-Tasking Curl Care to Mass Market
PEDRO CAYUQUEO, Chile (AP) — The Mapuches, Chile’s biggest Indigenous group, have endured centuries of battle.
They resisted conquest first by the ancient Incas, then by the Spanish. They fought as the nascent Chilean state annexed their territories and as military dictator Gen. Augusto Pinochet devastated their communities by terminating collective property, allowing for the confiscation and sale of their lands to forestry companies.
Now the Mapuches, who make up roughly 12% of Chile’s 19 million people, fear a more violent chapter in their history is yet to come as the country prepares to elect its next president on Sunday in a contest expected to empower the far-right.
“It will get much worse with a far-right government,” Mapuche political scientist Karen Rivas Catalán, 37, told The Associated Press from her lush plot of land where chickens roam. “Our prisons will hold more Mapuches.”
The favorite to win Sunday is José Antonio Kast, an ultra-conservative former lawmaker who vows deport hundreds of thousands of immigrants without legal status and grant emergency crime-fighting powers to the military and police.
His rival, communist Jeannette Jara, who represents the governing coalition, also has adopted a law-and-order platform to woo voters.
A turning point for the Mapuches seemed to come in the 2019 social uprising, when Chilean protesters demanding change to the country’s market-led economy adopted the Mapuche flag and breathed new life into their cause. Left-wing President Gabriel Boric came to power vowing to remove troops from their land and replace the dictatorship-era constitution with one enshrining their rights.
But Boric soon redeployed the military. Armed Mapuche groups attacked security forces. The government extended a state of emergency. Voters rejected the proposed constitution that would have ushered in radical social change.
The Mapuche conflict simmering in the rolling hills and verdant forests of the southern region of Araucanía is one of the more delicate issues facing the next president of Chile.
But unlike in past presidential elections, possible solutions to the unrest have barely been mentioned in a campaign focused on voters’ fears about organized crime and illegal migration to the exclusion of almost everything else.
When the Mapuches have come up, it has been in the context of plans for a harsh security crackdown.
The latest version of Kast's platform promised that his government would “use all constitutional, legal and administrative tools; all intelligence and technology; all force and resources to eradicate terrorism in the region."
Kast closed his campaign Thursday in Temuco, a southern city widely considered the capital of the Mapuche people. In a fiery speech delivered from behind bulletproof glass, Kast said the Araucanía region around Temuco was “battered by fear, by terror, by vandalism.”
“They are cowards who attack at night with their faces covered and forgive nothing, respect no one’s rights," Kast said of Mapuche militants who have carried out sabotage attacks against soldiers and forestry companies that they see as invading their ancestral lands.
“We are going to shut down that group," he added, receiving whoops and cheers.
For years, the region has been under the control of Chile's militarized police, which Mapuches accuse of using excessive force.
The group's mistrust toward the state has deepened in recent years with scandals including security forces killings civilians, such as the 2018 shooting of a young, unarmed Mapuche farmer.
In one dramatic case, a police intelligence unit came under investigation in connection with a scheme to fabricate evidence to falsely implicate Mapuches in terrorist activities in 2017. The trial against accused police officers is ongoing.
To Angelina Cayuqueo, 58, a Mapuche language teacher, this election feels existential.
She is consumed by a “terrible fear” that under a Kast government, her community could relive the traumas of the brutal Pinochet dictatorship.
“We're already afraid that things could happen as they did under Pinochet, because that's what they intend," she said, picking cherries on her land.
During Kast's two previous presidential bids, he repeatedly expressed a desire to change a land restitution law installed after Chile’s 1990 return to democracy that allows Mapuches to recover ancestral lands seized under the dictatorship.
At his latest rally, Kast criticized the program as a way "of expropriating land to give it to whoever's squatting on it.”
Although hundreds of thousands of hectares that had been turned over to non-Mapuche farmers and forestry companies during the dictatorship were returned to the Mapuche in the past decades, the program has done little to change the group’s marginalization and endemic poverty.
“To them it isn’t fair that we as Mapuche recover our lands,” Cayuqueo said. “They wish the Mapuche people didn't exist in history."
DeBre reported from Santiago, Chile.
Presidential candidate Jose Antonio Kast, of the Republican Party, addresses supporters during a rally ahead of the presidential runoff election in Temuco, Chile, Thursday, Dec. 11, 2025. (AP Photo/Esteban Felix)
Angelina Cayuqueo, 58, a Mapuche language teacher poses with her son Vicente, 23, outside their home in Pedro Cayuqueo, Chile, Friday, Dec. 12, 2025. (AP Photo/Victor R. Caivano)
Karen Rivas, a Mapuche political scientist, poses outside of her home in Pedro Cayuqueo, Chile, Friday, Dec. 12, 2025. (AP Photo/Victor R. Caivano)
