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BANGKOK, Nov. 26, 2025 /PRNewswire/ -- Fiscal year 2025 marks another significant milestone for TCEB, reaffirming Thailand's status as a premier and preferred MICE and mega-event destination. During the year, the country successfully secured 30 major international events spanning all MICE sectors and mega-events. With conferences scheduled through 2029, these achievements reflect long-term confidence from international partners and the strength of Thailand's collaborative MICE ecosystem.
Mrs. Supawan Teerarat, President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said, "FY2025 demonstrated Thailand's strategic vision and strong appeal as a host for a series of future international MICE and mega-events. Securing hosting rights in the financial year 2025 illustrates global confidence in our MICE ecosystem and underscores TCEB's commitment to leveraging MICE as a catalyst for professional, business and economic growth, enhancing Thailand's reputation and influence on the global stage for years to come."
According to Mrs. Supawan, during FY2025 (October 2024 – September 2025), Thailand won the rights to host a total of 30 international events with a combined 109,000 pax and an estimated economic impact valued at 9,845 million baht. The wins span all MICE sectors – meetings, incentives, conventions, exhibitions – and mega events. In the Meetings & Incentives (MI) sector, the Amway Leadership Seminar in Bangkok, scheduled for March–April 2026, will welcome over 10,000 delegates from China. In the Conventions (C) sector, the International Dragon Award Annual Conference 2027 in Bangkok is expected to draw 7,500 overseas delegates. In the Exhibitions (E) sector, Gastech 2026 in Bangkok will host around 50,000 participants. Thailand has also secured two mega-events, with Chiang Rai confirmed as the venue for the Spartan SUPER World Championship, to be held from 2026 to 2028. This event is expected to draw approximately 60,000 athletes and delegates in combination from 50 countries worldwide during the three consecutive years. The other is Tough Mudder, scheduled in Pattaya, which is expected to attract 16,000 pax.
In addition to these headline events, other notable conventions expected to draw over 1,000 overseas delegates include the 63rd World Boxing Council Annual Convention 2025 and the 1st World Boxing Council MuayThai Convention 2025, with 2,000 expected participants; the 31st Congress of the Federation of Asian Pharmaceutical Associations (FAPA 2026), attracting 2,000 delegates; the Asian Pacific Orthodontic Congress (APOC 2028), with 1,200 expected attendees; and the Congress of the World Society for Reconstructive Microsurgery 2029 (WSRM 2029), expecting 1,500 participants.
"Winning the rights to host conferences over the next four years, such as WSRM 2029, demonstrates strong international confidence in the country as a premier and preferred MICE destination. These successes reflect a collaborative MICE ecosystem that ensures events meet evolving business needs. From Gastech, involving the Ministry of Energy, to the Amway Leadership Seminar with the Tourism Authority of Thailand's tailored 'Slow Living of Bangkok' program, the Kingdom showcases trusted capability, professionalism, and world-class standards. Meanwhile, the northern city of Chiang Rai hosting the Spartan SUPER World Championship from 2026 to 2028 underscores the nation's capability to deliver major events beyond the capital," added Mrs. Supawan.
For more information, contact TCEB at: pr@tceb.or.th
About TCEB
A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY
Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.
BANGKOK, Nov. 26, 2025 /PRNewswire/ -- Fiscal year 2025 marks another significant milestone for TCEB, reaffirming Thailand's status as a premier and preferred MICE and mega-event destination. During the year, the country successfully secured 30 major international events spanning all MICE sectors and mega-events. With conferences scheduled through 2029, these achievements reflect long-term confidence from international partners and the strength of Thailand's collaborative MICE ecosystem.
Mrs. Supawan Teerarat, President of Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said, "FY2025 demonstrated Thailand's strategic vision and strong appeal as a host for a series of future international MICE and mega-events. Securing hosting rights in the financial year 2025 illustrates global confidence in our MICE ecosystem and underscores TCEB's commitment to leveraging MICE as a catalyst for professional, business and economic growth, enhancing Thailand's reputation and influence on the global stage for years to come."
According to Mrs. Supawan, during FY2025 (October 2024 – September 2025), Thailand won the rights to host a total of 30 international events with a combined 109,000 pax and an estimated economic impact valued at 9,845 million baht. The wins span all MICE sectors – meetings, incentives, conventions, exhibitions – and mega events. In the Meetings & Incentives (MI) sector, the Amway Leadership Seminar in Bangkok, scheduled for March–April 2026, will welcome over 10,000 delegates from China. In the Conventions (C) sector, the International Dragon Award Annual Conference 2027 in Bangkok is expected to draw 7,500 overseas delegates. In the Exhibitions (E) sector, Gastech 2026 in Bangkok will host around 50,000 participants. Thailand has also secured two mega-events, with Chiang Rai confirmed as the venue for the Spartan SUPER World Championship, to be held from 2026 to 2028. This event is expected to draw approximately 60,000 athletes and delegates in combination from 50 countries worldwide during the three consecutive years. The other is Tough Mudder, scheduled in Pattaya, which is expected to attract 16,000 pax.
In addition to these headline events, other notable conventions expected to draw over 1,000 overseas delegates include the 63rd World Boxing Council Annual Convention 2025 and the 1st World Boxing Council MuayThai Convention 2025, with 2,000 expected participants; the 31st Congress of the Federation of Asian Pharmaceutical Associations (FAPA 2026), attracting 2,000 delegates; the Asian Pacific Orthodontic Congress (APOC 2028), with 1,200 expected attendees; and the Congress of the World Society for Reconstructive Microsurgery 2029 (WSRM 2029), expecting 1,500 participants.
"Winning the rights to host conferences over the next four years, such as WSRM 2029, demonstrates strong international confidence in the country as a premier and preferred MICE destination. These successes reflect a collaborative MICE ecosystem that ensures events meet evolving business needs. From Gastech, involving the Ministry of Energy, to the Amway Leadership Seminar with the Tourism Authority of Thailand's tailored 'Slow Living of Bangkok' program, the Kingdom showcases trusted capability, professionalism, and world-class standards. Meanwhile, the northern city of Chiang Rai hosting the Spartan SUPER World Championship from 2026 to 2028 underscores the nation's capability to deliver major events beyond the capital," added Mrs. Supawan.
For more information, contact TCEB at: pr@tceb.or.th
About TCEB
A LEADING AGENCY AT THE FOREFRONT OF THAILAND'S MICE INDUSTRY
Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country's strategic industries and national economy.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FY2025 Marks Remarkable Milestone for Thailand, Securing 30 Int'l Large-Scale Events Across MICE Sectors and Mega-Event
KANAZAWA, Japan, April 1, 2026 /PRNewswire/ -- Kanazawa Biyori, a regional media platform rooted in Hokuriku, is committed to sharing the living culture of this region with a broader audience — not only its celebrated landmarks, but the traditions that continue to define what it means to call this city home. The Hyakumangoku Festival is the beating heart of Kanazawa: magnificent, historic, and unmistakably alive.
The Procession That Defines a City
The Hyakumangoku Festival is held each June in commemoration of Lord Maeda Toshiie's triumphant entry into Kanazawa Castle on June 14, 1583 — the moment that laid the foundation of the Kaga Domain and shaped the city as we know it today. Now in its 75th edition, the festival runs from Friday, June 5 to Sunday, June 7, 2026, transforming the center of Kanazawa into a stage for one of Japan's most spectacular civic celebrations.
At its heart is the Hyakumangoku Gyōretsu — a procession of breathtaking scale and pageantry that departs from the iconic Tsuzumimon Gate at Kanazawa Station and winds its way through the city to Kanazawa Castle Park. On Saturday, June 6, from 2:00 to 6:00 p.m., the streets of Kanazawa belong entirely to history brought to life.
This Year's Highlight: Where Living Tradition Meets National Drama
The defining draw of this year's festival is a convergence that happens once in a generation. Lord Maeda Toshiie will be portrayed by Daito Shunsuke, and his consort Omatsu-no-Kata by Sugai Yuka — both currently starring as Toshiie and Matsu in Toyotomi Kyodai!, the 2026 NHK Taiga Drama.
For those unfamiliar with the format: the NHK Taiga Drama is Japan's most prestigious historical drama series, broadcast annually by the national public broadcaster since 1963. In Japan, historical figures are often remembered — and reimagined — through the lens of whoever portrayed them in a given year's Taiga. To see these actors step from the screen into the streets of Kanazawa, embodying the very figures who built this city, is an experience with few parallels.
A Procession of Power and Craft
The Gyōretsu is more than a parade — it is a living tableau of Kaga culture in motion. Music corps perform at three points along the route, filling the streets with sound and energy. The Kaga Tobi — the storied firefighters of the Edo-period domain — take to the street four times, their acrobatic ladder performances drawing gasps from the crowd. The thunderous Kaga Shishi lion dance, a designated cultural property of Kanazawa, moves through the procession with an energy that is as ancient as it is electric.
This year, the procession once again incorporates the Kiriko float parade from Noto — a powerful gesture of solidarity with the region's ongoing recovery from the 2024 earthquake. The sight of Noto's lantern floats moving through the streets of Kanazawa carries a meaning that no words can fully capture.
Three Days of Living Culture
The festival extends well beyond the Gyōretsu. Across three days, a series of events deeply rooted in Kanazawa's cultural identity are planned. The Hyakumangoku Takigi Nō is set to bring Noh theater to life under the open sky, performed by firelight in the grounds of Kanazawa Castle Park — a hauntingly beautiful tradition. The Hyakumangoku Chakai tea ceremony will offer visitors a window into the refined world of Kaga's tea culture. And as night falls, the Hyakumangoku Odori Nagashi fills the streets with dance, open to all — no experience, no affiliation required.
An Invitation
Kanazawa Biyori shares this festival not simply as a seasonal event, but as a window into the soul of this city — a place where history is not preserved behind glass, but performed, danced, and lived each June. Whether you come to watch or to join, the Hyakumangoku Festival is Kanazawa at its fullest.
- Information The 75th Hyakumangoku Festival
Dates: Friday, June 5 – Sunday, June 7, 2026 Main Event — Hyakumangoku Gyōretsu: Saturday, June 6, 2:00–6:00 p.m. Location: Central Kanazawa (departing from Tsuzumimon Gate, Kanazawa Station)
Media Contact
Kanazawa Biyori Co., Ltd.
Sunpia Izumigaoka 511, 255 Fushimishinmachi, Kanazawa, Ishikawa 920-0964, Japan
Email: info@kanazawabiyori.com
©Ishikawa Prefecture Tourism Federation
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Hyakumangoku Festival in Kanazawa: A Grand Procession Rooted in Samurai Legacy
