PARIS (AP) — Paris' Louvre museum has approved a ticket hike from 22 to 32 euros ($25 to $37) for non-European visitors from January to help finance an overhaul of the building whose degradation has been exposed by the Oct. 19 crown jewels heist.
The measure comes as other major cultural sites across the country, including the Palace of Versailles, are considering similar moves to bring extra money needed for costly maintenance and renovation.
The Louvre ticketing changes come as part of a decade-long plan to modernize the museum. Security breaches that allowed the 88 million-euro ($102 million) theft highlighted the urgency of the situation.
On Friday, a suspect in the Louvre robbery was handed preliminary charges of theft by an organized gang and criminal conspiracy, the Paris prosecutor said Friday, meaning all four alleged members of the team caught on camera stealing the jewels are in custody.
From Jan. 14, nationals from outside the European Union will have to pay 10 euros ($12) more. The measure was approved Thursday by the Louvre governing board. Nationals from Iceland, Liechtenstein and Norway, countries that signed up to the European Economic Area agreement, will be exempted from the hike.
In 2024, the Louvre welcomed 8.7 millions visitors, 77% of them foreigners. Top nationalities include people from the U.S. (13%), China (6%) and Britain (5%), who will be affected by the price hikes.
Earlier this month, Louvre director Laurence des Cars announced more than 20 emergency measures have started being implemented following the robbery. She said the Louvre’s latest overhaul in the 1980s is now technically obsolete.
The cost for the so-called “Louvre New Renaissance” plan is estimated at up to 800 million euros ($933 million) to modernize infrastructure, ease crowding and give the famed Mona Lisa a dedicated gallery by 2031.
Some have argued that such a policy could be counterproductive if it leads to a fall in the number of visitors. But other institutions see it as a potential solution.
The director of the Chateau de Chambord, one of the most striking chateaus in the Loire Valley, said more money is needed to finance heavy renovation work at his institution.
The Chateau de Chambord decided to apply in January a 10-euro ($12) increase, bringing the ticket to 30 euros ($35) for non-EU residents, who represent about 10% of visitors, director Pierre Dubreuil told local radio Ici Orléans. Money will help finance urgent work to save the crumbling 16th century royal wing of François I from collapsing, with an estimated cost of 37 million euros ($43 million).
“Australians, people from New Zealand, Americans, when they come to see Chambord, sometimes that's once in a lifetime,” Dubreuil said. “Paying 20 or 30 euros doesn't change anything.”
The new policy, championed by conservative Culture Minister Rachida Dati, could be extended to other major cultural sites across France. The Palace of Versailles is considering a 3-euro ($3.5) hike for non-EU visitors.
Extra fees for international visitors are not unusual in many countries across the world, often driven by the need to increase revenue to match the costs of maintaining heritage sites.
In the United States, the National Park Service announced this week it is going to start charging the millions of international tourists who visit U.S. parks each year an extra $100 to enter some of the most popular sites, like Yellowstone and Grand Canyon.
The announcement declaring “America-first entry fee policies” comes as national parks deal with the strain of a major staff reduction and severe budget cuts, along with recovering from damage during the recent government shutdown and significant lost revenue due to fees not being collected during that time.
The idea of higher prices for tourists has been debated but not implemented in Britain, where admission to the permanent collections of major museums and galleries is free.
In its budget this week, the U.K. government announced that British cities would be able to levy a “tourist tax” on overnight visitors, similar to fees in cities including Paris and New York. The money would help fund services and infrastructure in the cities.
Charging foreign visitors to major attractions in Africa more than local or regional visitors is common practice across the continent.
Whether it’s a hike to see gorillas or a “Big 5” safari, international visitors to game parks and museums can expect to pay at least four or five times more than residents.
The revenue collected is credited with helping both the local economies and the protection of wildlife. Kruger National park in South Africa charges foreigners $35 a day, but South African residents $8. Masai Mara, Kenya, charges foreigners $200 day, but Kenya residents $24.
AP journalists Andrew Drake and Jill Lawless in London contributed to the story.
A woman draws in the Richelieu gallery of Le Louvre museum are seen Wednesday, Nov. 19, 2025 in Paris. (AP Photo/Christophe Ena)
The courtyard and the pyramid of Le Louvre museum are seen Wednesday, Nov. 19, 2025 in Paris. (AP Photo/Christophe Ena)
LONDON (AP) — With one puff of a cigarette, a woman in Canada became a global symbol of defiance against Iran's bloody crackdown on dissent — and the world saw the flame.
A video that has gone viral in recent days shows the woman — who described herself as an Iranian refugee — snapping open a lighter and setting the flame to a photo she holds. It ignites, illuminating the visage of Ayatollah Ali Khamenei, Iran's highest cleric. Then the woman dips a cigarette into the glow, takes a quick drag — and lets what remains of the image fall to the pavement.
Whether staged or a spontaneous act of defiance — and there’s plenty of debate — the video has become one of the defining images of the protests in Iran against the Islamic Republic’s ailing economy, as U.S. President Donald Trump considers military action in the country again.
The gesture has jumped from the virtual world to the real one, with opponents of the regime lighting cigarettes on photos of the ayatollah from Israel to Germany and Switzerland to the United States.
In the 34 seconds of footage, many across platforms like X, Instagram and Reddit saw one person defy a series of the theocracy’s laws and norms in a riveting act of autonomy. She wears no hijab, three years after the “Women, Life, Freedom” protests against the regime’s required headscarves.
She burns an image of Iran’s supreme leader, a crime in the Islamic republic punishable by death. Her curly hair cascades — yet another transgression in the Iranian government’s eyes. She lights a cigarette from the flame — a gesture considered immodest in Iran.
And in those few seconds, circulated and amplified a million times over, she steps into history.
In 2026, social media is a central battleground for narrative control over conflicts. Protesters in Iran say the unrest is a demonstration against the regime’s strictures and competence. Iran has long cast it as a plot by outsiders like United States and Israel to destabilize the Islamic Republic.
And both sides are racing to tell the story of it that will endure.
Iranian state media announces wave after wave of arrests by authorities, targeting those it calls “terrorists” and also apparently looking for Starlink satellite internet dishes, the only way to get videos and images out to the internet. There was evidence on Thursday that the regime’s bloody crackdown had somewhat smothered the dissent after activists said it had killed at least 2,615 people. That figure dwarfs the death toll from any other round of protest or unrest in Iran in decades and recalls the mayhem of the country’s 1979 Islamic Revolution.
Social media has bloomed with photos of people lighting cigarettes from photos of Iran’s leader. “Smoke ’em if you got ’em. #Iran,” posted Republican U.S. Sen. Tim Sheehy of Montana.
In the age of AI, misinformation and disinformation, there’s abundant reason to question emotionally and politically charged images. So when “the cigarette girl” appeared online this month, plenty of users did just that.
It wasn’t immediately clear, for example, whether she was lighting up inside Iran or somewhere with free-speech protections as a sign of solidarity. Some spotted a background that seemed to be in Canada. She confirmed that in interviews. But did her collar line up correctly? Was the flame realistic? Would a real woman let her hair get so close to the fire?
Many wondered: Is the “cigarette girl” an example of “psyops?” That, too, is unclear. That’s a feature of warfare and statecraft as old as human conflict, in which an image or sound is deliberately disseminated by someone with a stake in the outcome. From the allies’ fake radio broadcasts during World War II to the Cold War’s nuclear missile parades, history is rich with examples.
The U.S. Army doesn’t even hide it. The 4th Psychological Operations Group out of Ft. Bragg in North Carolina last year released a recruitment video called, “Ghost in the Machine 2 that’s peppered with references to “PSYWAR.”And the Gaza war featured a ferocious battle of optics: Hamas forced Israeli hostages to publicly smile and pose before being released, and Israel broadcast their jubilant reunions with family and friends.
Whatever the answer, the symbolism of the Iranian woman's act was powerful enough to rocket around the world on social media — and inspire people at real-life protests to copy it.
The woman did not respond to multiple efforts by The Associated Press to confirm her identity. But she has spoken to other outlets, and AP confirmed the authenticity of those interviews.
On X, she calls herself a “radical feminist” and uses the handle Morticia Addams —- after the exuberantly creepy matriarch of “The Addams Family” — sheerly out of her interest in “spooky things,” the woman said in an interview with the nonprofit outlet The Objective.
She doesn’t allow her real name to be published for safety reasons after what she describes as a harrowing journey from being a dissident in Iran — where she says she was arrested and abused — to safety in Turkey. There, she told The Objective, she obtained a student visa for Canada. Now, in her mid-20s, she said she has refugee status in and lives in Toronto.
It was there, on Jan. 7, that she filmed what’s become known as “the cigarette girl” video a day before the Iranian regime imposed a near-total internet blackout.
“I just wanted to tell my friends that my heart, my soul was with them,” she said in an interview on CNN-News18, a network affiliate in India.
In the interviews, the woman said she was arrested for the first time at 17 during the “bloody November” protests of 2019, demonstrations that erupted after Trump pulled the U.S. out of the nuclear deal that Iran had struck with world powers that imposed crushing sanctions.
“I was strongly opposed to the Islamic regime,” she told The Objective. Security forces “arrested me with tasers and batons. I spent a night in a detention center without my family knowing where I was or what had happened to me.” Her family eventually secured her release by offering a pay slip for bail. “I was under surveillance from that moment on.”
In 2022 during the protests after the death of Mahsa Amini in custody, she said she participated in a YouTube program opposing the mandatory hijab and began receiving calls from blocked numbers threatening her. In 2024, after Iranian President Ebrahim Raisi died in a helicopter crash, she shared her story about it — and was arrested in her home in Isfahan.
The woman said she was questioned and “subjected to severe humiliation and physical abuse.” Then without explanation, she was released on a high bail. She fled to Turkey and began her journey to Canada and, eventually, global notoriety.
“All my family members are still in Iran, and I haven’t heard from them in a few days,” she said in the interview, published Tuesday. “I’m truly worried that the Islamic regime might attack them.”
A demonstrator lights a cigarette with a burning poster depicting Supreme Leader Ayatollah Ali Khamenei during a rally in support of Iran's anti-government protests, in Holon, Israel Wednesday, Jan. 14, 2026. (AP Photo/Ohad Zwigenberg)
CORRECTS MONTH - A protester lights a cigarette off a burning poster of Iran's Supreme Leader Ayatollah Ali Khamenei during a demonstration in Berlin, Germany, in support of the nationwide mass protests in Iran against the government, Wednesday, Jan. 14, 2026. (AP Photo/Ebrahim Noroozi)
A protester burns an image of the Ayatollah Ali Khamenei with a cigarette during rally in support of the nationwide mass demonstrations in Iran against the government, Tuesday, Jan. 13, 2026 in Zuerich, Switzerland.(Michael Buholzer /Keystone via AP)
