SINGAPORE, Dec. 1, 2025 /PRNewswire/ -- Omnichat, a leading omnichannel AI platform, recently hosted the third edition of the Commerce Leadership Forum at Meta Singapore's office. This event brought together senior leaders from across the region to explore how AI-powered business messaging is transforming the retail, beauty, and lifestyle sectors in APAC. Industry leaders from Meta and L'OCCITANE discussed the rapid adoption of WhatsApp as a key commercial channel, highlighting its evolution from mere customer support to an engaging channel for high-intent customers, driving conversions and fostering long-term loyalty.
L'OCCITANE shared how WhatsApp has become the brand's primary customer touchpoint across different markets in APAC, now accounting for more than 80% of inbound and outbound customer conversations. The brand revealed that personalised conversational journeys are already unlocking profitable outcomes compared to traditional channels. This commercial uplift, paired with real-time engagement, has allowed L'OCCITANE to extend relationship-building beyond transactional touchpoints, creating a long-lasting brand loyalty.
"For us, loyalty begins the moment a customer chooses to stay connected with the brand. By using WhatsApp as a unified touchpoint, we can move customers seamlessly from online discovery to in-store engagement without losing context. Customers enjoy a consistent and personalised experience wherever they interact with us, be it on Facebook, Instagram, or WhatsApp," said Terrence Siu, Chief Information Officer, APAC at L'OCCITANE.
L'OCCITANE extends this seamless experience into a complete loyalty journey by also using Omnichat and WhatsApp to deliver their sampling products, VIP privileges, and post-purchase experience — ensuring customers continue to feel guided and valued long after the first transaction. "By distributing samples and exclusive VIP offers directly through WhatsApp, we can convert interest into purchase immediately in the same channel the customer already uses. This approach has lifted our coupon redemption rate to 87%. Once the customer is connected, we continue the journey through personalised refill and replenishment reminders, helping us maintain an ongoing relationship rather than a one-time transaction. WhatsApp has become a loyalty bridge — from sampling, to purchase, to repeat purchase — all within one seamless customer journey," he added.
Meta reinforced this shift toward messaging-led commerce by sharing YouGov's new regional insights, which show that 32% to 43% of APAC shoppers now use business messaging to track orders, complete purchases, and stay connected with brands throughout the sales cycle — especially during high-value moments such as seasonal campaigns and mega sale days. With business messaging now integrated into the customer lifecycle, WhatsApp has effectively become the default loyalty channel for high-intent engagement in Asia.
"We are seeing the shopping journey become more conversational because consumers now want dialogue, not one-way marketing," said Vicky Yiu, APAC Strategic Partnership Manager, Business Messaging at Meta. "WhatsApp is increasingly becoming the commerce layer for brand engagement in Asia. Customers don't just browse — they consult, request support, complete transactions, and revisit brands all within messaging threads. When businesses move to a messaging-led experience, they shift from campaigns to relationships — and that is where long-term loyalty is earned."
Omnichat, the WhatsApp Business Solution Provider, powering these loyalty journeys, highlighted how brands can transform membership from a passive database into an active relationship engine. Instead of waiting for customers to open an app or remember a loyalty programme, WhatsApp allows brands to remain present in the customer's daily routine — enabling real-time rewards, VIP benefits, and reactivation triggers at the moment of intent. By consolidating multi-channel identity into a unified customer profile and using AI to trigger personalised re-engagement flows, Omnichat helps brands convert one-time buyers into loyal members at significantly lower Customer Acquisition Cost (CAC) than reacquisition.
"What we are seeing across the region is that loyalty only works when it is active, not passive. Points sitting in an app don't translate into customer relationships, but loyalty delivered through WhatsApp stays close to the customer's daily behaviour. By linking QR codes to product samples, in-store touchpoints, and messaging-based rewards, brands can proactively engage members in real time — instead of waiting for them to remember the program. This is the difference between a loyalty database and a loyalty journey. When customers are reminded, recognised and rewarded in the channel they already use every day, loyalty becomes a habit — and unlike apps, no one uninstalls WhatsApp," said Alan Chan, CEO & Founder of Omnichat.
This forum marks a broader shift in how APAC brands are approaching customer growth — moving away from one-time campaigns toward relationship-led loyalty that lives inside everyday messaging behaviour. As more consumers abandon passive loyalty apps and expect real-time interaction, WhatsApp is emerging not just as a service channel, but as the foundation of a modern loyalty ecosystem. By bringing discovery, rewards, education, and re-engagement into a single continuous journey, brands can now build loyalty where it matters most — inside the conversations customers are already having.
About Omnichat
Omnichat is a leading provider of AI-powered conversational commerce solutions for the Asia-Pacific region. Uniquely positioned as both the sole Meta Business Partner and LINE Biz-Solutions Tech Partner in APAC with integrated WhatsApp, Facebook, Instagram, LINE, WeChat capabilities, Omnichat empowers brands to centralise communications, deliver personalised experiences, and drive digital transformation across their operations. Over 5,000 brands, including international retailers and enterprises, leverage Omnichat to optimise their customer journeys.
Website: https://www.omnichat.ai/sg
WhatsApp: https://wa.me/6586288791/?text=EnquiryForWhatsApp
LinkedIn: https://www.linkedin.com/company/omnichat-easychat/
Facebook: https://www.facebook.com/OmnichatAI
Media contacts:
(1) Maheswari Ganga
Marketing Manager, Omnichat
Email: mahes@omnichat.ai
Mobile: +6016 660 4254
(2) Lily Yeung
Regional Vice President, Marketing & Communications (GC & SEA), Omnichat
Email: lily.yeung@omnichat.ai
Mobile: +852 9803 5977
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Meta, L'OCCITANE, and Omnichat Redefine Loyalty Experiences on WhatsApp
- Company named "Best Financially Managed Semiconductor Company (Achieving Greater than $1 Billion in Annual Sales)" and "Outstanding Asia-Pacific Semiconductor Company" simultaneously
- Accelerates recovery from market downturn leveraging world-class HBM leadership; Global management performance recognized
- Reflects company's technology leadership and customer-centric execution
- SK Chairman Chey Tae-won emphasizes: "Technological competitiveness must remain unwavering in challenging times"
- Commits to driving new customer value and leading global AI market growth as a "Full-Stack AI Memory Creator"
SEOUL, South Korea, Dec. 7, 2025 /PRNewswire/ -- SK hynix Inc. (or "the company", www.skhynix.com) announced today that it has been named the winner of the Best Financially Managed Semiconductor Company Award (Achieving Greater than $1 Billion in Annual Sales)[1] and the Outstanding Asia-Pacific Semiconductor Company Award[2] at the Global Semiconductor Alliance (GSA)[3] Awards 2025, held on December 4 PST in Santa Clara, California.
| [1]The Best Financially Managed Semiconductor Company Award: A category recognizing public semiconductor companies based on financial soundness and operational efficiency. Awards are presented in two categories — annual sales over $1 billion and annual sales under $1 billion — and are considered among the most authoritative honors in the global semiconductor industry. |
| [2]Outstanding Asia-Pacific Semiconductor Company Award: A special category recognizing semiconductor companies headquartered in the Asia-Pacific region based on comprehensive evaluations including product excellence, business vision, leadership, and market success. |
| [3]GSA(Global Semiconductor Alliance): A global CEO-level semiconductor organization serving as a hub for technological information sharing across more than 25 countries and over 250 corporate members. |
The GSA Awards, organized annually since 1996, are regarded as the most prestigious honors in the global semiconductor sector, recognizing outstanding performance in leadership, financial results and industry reputation. SK hynix secured its second win in the financial management category following 2017, and its first recognition as the top Asia-Pacific semiconductor company. The dual achievement reinforces the company's reputation as a leading global technology innovator.
While the semiconductor industry faced a severe downturn just two years ago, the company has been the fastest to rebound thanks to its advanced AI memory technologies including HBM. This performance has resulted in global recognition for its operational excellence and financial execution. SK hynix plans to continue building sustainable growth with its dominant leadership in the AI memory market.
The awards reflect the company's proactive delivery of groundbreaking HBM solutions and its steadfast commitment to customer-centric performance in surging global AI demand. SK Chairman Chey Tae-won has consistently emphasized that securing technological competitiveness must remain unwavering, especially during challenging times. This long-term focus on technology investment and global cooperation network has contributed to the company's improved performance and reinforced financial health.
Driven by this strategy, SK hynix has recorded historic performance throughout 2025. For the first three quarters, the company reported revenue of 64 trillion won and operating profit of 28 trillion won in total, positioning it well to surpass its previous full-year earnings record set in 2024 (66 trillion won in revenue and 23 trillion won in operating profit).
Financial health has also significantly strengthened. As of the end of the third quarter, cash and cash equivalents reached 27.9 trillion won, up 10.9 trillion won quarter-over-quarter, while interest bearing debt decreased to 24.1 trillion won— successfully transitioning into a net cash position of approximately 4 trillion won.
To secure long-term leadership in AI memory, SK hynix is accelerating major investments. The Cheongju M15X fab, which opened its cleanroom earlier than planned in October, is on track to begin HBM mass production in the first half of next year. Construction of the first fab in the Yongin Semiconductor Cluster, launched in February, is also progressing ahead of schedule.
With its recent financial achievements and continued expansion, SK hynix is expected to further solidify its AI memory leadership going forward.
SK hynix was represented at the ceremony by Justin Kim, President & Head of AI Infra at SK hynix, and Sungsoo Ryu, President of SK hynix America. "It is a great honor to receive this award." Kim said, "We will continue to lead the market and create new value for customers as a Full-Stack AI Memory Creator, driving growth across the global AI ecosystem."
About SK hynix Inc.
SK hynix Inc., headquartered in Korea, is the world's top tier semiconductor supplier offering Dynamic Random Access Memory chips ("DRAM") and flash memory chips ("NAND flash") for a wide range of distinguished customers globally. The Company's shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.
SEOUL, South Korea, Dec. 7, 2025 /PRNewswire/ -- SK hynix Inc. (or "the company", www.skhynix.com) announced today that it has been named the winner of the Best Financially Managed Semiconductor Company Award (Achieving Greater than $1 Billion in Annual Sales)[1] and the Outstanding Asia-Pacific Semiconductor Company Award[2] at the Global Semiconductor Alliance (GSA)[3] Awards 2025, held on December 4 PST in Santa Clara, California.
| [1]The Best Financially Managed Semiconductor Company Award: A category recognizing public semiconductor companies based on financial soundness and operational efficiency. Awards are presented in two categories — annual sales over $1 billion and annual sales under $1 billion — and are considered among the most authoritative honors in the global semiconductor industry. |
| [2]Outstanding Asia-Pacific Semiconductor Company Award: A special category recognizing semiconductor companies headquartered in the Asia-Pacific region based on comprehensive evaluations including product excellence, business vision, leadership, and market success. |
| [3]GSA(Global Semiconductor Alliance): A global CEO-level semiconductor organization serving as a hub for technological information sharing across more than 25 countries and over 250 corporate members. |
[1]The Best Financially Managed Semiconductor Company Award: A category recognizing public semiconductor companies based on financial soundness and operational efficiency. Awards are presented in two categories — annual sales over $1 billion and annual sales under $1 billion — and are considered among the most authoritative honors in the global semiconductor industry.
[2]Outstanding Asia-Pacific Semiconductor Company Award: A special category recognizing semiconductor companies headquartered in the Asia-Pacific region based on comprehensive evaluations including product excellence, business vision, leadership, and market success.
[3]GSA(Global Semiconductor Alliance): A global CEO-level semiconductor organization serving as a hub for technological information sharing across more than 25 countries and over 250 corporate members.
The GSA Awards, organized annually since 1996, are regarded as the most prestigious honors in the global semiconductor sector, recognizing outstanding performance in leadership, financial results and industry reputation. SK hynix secured its second win in the financial management category following 2017, and its first recognition as the top Asia-Pacific semiconductor company. The dual achievement reinforces the company's reputation as a leading global technology innovator.
While the semiconductor industry faced a severe downturn just two years ago, the company has been the fastest to rebound thanks to its advanced AI memory technologies including HBM. This performance has resulted in global recognition for its operational excellence and financial execution. SK hynix plans to continue building sustainable growth with its dominant leadership in the AI memory market.
The awards reflect the company's proactive delivery of groundbreaking HBM solutions and its steadfast commitment to customer-centric performance in surging global AI demand. SK Chairman Chey Tae-won has consistently emphasized that securing technological competitiveness must remain unwavering, especially during challenging times. This long-term focus on technology investment and global cooperation network has contributed to the company's improved performance and reinforced financial health.
Driven by this strategy, SK hynix has recorded historic performance throughout 2025. For the first three quarters, the company reported revenue of 64 trillion won and operating profit of 28 trillion won in total, positioning it well to surpass its previous full-year earnings record set in 2024 (66 trillion won in revenue and 23 trillion won in operating profit).
Financial health has also significantly strengthened. As of the end of the third quarter, cash and cash equivalents reached 27.9 trillion won, up 10.9 trillion won quarter-over-quarter, while interest bearing debt decreased to 24.1 trillion won— successfully transitioning into a net cash position of approximately 4 trillion won.
To secure long-term leadership in AI memory, SK hynix is accelerating major investments. The Cheongju M15X fab, which opened its cleanroom earlier than planned in October, is on track to begin HBM mass production in the first half of next year. Construction of the first fab in the Yongin Semiconductor Cluster, launched in February, is also progressing ahead of schedule.
With its recent financial achievements and continued expansion, SK hynix is expected to further solidify its AI memory leadership going forward.
SK hynix was represented at the ceremony by Justin Kim, President & Head of AI Infra at SK hynix, and Sungsoo Ryu, President of SK hynix America. "It is a great honor to receive this award." Kim said, "We will continue to lead the market and create new value for customers as a Full-Stack AI Memory Creator, driving growth across the global AI ecosystem."
About SK hynix Inc.
SK hynix Inc., headquartered in Korea, is the world's top tier semiconductor supplier offering Dynamic Random Access Memory chips ("DRAM") and flash memory chips ("NAND flash") for a wide range of distinguished customers globally. The Company's shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SK hynix Honored with Two Major Titles at GSA Awards 2025
